THREE_5762-Mass Media and Society–II

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    ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD(Department of Mass Communication)

    Course: Mass Media and SocietyII (5762) Semester: Autumn, 2012

    Programme: M. Phil (Mass Communication)

    Dear Student,

    Kindly read the following instructions carefully before attempting the assignments:

    Comprehend the textual material given in each chapter of the books carefully andtake notes, then write down the answers in your own words. The point wise

    response will be appreciated.

    Copying from the book will not be appreciated at all. Examples from your own society and culture will be a positive impression on your

    examiner.

    This course carries two assignments.

    Each assignment carries 100 marks.

    This package comprises the following materials:

    1) Text Book

    2) Assignments 1 & 2

    3) Assignment Forms (two sets)

    4) Schedule for submitting the assignments

    Note: If you find anything missing from the above mentioned material, kindly inform:

    Mailing Officer

    Mailing Section

    Allama Iqbal Open University,

    Sector H-8, Islamabad.

    Best of luck

    Prof. Dr. Syed Abdul Siraj

    Course Coordinator

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    ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD(Department of Mass Communication)

    WARNING1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVINGTHE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARDOF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.

    2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROMOTHER(S) AS ONES OWN WILL BE PENALIZED AS DEFINED INAIOU PLAGIARISM POLICY.

    Course: Mass Media and SocietyII (5762) Semester: Autumn, 2012

    Level: M. Phil Mass Communication Total Marks: 100

    ASSIGNMENT No. 1

    Note: All questions are compulsory.

    Q. 1 Critically evaluate mass media in Pakistan in maintaining subjectivity in politicalnews and current affairs programmes. (20)

    Q. 2 Explain the concept of representation in the modern mass media. Give examples ofyour own. (20)

    Q. 3 Critically evaluate media commercialism and professionalism in general and inPakistan in particular. (20)

    Q. 4 What are the various social, psychological and ethical effects of breaking news onsociety? Explain with examples. (20)

    Q. 5 Critically discus the role of media in representing popular culture. Give examples

    from Pakistani society. (20)

    ASSIGNMENT No. 2Total Marks: 100

    Note: All questions are compulsory and carry equal marks.

    Q. 1 Explain the issue of gender in Mass Media by highlighting emancipation of femalejournalists in Pakistani media. (20)

    Q. 2 What are the various theoretical frameworks of media effects on society. Explainyour answer in term of research studies done in this context. (20)

    Q. 3 What is Disney Universe? Explain the classic Disney Formula and Disney audiencesurvey research studies. Give examples of some miles stone studies. (20)

    Q. 4 Explain aims, concepts and method of Reappraising Reception with examples fromclassic studies in this regard and explain how reappraising reception is applicablein Pakistan situation. Explain with examples. (20)

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    Q. 5 As a public sector media, discuss the role of PTV for education, information andentertainment with examples. (20)

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