Mitali Thakur Pathak M.F.A. Fashion MerchandisingFinal Review

India Innovation & Sustainability.Eco-friendly retail endeavor.

• Retail Set-up.

• Product Sourcing.

• Visual Merchandising.

• Mission & Function.

• Indian Culture.

• Intrinsically eco-friendly

• Greendex Study – 2009/10.

Greendex Survey - 2009

On-demand electric water heating.

Solar energy to heat water.

Ownership of energy-efficient appliances.

Laundering with cold water.

Keeping the setting for heating & cooling at a low setting.

Spirituality & Environmentalism

Holy Cow.Mother Earth.Vegetarianism.

• Tulsi-“incomparable one”

• Sacred Fig - Banyan

Spirituality & Environmentalism

Consumerism

• GRDI -2009 in 54 countries

• Based on the global consumers’ confidence in :

• Job Market

• Status of their personal finances &

• Readiness to spend

Consumerism

• A.T. Kearney’s Global Retail Development Index:

• 30 Emerging Markets (100 pt. scale)

• 2009 Report- India number one.

• Financial attractiveness.

• Peoples skills & availability

• Business environment

Retail Development

Location

Gurgaon - National Capital Region of Delhi (N.C.R.)

New-age business hub

Best city in India to work in & to live in

Gurgaon is where India has bought into globalization

Target Market

•Name - Prema Sagar•Age - 50+ yrs.•Job – Founder Genesis Burson- Marsteller India•Location - Gurgaon•Income - $700,000p.a.•Status – Global India

•Name – Sulakshana Pathak•Age - 30+ yrs.•Job – G.M. Marketing B.M.W.•Location - Gurgaon•Income - $50,000p.a.•Status – Striver

• Unique- store concept

• Mission statement

• Vision statement

• Differentiation

• Organic Bed & Bath linen

• Reclaimed Wood Furniture

• Eco-friendly Rugs

• Natural Spa products

• Energy efficient Lighting

• Sustainable Art

Business Concept & Merchandise Mix

• Socially ecological economy

• Durability, style & comfort

• Furniture Customization

• Markup- 55%

• Price range - $ 80 - $1800• (Rs. 4000 to Rs. 90,000)

• Beds

• Nightstands

• Dressers

• Tables

• Benches

• Wall Planters

Furniture Line:

Bed Linen Line:

• Flat Bed Sheets

• Pillow Cases

• Duvet Covers( Seasonal)

• Quilts (Seasonal)

• Comforters & Mattresses

• Mark-up- 47%

• Avani Spa Bath linen

• Avani Body Care line

• Avani Spa Bathrobes

• India’s Ayurvedic heritage

• Markup- 47%

• Nyah Natural Soaps & Cosmetics Co.

• Modern Apparels Manufacturing Co. (MAMCO)

‘Atman’ Spa Line: by Avani

‘Vaastu’ Rug Line: by Avani

• Durable and stylish

• Fabrugs ; UKAS- certification for distinction in quality management

• Dimensions: 5’x3’,7’x5’,10’x7’

• Markup- 55%

• Price range - $200 - $ 2000

• Rs. 12,000 – Rs. 1,00,000

Lighting Fixture: by Avani

• Floor Lamps

• Sconces

• Ceiling Pendant Lights

• Table Lamps

• Surya Co.

• Markup- 45%

• Margin Sharing – 40%

Avani’s Marketing Mix

Financial Forecast & Short-term Plan:

Short -term Goals(1-2 yrs.)

•Shopping destination

•Key participant

•Effective brand identity

•Establish client & customer database

•Net Sales in Second yr.

Financial Forecast & Long-term Plan:

Long-term Goals(3-5 yrs.)

•Add product categories

•Build e-commerce presence

•Inventory planning – live inputs

•Invest in potential markets

E-commerce – Website: