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Thinking about Audiences Evert Bisschop Boele PhD, March 19, 2015
Research group Lifelong Learning in Music Hanze Research Arts & Society
1. Introduction
2. Uses and functions of music
3. ‘Musicking’ individuals
4. Music in the world of high culture
5. The musician as a provider of …
Entrepreneurship in Music
1. Introduction
Entrepreneurship in Music
Your Audience
- Who are they?
- Where are they?
- What do they want from you?
- What can you offer them?
- Et cetera
Entrepreneurship in Music
2. Uses and functions of
music
Entrepreneurship in Music
Everybody is Musical
What People Do With Music
The Uses of Music
administrating broadcasting collecting composing contesting counterfacting crying dancing dj-ing
doing exchange games leading making instruments meeting like-minded organising pageturning performing playbacking
playing mediated music playing mediated music - background playing instruments playing instruments together producing rap reading staff notation recording singing
singing together talking teaching visiting concerts visiting dance performances watching audience watching musicians writing teaching materials
Uses: what people do with music
Entrepreneurship in Music
Uses: what people do with music
Entrepreneurship in Music
Functions: what music does with people
Entrepreneurship in Music
Functions: what music does with people
Entrepreneurship in Music
Music as an Art
Entrepreneurship in Music
3. ‘Musicking’ individuals
Entrepreneurship in Music
Target groups
Entrepreneurship in Music
Entrepreneurship in Music
Entrepreneurship in Music
4. Music in the world of
high culture
Entrepreneurship in Music
Music as an Art
Entrepreneurship in Music
Music as an Art
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The expressive individual of Romanticism
Entrepreneurship in Music
The social-normal individual of
Organized Modernity
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The consumptive-creative individual of
Post-Modernity
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x
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5. The musician as a
provider of …
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54
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113
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54
0
20
40
60
80
100
120
klassiek jazz pop/rock wereldmuziek overig
aan
tal c
on
cert
en 1
2-2
5/4
/20
10
Aantal per genre in de stad Groningen
Entrepreneurship in Music
7,64
1,11
3,19 3,52 2,93
3,68
13,57
7,8
12,03
7,23 7,87
10,61
0
2
4
6
8
10
12
14
16
klassiek jazz pop/rock wereldmuziek overig gemiddeld
gem
idd
eld
e en
tree
(€)
12
-25
/4/2
01
0
Gemiddelde entree (€) - genre (stad Groningen)
Alle concerten
Betaaldeconcerten
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5 options for action
1. Be creative-consumptive
2. Stay romantic-organized
3. Become subcultural
4. Do everything
5. Do anything
Entrepreneurship in Music
3 definitions of musicians
1. A producer of products
2. A specialist in processes
3. A provider of a personal service
Entrepreneurship in Music
Entrepreneurship in Music
Entrepreneurship in Music
Entrepreneurship in Music
www.lifelonglearninginmusic.org
www.evertsworldofmusic.blogspot.com
Entrepreneurship in Music
