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WHAT IS FASHION 1.1
FASHION TIP OF THE DAYThink in Multiples
Take a cue from Jackie O, who had a closet full of sheath dresses. If
you find an especially flattering fit right off the rack, go ahead and buy doubles. When it
works, why question it?
Think in MultiplesTake a cue
from Jackie O, who had a closet full of sheath dresses. If
you find an especially flattering fit right off the rack, go ahead and buy doubles. When it
works, why question it?
AGENDA Objectives
Explain the different definitions of fashion Identify the merchandise categories of fashion Explain the difference between style and design Explain the elements /principles of design
Bell Ringer / Answer (5 minutes) What is Fashion Lecture and Discussion (35
minutes) Color the Color Wheel (10 minutes) Color the Different Color Schemes (20 minutes)
Summarize and Clean Up (3 minutes)
INTERACTIVE NOTEBOOK Decorate the front of your notebook
with images from magazines that represent your style.
Number the pages in your notebook from 1 – 50.
1 32
Back of your
notebook cover.
Table of Content
s
Table of Content
s
Table of Content
s
Table of ContentsTopic Page #Chapter 1 Vocabulary 4Chapter 1 Vocabulary 5Elements of Design Flip Book 6Chapter 1 Notes. Introducing Fashion 7Color Wheel 8Chapter 1 Notes. Introducing Fashion 9Color Schemes 10Chapter 1 Notes. Introducing Fashion 11
VOCABULARYStaple Items Fashion
Merchandise Style Design Garment Dandyism New Look Hippie Style Disco Style Punk Fashion Feminist Movement Grunge
On the RIGHT-HAND side of page 5, find the definition on the Internet for each of following vocabulary words.
On the LEFT-HAND side of the page draw pictures or clip images from a magazine that illustrates at least six of the vocabulary words.
4 5
Chapter 1 Vocabulary WordsChapter 1 Vocabulary Words
Staple ItemDandyism
Staple Items - Fashion Merchandise -Style -Design - Garment -Dandyism -New Look -Hippie Style - Disco Style -Punk Fashion - Feminist Movement - Grunge -
Punk Fashion Hippie Style
ELEMENTS OF DESIGN FLIP BOOK Making the Book Cut 4 sheets of 8 ½ x 11 copy paper in
half lengthwise (vertical.) Line pages up with small amount of edge showing on each page. Fold papers in half and staple at top.
Contents Design a cover for your book with the
title “Elements of Design” and your name on it.
ELEMENTS OF DESIGN FLIP BOOK Contents continued Use one page for each section title
(example: Lines) Group content to fill book. Two line types on each page. Each space section has its own page.
Element can be illustrated by a magazine picture example or a drawing. Any drawings must be colored. All pictures should be labeled.
6 7
Chapter 1 Notes. Introducing Fashion
Elements of Design Flip Book
Style becomes a fashion when….
4 Elements of DesignColorLineShapeTexture
Elements of Design
NOTES INSTRUCTIONS On the RIGHT-HAND side of pages, you will
take notes on specific elements of the lecture.
Any slide that has a is important information. Summarize the slide and put what you think you will have a hard time remembering or may beneficial on a test.
The LEFT-HAND side of the page will be used for you to show that you know the content. Today, I will give you specific things to put on
the left-hand side….but that isn’t always the case.
WHAT IS FASHION? Fashion can be an existing type of clothing
that is preferred by a large segment of the public at a given time. (skinny jeans)
Fashion can be a current trend that is popular (maxi skirts)
Fashion can be a precise style of dress or behavior that may be acceptable in one year and not in another (rubber banding your jeans)
Fashion can be whatever is currently selling (colorful jeans)
Fashion can be a way of social interaction (VS’s PINK)
WHAT IS FASHION Fashion represents billions of dollars in
sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise.
MERCHANDISE CATEGORIES Fashion retailers group merchandise into
categories – basic merchandise (staple item) and fashion merchandise.
STAPLE ITEMS Basic merchandise items that
customers purchase on a regular basis, such as men’s sock or children’s sleepwear.
Retailers know customers’ purchasing habits of these items and keep the merchandise in stock at all time.
FASHION MERCHANDISE Includes goods that are popular at
a particular time. Customers may see merchandise
advertised in print and through the Internet or displayed in stores, and then purchase it.
Keeping fashion merchandise in the stores in sometimes a difficult task for retailers.
Sales vary based on the styles customers want at different times.
TO BE SUCCESSFUL IN THE FASHION INDUSTRY,
DESIGNERS, PRODUCERS, MARKETERS, AND RETAILERS
MUST HAVE AN UNDERSTANDING OF BASIC FASHION TERMS, SUCH AS
STYLE AND DESIGN.
STYLE A particular shape or type of
apparel item, such as a mini-skirt or Capri pant, identified by the distinct features that make it unique.
A style becomes a fashion when it becomes popular. It remains a fashion as long as it is accepted. While fashion constantly changes, style remains constant. Many external factors
can influence style, including social, technological, regulatory, competitive,
and economic factors.
DESIGN A particular or unique version of a
style because of a specific arrangement of the basic design elements.The 4 basic elements of design are color,
line, shape, and texture. Design is an important part of the
development of fashion because it establishes the appearance of the finished product. A V-neck sweater is a specific style, but its
design can vary based on the color and texture of the fabric, or sleeve length.
DESIGN ELEMENTS
COLOR Critical element of design and may be
the most important.A retail customer may select a garment
solely because of it’s color. Garment – any article of clothing,
such as a dress, suit, coat, or sweater.
THE COLOR WHEEL
LEFT PAGE ACTIVITY Glue/Tape the blank color wheel to your
page. Using colored pencils, color in the color
wheel. Label the color wheel (colors must be in
order)
8 9
Chapter 1 Notes. Introducing Fashion
Color and Label the Color Wheel
Style becomes a fashion when….
4 Elements of DesignColorLineShapeTexture
Use color pencils
THREE DIMENSIONS OF COLOR: Hue: Quality of color
Names the color at full value: red, blue, green, etc.
Value: The lightness or darkness of colorDescribing a color as pale or dark
Intensity: the brightness or dullness of a colorDescribing a color as bright or dull
COLOR SCHEMES A color scheme is a choice of different
colors. Color schemes are used to create style
and appeal. There are SIX main color schemes.
MONOCHROMATIC One color plan using
different tints, shades, and intensities of the same hue.
Restful to the eye because unity results from just one color.
In order to break up the palette, pair with black or white for a nice crispy and chic look.
ANALOGOUS Uses neighboring, or
adjacent colors on the color wheel.
Sometimes called a ‘related’ color scheme
2 or 3 related colors. In clothing, choose
different values and intensities for some contrast.
Provides your outfit with harmony.
COMPLEMENTARY Uses opposite
hues on the color wheel.
They have great contrast.
The colors look even brighter when they are used side-by-side.
SPLIT COMPLEMENTARY Three colors Combines one
color with the two colors on the sides of its complement.
TRIAD COLOR SCHEME Combines three
colors equidistant on the wheel.
Great contrast To soften the
contrast, choose to combine pleasing values and intensities.
ACCENTED NEUTRAL COLOR SCHEME Combines white,
black, gray, or sometimes beige with bright color accent.
Very pleasing to the eye and very versatile in fashion.
CHOOSING COLORS Some colors are warm, and some are cool. Warm colors are those colors which are related to red, orange and
yellow. They are also described as advancing. This means the colors visually stand out. Clothes of warm, advancing colors seem to make
the body appear larger. Cool colors are those colors which are related to blue and green.
These colors seem to recede, making the body appear smaller.
White and light colors tend to make the body look larger. Black and dark colors tend to make the body look smaller.
Bright colors tend to make the body appear larger.
Dull colors tend to make the body appear smaller. When combining colors in an outfit, consider the effects of sharp
contrasts. Strong color contrasts make the body appear shorter because the eye stops
at the line of contrast.
LEFT PAGE ACTIVITY Glue or tape each character in your
notebook Color each character in the following
color schemes:MonochromaticAnalogousComplementarySplit ComplementaryTriad Color SchemeAccented Neutral Color Scheme
10 11
Chapter 1 Notes. Introducing Fashion
Color Schemes
Style becomes a fashion when….
4 Elements of DesignColorLineShapeTexture
LINE Element of design that directs the path
of eye movement. A line is distinct, elongated mark that
directs the eye up and down, side to side, or around an object.
Construction details of a garment, such as seams and darts, create lines.
LINE Vertical lines in clothes tend to make the
body look taller and thinner. Horizontal lines have the opposite
effect. They tend to make the body look shorter and wider.
Diagonal lines add a feeling of movement to any design. If they are fairly vertical, they make the eye
move up and down, as vertical lines do. If they are fairly horizontal, they make the
eye move across, as horizontal lines do.
SHAPE (SILHOUETTE) The overall form or outline of a garment. Key design feature that occupies the
minds of the designers, manufacturers, and retailers.
Three basic shapes in fashion: straight, bell-shaped, and bustle shaped
SHAPE
TEXTURE How the surface of a material, or fabric,
feels and looks. Fibers, yarns, and the method of fabric
construction can determine texture. Different terms used to describe texture:
smooth, rough, dull, shiny, delicate, fine, shaggy, or flat.
Texture can affect the appearance of shape, giving a bulky or slender look, depending on the roughness or smoothness of the shape.
Texture can also influence the drape, or how a garment falls.
TEXTURE Garments made from soft and slinky fabrics slenderize a figure, but
they also reveal the silhouette. Such garments are best worn by those who have few irregularities in their
body shapes. Some fabrics are crisp and stiff. They are great for either making a
body appear larger or hiding irregularities in a body shape. Rough and bulky textures also make a body look larger.
Fabrics with dull textures absorb light. They have a slenderizing effect. Shiny textures reflect light and increase the apparent size of the body. Patterns on fabrics, such as stripes, checks, plaids and flowers, add
visual texture to fabrics. Large plaids and wide stripes that are bold in color will make a person look
shorter and wider. Small plaids or patterns, without much color contrast, tend to make the
body look smaller. Patterns should be in proportion to body size. A very large design
overpowers a small body frame. A very small design seems lost on a large body frame
FUNCTION (5TH UNSPOKEN DESIGN ELEMENT) The intended purpose of an object. Fashion is expected to function in
various ways, including to beautify, to adorn, to express, to identify, to protect, and to even provide therapy.
FASHION PRODUCTS Clothing
Garments used to cover the body Accessories
Articles that complete or enhance an outfit Home Furnishings
Anything in the home used for decorative purposes, curtains, slipcovers, pillows, pictures, etc)
IMPORTANCE OF FASHION Changes in fashion reflect shifts in the
economy and the makeup of the population.
Serves as a historical record of culture and lifestyle.
Reflection of the economic environment.When people are unable to satisfy their
basic needs for food and shelter, style becomes less important.
THE STORY BEHIND UGG’S
PLAN B ASSIGNMENT Using poster board, you are to sketch a
life size‘fashion merchandise’ garment of your choice. (tank, dress, skirt, t-shirt, jeans)
Using the 4 Elements of Design (Color, Line, Shape, Texture) design the garment to meet your style guidelines.
Below the garment, discuss why you chose each of the 4 elements and how each element works for specific body types.
REVIEW QUESTIONS1. What is the difference between style
and design?2. What are the four basic elements of
design?3. How do economic conditions affect
fashion?
