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This document is downloaded from Outstanding Academic Papers by Students (OAPS), Run Run Shaw Library, City University of Hong Kong. Title 敘事角度下視頻廣告的男女形象: 以香港 2005‐2018 信用卡視頻 廣告為例 Author(s) Chen, Shuting (陳舒婷) Citation Chen, S. (2018). 敘事角度下視頻廣告的男女形象: 以香港 2005‐ 2018 信用卡視頻廣告為例 (Outstanding Academic Papers by Students (OAPS), City University of Hong Kong). Issue Date 2018 URL http://dspace.cityu.edu.hk/handle/2031/9107 Rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. Access is unrestricted.

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: 2005-2018This document is downloaded from Outstanding Academic Papers by Students
(OAPS), Run Run Shaw Library, City University of Hong Kong.
Title  :  20052018
 
2018  (Outstanding Academic Papers by  Students (OAPS), City University of Hong Kong).  
Issue Date  2018 
URL  http://dspace.cityu.edu.hk/handle/2031/9107 
 
 
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This document is downloaded from Outstanding Academic Papers by Students (OAPS), Run Run Shaw Library, City University of Hong Kong.
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This document is downloaded from Outstanding Academic Papers by Students (OAPS), Run Run Shaw Library, City University of Hong Kong.
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8 : <>(2013) 47 9 Pollay, R. W. The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50(2) (1986): 18.
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31 ,(2009 ) 65-102 13 Bandura, A. Social cognitive theory of mass communication. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research (3rd ed). (New York, NY: Routledge, 2009), 279. 14 Gerbner, G., Gross, L., Signorielli, N. & Morgan, M. Aging with television: Images on television drama and conceptions of social reality. Journal of Communication, 30(1) (1980): 37.
15 Oppliger, P. A. Effects of gender stereotyping on socialization. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis. (Mahway, NJ: Lawrence Erlbaum, 2007) ,201
16 Furnham, A. & Chan, F. The gender-role stereotyping of men and women in Hong Kong television advertisements. Psychologia: An International Journal of Psychology in the Orient, 46(4) (2003): 213
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This document is downloaded from Outstanding Academic Papers by Students (OAPS), Run Run Shaw Library, City University of Hong Kong.
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19 Huston, A.C. “Sex-typing”, in Hetherington, E.M.(Ed), Handbook of child psychology: Socialization, Personality, and Social Development Vol. 4, Wiley, New York, (1983):391
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36 Moon Y.S., Chan K. Gender portrayals and the gender of nations: an extended study in Asian cultures. In: Diehl S., Terlutter R. (eds) International Advertising and Communication. (DUV, 2006)
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41
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