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Theatreshave
plays
Televisionhas
programmes
But what does
Broadbandhave?
NM2 sets out to invent andenable new genres of mediathat are specifically suited
for broadband-delivery.
What will you call it?
The challenge
• A new media genre is no small aim. We have to:
– Build new technologies– Understand emerging markets– Conceive and demonstrate pilot
productions– Evaluate our experiments
objectively
• To do all this we have brought together a very diverse and talented team
For more detail visit the NM2 web site www.ist-nm2.org
Next
NM2’s Diverse Team
13 partners– From industry, from academia, from media schools and the
production industry.
8 countries– United Kingdom, Germany, Austria, Spain, Greece, The
Netherlands, Finland, Sweden
Multiple disciplines
– Dramatists, Producers, Directors, Computer scientists, Social
scientists, Business analysts
For more detail visit the NM2 web site www.ist-nm2.org
Next
The Market
• To invent new, potentially profitable genres of media for broadband, we need to understand the market well. There are three particular aspects we need to investigate:
– The availability of technology to support the genre
– The propensity of the production industry to embrace the creation of new genres
– The propensity of consumers to engage with interactive forms of content
• NM2 is studying this market honestly and rationally; trying to understand what constrains and defines the opportunity
For more detail visit the NM2 web site www.ist-nm2.org
Next
Productions
• Every new genre needs its pilots. Before Pixar made it mainstream with Toy Story they released a series of “shorts” revealing what could be achieved using the new computer based animation techniques.
• NM2 is developing seven pilot productions looking at how interactivity and re-configurability can be used with news, documentary and drama.
For more detail visit the NM2 web site www.ist-nm2.org
Next
Technology
• Just as Books needed the printing press and Cinema needed cameras so the new genre will need new tools.
• NM2 will build tools that support both the production and delivery of new production pilots.
metadata content
Database interface
Middleware API
user info
Management Realisation Engine Profile Learning
Ing
estio
n
Description•Manual•Automated•Ontology-based
AuthoringUsing narrative
structure language
Session ManagementFor high volumes
End-user ApplicationIncluding application preview
tools delivery
middleware
For more detail visit the NM2 web site www.ist-nm2.org
Next
Evaluation
• We have to be brutally honest. At every turn NM2 seeks to obtain feedback, from media professionals and from the general public.– What’s good?– What could be done better?
• We value feedback on all aspects of our work – on the tools and the experimental pilot productions themselves -recognising it is a helpful gift on our journey.
For more detail visit the NM2 web site www.ist-nm2.org
Next
Summary
• NM2’s vision is to invent new forms of media specifically tailored for delivery over broadband
• NM2 is attempting to enable this vision using a multi-disciplinary team from across Europe
• NM2 will create experimental pilot productions that illustrate new media forms
• NM2 will develop tools that allow the new media forms to be efficiently created
• NM2 will use objective evaluation of markets and of people to refine and improve its work to better position the project to profitably address need of its target audience
Next
New Millennium. New Media.
• For more information on this project please contact
– Peter Stollenmayer [email protected]
or– Doug Williams
For more detail visit the NM2 web site www.ist-nm2.org
“The best way to predict the future is to invent it.”
The End
For more detail visit the NM2 web site www.ist-nm2.org
