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THE YOUTH
Members
Leader: Tran Thai Dan Thanh
Nguyen Trieu Phuc Hai
Nguyen Hai Phuong Hanh
Do Thi Phuong Dung
Tran Nguyen Khoa Hung
Pham Chau Bao Khoa
Truong Tran Ngoc Son
Contents
Company Information
Market Analysis
Products and Services
Campaign
Financial Analysis
Management
Clip Le Quoc Nam
Company Information
2HoPe – “2nd Home of Pets”
“From Human With Love”
Company Introduction
Objective
Reach the goal of being an successful, credibility
corporation.
Earning back the capital within 5 years.
Making a good image in both domestic and oversea markets.
Mission
We always care about our customers through providing best quality products and services.
We always try to contribute to the community by enriching people’s mind with the love of animals.
We always expect to enhance Vietnam’s image in the eyes of international friends.
Company Introduction
Keys to success
In close relationship with trustworthy foreigner suppliers to have best resources of the high quality goods with lower costs compare to others competitors.
Direct marketing is our major campaign to introduce our long-term care for customers.
Competitive price.
Company Introduction
Market Analysis
Target market: All classes of income with pet’s care
demands. Market demands:
Having a pet. High requirement in choosing race. Pet’s health caring services. Training pets.
Competitors
Available competitors: Veterinary surgeries. Pet’s house, pet-selling shops:
Pet Mart (Ha Noi – Pet shop, pet groomer, pet training);
Petworld Petshop (Q5, TP.HCM); Nana pet (Online shop); Oh My Pet Shop (Q.Phu
Nhuan, TP.HCM). Small retailers, illegal traders,…
Market Analysis
Why should customers choose us?
Quality guarantee Professionalism Reasonable price Special offers for patrons Conscientiousness Responsible
Why should customers choose us?
Why?
Customers
• All households which have the demand of keeping a pet (dogs, cats).
• Owners expect to train their pets.
Freq. Percent
Total 5,396 100%
Have pets 4,163 77.1%
Do not have pets 1,233 22.9%
Clip Map’s owner (Hotel 1)
Services
Health care
Keeping pets when owners are away
Services
Pets grooming
Services
Training
Services
Pets breeding (chosen from purebred pets)
Services
Products
Main food Extra nutritious
food
Pet’s houses
Accessories
Products
Preventing and curing medicines Vaccine
Products
Campaigns
Initial customers Marketing Sales Finance
Customers
Relationship Direct surveys
Marketing
Direct marketing Indirect marketing Pets’ golden day
Sales
Direct sale Online
Financial Analysis
Initial capital-Infrastructure: 20.5 billions
-- Building cost-- Furniture cost-- Medical equipments
-Products imported: 850 millions-- Cages, toys, clothes, foods…-- Medicine and vaccine
Expenses: Promotion and sample fees: 400 millions Staff’s salary: 200 millions/months
Financial Analysis
Income and Expenses in the first month
Revenue: 200,000,000 include: Products: 1,500 x 80,000 = 120,000,000 Services: 200 x 400,000 = 80,000,000
Expenses: 310,000,000 Salary: 200,000,000 Advertising & Products sample: 100,000,000 Electricity and Water costs: 10,000,000
Cash flow forecast
Financial Analysis
January 31 February 28 March 31 April 30 May 31 June 30
Cash of Start of Project
1,700,000,000
Cash in for Month 200,000,000 220,000,000 246,000,000 283,000,000 334,000,000 407,000,000
Cash out for Month 310,000,000 280,000,000 280,000,000 270,000,000 270,000,000 250,000,000
Monthly Cash Flow from Operation
(110,000,000) (60,000,000) (34,000,000) 13,000,000 64,000,000 157,000,000
Cumulative Cash Balance
(110,000,000) (170,000,000) (204,000,000) (191,000,000) (127,000,000) 30,000,000
Management
CEO
Finance
Assistants
Marketing
Staffs
Sales
Staffs
R&D
Assistants
HR
Staffs
Medical Expert
Assistants
Veterinarians
Thank you for your attention