The World is Watching!What a NASCAR

Sponsorship Means

Unprecedented Exposure

NASCAR sponsors received a record $4.2 billion of sponsorship exposure in 2004. (source: Joyce Julius & Associates)

Brand Loyalty

• 72% pick a NASCAR-affiliated brand over a competing brand of equal price

• 46% will pay 10% more for a NASCAR-associated brand

• 43% will switch from current brand to a brand associated with NASCAR

(Source: Performance Research)

Sustained Marketing Opportunities

• 10-month season – Longest of any sport

• Hosts 17 of the top 20 highest-attended sporting events

• No. 2 on TV (behind NFL)– Five largest NASCAR markets in

2004 - Atlanta, New York, L.A., Philadelphia and Tampa

• Live Broadcasts– An average of more than 8 million

people tune in to each NASCAR Nextel Cup Series event

(Source: Ipsos Insight, Joyce Julius & Associates, Nielsen Media Research)

The cars shown here represent 7 of the 43 opportunities that exist for a sponsorship in the NASCAR Nextel Cup Series.

Brand Awareness Opportunities

• Signage on race car, uniforms, pit equipment, transporter, etc.

• Driver, show car appearances

• Promotions, sweepstakes, hospitality

• NASCAR advertising campaigns

Who is This NASCAR Fan?

NASCAR Fans…• 75 million strong

• No longer a Southern phenomenon

• Spending power– More than 40% earn >

$50,000 annually

• Education– Top corporate officers

• Men (60%) and women (40%)

• 18 to 44 years old (58%)

(Ipsos Insight, Joyce Julius & Associates, Nielsen MediaResearch)

More than 160,000 NASCAR fans pack Bristol Motor Speedway twice every year.

The principals of Morgan-McClure Motorsports

Driver Mike Wallace

• 22-year veteran team in the NASCAR Nextel Cup Series

• 3-time winner of the Daytona 500

• A winning organization– 14 wins– 63 top-fives– 13 pole positions

The Morgan-McClure Motorsports pit crew in the 2005 Daytona 500

MMM Complex

• First-rate facility on I-81 corridor in Abingdon, Va.

• 90,000-square-foot attraction for more than 35,000 vehicles daily

• Location offers sponsors increased visibility, exposure

Driver Mike Wallace

• Legendary Wallace racing family – Rusty, Mike, Kenny

• 8-time winner in NASCAR Craftsman Truck Series and NASCAR Busch Series

• Only driver with more than 100 career starts in each of NASCAR’s top-three series