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    Beyond System: The Rhetoric of ParalogyAuthor(s): Thomas KentSource: College English, Vol. 51, No. 5 (Sep., 1989), pp. 492-507Published by: National Council of Teachers of EnglishStable URL: http://www.jstor.org/stable/378007.

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  • 8/10/2019 Thomas Kent, Beyond System. the Rhetoric of Paralogy.

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    Thomas Kent

    B e y o n d

    S y s t e m

    h e

    R h e t o r i c

    o

    P a r a l o g y

    Systemic

    rhetoric

    is the

    conception

    of

    rhetoric that treats discourse

    production

    and

    discourse

    analysis

    as

    codifiable

    processes,

    processes

    derived from

    the idea

    that

    language possesses

    a

    foundational

    or

    conventional

    center of some

    sort.

    This

    formulation of rhetoric as system traces its genealogy to Plato's and Aristotle's

    responses

    to the

    pragmatic

    rhetorics of the

    Sophists.

    As

    we now

    know,

    the

    Sophists

    fulfilled a

    very

    valuable

    social function

    in

    Greek

    society by providing

    the

    practical

    training required

    of

    young

    men in

    order for

    them to succeed

    in the

    democratic

    city-state.

    Best

    represented by

    Protagoras

    and

    Gorgias,

    the

    Sophists

    travelled

    from

    city

    to

    city

    instructing

    citizens,

    primarily patrician

    young

    men,

    in

    the

    important

    art

    or techne of

    rhetoric,

    and

    this

    instruction

    typically

    included

    practical training

    in

    the

    routine but

    important day-to-day

    activities

    required

    in

    Greek

    political,

    legal,

    and

    economic

    social

    life.

    Steeped

    in

    Gorgiasian

    ag-

    nosticism and

    Protagorean

    materialism,

    the

    Sophistic conception

    of

    rhetoric

    treated

    discourse as a social

    instrument,

    and as

    the

    practical

    treatment

    of

    language-in-use,

    the

    Sophistic

    rhetorics were

    thoroughly

    pragmatic,

    decentered,

    and

    anti-metaphysical.

    For

    Plato,

    this kind of

    pragmatic approach

    to discourse

    obviously posed

    a

    di-

    rect

    threat

    to his

    entire

    metaphysics,

    and for

    Aristotle,

    Sophistic

    materialism

    led

    directly

    to

    an

    untenable

    relativism

    that threatened

    the

    foundation

    of his

    catego-

    ries.

    Although

    I

    cannot

    pursue

    here all the reasons

    that

    Plato and

    Aristotle

    so

    vi-

    olently

    condemned the

    Sophists,

    reasons

    that

    clearly

    included

    the

    problem

    of

    economic

    competition

    for

    students,

    one

    important

    reason

    no doubt

    concerned

    the Sophistic rejection of foundational epistemology based on the Protagorean

    contention that

    man and not

    eternal forms or

    categories

    is

    the center

    of

    all

    things

    (see Rankin;

    Coby; esp.

    Kerford).

    For

    epistemological

    foundationalism

    and

    a

    metaphysics

    of

    presence

    to

    endure,

    Sophistic philosophy,

    which

    consisted

    pri-

    marily

    of

    rhetoric in

    its

    practical

    uses,

    had

    to

    be

    eradicated,

    and for

    the most

    part

    it

    was. The

    Sophistic

    conception

    of rhetoric as

    a

    social

    art

    grounded

    in

    the

    everyday

    uses of

    language

    has

    been

    lost

    to

    us;

    in our

    contemporary

    genealogy

    of

    rhetoric,

    no continuous

    Sophistic

    rhetorical

    tradition exists.

    For

    2500

    years,

    Thomas Kent

    is associate

    professor

    of

    English

    at

    Iowa

    State

    University.

    He

    is the

    author

    of

    Interpreta-

    tion and Genre: The Role of Generic Perception in the Study of Narrative Texts (Bucknell University

    Press).

    College

    English,

    Volume

    51,

    Number

    5,

    September

    1989

    492

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    Beyond

    System:

    The Rhetoric

    of

    Paralogy

    493

    rhetoric

    has been

    dominated not

    by

    social

    pragmatic

    conceptions

    of

    language-in-

    use,

    but rather

    by

    epistemologically-centered

    conceptions

    of

    language

    as

    system.

    Aristotle

    established the

    boundaries of rhetoric

    as we know it that from

    antiq-

    uity

    to our time have remained

    remarkably

    stable,

    especially

    in the areas of

    dis-

    course

    production

    and

    analysis.

    In the

    Rhetoric,

    Aristotle

    argues

    that

    discourse

    production

    may

    be

    described

    according

    to

    a kind

    of

    organic

    structuralism

    where

    a

    text-usually

    an

    oral

    address-transcends

    the sum of its

    parts.

    For

    Aristotle,

    a

    text-whatever

    its

    kind-cannot be reduced to discrete

    parts

    that,

    in

    turn,

    may

    be

    abstracted

    from the

    process

    of discourse

    production

    and then talked

    about

    without

    concern

    for each

    part's

    structural interaction

    with all the other

    parts.

    In

    the

    Aristotelian

    formulation,

    discourse

    production always

    constitutes

    a

    systemic

    process

    characterized

    by

    what he calls the

    enthymeme. According

    to

    Aristo-

    tle,

    rhetoric

    stands in an

    antistrophic

    relation to dialectic

    in

    that dialectic

    aims

    for

    scientific

    reduction

    characterized

    by

    the

    syllogism

    while rhetoric aims

    for

    rhetorical

    reconstruction characterized

    by

    the

    enthymeme

    (see

    Raymond).

    Both

    rhetoric and

    dialectic,

    however,

    resemble one

    another-they

    are

    not

    opposi-

    tions-in

    that

    both

    are

    based on

    logical

    constructs

    (the

    syllogism

    and the en-

    thymeme)

    and

    both

    may

    be

    reduced to a

    process

    or

    system. Employing

    the

    epis-

    temological

    foundation

    provided by

    the

    systemic enthymeme,

    Aristotle

    generates

    the

    primary

    function of rhetoric- the

    faculty

    of

    observing

    in

    any

    given

    case

    the

    available

    means of

    persuasion

    (11:1355b)-and

    proceeds

    to char-

    acterize

    the

    process

    of

    persuasion according

    to certain

    proofs,

    logical

    categories,

    and topoi (see Ryan). Beginning with the presupposition of the enthymeme-a

    presupposition

    derived

    from

    his initial

    separation

    of rhetoric from

    dialectic-Ar-

    istotle

    generates

    a

    logico-systemic

    superstructure

    for

    rhetoric that

    stands outside

    both

    history

    and

    social

    interaction,

    and it

    represents

    a clear

    reaction to

    the

    Sophistic

    notion of

    rhetoric as a

    pragmatic

    social

    activity.

    Ironically,

    the

    most

    enduring legacy

    of the

    Aristotelian

    systemic

    rhetoric

    has

    been

    the

    non-Aristotelian

    classical

    reduction of

    rhetoric into discrete

    categories

    of

    inventio,

    dispositio,

    elocutio,

    memoria,

    and

    pronuntiatio.

    In the

    Rhetoric,

    Ar-

    istotle

    emphasizes

    the

    organic

    and

    interactive

    character of

    discourse

    production

    within

    his

    logical

    system,

    but within the

    classical

    Greco-Roman

    paradigm,

    Aris-

    totle's organicism-his search for a systemic rhetorical method-was dropped in

    favor

    of a

    formulaic linear

    system

    that

    described the

    stages

    in

    the

    process

    of dis-

    course

    production.

    For

    example,

    the

    primary

    Aristotelian

    thrust

    in

    Cicero's

    De

    oratore,

    Tacitus'

    Dialogus,

    and

    Quintilian's

    Institutio

    oratoria

    concerns

    the

    proper

    parts

    that

    come

    together

    to

    form the

    oratorial

    text,

    especially

    the role

    played

    by

    invention in

    composing

    these

    parts.

    The

    founding

    fathers of the

    classical

    rhetorical

    tradition

    studied the

    categories

    themselves,

    and

    they

    paid

    lit-

    tle

    attention

    to

    organicism

    and

    practically

    no

    attention

    to the

    possibility

    of

    re-

    constituting

    Aristotle's

    formal

    categories.

    Certainly lively

    debate

    ensued about

    the

    function of

    these

    five

    parts

    of discourse

    production

    from

    Boethius' refor-

    mulation of the enthymeme-his epicheireme-forward to Ramus' further elab-

    oration of

    rhetoric

    as

    primarily

    style

    and

    delivery

    (omitting

    invention and the

    topics)

    through

    the

    Port-Royal Logic

    to Richard

    Whately

    who

    considered rhet-

    oric

    (in

    conformity

    with

    the

    very

    just

    and

    philosophic

    view

    of

    Aristotle)

    as an

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    494

    College

    English

    offshoot

    from

    Logic (8).

    These

    debates,

    however,

    never

    questioned

    the

    logical

    and

    formalist

    foundation

    of the

    classical

    paradigm,

    nor did

    they

    question

    the

    Ar-

    istotelian

    conception

    of

    system.

    In our time, this classical

    paradigm

    still controlsour

    conception

    of discourse

    production,

    and

    it

    appears

    regularly

    as the

    constitutive

    schema from

    which

    the

    entire

    field

    of

    rhetoric

    takes its

    shape.

    For the

    most

    part,

    our

    contemporary

    metadiscourse of

    rhetoric-the

    language

    we

    employ

    to talk

    about rhetoric-has

    remained

    the

    same

    for

    2000

    years.

    We

    continue to

    employ

    the

    classical

    paradig-

    matic

    categories

    of

    discourse

    production,

    although nowadays

    we

    generally

    reduce the

    five

    categories

    to

    three:

    invention,

    arrangement,

    nd

    style.

    Of

    course,

    it

    is

    important

    to

    emphasize

    that

    current

    notions about

    discourse

    production

    reinvent

    Aristotle

    in the

    sense that

    they

    attempt

    to revive the idea of

    organic

    n-

    teraction

    among

    these three

    paradigmaticelements within somethingthat has

    come

    to

    be

    called

    the

    writing

    process.

    Although

    these

    contemporaryprocess

    approaches

    to

    writing-approaches

    usually

    derived

    from theories of invention-

    attempt

    a

    return

    o

    Aristotle

    by

    adding

    an

    interactiveand recursivedimension o

    the

    act of

    discourse

    production,

    they

    do

    not

    attempt

    to

    go

    beyond

    Aristotle's

    categories

    nor do

    they

    attempt

    to

    conceptualize

    a

    rhetorical radition

    outside

    the

    classical

    paradigm.

    For

    example,

    current

    process

    theories

    of

    discourse

    produc-

    tion

    generally

    follow three

    epistemological

    approaches:

    the Kantian

    approach,

    the

    neo-positivist

    approach,

    and

    the

    social-semiotic

    approach.

    The Kantian

    ap-

    proach

    understands

    discourse

    production

    to be

    generated

    from

    innate

    mental

    categories that constitute humanconsciousness; modal theories of discourse,

    tagmemic

    theory,

    the

    Prewriting

    School,

    and

    expressive

    theories

    represent

    ex-

    amples

    of

    this

    approach.

    The

    neo-positivist

    approach

    understandsdiscourse

    pro-

    duction

    to be an

    empiricalphenomenon

    that

    can be tested

    and

    measured;

    work

    by

    schema

    theorists,

    cyberneticists

    and

    information

    heorists,

    protocol

    theorists,

    and

    brain

    hemisphere

    researchers

    represent

    this

    approach.

    The social-semiotic

    approach

    understands

    discourse

    production

    o be a

    communal

    activity

    that

    is so-

    cially

    and

    historically

    determined;

    ethnography,

    collaborative

    writing heory,

    so-

    cial

    constructionist

    theory,

    and the

    conventionalist semiotics

    of the

    Halliday

    school are

    examples

    of

    this

    approach.

    These three divisions

    obviously

    do

    consti-

    tute the only way to characterize current approaches to discourse production

    (for

    other

    possible

    divisions

    see,

    e.g., Faigley;

    Berlin);

    nor do

    these

    categories

    possess

    firm

    boundaries

    in

    that

    some rhetoricians

    see themselves

    working

    in

    more than one

    category.

    For

    example,

    many

    neo-positivist empiricists,

    especial-

    ly

    protocol

    theorists like

    Linda

    Flower

    and

    Kantians

    like

    Peter

    Elbow,

    claim

    that

    their work

    possesses

    a

    strong

    social

    dimension.

    Although

    strict boundaries

    are

    impossible

    to establish

    precisely,

    most

    of

    our

    approaches

    o

    current

    research

    in

    discourse

    production

    conform

    n

    general

    to the

    outline sketched

    out

    here.

    Although seemingly

    different,

    these

    approaches

    actually

    share

    a

    set

    of

    com-

    mon

    assumptions,

    especially

    the Kantian and the

    neo-positivist approaches,

    which are

    philosophically

    akin anyway. First, each

    approach

    defines itself and

    finds its

    identity

    within

    the

    classical

    paradigm;

    all

    Kantians,

    neo-positivists,

    or

    social

    constructionists see themselves

    working

    within invention

    theory, stylis-

    tics,

    or

    some other

    subcategory

    of

    the classical

    paradigm.

    Few rhetoricians

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    Beyond

    System:

    The Rhetoric

    of Paralogy

    495

    question

    the

    legitimacy

    of

    the

    paradigm

    or seek alternative

    ways

    of characteriz-

    ing

    rhetoric.

    Second,

    and

    perhaps

    more

    important,

    none of these three

    ap-

    proaches

    sees

    itself

    reacting against

    the Aristotelian

    formulation

    of rhetoric as

    a

    system.

    Each

    approach

    may

    describe

    the

    system

    differently-as

    mental

    con-

    structs,

    phenomenalistic

    data,

    or social

    conventions-but

    all these

    approaches

    assume

    nonetheless

    that discourse

    production

    may

    be

    codified in

    a

    logico/sys-

    temic manner. In

    fact,

    most

    contemporary

    rhetoricians

    perceive

    their work to

    be

    part

    of one

    long

    and continuous

    Aristotelian

    tradition,

    and,

    today,

    no influential

    theory

    of

    rhetoric-except perhaps

    Kenneth

    Burke's

    acknowledgement

    of

    the

    unconscious

    (e.g.,

    Burke

    167-69)-suggests

    that

    discourse

    production

    might

    be

    paralogic

    and

    unsystemic

    in nature.

    Much like

    theories of discourse

    production,

    contemporary

    theories

    of

    dis-

    course analysis also conform both to the classical paradigm that defines the

    boundaries of rhetoric and to

    the Aristotelian

    conception

    of discourse

    as

    system.

    Broadly speaking,

    the

    dominant

    approach

    to discourse

    analysis

    in this

    century

    corresponds

    to the rhetorical

    category

    of elocutio

    or

    style,

    which

    constitutes

    an

    extraordinarily

    wide

    range

    of

    endeavors

    (see

    Bennett).

    Contemporary

    rhetorical

    analysis,

    which includes much

    contemporary

    literary

    analysis

    as

    well,

    has

    been

    dominated

    by

    one

    aspect

    of

    style,

    the

    study

    of

    tropological

    language--especially

    metaphor

    and

    metonomy-and

    this

    preoccupation

    is

    the thread

    that connects

    rhetoric with

    contemporary poetics,

    linguistics,

    and

    philosophy

    (see

    Rice;

    Gen-

    ette;

    Todorov).

    In

    one

    sense,

    the histories

    of

    twentieth-century poetics,

    lin-

    guistics, and analytic philosophy share a common horizon, the study of figura-

    tion.

    In

    contemporary poetics,

    for

    example,

    we

    may

    trace

    a

    genealogy

    that

    stretches from Russian Formalist

    preoccupations

    with

    poetic

    language,

    struc-

    turalist

    descriptions

    of

    metaphor

    and

    metonomy,

    New Critical

    conceptions

    of

    irony

    and

    metaphoric complexity

    to current

    communitarian,

    phenomenological,

    and

    deconstructive

    conceptions

    of

    literary language.

    In

    linguistics,

    we

    may

    trace

    out a similar

    heritage

    from the

    Prague

    School's

    structuralist

    analyses

    of meta-

    phoric

    and

    metonymic

    axes,

    anthropological

    linguistic

    concerns

    with

    figuration

    and

    myth,

    to current

    discussions of

    metaphoric

    language

    in

    speech

    act

    theory

    and

    pragmatics.

    Twentieth-century

    analytic

    philosophy

    also has

    been

    centrally

    concerned with figuration from Gotlob Frege, Bertrand Russell, and the early

    Wittgenstein, through

    the

    Vienna

    Circle

    and

    Anglo-American

    positivism,

    to

    the

    later

    Wittgenstein,

    Gilbert

    Ryle,

    J.

    L.

    Austin,

    and Donald Davidson

    (to

    cite

    just

    a few

    of the

    major figures

    within

    this one branch of

    philosophy).

    Although

    contemporary

    poetics, linguistics,

    and

    analytic philosophy

    pursue

    very

    different

    ends,

    each

    endeavor,

    in

    its own

    way,

    undertakes

    a brand

    of

    rhe-

    torical

    analysis

    that

    takes

    shape

    only

    against

    the

    backdrop

    of

    the classical

    para-

    digm.

    Consider,

    for

    example,

    Roman

    Jakobson's

    famous distinction

    between

    metaphoric-paradigmatic

    constructions and

    metonymic-syntagmatic

    construc-

    tions. To

    comprehend

    Jakobson's

    distinction,

    we

    obviously

    must

    first under-

    stand the

    paradigm

    in

    which he is

    working.

    That

    is,

    we must

    understand

    that

    Jakobson

    employs

    the traditional

    conceptions

    of

    metaphor

    and

    metonomy

    in

    radically

    new

    ways;

    we must

    understand,

    in

    other

    words,

    that Jakobson

    himself

    accepts

    the

    boundaries of the

    classical

    paradigm

    while he

    simultaneously

    sets

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    496

    College

    English

    out

    to

    widen

    them. We

    must

    also understand that

    Jakobson makes no

    attempt

    to

    destroy

    the

    paradigm,

    for he

    seeks

    only

    to

    employ

    traditional

    rhetorical

    concepts

    in

    new

    ways.

    Even

    a

    radically

    subversive

    analytical

    strategy

    like American

    de-

    construction theory, or at least the deconstruction

    theory

    practiced

    by

    Paul de

    Man,

    finds its

    field

    of reference

    only

    in

    relation to its reaction

    against

    the

    meta-

    physically

    centered

    conceptions

    of

    tropes-primarily metaphor-represented

    within the

    classical

    paradigm.

    Certainly,

    de Manian deconstruction seeks

    to

    un-

    dermine

    these

    conceptions,

    but

    in

    order to do

    so,

    it

    must

    accept

    the classical

    paradigm

    as the

    representation

    for

    rhetoric. Unlike

    Derrida,

    de Man does

    not

    seek

    to

    challenge

    the

    paradigm

    itself, and,

    in

    fact,

    he

    seems

    to view

    his work

    as

    an

    extension of the

    classical

    paradigm

    (see

    de

    Man

    6).

    In

    addition

    to

    accepting

    the

    representation

    of rhetoric established

    by

    the

    classical

    paradigm,

    most

    contemporary

    theories of discourse

    analysis

    also

    corre-

    spond

    to

    contemporary

    theories of

    discourse

    production

    in

    another

    important

    way.

    Like

    theories

    of discourse

    production,

    most

    contemporary

    theories

    of

    dis-

    course

    analysis-I

    would

    say

    all

    except Jacques

    Derrida's deconstruction

    theory

    and some

    versions of American

    pragmatic

    theory-follow

    the Aristotelian

    exam-

    ple by

    proposing

    a

    logico-systemic

    foundation for the

    analysis

    of

    figuration.

    In

    this

    century literary

    theorists,

    linguistic

    theorists,

    and

    language philosophers

    have

    quested

    for the

    holy grail

    of a

    totalizing system,

    for a

    definitive

    and

    final

    explanation

    of

    language's

    figurative

    power.

    In

    fact,

    the

    history

    of

    discourse

    anal-

    ysis

    in

    this

    century may

    be

    described as the

    usurpation

    of one

    totalizing

    system

    by another totalizing system. In poetics, for example, the analysis of literary dis-

    course has been

    dominated

    by

    the

    preoccupation

    with formal

    systems-the

    for-

    malisms of

    Russian

    Formalism,

    New

    Criticism,

    Structuralism,

    and

    American

    versions of

    Phenomenology.

    For

    linguistics,

    a similar

    story

    may

    be told: struc-

    turalist and

    anthropological

    theories,

    generative

    theories,

    and

    pragmatic/speech

    act theories all

    attempt

    to describe how discourse

    operates

    by employing

    the

    foundational

    notion of

    system.

    Analytic

    philosophy

    also

    has been

    dominated

    by

    the

    quest

    for a

    logical system

    that

    might explain

    the

    operation

    of

    discourse,

    and,

    as Richard

    Rorty

    points

    out,

    only recently

    have

    some

    philosophers

    relinquished

    this task.

    Existing

    within the classical

    paradigm

    that establishes

    the boundaries

    of rhetoric, the dominant contemporary theories of both discourse production

    and

    discourse

    analysis rely

    on the notion

    of

    system,

    and little attention

    has

    been

    given

    to the

    possibility

    that discourse

    production

    and

    analysis

    may

    be

    non-

    systemic

    and

    paralogical

    in nature.

    Within the

    classical

    paradigm,

    the foundational

    element

    that

    gives

    both

    dis-

    course

    production

    and

    analysis

    their

    systemic

    identities

    has

    changed

    over

    time.

    For

    Aristotle,

    the foundational

    element that identified

    his

    rhetorical

    system

    was

    the

    enthymeme;

    for

    Ramus,

    it

    was

    dialectic;

    for

    Jakobson,

    it was

    metaphoric

    and

    metonymic displacement,

    and so forth.

    In

    contemporary

    rhetorical

    study,

    the most

    powerful

    foundational

    element,

    the element that

    cuts across

    all

    the

    many different kinds of rhetorical systems, is the notion of convention. In con-

    temporary

    theories of discourse

    production,

    for

    example,

    some

    conception

    of

    convention

    provides

    the foundational

    element that

    supports

    every

    rhetorical

    sys-

    tem.

    Kantians

    argue

    that

    the

    logico-mental

    categories

    shared

    by

    language

    users

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    possess

    a

    conventional

    dimension.

    According

    to

    the

    Kantians,

    these

    schematic

    categories

    do

    not

    constitute

    things-in-themselves;

    rather,

    they

    represent

    the

    con-

    tingent

    and

    conventional mental

    processes

    that we

    employ

    to

    structure

    reality,

    and these

    processes

    may

    even

    change

    over time. Similar to the Kantian

    conven-

    tionalists,

    the

    neo-positivists

    argue

    that

    the

    things

    that

    they analyze-protocols,

    recall,

    syntactic

    maturity, given-new

    constructs,

    and so forth-do not

    constitute

    things-in-themselves;

    rather,

    they

    represent

    shared conventional

    processes

    that

    remain

    static

    long

    enough

    to reveal

    themselves to us so that

    we

    may

    measure

    and

    codify

    them.

    Unlike the

    Kantians and

    neo-positivists,

    the

    social-

    semioticians

    argue

    that

    socially

    constructed conventions

    constitute

    all that

    we

    can

    know

    about

    reality;

    for

    these

    materialists,

    conventions become

    the

    things-in-

    themselves,

    and our

    ability

    to

    produce

    discourse becomes

    contingent

    on

    our

    more

    fundamental

    ability

    to

    understand our

    social

    and

    historical

    situation.

    Similar

    to

    these

    theories

    of

    discourse

    production,

    most

    contemporary

    theories

    of

    discourse

    analysis

    also

    include a

    conception

    of convention as

    a

    foundational

    element in

    their

    analytical

    systems.

    In

    structuralist and formalist

    poetics,

    for

    ex-

    ample,

    genres

    like

    poems

    and

    novels often are

    distinguished

    according

    to

    their

    uses of

    something

    we

    call

    literary

    conventions,

    and,

    in

    turn,

    stylistic analysis

    becomes

    the

    description

    of

    these

    conventions.

    Contemporary

    linguistics-espe-

    cially

    in

    the

    area

    of

    speech

    act

    theory-and

    analytic philosophy

    also

    are

    grounded

    in

    the

    idea

    that

    language

    is

    conventional;

    in

    fact,

    the one

    assumption

    shared

    by

    most

    language

    philosophers

    in

    this

    century

    is the

    foundational

    as-

    sumption that language is conventional in nature. For example, David Lewis

    claims

    that

    It

    is

    a

    platitude-something only

    a

    philosopher

    would dream

    of

    denying-that

    there

    are

    conventions of

    language

    (160).

    Language

    philosophers,

    linguistic

    theorists,

    and

    literary

    critics

    only recently

    have

    begun

    to

    question

    the

    idea that

    conventionalism forms the

    foundation

    for

    all

    of

    language

    study,

    and

    the

    two

    contemporary

    philosophers

    who have

    contrib-

    uted

    most to

    this

    critique

    are

    Donald

    Davidson and

    Jacques

    Derrida.

    At

    first

    glance,

    Davidson

    and

    Derrida

    would seem

    to share

    little

    philosophical

    common

    ground;

    Davidson

    represents

    the

    culmination of

    analytic

    philosophy

    in

    this cen-

    tury,

    and

    Derrida

    has

    devoted

    his

    career

    to

    deconstructing

    the

    tradition

    that

    Davidson represents. On closer inspection, however, Davidson's and Derrida's

    treatments of

    convention

    share

    many

    important

    similarities,

    and

    although

    they

    approach

    the

    subject

    from

    very

    different

    angles, they

    end

    up

    in

    much the same

    place

    (for

    a

    further

    discussion of

    these

    similarities,

    see

    Wheeler;

    Pradhan).

    Both

    Davidson

    and

    Derrida

    argue

    that

    language

    is

    not

    convention-bound

    and,

    conse-

    quently,

    they

    suggest

    that

    theories of

    discourse

    production

    and

    analysis

    that

    ground

    themselves

    in

    this

    assumption

    require

    reformulation.

    By

    calling

    into

    question

    the

    very

    foundation

    of

    contemporary

    rhetoric-and

    of all

    language

    study

    for

    that

    matter-Davidson

    and

    Derrida also

    question

    the

    possibility

    of a

    totalizing

    Aristotelian

    systemic

    analysis

    of

    discourse

    as well as the

    existence of

    the classical

    paradigm

    that forces us to define rhetoric

    according

    to

    categories

    established in

    antiquity

    and

    legitimated

    by

    habit

    and

    tradition. In

    their

    critiques

    of

    conventionalism,

    Davidson

    and

    Derrida

    require

    us to reinvent

    rhetoric ac-

    cording

    to a

    different

    paradigm,

    a

    paradigm

    defined

    not

    by systemic

    logic

    but,

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    498

    College

    English

    rather,

    by

    nonsystemic

    paralogy.

    Such a

    reformulation

    of rhetoric

    offers

    new

    possibilities

    for the

    study

    of both

    discourse

    production

    and discourse

    analysis

    while

    it

    simultaneously

    requires

    us to

    rethink

    some of our foundational

    assump-

    tions

    about

    language

    itself.

    Donald

    Davidson

    formulates

    his

    critique

    of conventionalism

    in the

    essay

    Communication

    and

    Convention,

    which he

    concludes

    by inverting

    the con-

    ventionalist

    argument

    that

    language

    is

    convention-bound.

    Davidson tells us:

    if

    I am

    right

    in

    what

    I

    have said in

    this

    paper,

    convention

    is

    not

    a

    condition

    of

    lan-

    guage.

    I

    suggest,

    then,

    that

    philosophers

    who make

    convention

    a

    necessary

    element

    in

    language

    have

    the matter

    backwards.The

    truth s rather hat

    language

    s a

    condi-

    tion

    for

    having

    conventions.

    (280)

    In

    traditional

    language

    philosophy,

    it is

    convention that links

    the

    sign

    we

    pro-

    duce to the act the sign produces in the world, and Davidson denies that any

    such

    link

    exists that

    connects what

    our words mean

    .

    .

    .

    and our

    purposes

    in

    using

    them

    (271).

    By

    denying

    traditional

    assumptions

    about the nature

    of

    lan-

    guage

    conventions,

    Davidson does not

    explain meaning by reverting

    to

    a sim-

    plistic

    correspondence

    theory

    between

    signifier

    and

    signified.

    He does not

    sug-

    gest,

    for

    example,

    that a

    non-arbitrary,

    one-to-one

    correspondence

    exists

    between

    signifier

    and

    signified.

    He

    admits

    the arbitrariness of

    signs,

    but

    insists

    that

    arbitrary

    should not be

    confused

    with

    convention,

    for

    clearly,

    what is

    arbi-

    trary

    is

    not

    necessarily

    conventional

    (265).

    To

    say

    that a

    particular

    sound

    or

    a

    particular

    mark

    arbitrarily signifies something

    does not

    mean that

    the sound

    or

    the mark is conventional. Thus he departs from the tradition marked off by J. L.

    Austin,

    H.

    P.

    Grice,

    John

    Searle,

    and Michael

    Dummett,

    and

    many

    other

    lan-

    guage

    philosophers,

    rhetoricians,

    and

    literary

    theorists who hold

    that

    we

    employ

    language

    in

    order

    to

    bring

    about certain

    changes

    in

    the

    world,

    and

    that because

    language

    possesses

    illocutionary

    force,

    some

    non-arbitrary

    conventional

    connec-

    tion

    must

    exist

    between the

    sign

    and its effect

    in

    the world.

    If

    such

    a conven-

    tional

    connection were

    non-arbitrary,

    it

    would

    possess

    regularity

    or

    what

    Der-

    rida

    calls

    iterability

    across

    language

    (179).

    That

    is,

    a

    non-arbitrary

    convention

    of

    language

    that

    signifies

    the

    illocutionary

    force of a sound

    or a

    mark would

    op-

    erate

    independently

    of

    any

    particular

    language

    or

    language

    act.

    Both

    Davidson

    and

    Derrida

    argue

    that no such feature of

    language

    exists.

    In

    his

    analysis,

    Davidson isolates three

    categories

    of

    theories that

    attempt

    to

    describe the link

    between a

    sign's meaning

    and its social

    effect:

    first,

    there

    are

    theories

    that

    claim

    there

    is a

    convention

    connecting

    sentences

    in one

    or

    another

    grammatical

    mood

    (or

    containing

    an

    explicit performative

    phrase)

    with

    illocutionary

    ntentions,

    or some

    broader

    purpose;

    second,

    there

    are theories

    that

    look

    to

    a

    conventional

    use

    for

    each

    sentence;

    and

    third,

    there

    are theories

    to

    the

    ef-

    fect that

    there is a

    convention

    that ties

    individualwords to

    an extension or

    inten-

    sion. These are

    not

    competing

    theories.

    Depending

    on

    details,

    all

    combinations

    of

    these

    theories are

    possible.

    (266)

    The first kind of

    theory

    pertains

    to theorists like Dummett who

    suggest

    that sen-

    tences assert

    something

    and that assertions are convention-bound.

    Davidson

    identifies three

    problems

    with

    such

    a formulation.

    First,

    Davidson

    points

    out

    the

    commonsense notion that the same sentence

    may

    be

    employed

    for uses

    other

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    System:

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    499

    than

    assertion;

    it

    may

    be

    employed

    for

    telling

    a

    joke

    or

    asking

    a

    question

    and

    so

    forth.

    Therefore,

    if there

    is

    a

    convention

    that

    makes an assertion

    an

    assertion,

    it

    must reside

    outside

    the

    sentence

    itself

    in

    the context

    where the sentence is

    ut-

    tered. No conventional element connected with the isolated sentence-like

    mood,

    for

    example-can

    mark the

    sentence

    as

    an assertion or

    any

    other kind

    of

    performative,

    and

    when we move

    our search

    from the isolated

    sentence

    to

    the

    context in

    which it is

    uttered,

    we

    still

    cannot

    discover a codifiable

    conventional

    element that

    gives

    an

    assertion its

    identity.

    According

    to

    Davidson,

    we can

    only

    establish

    some

    very vague

    criteria to

    explain

    why

    a

    sentence

    may

    be read

    as

    an

    assertion in

    one

    context

    and a

    joke

    in

    another,

    and

    even

    if we

    could

    establish

    firm

    criteria

    to

    explain why

    we

    agree

    to

    call

    an

    assertion

    an assertion

    in

    every

    context,

    this

    agreement

    would not

    necessarily

    establish a

    convention.

    As

    David-

    son

    reminds

    us,

    We

    all

    agree

    that

    a

    horse

    must

    have

    four

    legs,

    but it

    is

    not

    a

    convention

    that

    horses

    have four

    legs

    (269).

    Davidson's second

    refutation

    of the idea that

    modalities

    are convention-

    bound

    treats the

    claim that a

    conventional

    element exists

    that marks

    an

    as-

    serter's

    intention to

    assert

    something.

    Since an

    assertion

    must be

    recognized

    as

    an

    assertion

    by

    an

    audience and

    is, therefore,

    a

    public

    act,

    it would

    be nice

    to

    think

    that

    some

    sort of

    conventional

    element

    exists that announces

    to the

    world

    our

    intention to

    assert

    something.

    Since no such convention

    can

    be isolated

    in

    ordinary

    language

    use,

    Gottlob

    Frege

    tried,

    unsuccessfully,

    to

    invent a

    symbol

    that

    would

    mark

    an

    assertion as

    an

    assertion.

    But

    such a

    symbol,

    as Davidson

    indicates, cannot work. Clearly, if such a convention existed in ordinary lan-

    guage, every

    liar

    or

    actor would

    employ

    it to

    convince

    us of her or his

    sincerity.

    No

    such

    public,

    identifiable,

    consensual

    convention exists nor could

    exist

    that

    marks

    a

    sentence

    as an

    assertion

    or as

    any

    other

    kind of

    performative.

    Davidson's

    third

    refutation denies the claim

    that

    convention

    marks the

    speak-

    er's

    intention

    to

    utter a

    true

    sentence. Davidson shows that

    this claim forms

    part

    of

    an

    analysis

    of

    what

    assertion

    means:

    in

    order

    to

    assert

    something,

    we must

    by

    definition

    believe

    what we

    assert or we

    would

    not be

    asserting.

    No

    conven-

    tional

    sign

    could

    exist that

    announces

    that

    we

    are

    sincere about our

    assertions,

    for,

    as

    we

    noted,

    such a

    sign

    would

    be

    available to the liar as

    well

    as to

    the

    sincere. With these three arguments, Davidson demonstrates, I believe, that

    whatever

    it

    is

    that

    links a

    sentence

    with a

    performative

    act in the

    world

    (e.g.,

    whatever it

    is that

    enables

    us to order a

    hot

    dog

    and

    get

    one),

    it

    is

    not a conven-

    tion

    of

    language.

    The

    second

    class

    of

    theories

    addressed

    by

    Davidson

    concerns

    attempts

    to

    find

    the

    meaning

    of a

    sentence in

    its

    uses and not in some

    attribute

    (like mood)

    of

    the

    sentence

    itself.

    Addressing

    the first

    class

    of

    theories,

    Davidson

    demonstrated

    that

    no

    convention

    can be

    isolated that marks

    a

    particular

    sentence

    for a

    particu-

    lar

    use.

    He

    now

    addresses the

    related claim

    that a

    sentence is linked to its

    mean-

    ing by

    a

    conventional

    element

    residing

    outside the

    sentence

    in

    something

    fre-

    quently called its conventional use. Davidson explains that Stated crudely,

    such

    theories

    maintain

    that there

    is

    a

    single

    use

    (or

    some finite number of

    uses)

    to

    which a

    given

    sentence is

    tied,

    and

    this

    use

    gives

    the

    meaning

    of the sen-

    tence

    (271).

    The

    argument

    employed

    in

    this kind of

    theory

    goes

    something

    like

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    College English

    this: Because

    any

    sentence

    may

    be

    put

    to

    myriad

    uses,

    any

    one

    use

    (or

    any

    finite

    number

    of

    uses)

    of a

    particular

    sentence is

    conventional.

    Therefore,

    when

    we

    produce

    discourse,

    we

    always

    seek,

    according

    to

    this

    argument,

    the

    conven-

    tional element that will enable us to make our intentionsclear or, in Davidson's

    terminology,

    we

    always

    seek

    to

    express

    an

    ulterior

    purpose,

    an

    effect

    that

    exists outside the

    sentence itself.

    Clearly,

    in

    speaking

    or

    writing,

    an

    intended

    ef-

    fect

    always

    exists,

    but this

    intended effect

    cannot

    be realized

    only

    through

    the

    writer's

    or

    speaker's

    intention.

    As

    Davidson

    says,

    if I

    intend to

    get

    my

    audi-

    ence

    to

    do or believe

    something,

    it

    must

    be

    through

    their

    correct

    interpretation

    of the literal

    meaning

    of

    my

    words

    (273).

    (By

    literal

    meaning,

    Davidson

    means

    something

    along

    the

    lines of a

    Tarski-style

    theory

    of truth

    as

    well as

    the

    semantic

    properties

    of

    words

    [271].)

    In this

    line

    of

    thinking,

    a convention

    would

    be

    required

    to

    link

    up

    the

    literal

    meaning

    of a

    sentence

    with its ulterior

    purpose,

    and,

    Davidson

    argues,

    no

    such

    convention

    exists nor

    could

    there

    be

    one.

    Davidson

    cites

    the

    example

    of

    the

    sen-

    tence

    Eat

    your

    eggplant,

    where

    a conventional

    connection

    supposedly

    exists

    between

    the

    ulterior

    purpose

    of the

    sentence-getting

    someone

    to eat

    her or

    his

    eggplant-and

    the literal

    meaning

    of the

    sentence.

    Davidson

    argues

    that

    if such

    a

    convention

    did

    exist,

    it would

    require

    a

    marker

    that

    indicates

    the

    speaker's

    or

    writer's

    sincerity,

    that what

    he

    represents

    himself

    as

    wanting

    or

    trying

    to

    do

    he

    in fact

    wants or

    is

    trying

    to

    do

    (274).

    In

    this

    example,

    for

    instance,

    a conven-

    tional marker

    would be

    required

    o

    tell

    the listener

    that

    the

    speaker

    was

    sincere

    about her desire to get someone to eat eggplant.However, as we have seen, no

    such marker

    can exist.

    According

    to

    Davidson,

    an

    unbridgeable

    plit

    exists

    be-

    tween

    the

    sign

    and its effect

    in the

    world,

    a

    split

    that

    he

    views

    as

    the

    very

    es-

    sence

    of

    language:

    I

    conclude

    that

    it is not

    an

    accidental

    feature of

    language

    hat

    the ulterior

    purpose

    of an utterance

    and

    its

    literal

    meaning

    are

    independent,

    n the sense

    that the

    latter

    cannot be derived

    from

    the former:

    t

    is

    of

    the

    essence

    of

    language.

    I call this

    fea-

    ture of

    language

    the

    principle

    of

    the

    autonomy of

    meaning.

    (274)

    Meaning

    is

    autonomous

    because

    any

    sentence-no

    matter

    what

    its

    intended

    literal

    meaning-may

    be

    employed

    for

    any

    number

    of ulterior

    purposes

    or

    per-

    formative

    acts.

    Therefore,

    no convention

    exists

    that

    (1)

    marksa sentence for a

    particular

    use or

    (2)

    marks

    a

    particular

    use

    (or

    a

    finite

    number

    of

    uses)

    for

    a

    par-

    ticular

    sentence.

    The third class

    of

    theories

    claims

    that

    meaning

    s

    conventional, or,

    more

    pre-

    cisely,

    that

    it is

    a convention

    that

    we

    assign

    the

    meaning

    we do to

    individual

    words

    and sentences

    when

    they

    are uttered

    or

    written

    (276).

    Davidson

    begins

    his

    analysis

    of

    this claim

    by employing

    David

    Lewis'

    description

    of

    convention

    as a

    regularity

    R):

    (1)

    Everyone

    involved conforms

    to

    R

    and

    (2)

    believes

    that

    others also conform.

    (3)

    The belief thatothers conformto R gives all involveda good reason to conformto

    R.

    (4)

    All

    concerned

    prefer

    that

    there should

    be

    conformity

    o R.

    (5)

    R is not

    the

    only

    possible

    regularity

    meeting

    the

    last two conditions.

    (6) Finally,

    everyone

    in-

    volved

    knows

    (1)-(5)

    and

    knows

    that

    everyone

    else

    knows

    (1)-(5),

    etc.

    (Lewis

    164-65)

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    501

    At the

    center

    of

    Lewis'

    analysis

    resides the

    idea that the conventional

    element

    in

    communication

    consists of

    a

    systemic

    hermeneutic method or

    a

    shared

    inter-

    pretive technique. According

    to

    Lewis, speaker

    and

    hearer

    (or

    reader and

    writ-

    er)

    must

    assign

    the

    same

    meaning

    to

    the

    speaker's

    words

    in

    order for

    successful

    communication to

    occur-although

    clearly

    the

    speaker

    and hearer

    (or

    writer

    and

    reader)

    are not

    required

    to

    employ

    the

    same

    language.

    In our

    ordinary

    day-to-

    day

    communication,

    most of the conditions

    set

    out

    by

    Lewis

    indeed

    are

    met:

    communication

    requires

    that

    speakers

    intend their

    listeners

    to

    interpret

    their

    words

    in a

    certain

    way;

    speakers

    must

    know that

    hearers

    have

    the

    ability

    to

    in-

    terpret

    what

    they

    intend;

    speakers

    and

    hearers

    must

    share the

    understanding

    that

    speakers

    intend their words to

    be

    interpreted,

    and

    so

    forth.

    As Davidson

    in-

    sists, however,

    the most

    important

    element

    of

    Lewis'

    analysis-the

    condition

    of

    regularity-cannot be met.

    When we

    communicate,

    we

    certainly

    share some

    conditions

    of a common

    in-

    terpretive

    method

    or at

    least

    those

    minimal

    conditions

    set out

    above,

    but

    reg-

    ularity

    can

    only

    mean

    recurrence

    over time

    (what

    Derrida

    calls

    iteration),

    not

    simply

    agreement

    at

    a

    specific

    moment.

    According

    to

    Davidson,

    the

    only

    candi-

    date for

    this kind of

    recurrence

    is sound

    pattern:

    speaker

    and

    hearer

    must

    re-

    peatedly

    . . .

    interpret relevantly

    similar

    sound

    patterns

    of

    the

    speaker

    in

    the

    same

    way

    (277). (As

    we will

    see,

    Derrida

    expands

    the idea

    of

    recurrence

    in

    lan-

    guage

    to

    include the mark

    as well as sound

    pattern.)

    The

    important

    word here

    is

    interpret,

    and

    although

    certain sound

    patterns

    may

    recur,

    it is

    difficult,

    if not

    impossible, to say exactly how speaker's and hearer's theories for interpreting

    the

    speaker's

    words must coincide

    (278).

    These

    hermeneutic

    strategies

    must

    coincide

    after we utter a

    word,

    or

    communication

    cannot

    occur;

    but

    in order for

    a

    convention to

    be

    established

    that

    represents

    the

    coincidence

    of hermeneutic

    theories,

    regularity

    dictates that

    these theories coincide

    before

    an utterance.

    However,

    as

    Davidson

    indicates,

    communication

    can occur

    even

    if

    speaker

    and

    hearer

    possess

    different advance hermeneutic

    strategies

    because

    a

    speaker

    ob-

    viously

    can

    provide

    enough

    clues

    to enable a hearer to

    interpret

    what

    the

    speak-

    er

    intends

    to

    communicate.

    Of

    course,

    a

    speaker

    must also

    possess

    some notion

    about how

    these

    clues

    coincide

    with

    the

    hearer's

    ability

    to

    interpret

    them,

    but,

    again,

    this coincidence cannot be

    predicted

    or

    conventionalized;

    it can

    only

    be

    guessed

    at.

    Davidson's

    point

    (and

    Derrida's, too)

    is that we cannot

    describe this

    coincidence

    in

    any

    formal

    manner. That

    is,

    we

    cannot

    conventionalize

    the

    pro-

    cess

    by

    which we

    make our

    theory

    of

    interpretation

    coincide

    with

    other

    theories.

    In his

    analysis

    of

    convention,

    Davidson seeks to

    displace

    the idea that

    lan-

    guage

    is

    convention-bound

    and

    foundational.

    In

    place

    of

    a

    hermeneutics founded

    on

    the

    idea of

    conventionality,

    Davidson

    suggests

    something

    that he calls

    radi-

    cal

    interpretation

    that

    is similar in some

    ways

    to

    Derridean

    deconstruction.

    Davidson

    argues

    that

    It is easy to misconceive the role of society in language.Language s, to be sure, a

    social art.

    But it is an error

    to

    suppose

    we have seen

    deeply

    into

    the

    heart of lin-

    guistic

    communicationwhen

    we have noticed how

    society

    bends

    linguistic

    habits

    to

    a

    public

    norm.

    What is conventional about

    language,

    if

    anything

    s,

    is that

    people

    tend to

    speak

    much

    as their

    neighbors

    do.

    (278)

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    This

    convergence

    of

    linguistic

    practice,

    the

    fact that we tend to

    speak

    much

    as

    our

    neighbors

    do,

    tells us

    nothing,

    however,

    about the

    interpretive

    skills

    re-

    quired

    to

    bring

    about the

    convergence. According

    to

    Davidson,

    our social

    condi-

    tioning

    does not

    provide

    us

    with

    a

    store of

    language

    conventions from

    which we

    draw when

    we

    wish

    to

    communicate

    something;

    social

    conditioning simply

    en-

    sures us that

    we

    may,

    up

    to a

    point,

    assume

    that the same method of

    inter-

    pretation

    that we

    use

    for

    others,

    or

    that we

    assume others

    use for

    us,

    will

    work

    for a new

    speaker

    (278).

    In a

    Gadamerian

    sense,

    social

    conditioning provides

    us with a

    horizon

    within which we

    test out

    interpretive possibilities

    when

    we en-

    counter a

    speaker

    or

    a

    text,

    and

    the fit of one hermeneutic

    strategy

    with

    another

    can

    never

    be

    prescribed

    in

    advance.

    At

    best, then,

    social

    conventions

    represent

    only

    one kind of

    hermeneutic

    element that

    helps

    us

    communicate.

    Davidson ex-

    plains that

    Knowledge

    of

    the conventions of

    language

    s thus a

    practical

    crutch to

    interpreta-

    tion,

    a

    crutch

    we cannot in

    practice

    afford to do

    without-but

    a

    crutch

    which,

    under

    optimum

    conditions for

    communication,

    we can

    in the

    end

    throw

    away,

    and

    could in

    theory

    have

    done

    without

    from

    the

    start.

    (279)

    Radical

    interpretation

    means

    that

    we

    employ

    our

    knowledge

    of

    a

    language

    to

    make

    guesses

    about what

    speakers

    and writers desire to

    communicate,

    and

    no

    formal

    method

    may

    be established

    to

    ensure that our

    guesses

    will be correct.

    A

    knowledge

    of

    conventions-linguistic

    or

    otherwise-only

    helps

    make

    us better

    guessers. To return to the beginning of this discussion, then, convention does

    not

    provide

    a

    necessary

    foundation for

    language;

    rather,

    language provides

    a

    home

    for convention.

    In

    Signature

    Event

    Context,

    a

    critique

    of convention

    that echoes

    many

    of

    Davidson's

    concerns,

    Derrida traces

    out

    some

    of the

    implications

    of

    a

    de-

    conventionalized

    language

    theory,

    and

    by

    arguing

    that no

    conventional link

    exists

    between

    the

    sign

    and

    the

    sign's

    effect

    in the

    world,

    he,

    in

    a

    sense,

    cor-

    roborates

    Davidson's

    critique

    while

    simultaneously

    going

    beyond

    it.

    Although

    Derrida

    concentrates on

    the written

    sign

    where Davidson

    treats

    the

    spoken

    word, Derrida,

    like

    Davidson,

    argues

    that no identifiable

    conventional

    element

    exists linking a written sign to its context because a context can never be abso-

    lutely

    determinable.

    (Derrida

    also

    makes the same claim

    for

    the

    spoken

    word

    al-

    though

    here I will

    concentrate

    only

    on

    his

    analysis

    of

    the

    written

    sign.)

    Accord-

    ing

    to

    Derrida,

    the written

    sign

    derives its

    authority

    from

    absence,

    for

    One

    writes in

    order

    to

    communicate

    something

    to those

    who

    are absent

    (177).

    Writ-

    ten

    discourse

    must, then,

    remain

    readable

    despite

    the absolute

    disappearance

    of

    any

    receiver,

    determined

    in

    general

    (179).

    In

    other

    words,

    any

    written

    sign

    must be

    repeatable

    or

    iterable,

    and

    this

    iterability

    gives

    writing

    its

    identity

    be-

    cause A

    writing

    that is not

    structurally

    readable-iterable-beyond

    the

    death

    of

    the addressee would not be

    writing

    (180).

    Derrida's

    conception

    of

    iterability

    and Davidson's and Lewis' analysis of convention as a regularity share an

    important

    common feature:

    both

    suggest

    that the

    sign

    must

    be

    repeatable

    in

    order to communicate

    anything

    at all.

    However,

    where

    Davidson

    looks for

    (and

    fails to

    find)

    repeatability

    in

    convention,

    Derrida looks

    for it in

    language

    itself.

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    Beyond System:

    The Rhetoric

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    503

    By claiming

    that

    no convention

    may

    be isolated that links

    a

    sign

    with an effect

    in

    the

    world,

    Davidson hints

    at the

    possibility

    that

    language possesses

    no

    center,

    no

    anchor,

    no

    foundation

    that attaches

    a

    sign

    to a determinate

    meaning.

    Derrida,

    however,

    does not hint

    at this

    possibility;

    he insists on

    it.

    Going

    beyond

    Davidson,

    Derrida

    argues

    that

    iterability implies

    that there

    is

    no such

    thing

    as

    a

    code-organon

    of

    iterability-which

    could

    be

    structurally

    se-

    cret

    (180),

    for the

    very

    feature of

    iterability gives

    every

    language

    code its

    iden-

    tity.

    Because

    every

    organon

    of

    iterability,

    by

    definition,

    must be

    iterable,

    no

    code is

    context

    specific.

    Derrida

    explains

    that

    The

    possibility

    of

    repeating

    and thus of

    identifying

    the

    marks

    is

    implicit

    in

    every

    code,

    making

    t into

    a

    network that

    is

    communicable,

    ransmittable,

    decipherable,

    iterable for a

    third,

    and

    hence for

    every

    possible

    user

    in

    general.

    To be what it

    is,

    all

    writing

    must,

    therefore,

    be

    capable

    of

    functioning

    n the

    radical

    absence

    of

    every

    empirically

    determined eceiverin

    general.

    (180)

    Rephrased,

    Derrida's

    formulation

    argues

    that

    a

    split

    exists between

    the

    written

    sign

    and its

    effect in

    the

    world,

    a

    formulation

    that

    supports,

    it seems to

    me,

    Davidson's

    claim for the

    autonomy

    of

    meaning.

    If

    meaning

    cannot be

    isolated

    in

    the

    sentence

    itself

    or in

    its

    context,

    as Davidson

    argues,

    and

    if the

    meaning

    of

    a

    word-either

    spoken

    or

    written-is not

    conventionally

    or

    contextually

    bound,

    as

    both

    Davidson and

    Derrida

    claim,

    then

    language

    loses its

    anchor

    and resists

    sys-

    temic

    formulation

    altogether.

    Although

    Davidson

    hesitates

    to make

    this conclu-

    sion,

    Derrida

    does

    not,

    and he sees

    clearly

    the ramifications

    of

    such a de-

    conventionalized language theory:

    Every

    sign,

    linguistic

    or

    non-linguistic, spoken

    or written

    . . . in

    a small

    or

    large

    unit,

    can

    be

    cited,

    put

    between

    quotation

    marks;

    n

    so

    doing

    t can break

    with

    every

    given

    context,

    engendering

    an

    infinity

    of new contexts

    in

    a mannerwhich is abso-

    lutely

    illimitable.

    This

    does not

    imply

    that the

    mark is valid outside of

    a

    context,

    but

    on the

    contrary

    hat

    there are

    only

    contexts

    without

    any

    center or

    absolute an-

    choring.

    This

    citationality,

    his

    duplication

    or

    duplicity,

    this

    iterability

    of the

    mark

    is

    neither an

    accident

    nor an

    anomaly,

    it is that

    (normal/abnormal)

    ithoutwhich

    a

    mark

    could

    not even

    have a

    functioncalled

    normal.

    (185-86)

    Derrida

    argues

    and

    Davidson

    suggests

    that

    language

    possesses

    a

    paralogical

    di-

    mension, a dimension that, in any conventional sense, refutes formalization,

    codification,

    and

    systemization.

    Earlier in

    this

    discussion,

    I

    indicated

    my

    belief that

    Davidson and Derrida

    started

    from

    different

    philosophical

    directions

    but ended in the same

    place.

    Working

    within

    the

    analytic

    tradition,

    Davidson desires to

    refute the

    specific

    claim that

    language

    is

    convention-bound,

    and

    unlike

    Derrida,

    he

    does not

    view

    his

    project

    as

    the

    decentering

    of the entire

    philosophical

    tradition.

    Derrida,

    on

    the

    other

    hand,

    understands his

    analysis

    of both convention and context

    to be

    only

    one

    part,

    although

    certainly

    an

    extremely

    important part,

    of his

    larger proj-

    ect:

    the

    critique

    of

    a

    metaphysics

    of

    presence.

    Although

    both Davidson

    and

    Der-

    rida

    approach

    the

    problem

    of convention from

    very

    different

    points

    of view and

    with

    very

    different aims

    and

    intentions,

    both

    agree

    that

    language

    seems to

    pos-

    sess

    no

    conventional

    anchor or at least

    no anchor that we can

    identify,

    codify,

    and

    then

    talk

    about.

    The

    ramifications of such a conclusion for the

    discipline

    of

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    504

    College

    English

    rhetoric

    are

    profound,

    and here I

    would like to

    mention what

    I

    perceive

    to

    be

    three

    of

    these

    ramifications or

    rhetoric in

    general

    and

    for studies in discourse

    production

    and

    discourse

    analysis

    in

    particular.

    (1)

    If

    no

    codifiable

    conventional link exists between a

    sign

    (or

    a

    sentence)

    and

    its

    effect

    in the

    world,

    then

    no

    systemic

    rhetoric in

    the Aristotelian

    tradition

    can

    account

    for

    the

    effects

    produced

    by

    language.

    This assertion calls into

    question

    the

    foundational

    presupposition

    hat

    supports

    what I have

    called

    previously

    the

    classical

    paradigm.

    From

    Aristotle

    forward,

    rhetoricians

    have

    presupposed

    that

    (a)

    something

    links

    discourse

    to the

    world

    and

    (b)

    this

    something

    could be

    classified

    in a

    logico-systemic

    way.

    The

    classical

    paradigm

    rests

    on the founda-

    tional

    assumption

    that the

    correspondence

    between the

    sign

    and

    its effect in the

    world

    can be

    represented

    by

    a

    metalanguage

    grounded

    in a

    conception

    of

    sys-

    tem, process,

    and

    logic.

    If

    such

    a

    correspondence

    between

    the

    sign

    and its effect

    in

    the

    world

    cannot

    be

    represented

    by

    such

    a

    metalanguage

    r,

    even more to

    the

    point,

    if

    it

    cannot

    be

    represented

    at all in

    any

    sort of

    logical

    (enthymemic)

    way,

    we

    are

    forced,

    then,

    to reinvent

    rhetoric;

    we are

    forced to

    move

    away

    from

    a

    conception

    of

    rhetoric

    grounded

    n

    ideas of

    system,

    process,

    and formal

    logic,

    and

    move

    toward a

    conception

    of rhetoric

    grounded

    n

    paralogy,

    difference,

    and

    indeterminancy.

    (2)

    If

    no

    codifiable

    link exists

    that connects the

    sign

    to its

    effect

    in the

    world,

    then no

    logico-systemic

    account

    of

    discourse

    production

    is

    possible.

    I have

    ar-

    gued

    here

    that,

    in

    general,

    three

    broad theoretical

    approaches

    now dominate

    the

    study of discourse production: the Kantian, the neo-positivist, and the social

    semiotic. The

    Kantian

    approach

    assumes that

    discourse

    production

    may

    be

    de-

    scribed

    as

    a

    formal

    system

    of

    logically

    coherent

    categories

    or modes-classifica-

    tion,

    description,

    narration,

    and

    so

    forth-that,

    in some sort of

    conventional

    way,

    link

    the

    sign

    (or

    the

    sentence)

    with

    its effect

    in the

    world.

    The neo-

    positivist

    approach

    assumes

    that an

    empirical

    system-a system

    built on

    a

    scien-

    tific

    model that

    measures

    recall,

    tests short-

    and

    long-term

    memory, investigates

    brain

    hemisphere

    function,

    analyzes

    protocols,

    describes

    writers

    at

    work,

    and

    kindred

    activities-may

    be

    employed

    to discover

    the

    link between the

    sign

    (or

    the

    sentence)

    and

    its

    effect in the

    world. The social semiotic

    approach

    assumes

    that a conventional link exists amongthe membersof different discourse com-

    munities,

    and

    meaning

    as well

    as

    knowledge

    are

    grounded

    in

    socially

    con-

    structed

    conventions;

    therefore,

    the

    sign

    (or

    the

    sentence)

    may

    be

    interpreted

    only through

    the

    sign's

    conventional effect in these differentdiscourse

    commu-

    nities.

    If

    no

    convention

    can be

    found to

    link

    the

    sign

    (or

    the

    sentence)

    to

    its

    ef-

    fect

    in

    the

    world,

    then the

    presuppositional

    oundation

    hat

    supports

    all

    three

    of

    these

    theoretical

    approaches

    to

    discourse

    production

    s

    seriously

    undermined

    f

    not

    destroyed entirely.

    (3)

    If

    no

    codifiable

    link exists that connects the

    sign

    to its

    effect

    in the

    world,

    then no

    formal

    system of

    rhetorical

    analysis-no

    metalanguage-can

    be

    formu-

    lated that will account for the tropological use of language. Any rhetorical theo-

    ry, linguistic

    theory,

    or

    literary theory

    that

    attempts

    to

    explain

    the relation

    be-

    tween

    metaphor

    and

    metonomy

    or

    attempts

    to describe

    the

    uses of

    language

    (for

    example

    the

    uses of

    literary/non-literary language)

    must

    posit

    or,

    at

    least,

    must

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    Beyond System:

    The Rhetoric

    of

    Paralogy 505

    presuppose

    a

    conventional ink

    between

    the

    sign

    (or

    the

    sentence)

    and its

    effect

    in

    the

    world.

    This

    connection

    may

    reside either

    (a)

    in the

    sign

    (or

    the

    sentence)

    itself

    represented

    by systemic

    (usually synchronic)

    formulations like

    paradig-

    matic/syntagmatic

    inks,

    generative

    grammars,

    marked

    binary

    oppositions,

    mood

    indicators,

    and

    so

    forth-or

    (b)

    in the context

    represented

    by systemic

    (usually

    dialectical)

    formulations ike

    performatives,

    discourse

    communities,

    horizons

    of

    expectation,

    base/superstructure

    elations,

    and other diachronic

    representations.

    All of

    these

    formulationsshare

    the

    presupposition

    hat

    meaning

    s

    conventional.

    Clearly,

    if

    no

    conventional

    ink between the

    sign

    and its effect can

    be detected

    in

    either

    the

    sign

    itself

    or in

    its

    context,

    many

    of our

    most

    influential

    heories

    of

    discourse

    analysis

    can

    explain satisfactorily

    neither the nature

    of

    language

    nor

    how

    the

    effects of

    language

    are

    produced.

    I

    do

    not mean

    to

    suggest, however,

    that

    languageconventions

    are

    nonexist-

    ent,

    nor do

    I

    mean

    to

    suggest

    that

    they

    are

    unimportant

    or communication

    or

    that

    they

    are

    not

    useful

    crutches in

    everyday

    social discourse.

    Along

    the lines

    of

    Davidson's

    and

    Derrida's

    critiques,

    I

    mean to

    suggest

    only

    that

    language

    makes

    convention

    possible,

    and

    not the other

    way

    around. No one

    questions

    the

    claim

    that

    convention aids

    communication,

    but as

    Davidson

    points

    out,

    after

    we

    make

    this

    claim

    and after

    we

    demonstratethat the claim

    possesses

    validity,

    we

    have

    said

    nothing

    about the

    nature of

    language.

    We have commented

    only

    about

    one

    feature of

    language:

    ts

    sufficient

    ability

    to

    generate

    social conventions.

    As Marx

    righted

    Hegelian

    theory

    and

    set

    it

    on its

    feet,

    Davidson and

    Derrida,

    I

    believe,

    right contemporarylanguagetheory by reversing its base/superstructurerela-

    tion.

    Language

    does

    not

    represent

    a

    superstructure

    built

    on

    convention;

    lan-

    guage

    provides

    the

    base

    on which a

    superstructure

    f conventions resides.

    When

    we

    analyze

    or

    describe

    this

    conventional

    superstructure,

    we

    say very

    little about

    the

    nature

    of

    the

    language

    base that

    makes the

    superstructure ossible,

    and

    with-

    in

    the

    boundaries

    of

    the

    discussion

    here,

    we,

    in

    addition,

    say very

    little about

    the

    connection

    between

    rhetoric

    and

    language, especially

    the

    two

    endeavors of

    dis-

    course

    production

    and

    analysis.

    By

    rethinking

    our

    most

    fundamental

    assumptions

    about the

    production

    and

    the

    analysis

    of

    discourse-assumptions

    about the

    convention-boundnature of

    discourse and assumptionsabout the systemic natureof discourse production

    and

    discourse

    analysis-we

    may begin

    to

    move

    beyond

    a rhetorical

    radition

    hat

    has

    reached,

    I

    believe,

    a

    dead end.

    Our current

    conceptions

    of

    rhetoric,

    drenched

    as

    they

    are

    in

    the

    Platonic/Aristotelian

    ormulationsof

    logic,

    process,

    and

    system,

    cannot

    account

    for

    the

    hermeneuticdimension ntrinsic

    to

    both dis-

    course

    production

    and

    discourse

    analysis.

    I

    believe

    that

    we

    can

    begin

    to account

    for

    these

    living

    social

    acts

    only by

    reinventing

    rhetoric and

    thereby

    accounting

    for

    the

    paralogic

    nature

    of

    language.

    Works

    Cited

    Aristotle.

    Rhetorica.

    Oxford:

    Clarendon,

    1924.

    Vol.

    11

    of The

    Works

    of

    Aristo-

    tle.

    Ed.

    W.

    D.

    Ross.

    Trans. W.

    Rhys

    Roberts.

    12

    vols. 1924-52.

    Austin,

    J. L.

    How

    To

    Do

    Things

    With

    Words.

    Cambridge:

    Harvard

    UP,

    1967.

    This content downloaded from 194.177.218.24 on Mon, 31 Mar 2014 06:25:38 AM

    All use subject to JSTOR Terms and Conditions

    http://www.jstor.org/page/info/about/policies/terms.jsphttp://www.jstor.org/page/info/about/policies/terms.jsphttp://www.jstor.org/page/info/about/policies/terms.jsp
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    College

    English

    Bennett,

    James R.

    A

    Bibliography

    of

    Stylistics

    and Related

    Criticism. New

    York:

    MLA,

    1986.

    Berlin,James. Rhetoricand Ideologyin the WritingClass. College English50

    (1988):

    477-94.

    Boethius. De

    Topicis Differentiis.

    Trans.

    Eleonore

    Stump.

    Ithaca:

    Cornell

    UP,

    1978.

    215-36.

    Burke,

    Kenneth.

    A

    Rhetoric

    of

    Motives.

    Berkeley:

    U of California

    P,

    1969.

    Coby,

    Patrick.

    Socrates

    and the

    Sophistic

    Enlightenment. Lewisburg:

    Bucknell

    UP,

    1987.

    Davidson,

    Donald.

    Inquiries

    into Truth

    and

    Interpretation.

    Oxford:

    Clarendon,

    1984.

    de

    Man,

    Paul.

    Allegories of

    Reading:

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    in

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    Rilke, and Proust.

    New

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