PROTECTYOUR

THINGSSOYEON LIM / THESIS 1 / JUN SASSA

CONCEPT

This project will deliver an essential message that we all should embed in our lives but is often forgotten,"Protect your things". The term things refer not only to a solid property that one owns but also their identity, relationships with people, environment, moral values and such. 

TARGET AUDIENCE

Even though the visual aesthetics and the tone of the animation may be playful the animation will not only target children but also adults because the "things" directed in the contents of the animation will be things that all ages should be mindful and protective of. 

GOAL / INTENT

The primary goal of this project is to deliver a thought provoking message through simplicity. One of the core ideas of the project, the strategy of building acquaintance using repetitive characters, is not to only make the message more relevant to children but is also an idea that takes the advantages of simplicity to tackle a straightforward but thought provoking message. Another goal is to build around the cause and effect plotting which is a simple yet effective strategy for a pedagogical delivery.  

FORMAT / MEDIA

I want to make a 2 dimensional animation with a fully generated environment made with vector images. 

AESTHETIC DIRECTION

2D animation was chosen because of the advantages of flat and simple design aesthetics. Storytelling through flat animation is classic and still popular today as we can see through cartoons. Within the style entertaining and nostalgic visuals can be brought to the viewers of all age groups. 

CONCERNS: CONCEPT / PRODUCTION

I do not want to be drawn away from the goal of approaching all age groups. Like stated before, creating an unreal playful world can be an advantage but if the technique is used in the wrong direction it could seem to be underestimating the viewer. So I am concerned about keeping a unified project that does not focus too much on the aesthetics than the content. 

RESEARCH / PRECEDENTS: CONTENT

THE ‘STUFF ANTHEM’ NORTON

SAFETY @ WORK 2009 BRONZE AWARD

MTV: PSA SUFFER

RESEARCH / PRECEDENTS: CONTENT

SESAME STREET: CONSERVE WATER

PILLS

RESEARCH / PRECEDENTS: STYLE

RE:PLAY FILM FEST: BUCK “LUMBER JACK’S WOOD FEST”

OTHER

MINDMAP

PSA

characters

not human

Hideyaki Kawashima

F.U.Nvisuals

dreamy

stupid

rich

Effects

ALIVE!

sound

environment

plotting

short

3 to 5

Gotta learn a lesson!

belonging

enviro

nment

family

Style

2 Ddr op shadowsc.o.l.o.rrrr

cause+

effect

Surreal

fr om class

simple can go far“Keylime piE”

わからないブタ

action

speed

she gets a voice

purple dr eamy?

LIGHTs! ppl. wait for the funny

:

(unicornpe e)

NoTALKING

Protect your THINGS!

& friends

- identity, your files, money, home, car

- nature, water, animals, air, parks, streets...

- culture, safety, moral, relationship

Ex.. Assistant chef turns on the gas but is called by his manager. Time passes another chef comes and lits the stove with leaking gas ...then BAM!!! The animation ends with the comment “Orders can wait, but safety cannot not”.

animating factors that emphasize MOTION in 2 D WORLDuse of angles and sound ef fects.

What excites me the most ar e works that have implied ef fects onto 2 D assets to bring them to life.

To achieve these, fr om my r esear ch, designers have applied ef fects that ar e r elevant to the r eal life lik e shadows