Thomas Humber

Keri Jamison

Anne Lyle Shugart

Jessica West

University of Alabama Health Promotion and Wellness

321 Russell Hall, Tuscaloosa, Alabama

35487-0363

(205) 348-0077 Email: wellness@ua.edu

UAPD Team

Office of Health Promotion and Wellness Mission:◦To advance the health and well-being of

The University of Alabama employees and their families

Goal:◦We will work collaboratively with our key

stakeholders in order to: create and sustain a culture of health and well-being that empowers employees and their families to maintain and improve health.  [strategy/ infrastructure]

UAPD centrally located on the university campus

Officers must meet physical fitness standards to work

Officers have easy access to computers in their patrol cars

Participants will receive free health results and be advised on ways to improve their health

StrengthsStrengths

WeaknessesWeaknesses

It is difficult to have all police officers in one place at a time because of their shift schedules

Most UAPD officers are men, and men are less likely to stay up to date with checkups

Most people do not feel that the benefits of the screening will outweigh the inconvenience of having to fast for 10 hours

OpportunitiesOpportunities

By attending WellBama screenings, officers can show that they support other UA programs and help nursing students with their education and and helping us with our campaign

Officers can show they care about their health and providing a health conscious and physically fit police force

Screenings can be used in conjunction with fitness test to help officers

ThreatsThreats

Their familiarity with their own doctors can deter officers from attending screenings administered by people they do not know

The program also is threatened by the fact they do receive funding from the state and the health promotion and wellness programs can be shut down if unsuccessful

Objectives, Strategies, TacticsObjectives, Strategies, Tactics

Objective 1:◦To double UAPD participation in the

April wellness screeningStrategy:◦Use incentives, rewards and publicity

to increase UAPD participation

Objectives, Strategies, TacticsObjectives, Strategies, Tactics

Tactics:1. Use social media, such as

Facebook and Twitter, as well as e-mail reminders sent to individual participants

Objectives, Strategies, Objectives, Strategies, TacticsTacticsTactics Cont:

4. Create eye-catching fliers to hang throughout the police department, making them aware of the incentives to participate in the screening

5. Provide members of UAPD with a newsletter, including a feature success story on an individual who has participated and benefited in the WellBama screenings, which will offer UAPD an unbiased opinion of the program

Objectives, Strategies, TacticsObjectives, Strategies, Tactics

Objective 2:◦Create a competitive attitude in

UAPD that will increase participation in the April screening

Strategy:◦Create a competition between UAPD

officers of morning and night shifts

Objectives, Strategies, TacticsObjectives, Strategies, Tactics

Tactics:1. To ensure confidentiality, Chief

of Police will e-mail police officers to inform them of any new updates

EvaluationEvaluationThe day of the screening we will

directly count the number of police officers that attend.

If we discover a 100% increase from last year to this year we will consider the campaign a success

BudgetBudget

FedEx Kinko’s Standard Single-Sided Color Fliers: $0.49/each x 25 =$12.25

Grand Total = $12.25

MarchMarch28 1 2 3 4

7 8 9 10Meet with UAPD.Put Fliers Up

11

14 15 16 17 18

21Send Email Reminder

22Meet with UAPD.Postcards go out

23 24 25

March 10: Meet with UAPD Chief of Police to talk over the programMarch 10: Put fliers up around UAPD office telling about the screeningsMarch 21: Send email reminder to UAPD to be on the lookout for the newsletter

AprilApril4Newsletter sent out

5 6 7 8Send out 2nd email reminder

11 12Screening

13 14 15Catered Lunch

18Thank You Emails

19 20 21 22

25 26 27 28 29

April 4: Email newsletter that was created for UAPDApril 12: Screening day, all hands on deck to help April 15: Winning team gets their catered lunchApril 18: Send out thank you emails to UAPD for their participation