At Circle Economy we believe it is time for a new economical approach: the circular economy. Circle Economy is a cooperative, and together with our members and partners we create industrial systems that are restorative by design by decoupling growth and resource needs.

We accelerate the transition towards a circular economy by providing insights in what a circular future might look like for a company, a region or even worldwide, and by coming up with scenarios for how to get there. Moreover, we provide a powerful network, tools and experience to the members of our cooperative to turn these scenarios into reality.

In this booklet, you will find some of our most recent projects. If you have any questions, comments or ideas you would like to share with us after browsing through them, do not hesitate to contact us via: info@circle-economy.com or +31 88 4040440

01. ABN AMRO 4

02. ACT Model 6

03. Amsterdam 8

04. FrieslandCampina 10

05. Gazelle 12

06. Netherlands as a Circular Hotspot 14

07. Rabobank 16

08. PGGM 18

09. Philips Healthcare 20

10. Textiles Program 22

11. WHEEL 24

Contents

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E01

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To determine the role of financial institutions in the circular economy, it is crucial that they gain a better understanding of the mechanisms at play in the different sectors they finance. This will give them more insight into the wants and needs of their clients.

For ABN AMRO a promising sector is the construction sector. The construction sector is one of the sectors that shapes our living environment by constructing the houses we live in, the offices we work in and our public spaces. In doing so, this sector consumes large amounts of materials and energy.

The objective of this project was to identify leverage points in the construction sector where changes could lead to significant impacts in moving to circularity. The outcomes of the project present the current state of the construction sector as well as relevant trends and a future vision for the Dutch construction sector that are now used to deepen the dialogue between ABN AMRO and their clients.

Project Lead: Marc De WitEmail Address: marc@circle-economy.com

Keywords: Construction sector

ABN AMROA Circular Construction SectorThe role of financial institutions starts by understanding the mechanisms at play in the sectors/industries that they finance

ENERGY USE C&D SECTOR172 PJ

(100% RENEWABLE ENERGY)

WOOD AND BUILDING MATERIALSINDUSTRY

(4120 companies)

REALTORS(5.700 companies)

INVESTORS(20480 companies)

AFVALBEDRIJVEN(65 bedrijven)

SLOOPBEDRIJVEN(4.530 bedrijven)

90% TOCONCRETE, ASFALTAND PRODUCTION

100% TO CONSTRUCTION STEEL

90% TO OTHER

100% TO WOOD PRODUCTION

100% TO STEEL REINFORCING BARS

100% TO COPPER/ALUMINUM

INFRASTRUCTURE(GWW)

BREAKINGAND PROCESSING(± 85 companies)

COMPONENTRECYCLING

METAL1 %

WOOD1 %

PLASTIC0,5 %

OTHER0,5 %

INCINERATION1 %

CONCRETEPRODUCTION

PREFAB AND COMPONENTPRODUCTION

CEMENT PRODUCTION(4.3 Mton)

MINERALS

METALS(1.5 Mton)

BIOMASS(3 Mton)

ROCK LIKEDEBRIS

6 %

SORTING &SHREDDING

10% TOINFRASTRUCTURE

SECTOR METABOLISM

SECTOR STAKEHOLDERS AND ORGANISATIONS

LIFECYCLE PHASEMATERIAL PHASE: RESOURCE EXTRACTION - TRANSPORTATION - PROCESSING TRANSPORTATION DESIGN AND PLANNING C&D WORK: CONSTRUCTION - RENOVATION - DEMOLITION PROCESSING OF WASTE PROCESSING E.O.L.

ASFALT1%

USER PHASE(± 150 years)

HOUSING AND UTILITY BUILDINGS

OTHERPRODUCTION

ASFALTPRODUCTION

COMPONENTS90%

PROJECT DEVELOPERS(3.815 companies)

INSTALLATION COMPANIES(16.915 companies)

GWW(6.610 companies)

INFORMATION SHARING ANDCOMMUNICATION THROUGH B.I.M.

Windows

Wall parts

Floor parts

Technical installations

ARCHITECTS &ENGINEERS

(32.945 companies)

Granulate

Recycled material

INDEPENDENCE FROM

FOSSIL FUELS

MINIMALDEPENDANCE ON VIRGIN MATERIALS

PRODUCTION OF SUSTAINABLE PREFAB

MATERIALS AND COMPONENTS

LEANCONSTRUCTION

INFORMATIEDELING(B.I.M.)

RFID-LABELSMATERIAL PASSPORTS

OWNERSHIPSTAKEHOLDER

REUSE OFCOMPONENTS

HIGH VALUERECYCLING

MIXED ZONING

MULTIFUNCTIONALBUILDINGS

MORE RENOVATIONLESS NEW HOUSING

INTEGRATEDPROCUREMENT

DESIGN FOR REUSE AND MODULARITY

Image: Future vision of the construction sector

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EACT ModelAssessing Circular Trade-offsIn order to make business wise and circularity proof decisions, we need tools to support decision making

To make it possible to assess the effects of circular activities we created a tool that analyzes end-of-life scenarios for products. The so-called ACT-tool (Assessing Circular Trade-offs) gives insight in how to recover the highest value from a product, how changing market circumstances can change production costs and the value of end-of-life scenarios, and the role of taxation in a circular economy.

The ACT-tool allows for:- Quickly and strategically identifying business cases and trade-off points for different reuse scenarios- Evaluating effects of changing input variables with the use of intuitive to use sliders- Real time insights in outputs allowing for trade-off identification and business case construction for different reuse scenarios- A case library with standard cases providing insights and the opportunity to construct and build in new cases

The ACT-tool is a powerful example of how business wise decisions create future proof organizations that have a positive impact on our society and environment.

Project Lead: Jurn de WinterEmail Address: jurn@circle-economy.com

Keywords: Business case, End of life scenarios

02.

Image: Example of the ACT tool interface

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EAmsterdamCircular Amsterdam: Opportunities and action pointsExploring opportunities for developing circular designs within the Amsterdam Metropolitan Area

The municipality of Amsterdam has strong ambitions to become a circular city. In order to inspire them to take action, we’ve explored opportunities for developing circular designs within the Amsterdam Metropolitan Area. By applying our Circle Scan method, we were able to see where materials and resources are coming from and how they move through the city. In addition to a wide range of material transshipments in the port, there are a few flows that are key to developing a circular economy. These can be summarized in the themes water, nutrients, energy and agriculture. The map shown has identified key flows (energy, water, food and nutrients) in order to develop a circular economy.

Currently, we are exploring how we can turn these insights into action in collaboration with the Municipality of Amsterdam.

Project Lead: Marc De WitEmail Address: marc@circle-economy.com

Keywords: Circular City

03.

P h o s p h a t e ( 9 5 . 0 0 0 t o n s )

W a t e r ( 4 4 m i l l i o n m 3 / y r )

F o o d ( 5 0 0 . 0 0 0 t o n s )

E n e r g y

( 9 0 m i l l i o n t o n s )

Refridgeration and storage

food consumed

( 6 8 . 0 0 0 t o n s N L )( 2 9 . 0 0 0 t o n s i m p o r t )

packaging and distribution

supermarket

waste to energy

Material exports (50 million tons)

+

+

storage and distribution+

+

+fertilizer and consumer goods

+

water treatment+

shops +

packaging and distribution+

+

water treatment+

water recycling+

1 million MWh/year (AEB)+

+

water treatment

+ phospate recovery

water used

energy consumed

goods consumed

phosphate used

M a t e r i a l I m p o r t s

value added step point of consumption

Image: Current material flows through the Amsterdam metropolitan area

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EFrieslandCampinaCircular niches for the Agrifood sectorMapping the impacts of the current Agrifood system in order to find the opportunities for the future

Cow manure is a valuable resource for green energy, clean water, and refined minerals that we could make much better use of than we currently do.

Through a system scan and system map of the dairy sector we jointly identified the main opportunities and challenges regarding circularity for FrieslandCampina. The outcome of the discussion was that integrated management of nutrients in the dairy sector has the highest priority for transitioning towards a circular dairy system. In collaboration with FrieslandCampina, RoyalHaskoningDHV and OMRIN we aimed to establish a pilot installation for the production of biogas, fertilizer replacement, refined minerals and clean water.

This pilot was the first step in the ‘Mest de groene motor’ (Manure the green motor) project where emphasis is laid on connecting supply and demand in the markets of green energy, fertilizer replacement and refined minerals, building on research conducted by DairyCampus, and the involvement of a broad group of stakeholders.

Project Lead: Marc De WitEmail Address: marc@circle-economy.com

Keywords: Green energy, Clean water, Dairy sector

04.

FRIESLAND CAMPINA FARMS(14.132 farms / ~ 44% of agricultural land)

WATERZUIVERING

DAIRY PROCESSIING(~22 Kg raw milk/cow/day)

MINERAL/NUTRIENT RECOVERY(ie. “Ash to Cash”)

CONSUMER

DIGESTOR(FrieslandCampina)

CODE REFINERY(RHDHV)

KNOWLEDGE(Dairy Campus, Wageningen U,

FC mestverwerkings.....)

LOANS(Rabobank)

CONSERVATION & ANIMAL WELFARE(Wakker Dier, WWF)

ADDITIONAL BIOMASS(Rijkswaterstad, local producers)

ENERGY & INFRSTRUCTURE CONSULTING(Grontmij, GroengasNL)

GRID CONNECTION(Liander, Enexis)

USERS(Organon, chemical industry)

ANIMAL PRODUCTSMANURE

FERTILIZER

FEED

CROPS

COW MANURE (49 million tons)

WATER

OTHER MANURE (22 million tons)BIOMASS

WATER

FERTILIZER AND REFINED MINERALS

NUTRIENT SLUDGE

HEAT

BIOGAS

THIN MANURE (88%)

BY-GASES

SOLID AND LIQUID WASTE

MANURE (50 million tons)

BIOGAS

(UPGRADED)

ELECTRICITY

FIELD RUNOFF (12%)

OMRIN PILOT

ANIMAL PRODUCTS PHARMA & ADDITIVES

MILK & DAIRY PRODUCTS

DAIRY

FEED & INTERCROPPING(WUR)

WKK(who?)

LAWS, LEGISLATION, SUBSIDIES(RWS, Leeuwarden, VROM)

Image: A system map of the proposed pilot project.Highlighting the main resource flows and processing steps

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EGazelleCircular CyclingMapping the e-bike sector

Gazelle, one of the leading bicycle manufacturers in Netherlands, desires to make its electric bicycle brand more circular. As the e-bike sector is expected to grow tremendously over the next decade, creating e-bikes in a circular fashion will enable Gazelle to set the standard on sustainability in e-bikes. We used the Circle Scan method to shed insight into the e-bike sector. Currently, there is little insight into where materials used for e-bikes come from and there is little insight into where e-bikes end up at the end of life. Through data analysis and interviews with Gazelle’s experts we were able to draw a map of the current state, to highlight opportunities for the current e-bike system in the Netherlands and define the optimal starting point for a pilot.

Project Lead: Ben Kubbinga Email Address: ben@circle-economy.com

Keywords: Bicycle, Electric, e-bike

05.

E U R O P E

A S I A

DEALERSca. 1.000 (NL)

Motor

Wheels

Drive Train

GAZELLE (Dieren)

Outfitting & Accessories

RESOLD

DISCARDED

ABANDONED & COLLECTED

PON

Battery

Frame

MATERIAL RECOVERY

SPARE PARTS

WAREHOUSE & DISTRIBUTION

E-BIKE USE

PROCESSING

+

ROTRADISTRIBUTION

DPD

Lithium1.690 kg

Neodynmium14.300 kg

Graphite67.600 kg

Foam1.950 kg

615.000 kgAluminum

Copper59.150 kg

Plastics228.000 kg

Synthetic Rubber72.800 Kg

630.000 kgSteel

ASSEMBLY(DIEREN)

METALSOURCES

(1.40.000 kg )

OIL

FOSSILSOURCES

(303.000 kg)

ASSEMBLY(DIEREN)

POWDER-COATING OF FRAMES EXTREMELY ENERGY INTENSIVE

E-BIKE SALES EXPECTEDTO BE 50% OF NL SALES

RAW MATERIAL EXTRACTION AND PROCESSING EXTREMELY ENERGY

INTENSIVE

E-BIKE EoL

PACKAGING

GAZELLE E-BIKEca. 65.000 SOLD/YR

€

Gazelle Sphere of Influence

E-Bike Use Phas

e (5

-7 yr

s)

Replaced every year(~ 7 changes during lifetime)

Replaced every 3-4 yrs(~ 1 change during lifetime)

BATTERY TAKE-BACKCOLLECTED BY STIBAT +

GAZELLE EXPERIENCE

CENTER

E-BIKEUSER

Image: Current material flow of Gazelle e-bikes

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ENetherlands as a Circular HotspotRealisation of Acceleration of a Circular Economy (RACE)Working on making the Netherlands a recognized global frontrunner for a circular economy

In order for our economy to become truly circular, we believe we need to create a global circular hotspot, a country taking the lead in the quest for circularity, enticing others to follow quickly. The Netherlands also offers great conditions for becoming the world’s circular hotspot. The Dutch are entrepreneurial and are experienced with sustainability. The small scale of the country and its level of urbanization, the main ports and its function as transportation hub make the Netherlands an ideal living lab. We’ve set up two programs to turn the Netherlands into a global circular hotspot. Together with a high level group of Dutch leaders from government, business and science, we are developing a man on the moon vision to inspire the Dutch decision makers. Together with the RACE coalition, we’re taking practical actions, such as taking away barriers for entrepreneurs, highlighting iconic circular projects, and finding the leverage points for fundamental change.

Project Lead: Guido BraamEmail Address: guido@circle-economy.com

Keywords: RACE, Circular hotspot

06.

NEDERLAND ALSCIRCULAIRE HOTSPOT

Image: Amsterdam city

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ERabobankCircular Economy ChallengeFinding new business models in order to realise circularity

Rabobank understands the need for a change towards circular business models and wants to learn how to finance them. Therefore together with Rabobank, MVO Netherland, Royal Haskoning DHV and DLL, we are organizing a challenge for nine of Rabobank’s clients in the Agriculture and food sector in which they are asked to create circular business models.

For these actors in the current Dutch Agriculture and Food chain this circular future means transitioning to accommodate fundamental shifts in primary production, transport, processing and retail solutions in one’s day to day business. At the same time, a circular future offers the perspective of robust and resilient business models through diversity and decreased dependency on resources that become more and more scarce or impactful.

Profitable interventions such as renewable energy, waste valorization or collaboration downstream can help finance additional transition steps. The Circle Economy Challenge is meant to help further chart the path and discover new business opportunities along the way.

Project Lead: Ben KubbingaEmail Address: ben@circle-economy.com

Keywords: Circular business models

07.

PRODUCTION FRUIT & VEG (NL)(5,41 million Kg)

PURCHASING(5 Buyers)

RETAIL(83 %)

SUPERMARKET CHAINS(25 Chains)

markt

CONSUMERS(7,5 Million households)

BUSINESSES

TRANSPORT

FOODSERVICE/ BULK(17 %)

IMPORT(4,5 million kg)

EXPORT(6,2 million kg)

WHOLESALE & TRADING(1.164 Suppliers)

TOTAL FOOD WASTE(30 - 35%)PRODUCTION WASTE (2 - 10%) PROCESSING WASTE (1 - 2%)

TRADE WASTE (2 - 10%) TRANSPORT WASTE (2 - 5%) MARKET WASTE (2 - 6%)

CONSUMER WASTE(10 - 15%)

GLOBAL NUTRIENTDISPLACEMENT & LEAKS

AGRO-FOOD SECTOR IN THE NETHERLANDS

GERMANY (38 %)

ENGLAND (17 %)

FRANCE (5 %)

OTHER (35 %)

BELGIUM (7 %)

!30 - 35% FOOD WASTE!

SHIFT TO HYBRIDCONSUMER PATTERNS!

LOW PROFIT MARGINS FOR PRODUCERS!

TRENDS SHOW ASLOWING EXPORT MARKET!

USE OF HARMFULPRESTICIDES!

ENVIRONMENTAL IMPACTSOF IMPORT & EXPORT!

PROCESSING

67 %(26 billion m3)

WATER

20 %(132,9 PJ)

ENERGY

56 %(1 million ha)

LAND

N

KP

(240 million kg)NUTRIENTS

Waste waternutrient recover y

Applying advancedagronimic techniques

Diversifying productsVertical integration -field to consumer

Renewable energyopportunities

Packaging innovation Monetizing waste streams

OPPORTUNITIES

Image: A system map showing the Dutch fruit and vegetable chain

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EPGGMFinancing a Circular EconomyDeveloping indicators for circularity

When making investment decisions, financial institutions should not only focus on past results, but also on future potential and on the system a company is in. In order to do so we are developing a ‘Circularity Assessment for Organizations’ with PGGM, a tool that will be designed to complement and expand upon existing ESG indicators that are currently used to inform investors.

The ultimate goal of this tool is to have a set of indicators that provide new insight on the performance of organizations on circular economy goals. The Circularity Assessment tool will be able to automatically calculate and output scores on approximately 80 indicators across five categories of “circularity” performance. These indicators will be viewable in both aggregated and disaggregated form by analysts and investors evaluating a company. In 2015 the goal is to execute 10 more pilots and build up a coalition of financial institutions as a preparation to implement the assessment as the new standard.

Project Lead: Guido BraamEmail Address: guido@circle-economy.com

Keywords: Circular Assessment, Indicators

08.

-

Input Risks OrganisationalImprovement

End of Use Value Preservation

Product/Service Design

PLANETARY BOUNDARIES

Image: The Circularity Assessment process

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EPhilips Healthcare Circular HealthcareMapping the Dutch Healthcare system in order to find circular opportunities

With Philips Healthcare we are looking for opportunities to make Dutch hospitals circular by analyzing Philips’ footprint in hospitals. We also seek to gain more insight in the metabolism of hospitals in general, so we can create a circular vision on healthcare.

We do this by analyzing the optimal use of Philips equipment by using the ACT-tool (Assessing Circular Tradeoffs) and combine this analysis with monetary flows within the healthcare sector to develop new circular business models.

By using smart design, locally available materials will be easier to recycle and the use of critical material can be abandoned. In the end a closed loop metabolism for hospitals will be realized by having a close look at the origin of the materials. All this comes together with efficient use of energy. Philips can be one of the frontrunners in hospitals by implementing the circular vision on hospitals.

Project Lead: Marc De WitEmail Address: marc@circle-economy.com

Keywords: Healthcare, Circular business model

09.

ON-SITE HOSPITAL

MEDICAL EQUIPMENT

FOOD WASTE

OUTPATIENT

REDUCEDOVERNIGHT STAYS

550 bed hospitalTurnover: 300 million

1800 FTE patient-related600 FTE non patient-related

INDICATED HOSPITAL

E l e c t r i c i t y p r o d u c e d f r o m s o l a r a n d a l g a e o n f a c a d a n d r o o f

A l g a e i s a l i g h t � l t e r i n g a n d g r e y w a t e r p u r i f y i n g b u i l d i n g f a c a d e c o n c e p t

E l e c t r i c t r a n s p o r t s e r v i c e s p r o v i d e d b y h o s p i t a l s f o r p a t i e n t s

I n c r e a s e d o n - s i t e p r o c e s s i n g o f w a s t e s a n d e m i s s i o n s m i g h t i n c l u d e w a s t e w a t e r p r o c e s s i n g a n d u p g r a d i n g ( f o r m e d i c a l u s e ) , r a i n w a t e r c o l l e c t i o n a n d c a s c a d i n g , a n d u s i n g b i o l o g i c a l w a s t e s t r e a m s i n f o o d c u l t i v a t i o n

S p e c i � c p a r t n e r s h i p s w i t h t e x t i l e s u p p l i e r s a n d r e c y c l e r s c a n d i v e r t a s i g n i � c a n t a m o u n t o f v i r g i n r e s o u r c e e x t r a c t i o n .

A s h i f t t o w a r d s p e c i a l i z e d c l o t h i n g t h a t p r o v i d e s a n t i b a c t e r i a l p r o p e r t i e s c a n b e a c h i e v e d t h r o u g h b i o m i m i c r y

D e c e n t r a l i z e d r e m a n u f a c t u r i n g c a n o � e r h o s p i t a l s a l o t o f v a l u e t h r o u g h r e p a i r , r e f u r b i s h m e n t , a n d r e m a n u f a c t u r e o f a v a r i e t y o f s p e c i a l i z e d e q u i p m e n t .

L a u n d r y a n d c l e a n i n g c a n a l s o i n v o l v e s t e r i l i z a t i o n w i t h h i g h - p r e s s u r e C O 2

H o s p i t a l w i l l l i k e l y b e c o m e m u c h s m a l l e r , a n d m u l t i - p u r p o s e . D e s i g n i n g f o r r e p u r p o s i n g i s k e y .

I n n o v a t i o n s i n m i n i m a l l y - i n v a s i v e s u r g e r y , n a n o - m e d i c i n e , a n d i n - h o s p i t a l t r e a t i n g p a t i e n t s a l l o w f o r s h o r t e r s t a y t i m e s o v e r a l l .

R e m o t e h e a l t h c a r e s o l u t i o n s l i k e t e l e s u r g e r y c a n p r o v i d e b e t t e r a c c e s s t o s p e c i a l i z e d c a r e w i t h o u t t h e n e c e s s a r y p h y s i c a l p r e s e n c e o f s u r g e o n s a n d s p e c i a l i s t s

A l t e r n a t i v e s o l u t i o n s t o t h e P h a r m a � l t e r ( s u c h a s p r o c e s s i n g w i t h a l g a e ) c o u l d p r e s e r v e t h e c o m p l e x i t y o f m a t e r i a l s t h a t w o u l d o t h e r w i s e b e s h r e d d e d .

A m u c h h e a v i e r f o c u s o n p r e v e n t a t i v e c a r e a n d t r e a t m e n t f r o m h o m e w i l l r e d u c e o v e r a l l t r i p s t o t h e h o s p i t a l , a n d a l l o w h o s p i t a l s t o f o c u s o n s p e c i a l i z e d t r e a t m e n t o n l y .

S p e c i a l i z e d r e f u r b i s h m e n t , e q u i p m e n t u p g r a d i n g , a n d r e m a n u f a c t u r i n g c a n b e s u p p l i e d f r o m O E M ’ s . L e a s i n g m o d e l s c a n f a c i l i t a t e t a k e - b a c k s c h e m e s , w h i l e p r o v i d i n g m o r e � e x i b l e s e r v i c e s

r e m o t ec a r e

REDUCED TOTALVISITS PER YEAR

r a i n w a t e rc o l l e c t i o n

C H P

w a s t e w a t e rt r e a t m e n t

b i o d i g e s t e r

a l g a e / p h a r m a � l e r

m u n i c i p a lw a s t e w a t e r

s t e r i l i z a t i o n

I V � u i d( a n d o t h e r

a p p l i c a t i o n s )

d e m i n e r a l i z a t i o n

GREY WATER

YELLOW WATER

BLACK WATER

l o c a l f a r m s

3 D p r i n t i n g &r e m a n u f a c t u r i n g

l a u n d r y & c l e a n i n g

s p e c i a l t yr e f u r b i s h m e n t

BIODEGRADABLE DISPOSABLES

STRUVITE

BIOMASS & NUTRIENTS

c o m p o n e n th a r v e s t i n g

h o s p i t a l s i nd e v e l o p i n g

c o u n t r i e s

t e x t i l e r e c y c l i n g& r e m a n u f a c t u r e

FURNITURE

TEXTILES

BIOMASS

metalplasticwoodother

g a r d e n

Image: Future vision of healthcare

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ETextiles ProgramCircular Textiles Develop and establish a commercial and scalable model for closing the loop on (post)consumer textiles in the EU

In order to achieve the goal of closing the loop we focus on active development of the market for yarns and fabrics based on recycled post consumer textiles through close collaboration with fashion brands and designers.

Currently global manufacturing is mostly centralized and characterized by low cost/high volume production and Fast Fashion business models. At end of life, most textiles are landfilled, burnt for energy recovery or down-cycled into industry applications. Some textiles go into a second ‘user’ cycle but almost none make it beyond 1 extra cycle (either at re-use, re-manufacturing or recycling level).

To close the loop (and keep textiles cycling in the system as long as possible), within this program we focus on three key pillars:

• Reshaping design• Reshape supply chains• Promote innovation in recycling technology

Project Lead: Helene SmitsEmail Address: helene@circle-economy.com

Keywords: Supply Chain, Fashion

10.

Image: Post-consumer textile material flows in Europe: Intermediate Scenario (2-5 Years)

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EWHEELGrowing Circular Start-upsCreating a circular eco-system for new businesses to thrive

WHEEL is a joint initiative of Circle Economy and Outside Inc. With this program we will establish a vibrant and powerful circular ecosystem for start-ups in the Netherlands which proves that the circular economy works and is a blue ocean for new disruptive innovation.

The WHEEL program is unique. Why? It acknowledges that start-ups trying to make the transition towards the circular economy face additional challenges and therefore have different needs than a regular start-up. We address these needs through tailored support from a strong network of passionate people who understand what the circular economy is all about. Unlike other pressure cooker bootcamps, WHEEL is in it for the long run. The first cycle of the WHEEL program is scheduled to start in 2015.

Project Lead: Shyaam RamkumarEmail Address: shyaam@circle-economy.com

Keywords: Start-ups, Disruptive growth

11.

Image: WHEEL timeline

ContactTel: +31 88 4040440info@circle-economy.com

@circleeconomywww.circle-economy.com