Media Kit 2016

THINK SMARTLOOK AMAZING

A DYNAMIC HISTORYMarie Claire was created in 1937 in

France as a new weekly women’s magazine with a very modern approach.

Marie Claire wanted to offer not only the latest trends in fashion and beauty

but also to deliver serious and provocative journalism.

Marie Claire is now one of the most widely recognized fashion magazines

in the world.

A UNIQUE CONCEPTMarie Claire is known for

its thought provoking and inspiring yet relevant and

entertaining content.

Marie Claire delivers fashion, beauty and lifestyle

mixed with challenging reports on real life issues.

Marie Claire is a successful formula that combines solid

journalism, aspirational fashion and inspirational beauty.

MISSIONMarie Claire is a Fashion magazine with character, substance and depth for women with a point of view, an opinion, and a sense of style. Marie Claire inspires readers to “Think Smart and Look Amazing.”

BRAND VALUESMarie Claire… …informs you…surprises you…helps you…seduces you…moves you…makes you smile…makes you dream

1937

1954

2015

INTERNATIONAL POWER BRAND

33 international editions53 million sold copies yearly16 million readers every month33 000 advertising pages in 2013

24 websites16 million unique users in 201310 million followers & fans on social media

A MULTIMEDIA BRAND REACHING 41 MILLION WOMEN

Arabia, Australia, Belgium French, Belgium Vlaams, Brazil, China, Colombia, Czech Republic, France, Greece, Hong-Kong, Hungary, India, Indonesia, Italy, Korea, Lower Gulf, Malaysia, Mexico, The Netherlands, Puerto Rico, Romania, Russia, Saudi Arabia, South Africa, Spain, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela

READER PROFILE

MARIE CLAIRE CELEBRATES

MODERN WOMEN WHO ARE STYLISH, INDEPENDENT AND

OPEN-MINDED. WHO ARE NEVER AFRAID TO MAKE INTELLIGENCE A PART OF THEIR

WARDROBE.

Aged between 20 and 40, our reader is a well-educated, urban professional with a wide range of interests and an awareness of global issues.

Relationships with her partner, friends and family are very important to her.

Marie Claire features stories that appeal to women who are socially aware, yet unabashedly fashion and beauty conscious.

Marie Claire is for women who want to THINK SMART AND LOOK AMAZING.

360° BRAND

PRINTSPECIAL EDITIONS

FASHION SHOWSFACEBOOK

WEBSITE

ONLINE CONTESTS

INTERNATIONAL

70.000 fans

254.000 monthly page viewsSPECIAL PROJECTS

MARIE CLAIRE ANNUAL ANNIVERSARY PARTY

SUCCESSFUL READER EVENTS

EVENTSwith give aways

AWARDS

Source: Google Analytics October 2015

2014 TOP ADVERTISERS

FROM DREAMING TO PURCHASING

Mixing high fashion with street wear, Marie Claire has defined a new breed of fashion magazine and emerged as the essential resource for women who want to buy (not just browse).

We take our readers every step of the way, from dreaming to purchasing, showing them the latest looks on the runway and revealing where to find them at a full range of price points.

BEAUTY

INSPIRATIONAL,YET INFORMATIVE

Offers smart ideas, expert tips, glamorous and inspiring beauty images.

In-depth professional advice on all aspects of beauty including latest products and technologies.

Combines the practical with the beautiful and helps the readers to achieve perfect looks.

ENGAGING INTERNATIONAL AND LOCAL FEATURES

Eye-opening reportage investigations offering new perspectives and insights into women’s lives.

International and local social campaigns, real life articles, a true world with female perspectives.

Emotional first-person testimonies, fascinating celebrities, heart-breaking photo journalism, couples and relationships.

INTERNATIONAL AWARDS

PRIX D’EXCELLENCE DE LA BEAUTÉ

PRIX D’EXCELLENCE DE LA MODE

PRIX D’EXCELLENCE DU PARFUM

(INTERNATIONAL BEAUTY AWARD)

(INTERNATIONAL FASHION AWARD)

(INTERNATIONAL FRAGRANCE AWARD)

The only international beauty award. Awarded by an international jury of 17 Beauty journalists according to five criteria’s (Innovation, Efficacy, Texture, Design, Communication).Created in France in 1985. Presented to the winners in Paris in January each year.Celebrated in all countries where Marie Claire is published.

Marie Claire Romania Prix d’Excellence de la Beauté was published in Marie Claire February issue 2014.

Awarded by an international jury of French and International Marie Claire fashion editors and fashion experts.7 awards presented:Best Fashion Designer, Best Shoe Line, Best Handbag Line, Best Watch-making Line, Best Model, Best Scenography, Best Look.Celebrated in France, Spain, The Netherlands, India, South Africa, Russia and Ukraine.

Marie Claire Romania Prix d’Excellence de la Mode was published in Marie Claire November issue 2014 Marie Claire International created its Marie Claire

International Fragrance Awards in 2011 and they are the first and only international fragrance awards with an international jury. This international jury consists of 28 Marie Claire Beauty Editors.3 Marie Claire International Fragrance Awards are granted each year:

9 Best Women’s Fragrance Award 9 Best innovation and Creativity Award 9 Best Women’s Fragrance Bottle Award.

Marie Claire Romania Prix d’Excellence du Parfum was published in Marie Claire May issue 2014.

FASHION SHOWS

SPECIAL ISSUE WITH HIGH QUALITY PICTURES.

The best selection of looks of the best designers, best catwalks, best accessories, best make-up and hair looks from New York, London, Milan and Paris.

Fashion and beauty trends of the season are placed together with the stars, style icons, movies, design objects or paintings.

READERS: 9 Women 9 25 – 35 years old 9 High income 9 Good job position 9 High education 9 High social status

DETAILS: 9 Bi-annual magazine: May / September 9 No. of pages: 122+4 9 Paper: interior 115 g/mp; Cover: 200 g/mp 9 Size: 230 x 280 mm 9 Cover price: 19.90 lei

DIGITAL

www.marieclaire.ro

www.facebook.com/MarieClaireRo

Profile: fashion, beauty, lifestyle

Digital contact: Sebastian Cochinescu Chief Digital Officersebastian.cochinescu@burda.ro

monthly unique visitors monthly page views

41,000 254,000

Date of website launch: April 2008

Facebook fan page: 70,000 fans

Rate card: 16 euro / cpm

BOOKING CALENDAR 2015

ISSUE DEADLINE FOR ORDERS

DEADLINE FOR ADS

FIRST DAY OF SALE

FEBRUARY 08.01.2016 14.01.2016 26.01.2016

MARCH 05.02.2016 11.02.2016 23.02.2016

APRIL 11.03.2016 17.03.2016 29.03.2016

MAY 08.04.2016 14.04.2016 26.04.2016

JUNE 13.05.2016 19.05.2016 31.05.2016

JULY-AUGUST 10.06.2016 16.06.2016 28.06.2016

SEPTEMBER 12.08.2016 18.08.2016 30.08.2016

OCTOBER 09.09.2016 15.09.2016 27.09.2016

NOVEMBER 07.10.2016 13.10.2016 25.10.2016

DEC-JAN 11.11.2016 17.11.2016 29.11.2016

RATE CARDS 9 Frequency: monthly 9 Cover price: 9.99 lei 9 Volume: 144 + 4 pages 9 Paper – Cover: WFC gloss 200 gsm; Interior: UPM Star 80 gsm

Please add 5 mm bleed to all sizes. Materials should be delivered in the following formats: .TIFF or .EPS, 300 dpi resolution, CMYK, trim marks included. We accept cromalin, CD/DVD, FTP.

FORMAT SIZE RATE CARD

1/1 page 215 x 270 mm 5 300 €

2/1 page (spread) 430 x 270 mm 10 600 €

Opening spread 430 x 270 mm 12 800 €

1/2 horizontal page 215 x 135 mm 3 600 €

1/2 vertical page 107.5 x 270 mm

3 600 €

Cover 2 215 x 270 mm 7 500 €

Cover 3 215 x 270 mm 6 400 €

Cover 4 215 x 270 mm 7 700 €

ADVERTORIAL FACEBOOKPOST

NEWSLETTERINSERT DIRECT MAILING RATECARD / FORMAT

(EUR)/CPM

300 € 100 € 800 € 1.600 € 22 €

SPECIFIC PAGE GLUED SPREAD STITCHING

50 € 55 € 60 € 65 €

SAMPLE MAX 4 PAGES MAX 8 PAGES MAX 16 PAGES MORE THAN 16 PAGES

0 € 50 € 90 € 150 € 180 €

PRINT ONLINE

INSERTION COSTS / 1000 COPIES

FORMAT COSTS / 1000 COPIES

CONTACTS&PORTFOLIO

Laura Drăguțadvertising sales managerMobile: +40 734 222 618 / 0743 92 94 96Email: laura.dragut@burda.ro

Florentina Păuna – Laudăgroup sales directorMobile: +40 727 089 275Email: florentina.pauna@burda.ro

B-dul Decebal nr. 25-29, Olympia Tower, Sector 3, Bucharest, Romaniawww.burda.ro

LA SHOPPINGcu Sonia Argint Ionescu

SCHIMBĂRI RADICALE, buget minim

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„Sunt grijuliu și cicălitor“

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