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THESTJlLEY JOUI{,N.llL
®
JULY, 1954 DECATUR, ILL.
the c o v e r
A PRE-VIEW of the Staley displayat the National Confectioners'show was taken by the Hammerfamily. Father is Natt, Staley Chi-cago manager, who holds LindaLu. The boys are Jeff, left, andMike, looking longingly at candy.
THE STALEY
'ISITORS at the National Confection-ers Association convention and exposi-tion at the Conrad Hilton in Chicago inMay, saw this big S at the Staley booth.It was made of clear plastic and filledwith candy—about 150 pounds of sweetstuff. Bob Pence, assistant advertisingmanager, and Bill White, industrialsales, went up from Decatur before theconvention opening, and it was theirsweet task to get all that candy into thebig display letter.
They got some help (and a lot of ad-vice) from our Chicafgo manager, NattHammer.
So—for the sake of giving the StaleyJournal an attractive cover for thismonth Natt's two sons Jeff and Mikelooked long—and longingly—at all thoseluscious candy bars. We hope somebodybroke down and gave the boys a piecelater.
T A B L E O F C O N T E N T S
2 Top Salesmen Plug Sta-Flo
6 Century of Candymaking
8 Textile Mill Uses Cold Slurry
I I West Coast Brokers
12 Public Relations Department
22 Science Awards
30 Strictly Personnel
Vol. XXXVIII July, 1954 No. I
Ruth E. Cade Editor
Leek Ruthrauff Photographer
Published monthly for employees of A. E.Staley Manufacturing Company, processors ofcorn and soybeans. Mailed without charge tofriends outside the Staley organization six timesa year.
THE TASTY COVER on this month's issue of the Journal tells
the story of a Staley Company activity with which most of us at
Decatur are probably not too familiar. Trade conventions like theone at which this huge candy-filled "S" was a Staley feature attrac-
tion are important to us in keeping our grind to a maximum. Each
year our sales departments must plan to be represented at the con-
ventions of trade groups which are customers or potential customers
for large quantities of our products. Sales and technical representa-
tives from our company attend such meetings for the opportunities
they provide to answer questions, report on new developments, pick
up information, and renew acquaintances with the men responsible
for buying much of our production. The confectionery industry,
for example, is the largest single corn syrup consumer in the U. S.
Over 40 per cent of the syrup produced in this country goes into
confections. The necessity to all of us of having Staley's well repre-
sented at such a gathering is obvious. The candy-filled "S" was a
gimmick to show confectioners at a glance the impact of our com-
pany on the candy industry. The fact that it was an effective gim-
mick was evidenced by the attention which it attracted at the
convention and in the candy trade magazines.
SYRUP TANK CARS are a feature of the Staley company's
operation which most plant visitors find it hard to understand. There
seems to be a common misconception that all syrup is shipped in
bottles. This issue of the Journal includes a story about one of the
many companies which make the shipment of syrup in tank wagons
and tank cars possible. The Paul F. Beich Co. in our neighboring
Bloomington, a candy maker for 100 years, has storage capacity at
its plant for 23 tank cars of syrup. The growth of the candy industry
through excellent product development and merchandising has had
an important bearing on the growth of our own company. An im-portant reason for Staley's growth as a confectionery industry
supplier has been the close understanding on the part of Staley sales
and technical personnel of candy industry problems. We have
tailored our syrups and starches to meet the needs of candy makers
and have developed storage tank installation systems to make syrup
handling more efficient and economical. This is probably the best
answer to people who may be awed by the fact that we ship syrup
by tank car.
science awardsBEHIND-THE-SCENES of any modern day company which is
successful are the people responsible for the development of new
products and the maintenance of the quality of existing products.
All of us at Staley's are familiar with the tremendous impact on sales
volume and grind rate of such products as SWEETOSE syrup,
STA-FLO liquid starch, ZEST glutamate, and others which have been
added to our product line in recent years. We're also aware of the
important part which quality has played in winning Staley sales.
For these reasons, we were particularly pleased and proud of the
recognition given Lowell Gill, our technical director, and Lisle
Brown, director of the control laboratory, by Millikin University at
its recent commencement. The certificates of merit which these
Staley representatives received for their contributions to science
in years of work with our company were richly deserved.
OVER 90 GOOD
CORN WEATHER
• HERE IN ILLINOIS we don't like hotsummer weather with temperatures inthe high 90's day after day—but wesoon learn "its corn growing weather."And in the central west that is highlyimportant.
With a goodly proportion of the popu-lation of Macon County directly or in-directly connected with the corn crop,most of us have to take these prolongedhigh temperature days with a smile.
Hardly anyone in the county can saythat he is not affected by the state ofthis crop. He either owns a farm, worksat Staleys—or is in some business thatprofits by the incomes from these lushcorn crops.
So it ill behooves most of us to gripeeven when we pant through temperaturesover 100.
LOTS OF HELPERS
ON THE TASK
• ONE OF THE things which neverceases to amaze us here in the publicitydepartment is the general interest out-side Staley people, in the column ofStaley news in the Decatur Review eachFriday evening.
Decatur persons who have no rela-tives employed by the company, tell usthey read the column regularly—andprove it. That is pleasing to those personsresponsible for it, because gathering the
news for it poses a problem. Real hot,press-stopping news can't be held tillFriday. So that's out. On the other hand,the little fiddling gossip-type stuff isn'tconsidered. That leaves a rather narrowfield from which to gather items that arenewsy, of general interest, timely andstill not the stuff for which extras areprinted.
So this rule has been applied to thenews gathering chore. Put yourself inthe place of a former employee, try toimagine what you would like to knowabout your company, and get as muchof that into the Friday column as pos-sible.
Since many Staley people know thisproblem, the newsgathering chore ismade easier by them phoning in theiritems and suggestions.
LIKES LINCOLN STORY
• HOW MUCH Scottish and Englishhistory did you learn in school in theU. S. ? Judging from a letter which cameto the Journal the other day, none of ushere learned as much about those coun-tries, as the Scotch and English childrenlearned about us.
A Canadian friend, educated in Eng-land, wrote to thank us for the MayJournal, with its chapter on Lincoln inDecatur. "I knew about Lincoln's con-nection with Decatur and Central Illinoislong before I knew Staley's. Our Scotchand English schools placed great em-phasis on the American Civil War andLincoln."
J U L Y • 1 9 5 4
Top Sao! Ill
to Pin
ARTHUR GODFREY advertsies STA-FLO on radio program.
H,LEADLINE STORIES announced tothe nation in June that the two top sales-men of radio and television networks arenow selling STA-FLO Liquid Starch.
Contracts were signed that monthwith Arthur Godfrey, for a segment ofhis morning radio show, and with DonMcNeill, to sponsor a segment of hismorning Breakfast Club television show.
The millions of Americans who listenand watch these two shows will now hearGodfrey and McNeill make our famousoffer—an offer we have made before—to pay for the customer's first two bot-tles of STA-FLO Liquid Starch.
The Godfrey-sponsored show is be-ing aired on an alternating basis. One15-minute show was sponsored the first
Arthur Godfrey and Don McNeill startS T A L E Y J O U R N A L
l e s m e ne lir
DON McNEILL will be advertising STA-FLO on television.
week—starting July 19—three days—Monday, Wednesday and Friday. On thefollowing week Staley's sponsored ashow two days—Tuesday and Thursday.They will alternate this way for the dur-ation of the contract. On the McNeillBreakfast Club television show theStaley company is sponsoring two 15minute periods each week—one on Tues-
day and one on Thursday. The BreakfastClub program starts July 27.
In signing on as Staley "salesmen"Godfrey and McNeill are not taking on anew product, for STA-FLO Liquid Starchhas been a big favorite ever since itsintroduction by the Staley company sev-eral years ago. F. W. Apperson, packagedivision sales manager has reason to
Staley-sponsored network shows this monthJ U L Y • 1 9 5 4
TALENTED young people often find their way tostardom after appearing with Godfrey. Joan Wai-den, skater, won national applause when sheskated with Godfrey on one of his television shows.
CLOWNS of Breakfast Club are Sam Cowlingand Aunt Fanny (Fran Allison). They are seenon telecasts, winning even more followers thanthey had from their original radio appearance .
believe, as he does, that liquid starch isone of the fastest growing items in thegrocery field. It's use, he finds has in-creased many times over the last tenyears—but there are still "too many"homes in which it is not used.
It is to help Staley salesmen, distribu-tors and retail dealers reach this vastuntouched market, that the Staley com-pany decided to sign the Godfrey andMcNeill contracts.
On his morning show Godfrey reachesan estimated 40 million people over 205stations. McNeill's television show isseen on 54 stations.
Decision to sign the Godfrey andMcNeill shows was made after manage-ment was convinced that the STA-FLOLiquid Starch business is not only alive business but one with a great po-tential.
While STA-FLO Liquid Starch saleshave continued to grow month aftermonth, there is still 'a large percentageof the housewives in America who havenever used any liquid starch. It is al-together possible that many of themhave not heard of it.
It is felt by the Staley company thatthis can be capitalized on by these twonew "salesmen." Among the millions thatthey reach with their morning pitchesdoubtless will be many who have not yettried STA-FLO. The effects of these
radio and television shows are alreadybeing felt within the company, for suchan advertising campaign touches everydepartment. Advance work done by ad-vertising and sales people, will be con-tinued, for advertising must keep thename before the world, and sales mustsee to it that the people who want theproduct must be able to buy it at theirnearest store.
It is a reprecussion that goes throughthe plant, for with increasing demandsfor a product, there can be no slowingdown in production. Even before an-nouncement was made of the signing ofthese contracts the Staley company wasspeeding up its program to back up thetwo stars.
First of all, elaborate presentationswere conceived, produced and printed bythe advertising department and the ad-vertising agency—all in three days time—four use by our customers, brokersand salemen to properly announce thepromotion to the trade.
Hundreds of thousands of posters,shelf cards and brochures were next de-signed, printed and shipped in bulk toall states in the Union. Thousands ofdirect mail letters to customers and po-tential customers were written, printedand sent to direct mail firms for pro-cessing.
S T A L E Y J O U R N A L
Special labels were designed, showingGodfrey and McNeill. These are now ongrocers' shelves. Our public relationsfirm was called in to see that all grocerytrade papers, as well as the regular press,and radio and television stations wereproperly informed.
At the same time sales departmentofficials were working with regular salesstaff members and brokers, briefingthem on every phase of the campaign.
Four branch bottling plants were es-tablished so that the trade can be servedbetter and more efficiently. Such bottlingplants are now in operation in Atlanta,Ga., Scranton, Pa., Dallas, Texas andTrulock, Calif. Orders are now shippedfrom the plant in the customer's area.
Both, men on their shows will offer topay for the first two quarts of STA-FLO.Counter cards and posters for grocerystores will carry this offer with picturesof Godfrey and McNeill, as will manyof the ads the company will carry intrade publications, newspapers and Sun-day supplements.
While neither man uses prepared scripton the product he advertises, both menmust have guides and aids for theirselling story. In preparing these HenryVoile, advertising manager, will workwith Ruthrauff and Ryan, Staley's ad-vertising agency.
Both men are not only well establishedas tops in the networks but have out-standing records as salesmen as well asentertainers. Godfrey started his radiocareer in 1929. He has been featured onCBS network since 1945 and his hour-and-a- half morning program is a listen-ing must for millions of people, particu-larly housewives, every morning. Hisshows originate in New York. McNeill,in radio with his Breakfast Club, for20 years, has been telecasting the morn-ing show regularly for several months.His show is given in the Morrison Hotelin Chicago. Both Godfrey and McNeillhave large audiences at their shows eachday.
In the early stages of negotiations,preceeding the signing for the twoshows, it was suggested that such acontract would act as a morale builderfor all Staley people. This feeling wasjustified, according to Apperson, when
BROKERS in all parts of the country are readyto back up STA-FLO programs. Typical is JackDavis, left, of Davis Brokerage, Des Moines.Right, Forrest Apperson, package sales manager.
final June figures showed it to be thebiggest month, in STA-FLO sales, inthe history of the product.
Signing the contract, Voile says, is avote of confidence by the company in theproduct and the ability of the productionand sales departments to back it up.
BRANCH bottling plants for STA-FLO have beenopened by the company in four cities—Atlanta,Ga., Da l las , Tex. , Scranton, Pa., and Trulock, Cal.
J U L Y • 1 9 5 4
OTTO G. BEICH, right, sonof founder is now chairmanof board of Bloomingfon Co.
WILLIAM A. BEICH, below,holds offices of vice pres.and treas. of the Beich Co.
centuryPRESIDENT of the company is Paul M. Beich,below, who has held that position in the familybusiness since 1947. He is also a director.
S T A L E Y J O U R N A L
FOUR executives with thecompany are the four menat left. From left they areR. Ammann, sa les research;J. Alikonis, research direc-tor; C. Olson, plant super-intendent; A. Schroeder,who is personnel man-ager; and the assistantplant superintendent.
of candy makingA LITTLE CANDY store which openedin Bloomington, 111., in 1854, is cele-brating it's one hundredth anniversarythis year. Through the years it haschanged its name from Green's to thePaul F. Beich Co., and instead of beinga small retail shop it now ranks with thelarge candy manufacturing plants of thecountry.
Because Bloomington and Decatur areneighbors, and because the Beich com-pany and the Staley company have longhad a close business connection, Staley'shas taken more than an ordinary interestin this anniversary.
For 61 of its hundred years the com-pany has been owned and operated bythe Beich family. Paul F. Beich, bornand educated in Germany, was founderof the present company.
Today the company is still guided bythe Beich family. Otto G. Beich, son ofthe founder, is chairman of the board,Paul M. Beich is president, and William
J U L Y • 1 9 5 4
M. Beich is vice president and treasurer.
One of the things which the Beichcompany stresses is that it uses about 70different farm products in making itscandies. It is one of the large users ofcorn products, for in its candies it usesboth starches and syrups.
Something of the size of its cornsyrup consumption may be realizedwhen it is known that it has storagecapacity for 23 cars of syrup. Starchesare also used in large quantities.
The company imports its own cocoabeans direct from the countries in whichthey are grown, chiefly, in their case,the African Gold Coast and Brazil.
It also prides itself on the fact thatits board chairman and four other em-ployees have been with the companymore than 40 years, and one man, JohnBourges, foreman of the caramel cook-ing department, has been with the com-pany more than 50 years.
STARCH is dumped direct from bags in which itis shipped into the cold water slurry tanks. Thisone holds 2,000 gallons of mix-water and starch.
I.MEWUNLOADING platform for starch, adjoining stor-age room, proved time and labor saver at mill.
WARP size preparation equip-ment designed by Staley engineers hasbeen attracting considerable attentionin the textile mill world. Recently bothTEXTILE INDUSTRIES and TEXTILEWORLD have carried articles, telling indetail of the installation Staley's de-signed and assisted in installing at No.4 mill of the Pacolet ManufacturingCompany, in New Holland, Ga.
According to these articles this newequipment makes it necessary to handlestarch only twice; during unloading fromthe freight car, and dumping into theslurry tank. The overall system auto-matically controls cooking and homogen-izing of size; keeps seven slashers sup-plied with uniformally mixed size, andcan be operated by one employee whodevotes part time to another mill job.
The system features a cold slurrymixing tank, cooking kettles with auto-matic size measuring controls, homogen-izers and size storage kettles. These areall connected so that size of a constantviscosity is supplied seven slashers.
The cold slurry tank is fed from thestarch storage room, and the finishedsize is delivered to storage kettles in aroom next to the slasher room.
S T A L E Y J O U R N A L
SIZE is cooked and homogenized in this roomnear the boilers. From here it is pumped to thestorage tanks to be held until needed in slashers.
STORAGE tanks for size are located in a roomnext to the slasher room. Size is pumped 380feet to these tanks through steam heated pipes.
In preparation for the installation amezzanine floor was constructed in theboiler room of the mill. A platform wasextended out to an adjoining railroadsiding and Staley starch is unloaded di-rectly from the cars to pallets for easyhanding to storage space on the mezza-nine.
Details of the installation as givenin TEXTILE INDUSTRIES, follow-
There are four cooking kettles and twohomogenizers in the boiler room. On de-mand, the cooked size is pumped to thehomogenizers which operate at 2,000pounds pressure. The homogenizers per-mit savings in that pearl starch is nowused instead of thin boiling starch, andcooking time is reduced to 20 minutes.
After homogenizing, the size goes 330feet directly to three size storage kettleseach holding 400 gallons. The size lineto the storage kettles holds 85 gallonsof size and is heated by a companionsteam line, insulated to prevent heatdissipation and attendant size coagula-tion. The size reaches the storage kettlesat higher temperature than it left thehomogenizers (205 F). One red and onegreen light at cooking kettles indicate
J U L Y • 1 9 5 4
mill streamlinesSlurrypreparation
Pocolet plant in Georgia
now pumps mix
380 feet to storage tanks
safe level of the size in the storagekettles.
On weekends most of the size ispumped out of the lines to the size box,then steam is used to clean the pipe lines,preventing formation of size deposits.
Size is circulated in the storage kettlecircuit which by-passes the size boxwhen the size box valve is closed. Levelcontrols in the size box regulate thevalve and demand at that point.
The present procedure is to mix 1000gallons of cold slurry containing starchand water which is constantly agitatedin a tank located on a mezzanine levelin the boiler room. From here the slurryis transferred by gravity and meteredflow to the cooking kettles, also locatedin the boiler room, where 105 gallonsof cold slurry are put into the kettle and105 gallons of cold water added. To thisis added 34 pounds of compound. Theformula is cooked with live steam tofinish 265 gallons of size. This is broughtto 210° F in 15 minutes and held therefor 20 minutes.
Formerly all ingredients of the form-ula were added to the mix, one at a timein each of the cooking kettles.
This mill now maintains more nearlyconstant size viscosity than was possi-ble before the present equipment wasplaced in operation.
Relocating a large part of the sizepreparation equipment in the boiler room
was contemplated to coincide with aboiler changeover to natural gas. Byrelocating the size preparation equip-ment, and making the change to gas, thelabor of one man is saved on each shiftsince one man can now tend both gasfired boilers and size preparation. Boilersoperate automatically and the size prep-aration equipment is a semi-automaticoperation.
A starch handling problem wassolved when the platform was built fromthe storage room to the unloading plat-form. Formerly starch was unloadedfrom freight cars at the west end of themill where it was stored on a roofedplatform. As needed it was trucked tothe east end of the mill and to thesecond floor. There was only enoughstorage space in the slasher room for atwo day supply of starch, so every twodays more starch had to be truckedover.
The size compound was unloaded atthe east end and brought up two stories,one barrel at a time. Compound is nowunloaded and stored at the cookingkettles. An unloading ramp was builtfor this purpose. The size operation hasbeen in operation several months andso far maintenance has been confinedchiefly to cleaning.
STARCH is loaded at the Staley plant for thePacolet mills. Trucks make for minimum handling.
West €oast
BROKERS
J. H. COATE is manager di-rector of Kelley-Clarke Co.
0,'UT ON THE WEST coast the Staleycompany has been represented for morethan 30 years by the 60 year old Kelley-Clarke Company, food brokers. Thatputs the Kelley-Clarke company in thatgroup of brokers which have representedthe Staley company almost ever sinceStaleys has been operating in Decatur.
The brokerage firm now has five officesstrung along the coast from Seattledown to Los Angeles and each of thesehandles the Staley account in its terri-tory. It was established in Seattle andPortland by Charles Clarke and FrankSpencer, in 1894 as the Spencer-ClarkeCompany.
However in January 1901 Spencer re-tired and Phillip F. Kelley came into thefirm and the company name was changed
SEATTLE—Salesmen meet for regular conferences. From left to right around the table they are BillReddy, Ken McLennan, Charles Devlin, Dick Little, Tom DeSanto, Ben Hansen, Wayne Mann, ArvidSwanson, Harold Fawthrop. At far right is Don Miller, industrial sa les representative in northwest.
Firm has represented
Staley's more
than 30 years
Sta Flo PAYS
to the Kelley-Clarke that has been sowell known to Staley people and Staleycustomers for many years.
While it was still the Spencer-Clarkecompany a branch was opened in Spo-kane. Soon after the name was changed*he San Francisco office was opened.This was in 1903. About ten years latera branch was opened in Los Angeles.
The company is now a partnershipwith all partners active in the operationof the business. J. P. Coate, is the man-aging partner for all offices.
Kelley-Clarke has always operated ona brokerage basis, never buying andselling on its own account. Because ofthe volume and variety of lines it handlesin the company there is a sharp divisionin sales departments. Packaged itemsand bulk products are handled sep-arately.
Both types of merchandise are handledby them for the Staley company. Theirpackage department handles STA-FLOliquid starch, Cream Corn Starch,SWEETOSE syrups and other of ourpackaged items.
In the San Francisco area this involvesworking with more than 80 wholesalegrocers and chain groups and approxi-mately 4,000 refail stores scattered overan area 600 miles long and 250 mileswide. Other branch offices of the com-pany cover comparable territory.
Its customers for Staley bulk starchesare varied. Corn syrups of all types aswell as starches are sold widely to west
SPOKANE—This office was opened just before theturn of the century. Pictured from left are Wil-lard Koss, Roy Ryan, A. J. Swanson, E. R. Swick.
coast manufacturers and packers. In theSan Francisco area—northern California—is concentrated what is probably oneof the largest group of fruit canners inthe United States. Over the last fewyears these canners have been usingcorn syrups in increasing amounts as asweetening agent.
Two men from the Kelley-Clarke SanFrancisco office specializes in this trade.They are Alex Sarran, at one time withthe Staley company, and Melvin Schal-lock with an assist from William Hughes.
In its Seattle-Tacoma office Kelley-Clarke has from the beginning carriedon another sales line, which it has keptdistinct from its brokerage lines. This isits canned salmon business. Sales of thisproduct are made on a national as wellas an export basis.
In all its branches the Kelley-Clarkesales personnel works with Staley westcoast branch office men on all Staleyitems. Some Kelley-Clarke men, still ac-tive in the business, were with thatcompany when it first took Staleys asone of its principals. J. H. Coate is onesuch, for he has been in the firm since1909.
LOS ANGELES: Front row, Larry Smith, WilliamKnight, Herman Goldstein. In Rear, ForrestRogers, Don Brennan, Jim Boggs, Frank Wilkins,Mai Williamson, Bill Robinson, and Bill Pratt.
12 S T A L E Y J O U R N A L
r>L-S^S-tto
':b l"*i
-"I
When the Los Angeles branch tookover the Staley account in 1939—severalyears after the northern branches hadbeen handling it—there was a man therewho needed no introduction to Staleyproducts. L. M. Boggs, the manager, hadworked with Staley accounts since 1920as a broker in San Francisco, Sacra-mento and at Spokane, before beingmade manager in Los Angeles 15 yearsago.
In Los Angeles William Pratt super-vises the Staley industrial sales coverageand Don Brennan the package opera-tions.
Manager in the Seattle-Tacoma officeis now B. H. Hansen, while the Spokanemanager is E. R. Swick. In Portland themanager is O. L. Hurtig and in SanFrancisco the manager is P. J. Kelley.
PORTLAND—Sales meetings here are held bi-monthly and at one this picture of the staff wastaken. From left, C. J. Bohlman, R. A. Rupe, W.Kern, J. W. Woodmark, S. P. Wheeler, L. F.Larson, C. A. Johnson, F. J. Young, R. Henry,P. M. Craven, P. T. Royson, R. G. Johnson, andC. L. Hurtig, who is the manager of this branch.
SAN FRANCISCO—Standing, from left, BillWalker, Freeman Cullom, Ralph K u e h n , DennisHarrison, Warren Ewy, Howard Goodrich, HapHooper, Bill Sklenar. Seated in the front row,from left to right, are Bill Roth, Oscar Centi,Dick Fisher, Van Normoyle, and Bob Wallace.
J U L Y • 1 9 5 4 13
public relationsdepartmentV^REATION of a public relations de-partment, and naming of Hal J. Rocheas its director, were announcementsmade recently by the company. The newdepartment is under the general adminis-tration of the president and executivevice president.
Formerly public relations activitieswere administered by the personnel de-partment. Roche, who came to Staley'sin 1950, was assistant manager of per-sonnel, combining that job with super-vision of public relation work.
Under the new set-up all public rela-tions activities are handled by this de-partment. This includes issuing newsand publicity releases and working withthe company's public relations coun-selors. The Staley Journal, formerlyissued as a personnel department func-tion, is now in the public relations de-partment.
Roche came to the Staley companyfrom the Capital Times, in Madison,where he had been feature writer andrewrite man. He graduated from theUniversity of Wisconsin in 1940 with adegree in labor economics. Later he wasemployed by the United Press in Chi-cago, Springfield and Detroit. DuringWorld War II he was with the photo-graphic intelligence and public relationssections of the Fifth Air Force in theSouthwest Pacific.
Included in the public relations staffare Ruth Cade, Journal editor, LeekRuthrauff, photographer and public re-lations assistant, and Jane Stickel, de-partment secretary. The departmentoccupies the two offices just west of thelobby, on the first floor.
14
Roche takes over as
head of recently
organized division
HAL J. ROCHE, who came to the companyas assistant manager of personnel, is now headof the newly created publicity department.
A BAMBOO pole, and a goodrail to lean on seems tobe Tommy Welch's method.
IF THERE is one thing a lot of Staleypeople have in common it is their devo-tion to fishing.
They don't all agree on where to fish,or what type of fishing is the most fun,or what part of the year is the best timefor the sport—but almost all men willtell you its the grandest sport in theworld.
A favorite fishing spot for a lot ofStaley men is down on Lake Decaturnear the Staley club house. Those boatsrocking in the little harbor there are notin the water just for people who like totake an occasional ride. For the mostpart they belong to Staley men who keepthem there for one purpose. They driftabout the lake in them trailing a fishingline and waiting for a bite.
Drift fishing may not sound excitingto the uniniated, but, on the authorityof one of Staley's most ardent advocatesof that type, it is rewarding. LutherHiser, internal auditor, gave up a housein town several years ago and bought ahome on the shores of Lake Decatur,just because he would rather fish thando anything else.
While he does various types of fishing,he says he spends more time driftingabout in a boat than he does standing onthe shore casting, or wading along theshallows. Long summer evenings, ac-cording to him, are made for that sport.His ideal program is to catch a bucketfulof shad while his wife gets dinner, thenas soon as the evening meal is out of
pin' lisliiifJ U L Y • 1 9 5 4 15
Staley men h
ideas about 1
best places
TOMMY WELCH can sit comfortably in the shade, keepan eye on the pumps at the pumping station and get thebait on the hook. When its quitting time he's ready to fish.
the way, get into a boat, armed of coursewith a rod and line and plenty of shador shrimp for bait, shove off from shore,cut the motor and start drifting.
"Even my wife likes to go along onthese twilight trips—and we generallycome in with some nice catfish."
Some of the Staley people who makethe clubhouse their fishing headquartersdo not show much enthusiasm for drift-ing about in a boat. For them casting ismuch more exciting and the riprappingalong the shore there makes a good firmfooting possible.
Two followers of this type of fishingare to be found there often, generally
16
quite early in the morning. They areCarl Grant and Roy Hefflngton, mill-wrights. Heffington, especially, prefersto fish for bass and thinks he has founda good pool, not far from the clubhouse, where they feed.
He and Grant both find that in thewarm humid weather peculiar to Decatursummers, early morning hours are thebest for this kind of fishing. If you areon the third shift, it is easy enough tostop by the lake for an hour or so on theway home.
Tommy Welch disagrees with all ofthem. Tommy likes to take his ease\vhile fishing. As pumpman at the pump-
S T A L E Y J O U R N A L
icrue their own
best times and
lo go fishing
A FAVORITE fishing place for Staley men is along theriprapping at club house boat harbor. Here Roy Heffing-ton and Carl Grant can be found early many mornings.
ing station he is always just a line'scast away from the lake, so he is alwaysprepared. He might be called a fishermanof the older type, because Tommy's gearconsists of a bamboo pole and a few bitsof live bait. When he has a few momentsof leisure he can bait the hook, and thenlean comfortably on the rail while hewaits for a bite.
At least two Staley men have turnedtheir hobby into a paying proposition.Bob Hackert, shipping inspector, andJack McAdamis, electric shop, havefound a market for the fish they catch—and to the amazement of some of theirfriends they always seem to catch plenty.Just where they get them, and what
bait they use, they regard as professionalsecrets.
That matter of location and bait al-ways seems to figure prominently in afisherman's preparations. While Riser,for instance, likes shrimp or shad,Tommy uses minnows and Heffingtonuses a Jitter Bug plug.
Weather seems to make little differ-ence to the fishermen. Even days whenthe fish stay down in the deep, coolpools, the fishers sit hopefully in theirboats or stand on the shore casting inone line after another.
As one Staley man said to the photog-rapher—we're out here fishing, but thatdoesn't necessarily mean catching.
J U L Y • 1 9 5 4 17
ttiflJH
CASES and bags now travel length of Black Hills warehouse and from one floor to another withoutbeing handled except at beginning and end of trip. System is electrically controlled from tower.
grocer usesengineering
N,I OW THEY CAN UNLOAD STALKYproducts quicker at the Black Hills Mer-cantile Company. The Deadwood, S. D.,wholesale house has put in an efficientconveyor system.
For more than 25 years George R.Hunter, through his Black Hills com-pany has handled Staley's starches andsyrups—always in straight carload lots.Unloading, trucking the cases of CREAMCorn starch, SWEETOSE and STA-FLOto storage space, then back again to thetruck loading platform, took a lot oftime.
So last year Hunter, educated in en-gineering, put his early training to gooduse by designing a conveyor system thathas been nicknamed Hunter's railroad.
18
When a car of SWEETOSE is switchedto Black Hills siding the cases are liftedfrom the car to the belt and whisked intothe warehouse.
Inside the belt is controlled by anoperator, who from his position in thecontrol tower, switches the load to thedesired location. The conveyor not onlycarries loads to any place on the receiv-ing floor, but lifts them to the secondfloor or lowers them to the basement ifthey are to be stored there.
According to a Staley sales officialthis desire on the part of Black Hills toconstantly improve its service, is typicalof the cooperation the Staley companyhas had from the firm through morethan 25 years.
S T A L E Y J O U R N A L
adds zestto the show
R,. ESTAURANT and hotel men, attend-ing their annual association meeting inChicago this spring, met ZESTY on alloccasions. He was the actor-in-miniaturebrought in to represent ZEST, Staley'smonosodium glutamate, at the big show.
Dressed as a chef, Zesty made himselfand ZEST most conspicious. He spentconsiderable time in the Staley boothwhere visiting restaurant men were in-vited to make the Staley taste-test thatis, taste soup with and without ZEST.
ZESTY has to climb up a small step-ladder to see into the kettle but hegave the cook good advice up there.
19
SumptuousSummer SundaeJ-RY VANILLA ice cream with
SWEETOSE Waffle Syrup as a topping.
That is the suggestion that somesmart person made not long ago—andthe idea—and the taste—caught on.
Simple? And obviouselse it's GOOD.
-but above all
For several years fountain and res-taurant people have been using StaleySyrups as a base for making ice creamsundae toppings. They have found themideally suited for the purposes. But nottoo long ago someone came up with anidea which tastes wonderful.
Just pour SWEETOSE Waffle Syrupover the ice cream and you have aSundae Supurb without any mixingbother.
Staley salesmen were introduced tothis when it was served them as theirdessert at some sales meetings last win-ter. It was not loyalty to Staley's whichprompted them to ask for it themselvesat later meals.
Of course, it is already acquiring somevariations. The high school set, forinstance, suggests that it is good rightfrom the bottle, and even better if afew nut meats or salted nuts are scat-tered over the top.'
And the ice cream doesn't have to bevanilla. Some of the men in the Staleysales group tried out some other flavorsand found them wonderful.
But whatever the ice cream—it be-comes a super-sundae with SWEETOSEWaffle.
20
Waffle Syrup wins
widespread approval
as a topping
S T A L E Y J O U R N A L
SOME FOREMEN gather around thetrophies, above. From left, Harry Ball,Foreman, C & D; Ralph Rentfro, gen-eral foreman; Lawrence Hebenstreit,foreman; Ed B e u c h l e r , assistant. Notpresent, Lyle Bauman and G. R. Rus-sel, assistant foreman, in C and D.
ELEVATOR A ( l e f t ) gets into the actas Carl Gilbert, left, foreman there,shows cup to Floyd Cuttill, leadman.
trophies for elevators/ANOTHER trophy was added to thecollection the Staley elevators have beengathering over the years. This makesfour such safety awards these elevatorshave won.
This newest silver trophy was awardedHarold Wilber, our terminal elevatorssuperintendent, this spring as a rewardto the entire elevator personnel for com-pleting the year 1953 without a lost
J U L Y • 1 9 5 4
time accident. Wilber insists that theonly reason he even gets into the picturelong enough to accept these trophies isbecause he attends the meeting of theGrain Elevator and Processors Superin-tendents.
The biggest trophy was won in 1940for having the best elevator safety rec-ord for three years. Others were won in1944 and 1945.
21
Science AwardsStaley men
are honored at Millikin
Commencement
LOWELL GILL, above, took his award in absen-tia. At left, Lisle Brown (right) accepts his fromDr. Walter Malone, in academic cap and gown.
22
L WARDS OF MERIT were presentedLowell Gill and Lisle Brown by theiralma mater, Millikin university, at com-mencement in June. Gill, director of ourtechnical department, and Brown, di-rector of the control laboratory, bothgraduated from Millikin. Gill startedwith the Staley company 39 years ago,when he took a job in the laboratory.Brown came to Staleys 30 years ago,also to a chemist's job.
Because he was ill Gill was unable toreceive his award in person.
Brown was presented to Dr. J. WalterMalone, president of Millikin by DeanC. L. Miller. These awards are presentedby the alumni and the university.
S T A L E Y J O U R N A L
FELLOWSHIP CLUB office staff has been checking insurancepolicies this summer but they need the aid of members in group,from left, Waymon Hawkins, senior clerk; John- Anderson, seated,manager; Mary Lou Schroth, clerk, and Rosemary Orrell, chief clerk.
Is
Fellowship Club staff
ash help in
checking policies
YOUR INSURANCE policy up todate?
The Staley Fellowship club office staffis checking the status of the bene-ficiaries named in policies, but it is ajob the staff cannot do alone. Policyholders must take the initiative.
Approximately 93 percent of the morethan 3,000 members of the club carrythe maximum group life and accidentaldeath and dismemberment insurance.John Anderson, club manager says thata number of those, he feels, should bebrought up to date. He has asked thatany member who is not sure that thebeneficiary named in his policy is theone he now wishes named, should callthe club office.
There have been instances recentlywhen a beneficiary died, but the policyholder neglected to name another.
Charles Lavery, club president, hasbeen reviewing some policies with An-derson, and joins him in asking that allclub members with insurance, check withthe club office if there is any doubt intheir minds about the status of theirpolicy.
J U L Y • 1 9 5 4 23
Hise to Northwestern University• HOLLIS HISE, purchasing agent, willattend the late summer session of theInstitute for Management at Northwest-ern University. He is the first Staleyman selected to attend this course, whichis in its third year this summer.
For two months each summer North-western holds two sessions of this insti-tute. Hise will attend from Aug. 8 toSept. 3. Registration is limited eachsession to 35 men, and no company maysend more than two representatives toany one session. It is suggested by theInstitute that companies, in nominatingmen to attend, bear in mind that thecourse is designed for "mature execu-tives of demonstrated outstanding abil-ity."
Men live and attend classes on thedowntown campus of Northwestern,which is on the lake shore on Chicago'snear north side.
Faculty members are men chiefly fromNorthwestern and Harvard faculties.
PURCHASING AGENT, Hollis Hise, will attendthe special session at Northwestern University.
Takes Credit Union Course
Cecil Taylor
• FOR TWO WEEKS in July CecilTaylor, Credit Union treasurer, attendeda special school for Credit Union Person-nel at the University of Wisconsin inMadison. This course is offered jointlyby the Credit Union National Associa-tion and the university.
Classes, meeting in the same campusbuilding in which the men are housed,will have an opportunity to spend oneafternoon at File House, headquartersof the Credit Union movement, in Madi-son.
Faculty members are selected fromthe staff of the Credit Union NationalAssociation and from the universityfaculty. The course of study coverscredit union history, philosophy and pro-cedures.
This is a three year course, with twoweeks being given each summer.
24 S T A L E Y J O U R N A L
STALEY FIRE CHIEF, George Leonard, in whitecap takes a lesson in chemical fire fightingwhile at Ansul Chemical Co. fire school in May.
A, INTENSIVE COURSE in drychemical fire-fighting was in store forStaley's fire chief when he went to Wis-consin a few weeks ago.
George Leonard, for about 30 yearsin charge of the Staley fire department,spent three days at a fire school in Mar-inette, Wis. During that time he, andthe other men taking the course, learnedhow to handle dry chemical fire fightingequipment of all types.
At this school, conducted by the AnsulChemical company, Leonard learned byactually using, how to handle all equip-ment from the smallest, four-pound por-table extinguisher, to the 1,000 poundstationary kind. Most of this equipmentwas not new to Leonard, since the Staleyfire department has many dry chemicalextinguishers.
During the time he was at the schoolLeonard took his turn at extinguishingpan fires of gasoline, propane, alcohol,ether, etc. As a final test he was sentinto a closed building in which a gasolinefire was burning, and required to ex-tinguish the fire.
J U L Y • 1 9 5 4
ct<w't
play with fireStaley fire chief takes
special training
in fighting blazes
25
AT HIS DESK after the annual meeting A. E. Staley, Jr., right, posed with the two new companydirectors. At left is Roy L. Rollins, in center R. J. Murphey. Both men make Decatur their home.
two newdirectors1 WO DECATUR MEN were elected tothe board of directors of the A. E. StaleyManufacturing Company at the annualmeeting this spring. They are Roy L.Rollins and R. J. Murphey. They succeedFranzy Eakin and H. J. Kapp, both ofwhom retired last year.
Rollins has grown up in the Staleycompany, for he came to the companyimmediately following his graduationfrom Millikin university 21 years ago.From that first job, on the extra board,he has been advanced through variousjobs and departments to his presentposition as manager of personnel.
Last year, when Eakin retired, Rollinssucceeded him as chairman of manage-ment's bargaining committee.
26
Murphey, who has had no previousconnection with Staley's, is a memberof the accounting firm of Murphey andNash and Jones, in Decatur. He is agraduate of the Wharton School of theUniversity of Pennsylvania.
Both men are on the executive com-mittee of the company.
TOASTMASTER
a WHEN DECATUR celebrated thehundredth anniversary of the Wabashrailroad this spring, A. E. Staley Jr.,president of the Staley company, wasmaster of ceremonies at the birthdaydinner. The dinner, served to a capacitycrowd in the Masonic Temple banquetroom, was attended by rail officials fromvarious parts of the country.
Among the prominent persons attend-ing were Wabash president, Arthur K.Atkinson, Wayne A. Johnston, presidentof the Illinois Central, and WarrenBrown, president of the Monon.
Prominent guests were entertained bythe Staley company at a reception pre-ceding the dinner.
S T A L E Y J O U R N A L
IN PUERTO RICO Staley's is represented by M. Lecaroz,standing. He visited Decatur the same day that Knut Aasen,right, of Oslo, Norway, was in town. Aasen, assistant tech-nical director for a food products company in Oslo, is aStaley customer. Earl Bailey, president of Staley Interna.tional, left, talks over two products both men are buying.
vis i tors
J U L Y • 1 9 5 4
PAUL THISTLETHWAITE, left, watch-man, had an opportunity to act asguide to a visitor from South Americain June. The guest, Robert Puche, right,a native of Colombia, S. A., came toDecatur with Paul's son Verne, center.Both young men are students at theUniversity of Illinois, where they met.
27
QUART SIZE STA-FLO was used in this display in Cumming's Food Giant store in Lynwood.This is one of the largest supermarkets in the Los Angeles area. The display moved 150 casesof STA-FLO liquid starch in this one store just over a week end. The manager of this FoodGiant, is Don Wilkins, right. The man at the left is the broker's man, Andy Paterson.
staley productsWHEN THE Paragould, Ark., Kiwanis club wanted to stage a pancake breakfast the Staley represen-tative was there with syrup. H. E. Woolsey, salesman, went along with the syrup and worked all day.
28 S T A L E Y J O U R N A L
A STA-FLO display in DeFalco's No. 2 marketin San Diego, Cal., sold 129 cases of the liquidstarch in a week. Pictured at left, above, isHarold Young, manager. Right, Harvey Keehn,district manager in San Diego for Kelley-Clarke.
SWEETOSE Waffle Syrup and the new wide-mouth half gallon jars of STA-FLO were usedin this display in Paul's No. 2 market in SanBernardino, Calif. Lyle Goodnight, from theKelley-Clarke Los Angeles office, put up thisdisplay and is shown with it in the picture.
on display
J U L Y • 1 9 5 4
PROVING that salesmen have more than onemethod of selling STA-FLO. Charles Carr, of themetropolitan retail force of our Los Angelesbroker, Kelley-Clarke, was building a STA-FLOdisplay in a store in the Santa Maria area whenphotographed. Who says salesmen don't work?
29
Stiictfcj Vt/MnnA• VIRGINIA WALSER has been em-ployed as junior clerk in the CreditUnion office to replace Shirley Sims whohas been transferred to the clerk-stenog-rapher position in the development en-gineering office. Shirley replaces PatFord, who is resigning.
• NANCY O'NEILL has been promotedfrom messenger in the service depart-ment to dispersement and payroll clerkin the financial department.
• JAMES McKELLER has been pro-moted from retail salesman to territorymanager in package sales, in Atlanta.
• ROBERT NESBIT and Donald Dausare new junior chemical engineers.
RALPH M. COLBURN, left, took over TargetFeed and Supply when Paul Fite, right joinedthe Staley staff.
1
30
• CARL IDENA has been employed inthe package sales division as retail sales-man in Grand Rapids.
• ELMER F. MILLER, package retailsalesman, has been promoted to territorymanager of Wichita, out of the KansasCity office.
• RALPH VOELKEL has been em-ployed as an assistant territory managerfor formula feed sales. He graduatedfrom Indiana University in 1951, wherehe majored in marketing.
• NEW DRAFTSMEN with the com-pany are Jesse Jolly and Charles Frey.
• SUMMER TRAINEES in the techni-cal department are John Robinson Jr.,and Roger Baldwin. Robinson is astudent at the University of Illinois andBaldwin at Michigan State.
• GEORGE PRUST, a June graduate ofMillikin University, is a new manage-ment trainee.
FITE TO STALEY'S• PAUL FITE came to the Staley com-pany July 1 as Illinois territory managerin formula feeds sales.
He was not a stranger to Staley people,nor is the product he will sell new tohim. For some time he has been managerof Target Feed and Supply in Decatur,a company which handled exclusivelyStaley feeds of all kinds.
A native of Decatur he had been inthe feed business just before openingthe Target store here. During the warhe was in the Air Force, serving fouryears and much of that time in the fareast. In 1951 he took his B.S. degree atthe University of Illinois.
The Target Feed and Supply has nowbeen taken over by Ralph M. Colburnwho plans to continue with the exclusiveStaley line. Colburn, who owns StandardHatcheries in Decatur, will move thefeed company stock to the same location,carrying on the two businesses fromthere.
S T A L E Y J O U R N A L
• ROBERT C. HANNA has been pro-moted from junior clerk in the industrialsales department to sales representativein that same department. His territoryis in the Dallas area.
• PAUL BREYFOGLE has been pro-moted from chemical engineer to techni-cal assistant in the industrial sales di-vision. In his new position he worksclosely with R. L. Schuerman, adminis-trative assistant in industrial sales.
• WILLIAM ELLIS has been promotedfrom boiler maker to assistant foremanin the reclamation plant. He has beenwith the company since 1939 when hetook a job on the extra board.
• THOMAS VIGNERI has been pro-moted from helper in the developmentengineers to shift foremen in that de-partment. He has been with the com-pany since 1936.
• NEW MESSENGERS in the servicedepartment are Dorothy Gidel, CaroleNolan, Mary Williams, Thelma Dizney,Norma Arkebauer and Linda Brown.Mary Williams and Thelma Dizney havebeen working in the offices part timethroughout the winter under the diversi-fied education program. Mary was aspring graduate of Lakeview High schooland Thelma from Decatur High.
• JOSEPH CAIN has been promotedfrom retail salesman in package sales toterritory manager, in North Dakota.
• NEW TRAINEES in industrial salesare John P. Bolas, Joseph G. Charles andRobert B. Nelson.
• ANN TAYLOR has been promotedfrom messenger in the service depart-ment to junior accounts payable clerkin the comptroller's department. She re-places Mary Lusk who has been pro-moted to territorial statement clerk inthe sales analysis section of that samedepartment. This promotion was madepossible by the resignation of AliceBaldwin.
Roscoe Long
• ROSCOE LONG has recently beenpromoted from chemical engineer tosenior chemical engineer. Announcementof the promotion was made by George N.Cornell, chief chemical engineer.
When he first came to the company in1924 Long was employed in the syruprefinery. After a few years he left toattend the university, but returned tothe company later.
In 1931 he was transferred to the lab-oratory where he was employed as ananalyst until he was made a chemicalengineer.
In his new capacity he will act as aproject leader in the syrup refining di-vision and its associated special productsdivision.
He continues his technical service forthe company's branch STA-FLO plantsoutside Decatur.
He was educated at Millikin and theUniversity of Illinois.
• KENNETH CANN has been promotedfrom retail salesman in the package di-vision to territory manager in the Cleve-land territory.
• WILLIAM PITTS has been employedas Illinois territory manager in the for-mula feeds sales department.
J U L Y • 1 9 5 4 31
25 YearsMR. PAPER is observing his 25th
anniversary with Staley's this month.Legally he is known as Howard L. Van-derberg, but because he was born into,and has lived in the paper industry allhis life, his friends in that business referto him as Mr. Paper.
It is said of him that he knows, andis known by, more people in the paperindustry than probably any one otherperson. One Staley man has said thatthe one sure way to meet everybody whois anybody in the papermill industry isto attend a convention with Vanderberg.Before the meeting is over he has beengreeted by practically everyone there.
Born in Kalamazoo, Mich., he is theson of a man also born there. His fatherwas a papermill superintendent in Kala-mazoo, heart of the industry, andHoward early in life got into the samebusiness.
Since coming to Staley's he has repre-sented the company in many branches
H. L. Vanderberg
of the business in many parts of thecountry. He is credited with having laidthe foundation work for much of Staley'spapermill business. Vanderberg nowmakes his home in Kalamazoo, and still,when he has a little spare time, getsaway for some fishing or a game of golf.
staley's• DAVID LANGLOIS, research chemist,has been in local news lately in twowidely separated fields. First he wasfeatured in a Sunday story on men cooks—Dave said his specialty was pie. Then,in a few days his name popped up in thelocal papers in a list of judges at a localBarn Colony art show.
• SALLY ANN TREMPEL, who gradu-ated from Moweaqua' High school thisspring with a record of straight "A's"broken by only one "B" is the daughterof Larry Trempel, our supervisor of foodfield technicians. Larry Jr., her brother,is in the traffic department.
• HAROLD WILBER, superintendent ofStaley terminal elevators, was one ofthe four founding members honored atthe meeting of Grain Elevator and pro-
cessors Superintendents Association inChicago a few months ago.
• ON THE citizens' committee namedto study the advisability of adopting theUnited Fund plan for Decatur were E. K.Scheiter, Staley executive vice president,and Robert Stroyeck, chemical engineer-ing, who is secretary of Staley local 837U. A. W. A. AFL. Also on the committeewere Dr. F. G. Irwin, Staley medicaldirector; Carl Miller, Staley legal coun-sel and R. J. Murphey, company directorand member of the executive committee.
• WHEN GREAT BOOKS discussiongroup had Einstein's "Relativity" as itstopic, Dr. Clarence Ireland, Staley physi-cist, was invited to be one of the guestspeakers.
32 S T A L E Y J O U R N A L
QUESTION: What kind of vacation do you prefer?
"I would like to spend mine boatingand fishing in the northern states wherefishing is good."
Ferman SharpPilot plant
"I would like to visit the nationalparks and other scenic spots in theUnited States."
Theodore Hastings75 building
"I like sight-seeing trips, especiallythrough the west, in an around ColoradoSprings."
Russell AdamsOil Refinery
Jim FusonShift foreman, millhouse
"I like to drive and see what's "overthe hill." I enjoy all scenery, but espe-
,™_ cially wooded areas and mountains."
"I would like to go deep sea fishing inthe Gulf of Mexico, off Louisiana."
Richard LockmillerBiochemist
H. D. Hanselman13-21 building
"I would like to take a camping tripthrough the west."
A. E. Staley Manufacturing Co
Box 1 5 1
Decatur, Illinois
U. S. POSTAGEPAID
PERMIT No. 49
DECATUR, ILL(Sec. 34.66 P. L. & R.)
Form 3547 Requested
KEEPING STARCH DUST OFF FLOORS AND PLATFORMS IS A JOB THAT IS NEVERCOMPLETELY FINISHED. ONE METHOD IS TO USE MOTOR SWEEPERS. SUCH AS THE
ONE FRED RIDLEN IS USING HERE IN NO. 20 BUILDING.
