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What isThe NO Project?

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The NO Project

Public awareness campaign on Human Trafficking aiming toinform, inspire and motivate young people to take action against modern slavery

art

film

sport

media

dance music

social media

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The NO Project

Under the call “Use your talent against human trafficking”, the project focuses on the involvement of young people through education, art, music, sports, dance, film, mass media and social media.

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The NO Project

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How does it work?

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The NO ProjectTwo axes:

ART4FREEDOM – involvement of youth by arts

RUN4FREEDOM – involvement of youth by sports

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ART 4 FREEDOM

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The project was launched on September 2013 through a series of public events during Strada de C’Arte, a big cultural event

Presentations within The NO Project tent - 8 days, 12 hours/day, hosted information sessions on human trafficking and various events

Portrait sessions “Free people”

8 interactive workshops on victims’ vulnerability and traffickers’ recruiting strategies, in which over 200 high school students, teachers and visitors of Strada de C’Arte participated

ART4FREEDOM

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ART4FREEDOM

Multimedia seminar

Seminar at National Palace of Children

Over 150 high school students, teachers, journalists, bloggers and celebrities participated in this event

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RUN 4 FREEDOM

RUN4FREEDOM

Relay race and cross with over 400 participants

September, 2013 in A.I. Cuza Park, Bucharest. The entire event was widely broadcasted by journalists and bloggers in press articles, blog and Facebook posts

RUN4FREEDOM

RUN4FREEDOM

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Semimaraton Gerar Running annual competition

Place: Bucharest Polytechnic University Campus

Weather conditions: -16 degrees Celsius

All available places: taken

Participants: 101 teams, 3 members each

Length: 21 km

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Hip-Hop International

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Hip-Hop International

Information Stand at the Finale of Bucharest International Hip-Hop Contest.

Hundreds of children and parents got information and educational materials.

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“Women on Matasari” Urban Festival

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“Women on Matasari”Art Exhibition presenting the work of students from 11 art high schools; Anti-trafficking film projections; Choreographic moments and classical music performed by teenagers, ambassadors of the project; „I am a free person” – photo sessions. Over 10,000 participants at the event, with more than 1,000 direct interactions.

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Prevention activities in Highschools

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Prevention Workshops

11 workshops in art oriented high schools form 11 cities of Romania.

Online exhibition http://www.thenoproject.ro/expozitie/

PLOIESTI

BRAILA

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BRASOVCRAIOVA

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ALBA-IULIAIASI

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OUTCOMES

1.Informing youngsters on Human Trafficking phenomenon

Achieved: over 800 participants at the direct meetings (a +60% increase); Over 10,000 participants at the

public events

2.Involving young artists to further disseminate the anti-trafficking message through their art

Achieved: all 11 awareness seminars in art high schools across the country were concluded; 100 artworks

were made by students (+30% of the target)

3.Putting the Human Trafficking crime on the public agenda:

Achieved: 40 media articles (+33% of the target), 3 TV news reports; 33 blog posts (+65% of the target);

800,000 viewership on social media channels (Facebook and Twitter), meaning +60% of the target. In total,

we estimate that around 2 million people were touched by the anti-trafficking message through direct

meetings, printed materials (such as leaflets, brochures, posters), traditional media (TV and radio), online

and social media.

4.Involving 100 Bancpost employees as project ambassadors.

Achieved: Over 200 Bancpost employees became project’s ambassadors, promoting the anti-trafficking

message through their participation at different running events and through their own social media

channels.