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Photography and Memory
Nature and Artifice in Image-Worlds
Jeff WallMartin Parrs world
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Nature and Artifice in Image-Worlds
Television, radio, and the Internet are always on. The media dont disappear
when viewers turn off electrical switches, just as electricity doesnt disappear
when it is not being used. This continual presence is part of a new natural and
constructed environment being built through human ingenuity and inventiveness.
These are not simulated worlds. They are the world. The distinctions
between what is natural and what is not natural have thankfully disappeared.
Vantage Point and Image-Worlds
The trees on the horizon and the stars in the sky no longer come to
viewers through a purity of process and vision divorced from the images they
have seen of trees and stars. Over the last two centuries, Western societies
have built physical and psychological infrastructures that are dependentupon images or what I call image-worlds. This pulls trees from their natural location
into a more complex mediated space that is inscribed rather than natural.
The images viewers watch are no longer just images
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Jeff Wall has suggested, images represent a technological
intelligence that shifts the ways humans see themselves, from individuals
to hybrid personae, where identity no longer resides in one particular
place, object, or person
I begin by not photographing
http://www.youtube.com/watch?v=2yG2k4C4zrU
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In this context, there are many identities within humans performing
different functions, most of which are dependent upon the relationships humans
have with image-worlds. Inside these worlds images disperse their content
through screens physically housed within any number of technologies
or media institutions. In other words, there is no such thing as an image divorced
from a variety of media or social contexts of use and application. Most
societies use a variety of materials to give life to images. And the beauty, as
well as contradiction of this process, is that spectators become less and less
aware of the influence of those materials upon the experience of viewing(Burnett 1995). In effect, the hybrid spaces viewers occupy reflect the competence
and flexibility they have developed to handle the multiplicity of levels
of communications and interaction with which they engage to survive.
Events are no longer viewed through the simple relations of viewer and image;
rather, viewers deal with increasingly complex discourses as they struggle tomake sense of images that literally seep into every aspect of their lives.
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For example, events on television are discussed as if the event and its
depiction were one and the same or as if the screen that separates viewers
from the event were unimportant. An airplane has been hijacked, not Those
are images of an airplane hijacking, or That is a depiction of an airplane hijacking,
or even Those images are smaller than the event itself. The viewers challenge is to
describe events as if the visual field, artifice, and form actually
move language from representation to visualization. The event is internalized,
personalized, and then discussed as if the images approximate being there.
Even though the event is heavily mediated by technology and medium, conventional
categories of analysis and description, as well as conventional ways
of talking about image-worlds make it appear as if mediation is unimportant.
In this context, images seem to be powerful enough to overcome how
language is used to portray the events to which they refer
as a concept is adequate to describe how humans interact with imageworlds).
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Viewers are continuously probing the boundaries among different
levels of reality and image and among the various elements that constitute
depiction, representation and visualization. The challenge is to find the connections
and to make the experiences personal. The challenge is also to map
the experiences of interacting with images into a process that is discursive,
intellectual, and emotional so that it can be understood and applied to the
viewing process. Part of the joy here derives from the ways in which viewers
establish dialogues with images, the ways in which they talk to images, and
the manner in which images talk to viewers.
I am fascinated with the stories that are told
HOW IMAGES THINK by RON BURNETT
T H E M I T P R E S S CAMBRIDGE, MASSACHUSETTS LONDON, ENGLAND
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The Theatre of the Face
They spoke to me of people, and of humanity.
But I've never seen people, or humanity.
I've seen various people, astonishingly dissimilar,
Each separated from the next by an unpeopled
space.Fernando Pessoa
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Sir Benjamin Stone
Politician Sir Benjamin Stone (1838 1914) was
interested in national identity. Being a
photographer (amongst other things) he was keen
to document the country both for historical and
educational purposes, believing photography to beboth a permanent and undeniable witness. Long
before the American Farm Security Administration
Project Stone set up the National Photographic
Record Association (NPRA). If nostalgia,
sentimentality and melancholy are a big part of the
English psyche then Stones endeavours were toexpress these anxieties and concerns visually.
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Martin Parr
How did you start your career as a photographer?I first got interested in photography when I was a
teenager and went to visit my Grandfather near
Bradford. He was a keen amateur photographer
and he lent me a camera and we would go out
together shooting. We would come back, process
the films and make prints and ever since this time Ihave always wanted to be a photographer.
You studied photography at Manchester
Polytechnic between 1970 and 72, what was this
like for you?
In these days the idea of a college was to learn to
be a photographer by becoming an assistant, sothey taught us all the basic studio techniques and
things like reciprocity failure. I quickly got fed up
with this input and started working on my own
projects.
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Martin Parr
This meant I had to justify my work and this, Iguess, was good practice for fighting for what I
believed in. In these days the idea of a college was
to learn to be a photographer by becoming an
assistant, so they taught us all the basic studio
techniques and things like reciprocity failure. I
quickly got fed up with this input and startedworking on my own projects. This meant I had to
justify my work and this, I guess, was good practice
for fighting for what I believed in.
What photographers were you influenced by in
these early days?
Before college I had seen the work of Bill Brandtand Cartier -Bresson, as well as seeing copies of
Creative Camera magazine with images by Frank
and Friedlander and Winogrand. However it was
while I was at college that Bill Jay came round and
showed the work of Tony Ray-Jones and this for me
was a real moment of inspiration.
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Martin Parr
What did you do after leaving college?I first worked at Manchester Council for
Community Relations for about 3 months and then
started working towards my Home Sweet Home
exhibition at the Impressions Gallery in York.
When and why did you change from black and
white to colour?I did do some colour within the Home Sweet Home
project in the early 70s, but it wasnt until 1982
when I moved back from Ireland that took to
colour in a serious way. This was sparked off by
seeing the colour work emerge from the US from
photographers such as Joel Meyerowitz, WilliamEggleston and Stephen Shore. I had also
encountered the post cards of John Hinde when I
worked at Butlins in the early 70s and the bright-
saturated colour of these had a big impact on me.
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United Arab Emirates. Dubai. DIFC Gulf Art Fair 2007
De la srie "Luxury"
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Martin Parr
How do you achieve these bright colours?I use amateur film, currently Fuji 400 Superior for
the 6/7 cm camera and Agfa Ultra or Fuji 100 asa
film for the ring flash and macro lens. This
combined with flash gives very high colour
saturation, there is no Photoshop used.
What cameras do you use?For the 35mm it is a Nikon 60mm macro lens
combined with a SB29 ring flash. This gives a
shadow on both sides of the lens and is like a
portable studio light...For the early black and white
work it was a Leica M3 with a 35mm lens. When I
moved to 6/7cm in The Last Resort it was a MakinaPlaubel with a 55mm lens. I later bought a
standard lens Plaubel and more recently Mamiya
7s. I now own a Canon 5D. Mark 11 (see later
question) and a Canon G11.
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Martin Parr
Do you think your work is exploitative?I think that all photography involving people has an
element of exploitation, and therefore I am no
exception. However it would be a very sad world if
photographers were not allowed to photograph in
public places. I often think of what I photograph as a
soap opera where I am waiting for the right cast to fallinto place. In more recent years I have photographed
much closer where bits of people and food become
part of the big picture, and one advantage of this is
that it means people are less recognisable.
How do you get so close to people?
If you photograph for a long time, you get tounderstand such things as body language. I often do
not look at the people I photograph, especially
afterwards. Also when I want a photo, I become
somewhat fearless, and this helps a lot. There will
always be someone who objects to being
photographed, and when this happens you move on.
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Martin Parr, Ascot. 2003. Martin Parr / Magnum Photos
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Martin ParrTell us about your problems when you joined
Magnum.It is no secret when I joined; there was opposition
from the more conservative wing within Magnum.
However I eventually got the 66.6% required to be a
member. In politics, this is regarded as a landslide!
And your spat with Henri Cartier-Bresson?
Henri came to my Small World opening in Paris in1995 and said I was from another planet! I always
cherish this remark, and wrote back, I know what you
mean, but why shoot the messenger?
Whose work do you admire from contemporary
photographers?
I am a great fan of the work that emerged from theBecher school, indeed these photographers changed
the way in which the art world viewed photography
from a marginal activity to being a central player, and
I guess we all benefit from this. I also like
contemporaries such as Lorca Di Corcia, Paul
Shambroom, Joan Fontcuberta and many
Martin Parr, USA. Hollywood. Attendees at a charity
function, 2000. From the series "Luxury". Martin
Parr, Magnum Photos / Kamel Mennour
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Martin Parr
photographers from Japan. There aremany of my colleagues in Magnum I
admire like Bruce Gilden, Alec Soth,
Gilles Perres and Jim Goldberg.
Talking of Japan, why are you so
attracted to this country and their
photographers?I started going to Japan in around
1990 and have been virtually every
year since. Araki for example has
explored more ideas in book
publishing and exhibiting than any
other photographer I know, and Iwas particularly struck by his
Banquet book in the mid 90s. They
also have made some of the best-
designed and printed photo books
since the war.
Martin Parr, image from a project documenting the beach
culture of South America
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Martin Parr
Why did you start to use digital?I guess it is one of those things that
eventually catches up with you. So
in 2006 I took the plunge by buying
a small digital Sony and in 2007 a
Canon 5D, later upgrading to a
Canon 5D Mark 11. I am nowconversant with the Canon and I
guess I really like the way you can
balance the ambient light with the
flash. I do this with the aid of my
Gary Fong diffuser which I find
invaluable. I also have a Sigma ringflash, so with one camera and 2
flashguns, I can virtually replicate
any of my previous techniques. The
thing people do not realise with
digital is that what you should be
constantly adjusting is the iso.
Martin Parr
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American artist Philip-Lorca DiCorcia
http://www.youtube.com/watch?v=bpawWn1
nXJo