Theater of the Face

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    Photography and Memory

    Nature and Artifice in Image-Worlds

    Jeff WallMartin Parrs world

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    Nature and Artifice in Image-Worlds

    Television, radio, and the Internet are always on. The media dont disappear

    when viewers turn off electrical switches, just as electricity doesnt disappear

    when it is not being used. This continual presence is part of a new natural and

    constructed environment being built through human ingenuity and inventiveness.

    These are not simulated worlds. They are the world. The distinctions

    between what is natural and what is not natural have thankfully disappeared.

    Vantage Point and Image-Worlds

    The trees on the horizon and the stars in the sky no longer come to

    viewers through a purity of process and vision divorced from the images they

    have seen of trees and stars. Over the last two centuries, Western societies

    have built physical and psychological infrastructures that are dependentupon images or what I call image-worlds. This pulls trees from their natural location

    into a more complex mediated space that is inscribed rather than natural.

    The images viewers watch are no longer just images

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    Jeff Wall has suggested, images represent a technological

    intelligence that shifts the ways humans see themselves, from individuals

    to hybrid personae, where identity no longer resides in one particular

    place, object, or person

    I begin by not photographing

    http://www.youtube.com/watch?v=2yG2k4C4zrU

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    In this context, there are many identities within humans performing

    different functions, most of which are dependent upon the relationships humans

    have with image-worlds. Inside these worlds images disperse their content

    through screens physically housed within any number of technologies

    or media institutions. In other words, there is no such thing as an image divorced

    from a variety of media or social contexts of use and application. Most

    societies use a variety of materials to give life to images. And the beauty, as

    well as contradiction of this process, is that spectators become less and less

    aware of the influence of those materials upon the experience of viewing(Burnett 1995). In effect, the hybrid spaces viewers occupy reflect the competence

    and flexibility they have developed to handle the multiplicity of levels

    of communications and interaction with which they engage to survive.

    Events are no longer viewed through the simple relations of viewer and image;

    rather, viewers deal with increasingly complex discourses as they struggle tomake sense of images that literally seep into every aspect of their lives.

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    For example, events on television are discussed as if the event and its

    depiction were one and the same or as if the screen that separates viewers

    from the event were unimportant. An airplane has been hijacked, not Those

    are images of an airplane hijacking, or That is a depiction of an airplane hijacking,

    or even Those images are smaller than the event itself. The viewers challenge is to

    describe events as if the visual field, artifice, and form actually

    move language from representation to visualization. The event is internalized,

    personalized, and then discussed as if the images approximate being there.

    Even though the event is heavily mediated by technology and medium, conventional

    categories of analysis and description, as well as conventional ways

    of talking about image-worlds make it appear as if mediation is unimportant.

    In this context, images seem to be powerful enough to overcome how

    language is used to portray the events to which they refer

    as a concept is adequate to describe how humans interact with imageworlds).

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    Viewers are continuously probing the boundaries among different

    levels of reality and image and among the various elements that constitute

    depiction, representation and visualization. The challenge is to find the connections

    and to make the experiences personal. The challenge is also to map

    the experiences of interacting with images into a process that is discursive,

    intellectual, and emotional so that it can be understood and applied to the

    viewing process. Part of the joy here derives from the ways in which viewers

    establish dialogues with images, the ways in which they talk to images, and

    the manner in which images talk to viewers.

    I am fascinated with the stories that are told

    HOW IMAGES THINK by RON BURNETT

    T H E M I T P R E S S CAMBRIDGE, MASSACHUSETTS LONDON, ENGLAND

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    The Theatre of the Face

    They spoke to me of people, and of humanity.

    But I've never seen people, or humanity.

    I've seen various people, astonishingly dissimilar,

    Each separated from the next by an unpeopled

    space.Fernando Pessoa

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    Sir Benjamin Stone

    Politician Sir Benjamin Stone (1838 1914) was

    interested in national identity. Being a

    photographer (amongst other things) he was keen

    to document the country both for historical and

    educational purposes, believing photography to beboth a permanent and undeniable witness. Long

    before the American Farm Security Administration

    Project Stone set up the National Photographic

    Record Association (NPRA). If nostalgia,

    sentimentality and melancholy are a big part of the

    English psyche then Stones endeavours were toexpress these anxieties and concerns visually.

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    Martin Parr

    How did you start your career as a photographer?I first got interested in photography when I was a

    teenager and went to visit my Grandfather near

    Bradford. He was a keen amateur photographer

    and he lent me a camera and we would go out

    together shooting. We would come back, process

    the films and make prints and ever since this time Ihave always wanted to be a photographer.

    You studied photography at Manchester

    Polytechnic between 1970 and 72, what was this

    like for you?

    In these days the idea of a college was to learn to

    be a photographer by becoming an assistant, sothey taught us all the basic studio techniques and

    things like reciprocity failure. I quickly got fed up

    with this input and started working on my own

    projects.

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    Martin Parr

    This meant I had to justify my work and this, Iguess, was good practice for fighting for what I

    believed in. In these days the idea of a college was

    to learn to be a photographer by becoming an

    assistant, so they taught us all the basic studio

    techniques and things like reciprocity failure. I

    quickly got fed up with this input and startedworking on my own projects. This meant I had to

    justify my work and this, I guess, was good practice

    for fighting for what I believed in.

    What photographers were you influenced by in

    these early days?

    Before college I had seen the work of Bill Brandtand Cartier -Bresson, as well as seeing copies of

    Creative Camera magazine with images by Frank

    and Friedlander and Winogrand. However it was

    while I was at college that Bill Jay came round and

    showed the work of Tony Ray-Jones and this for me

    was a real moment of inspiration.

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    Martin Parr

    What did you do after leaving college?I first worked at Manchester Council for

    Community Relations for about 3 months and then

    started working towards my Home Sweet Home

    exhibition at the Impressions Gallery in York.

    When and why did you change from black and

    white to colour?I did do some colour within the Home Sweet Home

    project in the early 70s, but it wasnt until 1982

    when I moved back from Ireland that took to

    colour in a serious way. This was sparked off by

    seeing the colour work emerge from the US from

    photographers such as Joel Meyerowitz, WilliamEggleston and Stephen Shore. I had also

    encountered the post cards of John Hinde when I

    worked at Butlins in the early 70s and the bright-

    saturated colour of these had a big impact on me.

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    United Arab Emirates. Dubai. DIFC Gulf Art Fair 2007

    De la srie "Luxury"

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    Martin Parr

    How do you achieve these bright colours?I use amateur film, currently Fuji 400 Superior for

    the 6/7 cm camera and Agfa Ultra or Fuji 100 asa

    film for the ring flash and macro lens. This

    combined with flash gives very high colour

    saturation, there is no Photoshop used.

    What cameras do you use?For the 35mm it is a Nikon 60mm macro lens

    combined with a SB29 ring flash. This gives a

    shadow on both sides of the lens and is like a

    portable studio light...For the early black and white

    work it was a Leica M3 with a 35mm lens. When I

    moved to 6/7cm in The Last Resort it was a MakinaPlaubel with a 55mm lens. I later bought a

    standard lens Plaubel and more recently Mamiya

    7s. I now own a Canon 5D. Mark 11 (see later

    question) and a Canon G11.

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    Martin Parr

    Do you think your work is exploitative?I think that all photography involving people has an

    element of exploitation, and therefore I am no

    exception. However it would be a very sad world if

    photographers were not allowed to photograph in

    public places. I often think of what I photograph as a

    soap opera where I am waiting for the right cast to fallinto place. In more recent years I have photographed

    much closer where bits of people and food become

    part of the big picture, and one advantage of this is

    that it means people are less recognisable.

    How do you get so close to people?

    If you photograph for a long time, you get tounderstand such things as body language. I often do

    not look at the people I photograph, especially

    afterwards. Also when I want a photo, I become

    somewhat fearless, and this helps a lot. There will

    always be someone who objects to being

    photographed, and when this happens you move on.

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    Martin Parr, Ascot. 2003. Martin Parr / Magnum Photos

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    Martin ParrTell us about your problems when you joined

    Magnum.It is no secret when I joined; there was opposition

    from the more conservative wing within Magnum.

    However I eventually got the 66.6% required to be a

    member. In politics, this is regarded as a landslide!

    And your spat with Henri Cartier-Bresson?

    Henri came to my Small World opening in Paris in1995 and said I was from another planet! I always

    cherish this remark, and wrote back, I know what you

    mean, but why shoot the messenger?

    Whose work do you admire from contemporary

    photographers?

    I am a great fan of the work that emerged from theBecher school, indeed these photographers changed

    the way in which the art world viewed photography

    from a marginal activity to being a central player, and

    I guess we all benefit from this. I also like

    contemporaries such as Lorca Di Corcia, Paul

    Shambroom, Joan Fontcuberta and many

    Martin Parr, USA. Hollywood. Attendees at a charity

    function, 2000. From the series "Luxury". Martin

    Parr, Magnum Photos / Kamel Mennour

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    Martin Parr

    photographers from Japan. There aremany of my colleagues in Magnum I

    admire like Bruce Gilden, Alec Soth,

    Gilles Perres and Jim Goldberg.

    Talking of Japan, why are you so

    attracted to this country and their

    photographers?I started going to Japan in around

    1990 and have been virtually every

    year since. Araki for example has

    explored more ideas in book

    publishing and exhibiting than any

    other photographer I know, and Iwas particularly struck by his

    Banquet book in the mid 90s. They

    also have made some of the best-

    designed and printed photo books

    since the war.

    Martin Parr, image from a project documenting the beach

    culture of South America

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    Martin Parr

    Why did you start to use digital?I guess it is one of those things that

    eventually catches up with you. So

    in 2006 I took the plunge by buying

    a small digital Sony and in 2007 a

    Canon 5D, later upgrading to a

    Canon 5D Mark 11. I am nowconversant with the Canon and I

    guess I really like the way you can

    balance the ambient light with the

    flash. I do this with the aid of my

    Gary Fong diffuser which I find

    invaluable. I also have a Sigma ringflash, so with one camera and 2

    flashguns, I can virtually replicate

    any of my previous techniques. The

    thing people do not realise with

    digital is that what you should be

    constantly adjusting is the iso.

    Martin Parr

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    American artist Philip-Lorca DiCorcia

    http://www.youtube.com/watch?v=bpawWn1

    nXJo