Thinking in Lifecycles Yeti Coolers

Abbey, Jess, Jake, David

Research and Product Development

design a cooler that could withstand fishing tactics--primarily, one that people could stand on without fear of collapse as they sight-casted for redfish. The secondary goal was to afford time for fishing and hunting.

“Meet the original YETI®. The Tundra was born when we took our frustrations with cheap coolers and over-engineered the hell out of them. We ended up creating a whole new category of outdoor coolers with legendary toughness and ice retention.”

We decided early on that product innovation would come from necessity and firsthand experience

not from market research and data analysis. And we’d never sacrifice quality for a few extra bucks.

Marketing

Yeti used a top-down, pyramid marketing approach to create a product that previously wasn’t on the radar and made it into a household name for fishing and hunting lovers across the country.

The company started out sponsoring programming on hunting and fishing television stations.

Corey Maynard, VP of Marketing at Yeti, said its early advertising campaigns were calculated to reach "influencers" and "prosumers."

One of the biggest challenges Yeti faced early on was convincing people to pay $300 or more for a premium cooler so Yeti rolled out a series of entertaining, often hilarious, digital spots.https://www.youtube.com/watch?v=TxjSbj6zrbQ

Manufacturing

WHERE ARE YETI PRODUCTS MANUFACTURED?Our Tundra coolers are manufactured in the USA at facilities located in Iowa and Wisconsin as well as at a facility located in the Philippines.

Yeti is stated to work with the following companies – Plastics Professionals, Hedstrom Plastics, Centro Incorporated, Dutchland Plastics, and Solar Plastics.

● Plastics Professionals – California● Hedstrom Plastics – Ohio● Centro Incorporated – Iowa, Wisconsin, North Carolina● Dutchland Plastics – Wisconsin● Solar Plastics – Minnesota (maybe Iowa)

Packaging

Dutchland workers can be found in the Oostburg, WI plant fabricating, assembling and packaging Yeti coolers that are destined to grace the back of pickup trucks, campers and boats across the country.

Sales, distribution, and transportation

You can order these coolers online, Dick’s sporting goods, REI, Bass Pro, and other outdoor related stores.

The use of Epicor Distribution Software allows Yeti to effectively distribute and transport their products all around the world from manufacturers to suppliers or directly to customers

Ranging From $249.99 - $1,299.99

Consumer use

Yeti coolers are used for tailgating, fishing and other outdoor sports and events. Yeti mugs are also used by everyday people.

The cooler of choice for outdoor enthusiasts, pros, tailgaters, and backyard barbecue kings

Final disposition

These coolers are meant to last, and with a high price tag, they are not easily thrown out by consumers.

Lower rate of disposal than other previous coolers therefore they won’t be seen at the landfills as often

WE ARE...

YETI COOLERS !!!

Linkshttp://www.espositogardencenter.com/Store/YETI%C2%AECoolers/tabid/253/Default.aspx

http://yeti.com/tundra

http://www.campaignlive.com/article/abominable-pitchmen-yeti-coolers-created-high-end-market/1322011#JidS2vdOKjEmVl8V.99

http://thecoolerbox.com/are-yeti-coolers-made-in-usa/

https://www.dutchland.com/yeti-cooler-manufacturer/