The World’s First TREND-DRIVEN INNOVATION CERTIFICATION

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Live Virtual Instructor Led

TREND-DRIVEN INNOVATION CERTIFICATION

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The World’s First


Brands are changing your customer’s expectations all the time. Customer desires and needs are constantly evolving.

The 16 mega-trends, and countless trends that define the future of consumer preferences are:

”…. the big, slow-moving currents – that taken together form a complete picture of consumerism today and where it’s heading. "

Let's use this for innovating our way into an uncertain future?

Equip your team with skills to scan, spot & analyze trends and mega trends and generate insights.

And turn insights into innovations. To win in the marketplace.

Time to spot Trends. And Innovate.

Learn in three weeks!

Picture courtesy: TrendWatching


KEY HIGHLIGHTS OF THE PROGRAM The Certification Program, is based on TrendWatching’s celebrated methodology for observing innovations, decoding the underlying trends, scanning for mega trends, and then applying the methods for meaningful trend-driven innovation.

3 Live Virtual Sessions

Case Studies & Team Activities

2 Weeks of Engagement

Certification

Group Assignments (over 2 weeks duration)

10 Hours of Training

Picture courtesy: TrendWatching


Business success is ultimately about answering one simple question correctly: What are your customers going to want next?

“ “Our job is to figure out what they’re going to want before they do. . . . People don’t know what they want until you show it to them.

“ “– Henry Mason

– Steve Jobs


Program Design


The Trend-Driven Innovation (TDI) methodology developed by TrendWatching addresses a powerful, counter-intuitive truth to anticipate what people want next: "Stop looking at customers and start looking at businesses". That means learning how to draw powerful insights and identify patterns from the way leading brands and disruptive startups – from Apple to Airbnb, Spotify to Swiggy – redefine customer expectations and create meaningful business opportunities.This virtual instructor-led workshop has been designed to give you the basics of the Trend- Driven Innovation methodology by immersion in collaborative exercises, dynamic discussions, relevant readings, and quizzes.

01

• Understand the end-to-end trend methodology to identify and run with meaningful business opportunities

• Learn how to see patterns in innovations, and place it within a trend space to track & analyze relevant trends

• Develop a trend-led strategy for your organization• Generate innovation ideas from trend insights• Build foresight and innovation culture in your

organization• Practice TDI skills through various canvases and

hands-on activities

WORKSHOP OVERVIEW

WORKSHOP TAKEAWAYS

02

WORKSHOP PROJECTS & ASSIGNMENTS

ASSESSMENT

01 02 03

TREND-DRIVEN INNOVATION


Timeline Description Engagement

MODULE 1

Trend-Driven Innovation & Fundamentalsof Trend Elements

• The participants will learn the importance of watching trends, the expectation economy and stakeholder capitalism. Understanding trends and expectation transfers to derive cross-industry insights.

MODULE 2

Trend Framework-Global & Regional Trends

• Understanding the Trend hierarchy, trend categorization, trend evolution, naming trends and trend behavior.

• Understanding regional nuances, trend diffusion, and factors influencing and preventing adoption.

MODULE 3

Trends Unpacked

• Get immersed in some of the key global trends for a post-covid world.

• Group Assignment: Megatrend x Innovation Mapping

60 Min

Expert assisted

60 Min

Expert assisted

1

2

3

Perspective Understanding

120 min

Interactive, voting, sharing

Doing and Experiencing

Day 1. Week 1Workshop Curriculum


Team activity


4

5


MODULE 4

Using Trends to Shape Strategy

• Participants will share feedback and learning's from the previous session.

• Participants will understand the trend evaluation, prioritization and alignment

• It will be followed by exercises like Trend Evaluation, Lightbulb Moments, etc.

MODULE 5

Consumer Trend Radar

• Participants will understand the Consumer Trend Radar(CTR).

• They will be set up in breakout rooms for the subsequent exercise- CTR hands-on.

• Participants will learn the techniques and tools to derive insights from trends and generate innovations for your organization

90 min

Team activity

Do it!

Review and Feedback


90 min


Day 2 . Week 2 Workshop Curriculum



MODULE 6

Consumer Trend Canvas

• Participants to share the Consumer Trend Canvas (CTC) and team activity through break out rooms for hands on activity on CTC.

MODULE 7

Trend-led Customer Journey Mapper (CJM)

• Participants to map trends and innovations to customer journeys through hands on CJM exercises.

MODULE 8

Trend Department Best Practices

• Facilitator to discuss practical ideas to build a trend-driven culture in the organization.

• Facilitators wrap up the session with the learnings and takeaways

• Q/A with the participants.• The participants will be

briefed about the assessment which will follow post the session.

75 Min

95 Min

Expert assisted

6

7

8

20 min


Doing and Experiencing


Team activity

Team activity

Day 3 . Week 3Workshop Curriculum


PROGRAM ASSESSMENT

Who should attend?

Certification

Assessment

Final Assessment Individual final assessment in the form of MCQ Quiz after the program.Individuals can take max 2 attempts to attain a passing criteria of 70%.

Everybody! Innovation and trends should be at the heart of every organization to thrive in a fast-changing world. Whether you’re in the innovation department, marketing, product development, strategy or L&D, there are practical takeaways that you can run with and bring back to your team.

Participation Certificate A “Certificate of Completion” will be given after finishing the final assessment

Practical ideas to build a trend-driven culture in your organization

Mapping trends and innovations to

customer journeysTrend-led Customer

Journeys


.

COURSE INSTRUCTOR

Nathania Christy Head of TrendWatching Academy

Nathania Christy is one of TrendWatching’s key speakers, who has delivered 80+ consumer trend keynotes and innovation workshops in major cities across 4 continents from Stockholm to Singapore to Sydney.

In her current role, she leads the Academy team and is responsible for the conceptualization and delivery of TrendWatching’s webinars, workshops and courses to clients across a range of industries. Her client portfolio includes Danone, HP, Warner Music, Singtel, Beiersdorf, Diageo, Shell, Nestle, and BBC.

Passionate about the education sector, she regularly provides mentorship and delivers guest lectures at institutions such as the National University of Singapore, University of Melbourne, SASIN MBA Thailand, and Hogeschool van Amsterdam on trend methodology and innovation.


Founded in Amsterdam in 2002, TrendWatching is one of the world’s leading consumer trend firms, supported by a network of 1,700+ spotters in more than 80 countries, who relentlessly scan the globe for emerging consumer trends and new innovations.

Their core team is based in Amsterdam, Berlin, Singapore and New York, and is supported by associates and partners in more than 20 countries.

Their trend updates inspire 100,000+ business professionals from 180 countries, subscribing via email, WhatsApp, Telegram, Slack and more.

About

TrendWatching Partners with QGLUE for India!

TrendWatching has assisted 1100+ clients

Speak to our team:[email protected]

About QGLUEQGLUE is the design and innovation arm of QAI. It brings a unique Design and innovation led human-centred approach to building products, services and businesses –making future living better with happier people. QGLUE equips people to solve wicked problems by helping them reach a solution that is not just right, but also desirable.

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The World’s First TREND-DRIVEN INNOVATION CERTIFICATION