The future of building

Connecting Global Competence

BAU is ...

... business-focused and industry-wideBusiness, contacts and information platform for all professionals

involved in building design, construction and management . . . . . . . . . . . . . . . . . . . . . . . . 04

... innovative and solutions-orientedInnovations and new developments for residential and commercial construction

and interior fit-out—new-build and R&M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06

... global and localover 230,000 visitors meet 2,000 exhibitors:

At home in Germany, No . 1 in Europe, the benchmark worldwide . . . . . . . . . . . . . . . . . . . . 08

... inspiring and excitingTop source of information:

for 60,000 planners and trade representatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09

... visionary and sustainableReal solutions and forward-looking ideas for meeting

the global ecological and social challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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Register now:

www .bau-muenchen .com/application

Superlative and unique: World’s Leading Trade Fair for Architecture, Materials and Systems

Experience the future of building: 17 halls, more than 180,000 square meters of exhibition

space, packed with solutions and innovations from over 2,000 exhibitors from 41 countries .

Not surprisingly, in 2013 this premier showcase attracted crowds of trade visitors—some

230,000 in total, who flocked to Munich from all parts of the globe .

This success was only possible because of you—the exhibitors at BAU . Because you, with your

ideas and solutions, are the ones who shape the future of building, and bring it alive for the trade

audience every two years at BAU .

Once again there are highly persuasive arguments why you should exhibit at BAU 2015 . Find out

just what they are in this brochure, and soon you and your business will be enjoying the benefits

of this unique, world-leading platform taking place in Munich from January 19 to 24, 2015 .

Yours sincerely,

Your BAU Team

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Business-focused and industry-wide:Business, contacts and information platform for all professionals involved in building design, construction and management

The sector meeting place ...BAU is a must for the entire international building

and construction industry . The exhibitors at this show,

from young start-ups to market leaders, all know that

here the trade audience is of the very highest quality:

from architects and planners, building tradesmen and

representatives to R&D and investors .

... with a clear orientation The success of BAU is the result of very careful plan-

ning and management . The structure of the exhibition

sections and the visitor groups targeted are precisely

aligned to suit the needs of both supply and demand .

That’s what makes this world-beating trade fair the

best place for you as an exhibitor to seek out new

business and conquer international markets .

Goal achievement*

Exhibitors

Preparing for follow-on business 86%

New business contacts 85%

Meeting existing business partners 83%

Visitors

Preparing for investment 94%

New business contacts 88%

Meeting existing business partners 96%

* Proportion of exhibitors/visitors at BAU 2013, who rated their goal achievement as “excellent to good .”

232,901 visitors from all over the world

attended BAU 2013 . Specifically:

from Germany 172,752 | 74%

from abroad 60,149 | 26%

Impressive visitor fi gures

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Trade visitors—Target groups

PlannersArchitects, interior designers, landscape designers, engineers, structural engineers,

local and central-government building authorities, energy consultants

InvestorsHousing associations, private and local-authority developers, real-estate managers,

fund managers, agents, retailers/retail chains, facility managers

Building tradesFloorers, roofers, screed layers, facade fitters, window/glass facade fitters, tilers, glaziers,

installation/heating engineers, plumbers, shopfitters, painters/varnishers, bricklayers/

concrete specialists, fitters, parquet-floorers, awnings/blinds fitters, carpenters, solar technology

specialists, plasterers/stuccoists, dry wallers, insulation fitters (thermal, sound), joiners

Building materials tradeBuilders merchants, DIY stores, other retail

Research, further educationResearch institutes, universities, master craftsmanship colleges, vocational/trade schools

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An extensive range of exhibits ...All the main trades and materials in one location:

Start-ups, SMEs and world market leaders alike all

come here to present their products and materials for

the future of the industry—and a host of practical

solutions designed to master the ever more complex

challenges of building .

... for new perspectivesThe fascination of BAU is not just because of the

products and services on show here . This event is and

continues to be the place to experience the future

of building every two years . You, too, can benefi t from

the new ideas and contacts found here, and tap into

exciting new potential and prospects for your business .

Innovative and solutions-oriented:Innovations and new developments for residential and commercial construction and interior fit-out—new-build and R&M

17 halls, providing 180,000 m2 of exhibition

space, were taken up by 2,060 exhibitors from

41 countries . Specifically:

from Germany 1,488 | 72%

from abroad 572 | 28%

Entire exhibition center taken up by BAU

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Exhibition sections All the main trades and materials gathered together in one place

Steel/Stainless steel/Zinc/Copper Profiles, systems, facades, sunshade systems, doors/gates/frames, machines/tools for steel processing

Locks/Fittings/Security Locks, cylinders, fittings, anti-intrusion systems, access-control systems

Stones/SoilsStones/soils, sand-lime brick, concrete, dry construction, pre-fabricated building, insulating materials, plasters, screeds

Gate/Parking systemsGate systems, parking systems, drive technology, doors/gates/frames

Doors and windows Wood, plastics, glass, aluminum, shutters, solar shading

Bricks/Roof constructionBricks, roof tiles, chimney-building materials, roof-building materials, dormer windows

Chemical building productsPlasters/varnishes/paints, adhesives, insulation materials, seals, building tools

AluminumProfiles, systems, facades, solar shading, windows, doors/gates/frames, machines/ tools for aluminum processing

Investing in the future Forums, associations, young companies

Stone/Cast stone

GlassGlass building materials, glass facades, glass structures, foils

Wood/Plastics Wood-based materials, plastics, interior work, timber construction

BAU IT Computer hardware and software for building

Floor coverings Elastic, textiles, rigid

Services

Building automation / control

Energy/Building systems HVAC technology, photovoltaics, solar thermal

Ceramics/Tiles

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Globally important ...Building professionals come to the World’s Leading

Trade Fair for Architecture, Materials and Systems

to seek out the latest solutions . This trade audience

comprises a high proportion of professionals from

the building trades—many from Germany—as well as

planners, architects and trade representatives from

all over the world .

... for your successAttracting over 60,000 international trade visitors,

BAU offers its exhibiting companies not only the op-

portunity to engage in dialog with top decision-makers

about the future of the industry—it also gives them

access to new international markets . Make sure you

make the most of the worldwide potential of BAU

to benefit your business .

High-quality contactsBAU is a real “Who’s Who” of the international building

industry:

83% of the exhibitors rate the international spread

among the visitors as “excellent to good”

80% of the visitors are decision-makers

95% of the exhibitors rate the quality of the

visitors as “excellent to good”Number of international visitors—a comparison

Global and local:Over 230,000 trade visitors meet 2,000 exhibitors: At home in Germany, No . 1 in Europe, the benchmark worldwide

Steady rise in international scope

25%

2011

59,94018%

2009

37,201

2013

60,149

26%

More interesting statistics about BAU 2013:

www .bau-muenchen .com/roundup

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New contacts ...Attracting over 60,000 professionals from architec-

tural and planning offices, BAU is not just the world’s

number one platform for architects and engineers . In

2013 around 75,000 representatives from the build-

ing trades attended the show, looking for inspiration,

information, products and new business partners .

... lead to new businessPreparing for new investment and placing orders:

these are core goals for visitors at BAU . And over

90 percent of them are satisfied that they achieved

just that . For you, as an exhibitor, this spells a golden

opportunity to meet a motivated trade audience,

ready and willing to invest .

* Trade visitors in employment

Trade visitors* acc. to segment (in percent)

Research,

education and training

Housing and real estate

Builders’ merchants/

other retail

36

3227

32

Building trades/Fitting-out/

other trades

Architects/

architectural practices/

construction engineers/

planning offices

Inspiring and exciting: Top source of information:for 60,000 planners and 75,000 trade representatives

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Looking ahead ...As an innovations and inspiration platform BAU

presents specifi c solutions and new ideas on how to

master the ecological and social challenges facing

our world . In short: It has its fi nger on the pulse of

the building industry .

... and exploring topical themesThe key themes affecting the future of the industry

are refl ected in all areas of BAU . They shape the content

of the supporting program, which features forums,

congresses and symposia . And they are covered in all

the sections of the exhibition . As an exhibitor at BAU

you have the opportunity of engaging with a top-class

trade audience and telling them how your company is

meeting the challenges of the future .

Visionary and sustainable:Real solutions and forward-looking ideas for meeting the global ecological and social challenges

Information and inspiration:

You can relive some of the highlights from the

forums program at BAU 2013 in online videos—

take a look for yourself:

www.bau-muenchen.com/academybau

Academy BAU

Media reporting on BAU:

1,362 journalists from 33 countriescame to BAU 2013 to report on the show .

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The “Long Night of Architecture”Since 2011, BAU has been delighting a wide audience

with its “Long Night of Architecture,” raising public

awareness of themes in architecture and building .

Impressively lit up against the night sky, Munich’s

architectural highlights have been opening their doors

and wowing visitors . Whet your appetite for the third

“Long Night of Architecture,” taking place during

BAU 2015, by taking a look at the most impressive

moments from 2013, in a three-minute video film at:

www.lange-nacht-der-architektur.de

That special BAU experience:Immerse yourself in the unique atmosphere of BAU

and discover the variety and diversity waiting for you

at the “World’s Leading Trade Fair for Architecture,

Materials and Systems .”

www.bau-muenchen.com/video

“Your key to trade fair success”Before, during and after the show, we will support you

and help you get the absolute maximum out of your

presentation here, e . g . by providing effective online

tools and targeted trade-fair training .

www.bau-muenchen.com/tradefairsuccess

BAU Info Talks:A unique opportunity to raise your public profile

ahead of the fair: Even before the show starts, we

give you the chance to come along and talk to

over 150 journalists from more than 20 countries .

www.bau-muenchen.com/informationtalks

Get in the mood for BAU 2015:

Full support for the exhibiting companies

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CXXXXXX

Published by Messe München GmbH, Munich . Printed in Germany . Ausstellerbroschüre E/04/2013

Key facts—At a glance

Dates: Monday–Saturday,

January 19–24, 2015

Opening hours: Monday–Friday: 9:30–18:00

Saturday: 9:30–17:00

Venue: Messe München

Organizer: Messe München GmbH

Messegelände

81823 München, Germany

Start of placement planning: September 6, 2013

Contact: Tel . +49 89 949-201 15 /16 /17

Fax +49 89 949-201 19

projektleitung@bau-muenchen .de

www .bau-muenchen .com/application