What is the “take home? What do people get out of this?”

SURPRISE.I guarantee you will surprise me, yourself, and everybody else. Also, it’s just plain fun.

HOW TO MAKEMISTAKES ON PURPOSE.THE WORKSHOP

THEY DID IT!

HEY!

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at an empty desk and think, “What this world needs is a better way of sticking stuff together! I’m going to be creative now!”

Trying to be creative is just deadly. It works about as well as trying to be charming. What we actually do in the Workshop is top secret. After taking part, work-shop alumnae are requested to respect “omertà” the Mafia code of silence. It’s about surprise, so it must be one. Penicillin, Viagra, Post-it notes. All happy acci-dents. Mistakes. But how can you make mistakes on purpose? In the workshop, that’s exactly what we do. In NOT about just accepting ones mistakes- We really make them on purpose.

This workshop has been taught to writers, filmmakers, musicians, market researchers, salespeople, real estate agents, investment bankers, webmasters, Swed-ish royalty, and moms. Every discipline imaginable. Anybody can do it. It is not just for designers, inven-tors, and people like that. In Canada, a herd of elk showed up.

In every job, one wants to move forward, be creative. We all want to make good stuff. But when you try real, real hard and focus on being “good” this creates stress. Patterns are repeated. We know how to get good results. We get the same ones all the time! Com-puters. We all use them. And computers don’t make mistakes.

Too bad, because mistakes are where newness and freshness comes from. Out of the blue.

In the Workshop, we get out of our own way- there’s no problem-solving, no critique, and so no way to fail.

People invent new things, and have unexpected ideas. That is what it’s for.Think of it as tuna surprise, but without the tuna.

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the "omertà", or Mafia code of si-lence. It's about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it's for.Think of it as tuna surprise, but without the tuna.

--

"playing with the studio 360 staff for an afternoon under laurie rosenwald's yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

any number of participants can take part. if they can hear/see me, and have space to draw, it works. it's only doing. show-ing, not telling.i tailor the workshop to suit people and their varied backgrounds.let me know what information you need, and i will supply it.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.commeredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.sebanff centre http://www.banffcentre.caamerican greetings

among many others.

a few conferences i have spoken at include:

cusp conferencehttps://www.cuspconference.comAIGAhttp://www.aiga.orgIDSAhttp://www.idsa.orgpsfkhttp://www.psfk.comJ&J GSDO Speaker Seriesjohnson&johnsongelhttp://gelconference.comthe spikeshttp://www.spikes.asiakolla!http://kolla.se/2012

Bring Chaos to your Order.

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the "omertà", or Mafia code of si-lence. It's about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it's for.Think of it as tuna surprise, but without the tuna.

"playing with the studio 360 staff for an afternoon under laurie rosenwald's yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

any number of participants can take part. if they can hear/see me, and have space to draw, it works. it's only doing. show-ing, not telling.i tailor the workshop to suit people and their varied backgrounds.let me know what information you need, and i will supply it.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.commeredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.sebanff centre http://www.banffcentre.caamerican greetings

among many others.

a few conferences i have spoken at include:

cusp conferencehttps://www.cuspconference.comAIGAhttp://www.aiga.orgIDSAhttp://www.idsa.org

TESTIMONIALS!

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the "omertà", or Mafia code of si-lence. It's about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it's for.Think of it as tuna surprise, but without the tuna.

"playing with the studio 360 staff for an afternoon under laurie rosenwald's yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

any number of participants can take part. if they can hear/see me, and have space to draw, it works. it's only doing. show-ing, not telling.i tailor the workshop to suit people and their varied backgrounds.let me know what information you need, and i will supply it.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.commeredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.sebanff centre http://www.banffcentre.caamerican greetings

among many others.

a few conferences i have spoken at include:

cusp conferencehttps://www.cuspconference.com

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the "omertà", or Mafia code of si-lence. It's about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it's for.Think of it as tuna surprise, but without the tuna.

"playing with the studio 360 staff for an afternoon under laurie rosenwald's yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

any number of participants can take part. if they can hear/see me, and have space to draw, it works. it's only doing. show-ing, not telling.i tailor the workshop to suit people and their varied backgrounds.let me know what information you need, and i will supply it.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.commeredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.sebanff centre http://www.banffcentre.caamerican greetings

among many others.

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the “omertà”, or Mafia code of si-lence. It’s about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it’s for.Think of it as tuna surprise, but without the tuna.

“playing with the studio 360 staff for an afternoon under laurie rosenwald’s yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful.”

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

HTMMOP has been held for 7 or 70 or more. it can be 2 hours or 2 days.any number of participants can take part. if they can hear/see me, and have space to draw, it works. it’s only doing. showing, not telling. a list of simple art supplies (black only) and a few digital cam-eras and a whole lot of paper are involved. we tailor the workshop to suit your people and their varied backgrounds. it can be done with or without comput-ers. let me know what information you need, and i will supply it.

i have held the ‘mistakes’ workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.com

meredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.se

NOTE -PLEASE DO NOT SHOW FUTURE PARTICI-PANTS ANY OUTLINE. IT IS VITAL THAT NOBODY KNOWS ANYTHING AT ALL ABOUT THE WORKSHOP BEFOREHAND.

HTMMOP thrives on word-of-mouth recommendations. I hesitate to describe it, because it should be a sur-prise. There can be no syllabus. It has been taught at AIGA National Conference, RISD, Moore College of Art, Brighton University, Parsons School of Design, Tyler School of Art, NYU, ArtCenter (LA), School of Visual Arts, MICA, AIGA Minnesota, AIGA Nebraska, AIGA Pittsburgh, Iceland Academy of Art, Beckmans, Konstfack, and HDK.

HOW TO MAKE MISTAKES ON PURPOSEis NOT a creativity workshop. Trying to be creative is just deadly. It works about as well as trying to be charming. There is no syllabus. What we actually do in the Workshop is top secret. Workshop alumni are re-quested to respect the "omertà", or Mafia code of si-lence. It's about surprise, so it must be one.

One day Georges de Mestral went for a walk in the woods. He got some burrs stuck on his pants. He played around with ‘em. He thought, “What could this be?” And now we have Velcro. Here’s what he didn’t do: He didn’t sit down at a desk and think, “What this world needs is a better way of sticking stuff together! I’m going be creative! I will invent a new and exciting way of doing that!” But how can you plan those happy accidents? In the workshop, things will happen that will make you ask, “What could this be?”If you try very hard to create a good thing it will prob-ably be bad. So let’s be bad. I can’t tell you what to expect. I guarantee you will surprise me, yourself, and everybody else. Anybody can do it. It is not just for de-signers, inventors, and people like that.

People invent new things, and have unexpected ideas. That is what it's for.Think of it as tuna surprise, but without the tuna.

"playing with the studio 360 staff for an afternoon under laurie rosenwald's yoda-ish supervision was, like eating a certain candy bar, indescribably delicious. and unlike eating a candy bar, it was also sublimely useful."

-kurt andersenhost of the peabody award-winning public radio show studio 360

“this experience loosened up my uptight intellectual mindset like nothing else.”

-ellen luptondirector, graphic design mfa programmaryland institute college of art

“by encouraging me to make mistakes on purpose, laurie showed me how to embrace my inner failure. in so doing, she introduced me to her own special kind of “failure judo,” turning a perceived weakness into something personal, unique, and powerful. i’m now a much stronger designer. and woe shall befall my pa-thetic enemies now. thanks, laurie!”

-alex isley, creative director and partneralexander isley inc.

“fun, cool, a wrong-thinking, crazy, intuitive, inspiring, top brain, collaborative, bottom brain, and definitely not business as usual.”

-john bielenbergco-founder C2project Mcommon

“this workshop gives even the smartest student a to-tally new view on visual force and speed. it’s fun, fast and very useful!”

-tom hedqvistprincipal, beckmans college of designstockholm

“laurie rosenwald runs the workshop with no name, no direction and takes no prisoners. make no mistake though, it works. students have fun, get creative in a completely intuitive and accidental way, and get pushed to stop thinking and just “make stuff.” be afraid, be very afraid.”

-lawrence zeegenacademic progamme leader, school of arts and com-municationuniversity of brighton, brighton, uk

“laurie teaches by forcing-through the sheer power of her personality and in-your-face determination-everyone let go of their preconceptions. this workshop magically reveals that one of the worst ways to solve a problem is to set out to do just that. like a rabbit out of a hat, laurie reveals this surprising insight: start with an answer, any answer will do-then go find the prob-lem is solves.”

-greg galle starbucks creative campco-founder and managing member, C2

“we needed a good kickstart for our first year in graphic design, product and fashion design depart-ments. something that would completely sweep our students off their feet, make them less self-conscious and more spontaneous. they discovered something within themselves. it was the perfect workshop for us.”

-sigridur sigurjonsdottirprofessor of product designiceland academy of the arts

“laurie’s workshop was a blast.”

-cyrus highsmithsenior designer, font bureau, inc.

DETAILS:

any number of participants can take part. if they can hear/see me, and have space to draw, it works. it's only doing. show-ing, not telling.i tailor the workshop to suit people and their varied backgrounds.let me know what information you need, and i will supply it.

i have held the 'mistakes' workshop for the following companies, all of whom are actively involved in the de-velopment of branding and marketing, media and edu-cation.

starbuckshttp://www.starbucks.comgooglehttp://www.google.com/about/company/IKEAhttp://www.ikea.comSEEDhttp://seedmagazine.combrandtrusthttp://brandtrust.com3rd wardhttp://www.3rdward.com

meredith corporationhttp://www.meredith.comburns grouphttp://www.burnsgroupnyc.com72andsunnyhttp://www.72andsunny.comartek (finland)http://www.artek.fiWHITE arkitekter http://www.white.sestockholm design labhttp://www.stockholmdesignlab.sebanff centre http://www.banffcentre.caamerican greetingshttp://www.americangreetings.com.

a few conferences i have spoken at include:cusp conferencehttps://www.cuspconference.comAIGAhttp://www.aiga.orgIDSAhttp://www.idsa.orgpsfkhttp://www.psfk.comJ&J GSDO Speaker Seriesjohnson&johnsongelhttp://gelconference.comthe spikeshttp://www.spikes.asiakolla!http://kolla.se/2012

mistakesonpurpose.com