The earliest form of e-zines derived from fan-

zines which targeted small groups of people

who all share in the same types of

interests.

These were all low budget productions often made in the comfort of ones

bedroom and photocopied.

These examples are all from the punk ages and therefore all

resemble to same type of look.

All black and white or one colour (which

made the brand stand out from the

rest of the existing

fanzines at that time) because it was cheaper to photocopy.

Collage type of style, cut and pasted. Often from

new papers to rebel against power and control of the media and country

leaders.

Picture cut our from

other publications to support the idea of ruggedness

and rebelling

Writing at all different angles which is unconventional and

highlights its values. “Made of paper 2” stands for the second

issue and also drawing reference to actual newspapers, suggesting

its just as important

These types of e-zine are not

accessible online anymore, they

were purely print in that day and

age

Carries a Orange, Black and White colour scheme

throughout the e-zine

A lot of white space makes the e-zine look minimalistic which is a very new and trendy making it

stand out and appeal to a young audience

Fonts the same through the e-zine, headings and titles bolder than the articles font.

Its a traditional font which we can gather from the serif’s, it makes the e-zine look official and

aimed at a higher target audience

The e-zine moves across rather than down like most webpage's

which mimics the idea of reading a magazine much more

This e-zine has the ability to turn the page

making it much more

interactive. It looks much

more professional and

pretty to the reader enticing them to keep

reading

Mimic's conventional

print magazine like a mirror, doesn't use

internet format to its advantage Pictures placed around the

outside of the articles rather than in the middle on full page

spreads

Dark colour schemes broken up by the write writing, exact opposites make it stand out

and catch attention

Pictures over the whole page, unconventional for a magazine however will appeal to target audience as this magazine is a recipe magazine and its main

focus is foodImages are cleverly

placed, uses the rule of thirds to catch the audiences attention and lead their eye to

the image

Text surrounds the focus of the image and makes it stand out from the rest

of the page

Other e-zine from ISSUU also have the picture as the main

attraction to the page with the text surrounding them where every they

are. Quirky layouts attract the target

audience of ISSUU, people with niche

interests in art, cooking and travel,

for example.

All ISSUU e-zine have a front page to each e-

zine and the issue within that range of e-

zine. Makes it look more like a magazine

and attracts the audience by making a

first impression

Ability to turn pages increases the interactivity and image of the e-zine, it looks a lot more slick and professional

This e-zine is in the form of an

online PDF file.

Scroll down through the pages of the magazine as opposed to skipping

across or turning the pages as if the publication was print

No front page like a

conventional e-zine, starts with

a blank page and the title very small in

the bottom left of the page, as well as the e-zine provider (destructed)

Ezine about art however does not

contain any articles about the piece or

the artist themselves which

is very unconventional. Its different to others,

its a lot more visual.

Block capital font to show dominance and boldness which is what art is all about, it links

to subject matter. Reinforces the idea of a formal publication while the rest of the e-zine

defies everything you would expect

No set colour scheme, all seems to be lack and white from all of the e-

zine produced by destructed

Full page layouts are unique to this

publication and make it stand out