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THUMBS UP JUNIOR Media Kit 2017
WHAT IS THUMBS UP JUNIOR?
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New students’ magazine targeting at lower Primary students (P1 and P2). Included activities for P3 starting 2016.
Launched on 22 March 2011.
Mainly through school subscriptions, home subscriptions and casual sales also available.
Supported by Singapore Centre for Chinese Language.
OBJECTIVE OF THUMBS UP JUNIOR
In line with MOE MTL* Review Committee’s emphasis on students using their mother tongue as a living language, Thumbs Up Junior aims to provide an interesting read with news, general knowledge, cultural and interactive elements for the lower primary students, making Chinese language real and relevant to them.
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*Mother Tongue Language
WHAT SET THUMBS UP JUNIOR APART?
• Having more news contents by leveraging on SPH’s strengths.
• Being more interactive and fun, in line with MOE's latest direction.
Differentiate from
existing student
magazines like 好朋友, 新列车 etc.
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MORE INFORMATION ON THUMBS UP JUNIOR
• Bi-weekly (20 issues per year). Published on Tuesdays during school terms.
Frequency
• $1.00
• (Discount up to 60 cents per copy based on quantity subscribed)
Cover Price
• 30cm(length)by 20cm(width) Dimension
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CONTENT
local and foreign news
comics/ games
dialogues from daily
context
language learning activities
stories related to daily lives,
culture, legends etc.
Activity-based with elements of news, general and cultural elements.
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- Story Bank : local comics and stories on daily lives
- Eyes on the World : local and foreign news
- Dialogue Bubbles : conversation practice, including on-line oral version
- Story Pouch : Stories and poems to illustrate Chinese culture and
traditions, stories of notable figures
- Write and Learn : collaborate with Singapore Centre for Chinese
Language (SCCL) to craft learning activities based on textbooks
- Play Station : games, jokes and riddles
- Write and Draw : display of students’ work, letters to promote
interactions
- Posters Display : to showcase suitable movies and entertainment with
contest
REGULAR FEATURES
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Eyes on the World
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Dialogue Bubbles
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Story Bank
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Story Pouch
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Play Station
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Write and Learn
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Write and Draw
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Comics
MECHANICAL SPECIFICATIONS ADNET BOOKING ACTUAL AD SIZE
Full Page 28cm x 6col 28cm(H) x 18cm(W)
Horizontal Half Page 14cm x 6col 14cm(H) x 18cm(W)
Vertical Half Page 28cm x 3col 28cm(H) x 9cm(W)
Quarter Page 14cm x 3col 14cm(H) x 9cm(W)
Bottom Strip 6cm x 6col 6cm(H) x 18cm(W)
AD RATES
As first 3 pages will be reserved for comic stories, ads will be inserted from page 4 onwards.
* Similar to Thumbs Up’s
Base rate : $9.00 per col cm*
Colour surcharges: 1-spot colour @$300; 2-spot colour @$500
Full Colour @$700
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No. of Insertions Base Rate
13 insertions $8.55pccm
26 insertions $8.10pccm
52 insertions $7.65pccm
SERIES DISCOUNT
Note : Similar to Thumbs Up’s
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Black & White @ $1,512 1-spot colour @ $1,812 2-spot colour @$2,012
Full colour @ $2,212
Black & White @ $756 1-spot colour @ $1,056 2-spot colour @$1,256
Full colour @ $1,456
Black & White @ $756 1-spot colour @ $1,056 2-spot colour @$1,256
Full colour @ $1,456
Black & White @ $324 1-spot colour @ $624 2-spot colour @$824 Full colour @ $1,024
Black & White @ $378 1-spot colour @ $678 2-spot colour @$878 Full colour @ $1,078
AD SIZE AND RATES