Embed Size (px)
Citation preview
“THE WORLD’S BIGGEST SELLING WOMEN’SMAGAZINE”
MALAYSIA
“THE WORLD’S BIGGEST SELLING WOMEN’SMAGAZINE”
www.cosmopolitan.mywww.instagram.com/cosmopolitanmywww.twitter.com/my_cosmoDigital edition available on App Store,Google Play and major international newsstands
FUN, FEARLESS, FABULOUS
Dedicated to young women aged 22 to 35, Cosmopolitan is one of the world’s most dynamic magazine brands. Launched in Malaysia in December 2005, it was the first international title to be published in Malay. The publication answers the emerging needs of young women who crave contemporary information, explanation and guidance in the language they feel most comfortable using.
Cosmopolitan.my is a lifestyle portal for Malay women who are determined to be the best in all aspects of their lives. Specifically for women aged 22 to 35 years, Cosmopolitan.my updated daily in a language they are most comfortable with. Launched in Malaysia in December 2005, the first international magazine Cosmopolitan is published in the national language. Cosmo answered all the questions women today who want a contemporary information, explanations and instructions in topics such as Love, Sex, Man, fashion, beauty and lifestyle covering every stage of your life.
FUN, FEARLESS, FABULOUS
Demographics
SAMPLE SIZE, N = 399
18-24 years old 4%25-34 years old 66%35 - 44 years old 27%45 years onwards 3% Female 92%Male 8% Kuala Lumpur 25%Selangor 44%Penang 4%Perak 4%Melaka 2%Kedah 3% Negeri Sembilan 5%Johor 6%Sarawak 1%Sabah 1%T’ganu 1%
TIME SPENT ONLINE Between 3-5 hours 49%More than 6 hours 39% Shop online 96%Purchase clothes 74%Purchase bags 57%Purchase skincare 43%Purchase Cosmetics and Fragrance 50%Purchase Accessories & Jewellery 29%Purchase Shoes 42%Purchase Household products 33% TIME SPENT ON YOUTUBE WATCHING VIDEOS More than once a day 27%Between 4-6 times per week 22%2-4 videos at one time 54%5-10 videos at one time 22%
MALAYSIAPP18050/03/2013 (033362)
OKTOBER 2016
WIN!RM30,000Hadiah hebat
bernilaiDREAM
TIP A-Z UNTUK JADI ‘HERO’ DALAM KERJAYA
BIG
SEXTINGTeknik Perhebat
Asmara RitaOraDARIPADA
REFUGEE KE SUPERSTAR
GLOBAL!
SHIRT HAPPENS
9 Gaya Kemeja Terkini Ilham
Stylist Cosmo
KUIZ: KETAHUI TAHAP KEBERANIANMU Memberontak? Penakut? Gutsy?
MESTI CUBA! Produk stress-free untuk bantu kamu tenang
PAN
TON
E 80
62 C
1610 MK1016 (Cover) RITA ORA FINAL.indd 1 9/8/2016 10:52:16 AM
MALAYSIAPP18050/03/2013 (033362)
FEBRUARI 2017
AydaJebat
Siapa si pencuri hatinya?
Layakkah si dia diberi peluang kedua?
(Halaman 64)
“I’M A HOLIDAY DOUCHE-CANOE” Cara atasi sindrom
‘gila bercuti’
WIN! Hadiah Bulan Cinta Bernilai RM38,000CALL IT
Fail pertunangan unik paling ‘wow’
abad ini!
PANAH HATINYA… Mata Minimal Bibir Mungil Sexy Locks
Rangsang Keinginan SEKSUAL Bersama
1702 MK0217 (Cover) AYDA JEBAT Final.indd 1 1/11/2017 2:20:14 PM
MALAYSIAPP18050/03/2013 (033362)
NOVEMBER 2016
TIP HANGATKAN KAMARMU MALAM INI
WIN!RM30,000
Hadiah Menarik bernilai
HotExtra
SOLEKAN YANG TAKKAN COMOT DI DALAM AIR
WATERPROOF
Fun Fearless KUIZ: NEGARA MANA SEPADAN PERSONALITIMU?
CABARAN #COSMOMYPEDAS BAKAL KEBASKAN DERIAMU
TOP CELEBRITIES YANG BOLEH BUAT KAMU ‘CAIR’
GWEN STEFANI
KISAH YANG BELUM PERNAH KAMU DENGAR
EKSKLUSIF!
ASIAN BEAT
FESYEN DARI
8 NEGARA UNTUK
DICUBA
‘COPYCAT’? (HALAMAN 142)
KAMUTEMAN
Asia!
Pan
tone
800
3C
1611 MK1116 (Cover) GWEN STEFANI FINAL.indd 1 10/12/2016 4:29:13 PM
PP18050/03/2013 (033362)JANUARI 2017
GO FOR IT!COSMO BRAVE NEW GIRL GUIDE
Raline ShahThe most
talked about girl
NIKMATRASAI
LUARBIASA(Psstt! Only in C osmo)
‘Best Fashionable Friend?’ Ketahui cara untuk keep up
PENGAMBILAN VITAMIN TERUSKAN ATAU BERHENTI?
#Beranigobare Wajah polos FTW!
WIN! Hadiah tahun baru bernilai RM32,000
MALAYSIA
1701 MK0117 (Cover) RALINE Final.indd 1 12/9/2016 8:32:08 PM
Source from BluInc Research January 2017
Readers Profile
MALAY
ARE HEALTH CONSCIOUS AND TAKE HEALTH
SUPPLEMENTS
87%
92%ARE CAREER-MINDED AND DRIVEN TO SUCCEED
SINGLE72%
LIVE IN LANDED
PROPERTY
51%PMEB
57%
60%
91K LIKESOur readers are wired and social media savvy. They love chatting, commenting and getting online for the latest news.
Get Cosmo on the go! Readers get to enjoy their favourite read, any time, any day.
COSMO BRAVE NEW GIRL GUIDE
ShahThe most
talked about girl
RASAI
LUARBIASA(Psstt! Only in C osmo)
‘Best Fashionable Friend?’ Ketahui cara untuk keep up
PENGAMBILAN VITAMIN TERUSKAN ATAU BERHENTI?
#Beranigobare Wajah polos FTW!
WIN! Hadiah tahun baru bernilai RM32,000
MALAYSIA
COSMO GOES DIGITAL
42K FOLLOWERSWant a sneak peek at whats happening at an event? Cosmo brings to their readers a pictorial updateas the event is happening!
Digital
Digital
WWW.COSMOPOLITAN.MYThis is a fun way for the editors and writers to introduce the latest launches and happenings to the readers. It’s also a great way for the readers to know the editorial team better and vice versa.
Digital
WWW.COSMOPOLITAN.MY SECTIONS
SPOTLIGHT• New and trending stories world-wide and local scene. LOVE & SEX• Sex and relationship advice that helps you get inside man’s head FASHION• The hottest fashion trends, news and style tips from celebrities/expertsBEAUTY• Beauty Tips & Tricks Every Woman Needs to Know
YOUNIVERSE• The latest in women’s health, must-read career advice, a sexy short story,
LIFESTYLE• Hotspots, travel and newest gadget in town.
COSMOPOLITAN’S 10TH ANNIVERSARY SEXY PARTY Cosmopolitan celebrated her 10th anniversary this year with a party. Guests included celebrities, business partners, and a handful of readers. The magazine also acknowledged 10 sexy celebrities as voted by readers while celebrating this milestone.
Highlights
FUN FEARLESS FEMALEIn this annual event, Cosmo recognizes 12 outstanding women who have achieved excellence in their respective fields. Besides achieving career and personal accolades, these women must also embody the event’s title: Fun, Fearless, Fabulous.
COSMOPOLITAN’S FUN FEARLESS LIFEA one day conference that is injected with fun and inspiration, it’s like a ‘crash course on life’. Guest speakers include celebrities, bloggers and experts that cover everything from fashion, beauty, relationship, career and life. Speakers shared tips and their experiences, delivering the inspiration and tools to equip readers to live their fullest biggest life.
Display Advertisement
PREMIUM AD UNITS RATE PER MONTH FORTNIGHTLY Homepage Roadblock - 100% SOV RM27,000 RM21,600 1. Super Leaderboard, 2. Skinner, 3. Medium Rectangle, 4. Half Page Banner)
Section Roadblock - 100% SOV RM25,650 RM20,520(1. Super Leaderboard, 2. Skinner, 3. Medium Rectangle, 4. Half Page Banner) *Section - #CosmoXtra, Spotlight, Cinta&Seks, Fesyen, Kecantikan, Youniverse, Gaya Hidup
PREMIUM AD UNITS (EXPANDABLE)
STANDARD AD UNITS
RATE PER MONTH
RATE PER MONTH
FORTNIGHTLY
FORTNIGHTLY
DIMENSION (DESKTOP) MOBILEFILE SIZE FILE SIZE
DIMENSION (DESKTOP)
DIMENSION (MOBILE) FILE SIZEFILE SIZE
Expandable Super LeaderboardExpandable Medium RectangleExpandable Half Page Banner
1. Super Leaderboard2. Skinner3. Medium Rectangle4. Half Page Banner5. Web Advertorial
RM6,500RM6,000RM5,500
RM4,000RM7,000RM3,000RM3,000RM5,500
RM3,200RM5,600RM2,400RM2,400
-
150kb200kb150kb150kb
-
150kb200kb150kb150kb
-
RM5,200RM4,800RM4,400
970 X 400 pixels500 X 250 pixels600 X 600 pixels
320 X 100 pixels500 X 250 pixels600 X 600 pixels
800kb800kb800kb
200kb800kb800kb
970 X 90 pixels1580 X 700 pixels300 X 250 pixels300 X 600 pixels
-
320 X 50 pixelsN/A
300 X 250 pixels300 X 600 pixels
-
*The rate above is based on 25% SOV.
Special Package: RM12,000 1. Super Leaderboard2. Medium Rectangle3. Web Post4. 2x Social Media Post5. Inclusive of Development Cost for web and social media posts
CUSTOM SPONSORED CONTENTCustomised content creation by COSMOPOLITAN to cater for client’s campaign brief. 100% SOV per month
Development Rates
22
1 Super Leaderboard2 Skinner3 Medium Rectangle4 Half Page Banner
1
3
4
DEVELOPMENT RATES PRODUCTION COST MicrositeSkinner Ad Unit Development*Super Leaderboard/ Medium Rectangle - Non flash Ad Unit Development*Super Leaderboard/ Medium Rectangle - Flash
eRegistration
Survey & Polls - Inclusive of eRegistrationOnline Advertorial
Development Rates
DIGITAL/ TABLET (PREMIUM/ ADD-ON OPPORTUNITIES *Advertisers can enhance their existing ads in the digital copy by embedding video content/ gallery/ URL link
DIGITAL ENHANCEMENT (Applicable For Print Advertisers)1st Enhancement on AD2nd Enhancement onwards HTML A1 INSERTS (Ad appear in digital copy ONLY) Media Cost Production Cost
ADVERTISING FEATURES:• Roadblock feature; 100% SOV (Shared of Voice)• Rich Media (Interacrtive/ HTML5/ Video; 3rd Party Codes from APPROVED Ad Network (Sizmek/ Innity/ DFP)- Include HTML5 Rich Media/ Interactive/ Animated/ Video ad setup is chargeable
TERMS:• Rates quoted are before GST• Agency commission is applicable on media only• Online advertorial: Replicated content from a print advertorial into a single article• Online ad uniot A1 Insert to be utilised within two months of production FOR ADVERTISING
GUIDELINES & SPECIFICATIONSPRINT & DIGITAL: http//www.bluinc.com.my/
RM8,000RM2,000RM600
RM3,000
RM5,000RM7,500RM800
RATE PER MONTH RM2,000 RM1,000 RM3,500 Subject to creative execution
EDITORKhairun Nisa’ Halid [email protected]
SALES ENQUIRIESSenior Sales Director Jolston [email protected]
Senior Sales Manager Olivia [email protected] Sales Manager
Shin [email protected] Intergrated Marketing Director Jolynn Koh
Senior Executive. Intergrated Marketing Nik Nur Alia [email protected]
Blu Inc Media Sdn Bhd (7408-k)Lot 7 Jalan Bersatu 13/4 section 13, 46200 Petaling Jaya,
Selangor, Malaysia. Tel: 03 7952 7000 Fax: 03 7955 5191
www.bluinc.com.my
CONTACT DETAILSDevelopment Rates
