By Rowenna Hills

The trailer

http://www.youtube.com/watch?v=Gh48gx4mQMw

This is my final edit of my trailer, after many changes this is what I ended with.....

After extensive research looking at trailers analysing there conventions, I planned out how I would execute my own trailer. First I noticed through out the teaser trailers I had been looking at there was no need to have a story line which ran in chronological order. But in longer trailers the storyline ran far more in sequence. This spurred debate whether to run my story in order or to mix things up a little.... My final conclusion of this was that for the depth my trailer could go into in the time I had set, it would be important to run mine in an order which others would understand. This would create less confusion, and a greater understanding of my trailer, with regards this film to follow would help to entice more viewers. Which is the main aim of the trailer.

Planning and research

Conventions

Many trailers follow conventions to help create a consistency of good trailers which would help to draw in the viewers. One convention I used in my trailer was the use of handheld filming as opposed to filming done on a tri pod which would steady the camera shots. The idea behind using the handheld, helped to give the viewer the feeling of being in the scene. Looking into the situation from the setting. I like how it turned out as it adds suspense to the scenes I have used it in.

there is also a scene where we see the car in motion. To start with I had one clip of this and the rest of the trailer was broken up by flash imagery. This made the viewing hard, and made it look very make shift. By adding the extra car scene the trailer was made longer and the tacky feel was lost. It had the same effect of tension building but it worked better and helped to create more questions for the viewer, which are important to create as it is these which will help to draw in the audience.

Viewed trailers

as I have already stated I viewed many trailers prior to creating my trailer, this helped to get background information and helped create ideas I included in mine. I watched Harry potter trailers and analysed these in great detail. The shots and how the transactions were created between each clip, helped me to see different ways in which this could be done. I also looking at twilight trailers, as this has been such a sucessful film I figured there trailers would be good to view and take note of. I then deviated away from the big blockbusters as the effects they could use were far more superior to that which I could use on the programmes we use.

Magazine cover

this after further thought has been the section to let me down. I thought rather than conforming with the typical film stars as the background I would have them as a feature on the cover. I thought this would work well as not all magazines out there have the stars plastered over them. Sadly diversity hasn't paid off on this occasion. In order to have achieved a greater mark for this I would next time have the stars as my background and work the articles in around them. I looked at other magazines and theses have used the same features that mine did. But when looking at the typical cover for promoting a film, mine failed to meet the criteria. Not conforming with typical conventions.

poster

my poster worked really well after I tweeked it a little. I had originally left it very bare and tried to create the feel for the audience that it was the very first stages of distribution. But then looking at it after some time I deemed it was too plane, and was lacking in the cinematic feel. So I looked at typical posters and added the bottom band adding the writing informing the audience with the information they would normally achieve from a poster advertising films. I'm really happy with the end result. And had I of looked at my magazine cover in this same way I may have achieved a greater result.

This is the magazine cover I created.... As you can see the feature made of the stars in the bottom left.

This is my poster, its in keeping with the film, and I really like the effects I achieved.