CTE Promotional CampaignJenna ThielJuly 9, 2014ECW 6695 SU 14Individual Project

Charlotte Technical Center

Background Information

Location: 18150 Murdock Cir. Port Charlotte, FL 33948

Phone: 941-255-7500

Website: http://www.edline.net/pages/Charlotte_Technical_Center

Student Population: High School Students (dual enrollment) Post Secondary Students (Adult)

Slogan: We strive to educate students and to assist them in realizing their full potential.

Education Partners: The Academy, Port Charlotte High School, Charlotte High School, Lemon Bay High School, Charlotte Virtual School, and Florida Southwestern State College.

Business Partners: Englewood Fire Department, Habitat for Humanity, and Building Industry Association of Charlotte and Desoto County.

Culinary Arts @ CTCWhat they are doing

Papa Gs Lunch Menu Family Night Out

Highly qualified chef instructors

Certified Professional Food Manager (ServSafe)

15-24 credit hours transferable as College Credits

Cooperative/Internship Placement Program

How to Market Host events for education

and business partners served by Papa Gs

Interactive cooking instruction by Chefs

Host seminars on What ServSafe means to you?

Onsite visits from local state colleges and universities to evaluate transfer credits

Job shadowing of Alumni

1st Event: Be Our Guest at Papa Gs

Who? Education & Business Partners Florida Southwestern State College

Idea: Board of Trustees Meeting

Charlotte County Schools Idea: Guidance Counselors Breakfast

Business Partners Idea: Staff Meetings

Role (Students, Faculty & Administrators) Students: Prepare and Serve Food Faculty: Cook Administrators: Greet Guests

Campaign Motive: Showcase the talent at CTC by inviting our Education and Business partners. Designate Friday mornings to book events exclusive to our partners. We VALUE their partnership.

*** Recurring event

2nd Event: Interactive Cooking Lessons with our Chefs Who? Prospective Students

Role (Current Students, Faculty, & Administrators) To successfully engage prospective students all are required

for attendance

Campaign Motive: Saturday Event

Design a Menu for Chefs to interactively engage prospective students for a glimpse of the program.

Type of Event Open House; but with cooking demonstrations

What we want to accomplish: This is no ordinary Open House

We want live action to hook students

We want personal interaction with students, faculty, and staff

Fall & Spring Event

3rd Event: What ServSafe Mean to You? Who? Current & Prospective Students

Campaign Motive:

What does ServSafe mean?

What it means to your employer?

How to market this certifcation?

What We Want to Accomplish:

We want to host meaningful seminars

We want our students to be informed

Fall & Spring Event

4th Event: Transfer Day

Who? Prospective & Current Students, Administrators

Campaign Motive:

Continuing & Establish Partnerships with: State College of Florida, Florida Gulf Coast University, and University of South Florida Sarasota-Manatee (A role for our Administrators)

No Limits encouraging our students to TRANSFER

What We Want to Accomplish:

Building relationships

Building an educated community

Fall & Spring Event

5th Event: CTC Talent

Who? Prospective Students, CA Alumni, & Faculty

Campaign Motive:

Organizing and Maintaining Culinary Arts Alumni from CTC

Connecting our Prospective Students to Faculty to the talented Chefs (Alumni) in our local kitchens.

What We Want to Accomplish:

Showcasing our talent

Recruiting future talent

Continued relationships

Our Talent here is never 2nd Best

Print & Non-print Media

Newspapers Sun-Herald & Tribune Review

Social Media Pages for above

Magazines Harbor Style

Florida Weekly

Local News Station SNN 6

Chambers Punta Gorda, Charlotte County, Englewood, North Port, &

Venice Utilize websites, Chamber circulars, & Social Media Page(s)

CTC Website / Charlotte County Public Schools Website

SeaView Radio

Media Kit Organization

How to Promote our Culinary Arts Program? Build Relationships with local foodies of the Newspapers,

Magazines, and Radio Show hosts Take Talent to the Studio (Interviews, food sampling, Q&As) for

on-air interviews

Learn deadlines of Newspapers & Magazines Submit electronic versions of promotion materials for print

Create a CTC Culinary Arts Column for Faculty & Students to contribute to

Chamber Events & Circular Know deadlines of monthly circulars

Make required copies of promotional materials & deliver

TV Invite SNN6 anchors/journalist to film Interactive Cooking

Lessons

References

http://www.edline.net/pages/Charlotte_Technical_Center