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8/4/2019 TheraCal Marketing Overview Feb 2008
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TheraCalTM LC (Light-Cured)Resin-Modified MTA Base/Liner
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What is TheraCal LC?
TheraCal LC is a light-cured resin-modified
tri-calcium oxide liner designed to performas a barrier and to protect the dental pulpalcomplex.
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Indications for Use
A protective liner or base for use underrestorative materials, cements or other base
materials.
A pulp capping agent for any pulpal exposures,including carious exposures, mechanical
exposures or exposures due to trauma.
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Competitors
Calcium hydroxide DyCal Dentsply/Caulk Prisma VLC DyCal Dentsply/Caulk
Life Kerr Multi-Cal Pulpdent Ultra-Blend Plus Ultradent
MTA ProRoot MTA Dentsply/Tulsa Dental
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Competitors
Calcium hydroxides - disadvantages
Most require mixing
Tube delivery system can be messy and morecomplicated
Do not offer direct placement; apply with aninstrument
Can be more difficult to place and resist beingplaced on moist tissue
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Competitors
Calcium hydroxidesdisadvantages contd
Limited working time, affected by humidity and
temperature Do not cure as hard, for withstanding the
pressure of packing material on top
Many require refrigeration, and then a wait time
for the material to return to room temperature
Some have shorter shelf life (1 year)
More soluble
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Unique BenefitsSyringe Delivery
2g syringewith tips
Single component delivery that requires no mixing, lessmess
Facilitates direct placement in the mouth; no need toapply with an instrument
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Unique Benefits - Handling
Can be applied directly in the mouth
Thixotropic properties lead to precise placement
Slightly hydrophilic, TheraCal LC is not repelled
by moisture
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Unique Benefits - Curing
Light-cured formula allows a command set
Cures extremely hard to withstand theimmediate condensation of amalgam
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Unique Benefits - Alkalinity
Unlike many competitors, TheraCal LCmaintains an alkaline pH higher than that of the
pulpal environment (7.5) for at least 2 years
An alkaline pH is known to be bacteriostatic and
bacteriocidal
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Unique Benefits - Protection
A protective pulpal barrier against acid etchantsand other irritants in dental restoratives
Resin-based low-solubility material will notdissolve underneath restorations over time
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Unique Benefits - Properties
2 year shelf life at room temperature
pH of 11
Radiopaque
Releases calcium
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Marketing Strategy
Target
Users of calcium hydroxide
Message
There is a newer alternative
If they are dissatisfied with CHs performance &results, we overcome those with our benefits
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Marketing Strategy
Educational focus
BisDent Globe
Future articles or CE Possible advertising in research journals
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Project Status
Current phase: Product Evaluations
Then finalize instructions, packaging, and
internal paperwork Expected launch within next 3 months