This is High-Growth Consumer Brands2018

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This is MC2

Our community of talent help to make cities and businesses extraordinary.

We are:strategists, data analysts, account managers, designers, developers, creative thinkers, digital marketeers, video producers, media relations experts, content creators and drone pilots.

An international network of 1,800 staff & 115 offices

WORLDWIDE.

With 1,800 staff and 115 offices worldwide

working across the spectrum of industry sectors and

practice disciplines we have the connections to help

your business grow on an international scale.

This is our global team

We’re brand guardians for both unicorns and some of the world’s biggest brands, covering B2Band B2C channels.

We share their ambitions and truly understand the full retail landscape, from product inception right through to engaging consumers.

And we’re not all about stunts that result in column inches alone. We take the lead and deliver bold, forward-thinking and integrated strategies that have commercial thinking and company values at the heart of them.

High–growth consumer brands

This is what we do

Services

To scale high growth businesses, there is a need for pace and clarity.

You need to develop an instinctive and trusted relationship with marketing partners who understand the need to operate at the cadence that you do.

We’ve developed a community of talent who are culturally attuned to the need to move at pace but with a focus that develops from clarity of strategy and message.

This talent is deliberately working in one place, with shared values and a drive to make a positive difference to your organisation in every integrated service they provide.

Strategy and Consultancy

Content Generation

Creative (Design,

Digital and Video)

Media Relations

Events and Experiential

Digital Marketing

This is who we work with

Krispy Kreme

We’ve worked with the premium doughnut retailer since 2007 to strengthen its national profile and support its ambitious growth plan which has seen us open more than 100 stores to date.

Our activity has seen the M8 come to a standstill and 300 fans waiting in the snow for the brand to open its doors in Edinburgh, while in Braehead (Glasgow), our integrated six-month campaign smashed its target of building brand awareness and was integral in achieving Krispy Kreme’s most successful global opening.

We chose MC2 because we really liked the way they combined creative thinking with strategic planning. They’re really great fun to work with; they gel well with our brand and team and make working together effortless.

MC2 are very different from other agencies in the way they entrench themselves with our brand. They really get on board, come up with ideas and make working together fun.

Mondelez International

We have worked with Mondelez International (formerly Kraft Foods) for more than a decade.

We are responsible for all trade communication activity for its entire portfolio including Cadbury, Philadelphia, Ritz, and Oreo.

Over the years, our activity has included unveiling solid gold chocolate bars at The Ritz for the hugely successful Unwrap Gold, to positioning of the business as a world’s largest snacking business, to launching Cadbury Dairy Milk’s biggest launch to date — Marvellous Creations.

What’s impressed us about MC2 is the fact that they get stuck into the work. They really are a true partner and we were interested in an agency that would be with us for the long term.

Susan Nash, Trade Communications Manager

Typhoo

Typhoo tasked us to develop a microsite and social media campaign in just four weeks to coincide with a new TV campaign which revealed Nigella Lawson as its new brand ambassador.

To differentiate from competitors and challenge perceptions of taste and quality, we delivered an engaging and dynamic online experience for the brand.

new site, utilising video while focusing on its history and tea credentials. We developed a fresh new personality and approach on social media which focused on driving messages of heritage and quality through activity relevant to the audience and true to the brand.

Over the three-month campaign period the brand’s social media reach increased by 800% and the new website achieved an average of 3,000 unique monthly visitors and 7,000 monthly page views with a return rate of 17%.

We gave a complex brief with tight time constraints but the team threw themselves into the activity with a refreshingly ‘can–do’ attitude.

They were able to produce high quality work very quickly, with a complete website redesign and social media strategy created from scratch in just a few weeks.

Lucy McLean, Brand and Digital Manager

In 2013, Mondelez International challenged us to take trade communications activity to another level by creating its very own platform.

Its purpose was to deliver category leading advice, news and offers 24/7 to its retailers, which in turn would help drive distribution further.

This site supplemented trade media activity and sales team work, all at which have personality at its heart. Instead of having a corporate feel, the site would play the role of a virtual rep. We also extended the site to all of the categories that Mondelez International operates in, curated a rich content hub which was relevant to the independent retailer, including competitions, point of sale downloads, profit calculator and seasonal planner, and built additional communication channels for the business.

This has drawn more than 35,000 retailers to register on the site. What’s more, it has been recognised as best in class in snacking in the UK.

Mondelez International

MC2 was appointed by Red Bull back in 2011 to handle a two year global online marketing campaign.

The campaign saw us promoting its unique online platform for fans of extreme and niche sports, and unique music events at redbull.com. The team adopted an integrated marketing strategy, including blogger engagement, social media, on and offline PR, sentiment tracking and evaluation, to make it a destination site for high-energy communities from around the world to share knowledge and content.

Red Bull

MC2 has relished supporting Gourmet Burger Kitchen on a number of projects. In 2014, MC2 launched its delicious Quick Lunch Menu nationally.

We challenged journos to beat the clock with a 15 minute lunch and helped consumers get a tasty lunch fast, with rickshaws across London transporting them to GBK restaurants across the city. This was supported by video content, journalist meetings and consumer recipes.

The result was national and key blogger coverage, and social media conversations, reaching more than a million consumers in just one month.

Gourmet Burger Kitchen

Back in 2010, STORE asked is maximise the sales potential of a short-term UK exclusive product — LEGO storage boxes.

We combined an offline PR campaign, including journalist meetings and sample mailers, with a targeted blogger campaign for LEGO and storage enthusiasts to increase awareness of the product. As a result, the product sold out prior to release and drove record traffic to the website. It was so successful that LEGO makers handed STORE’s owners ongoing distribution rights for the UK and is still sold today on the site and through some of the UK’s biggest names on the high street.

Aplacefor everything .co.uk

MC2’s strong editorial relationships, creativity and stringent press office management ensure that we secure excellent coverage in our key titles which drives online sales. The results generated by MC2 have surpassed my expectations and I value the strategic input they give me.

Simon Glanville, Managing Director

The Boardwalk 21 Little Peter Street Manchester M15 4PS

0161 236 1352www.thisismc2.com