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the winners
� / �008 Effie Award Winners
Nurture
nurture milk launch campaignmAyfiEld dAiry fArms
The Johnson Group
Vaseline
skinvoiceunilEvEr
Bartle Bogle Hegarty
mindshare
Colangelo, m Booth
AfricAN-AmericAN
BP
helios powerBP
Ogilvy & mather
mindshare
millward Brown, mekanism
integrity Windows and Doors
new product development labinTEGriTy WindOWs And dOOrs
martin Williams Advertising
AgriculturAl / iNDustriAl / BuilDiNg
sheetrock
down with dustusG COrPOrATiOn
Hsr Business to Business
goodyear tire & rubber
get thereGOOdyEAr TirE & ruBBEr CO.
mcCann Erickson
mPG
Hitchcock, fleming and Associates, Coyne Public relations, Wunderman
Nissan North America
nissan altima ‘keys’nissAn nOrTH AmEriCA
The TruE Agency
GTm, Black rock digital
AutomotiVe, Vehicles
southern california honda Dealers Assn.
helpfulsOuTHErn CAlifOrniA dEAlErs Assn.
secret Weapon marketing
Horizon media
KurenT, inc.
toyota
tundra launchTOyOTA mOTOr sAlEs
saatchi & saatchi los Angeles
max factor
makeup as fashion!PrOCTEr & GAmBlE
Grey Worldwide
starcom mediavest Group
imC�, marina maher Communications, Alliance
BeAuty ProDucts & serVices
suave
beauty wake-up callunilEvEr nOrTH AmEriCA
Ogilvy & mather, Chicago Ogilvy One, Chicago
mindshare, Chicago
Ogilvy Action, Chicago Weber shandwick, Chicago
Vaseline
keeping skin amazingunilEvEr
Bartle Bogle Hegarty
mindshare
Colangelo, integrated marketing solutions, OgilvyHealth
Diet Pepsi mAX
wake up peoplePEPsi
BBdO
Omd
Tribal ddB, Tracylocke
V8
bop – could’ve had a v8CAmPBEll sOuP COmPAny
y&r new york G� interactive
mediaedge:CiA
Weber shandwick
BeVerAges, NoN-Alcohol
AutomotiVe, relAteD ProDucts & serVices
BroNze
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� / �008 Effie Award Winners
culture & the Arts
chemistry.com
come as you areCHEmisTry.COm
Hanft raboy and Partners
svedka
voted #1 vodka of 2033sPiriTs mArquE OnE, llC
spirits marque One in-House
Amalgamated nyC
raisin Bran crunch
what’s yours?KEllOGG
leo Burnett usA
starcom usA
AutomotiVe, relAteD ProDucts & serVices
rolling rock
ron stablehornAnHEusEr-BusCH COmPAniEs, inC.
Goodby, silverstein & Partners
carlo rossi Vineyards
jug simple integrated campaignE&J GAllO WinEry
Cole & Weber united
Western neon (fabricator), maxwell Pr
Kellogg’s rice Krispies
childhood is callingKEllOGG
leo Burnett
starcom usA
relay Worldwide, Biggs | Gillmore Communications
Adobe
creative licenseAdOBE sysTEms
Goodby, silverstein & Partners
canon
shoot like a proCAnOn usA
Grey new york
sony Bravia
the world’s first television for men and womensOny ElECTrOniCs, inC.
mcKinney
cisco
welcome to the human networkCisCO sysTEms
Ogilvy & mather
mindshare
m80, neo
the Dow chemical company
the human elementTHE dOW CHEmiCAl COmPAny
draftfcb Chicago
initiative media
Basilica of saint mary’s
it’s a signBAsiliCA Of sAinT mAry
OlsOn
Alltel Wireless
chad & the sales guysAllTEl WirElEss
Campbell-Ewald
The martin Agency
mcDonald’s of Western Washington
piping coldmCdOnAld’s usA, llC nOrTHWEsT rEGiOn
ddB, seatle
Omd, seattle
BeVerAges, Alcohol
corPorAte rePutAtioN / imAge / iDeNtity
BreAKfAst fooDs chilDreN’s ProDucts & serVices comPuter hArDWAre
fisher-Price
best kept secretfisHEr-PriCE friEnds
draftfcb freeman Public relations
Eric mower and Associates
hewlett Packard
the computer is personal againHEWlETT PACKArd
Goodby, silverstein & Partners
Zenith Optimedia
comPuter softWAre coNsumer electroNics
cuttin’ up at the Alliance theatre
the afro pick campaignTHE AlliAnCE THEATrE
BBdO Atlanta
DAViD Vs. goliAth
truth
truth vs. big tobaccoAmEriCAn lEGACy fOundATiOn
Arnold Crispin Porter + Bogusky
media Head
GTm
golD silVer silVer
silVer golD golD golD
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� / �008 Effie Award Winners
southern Nevada Water Authority
compliance 2007sOuTHErn nEvAdA WATEr AuTHOriTy
r&r Partners
frito-lay
crash the super bowlfriTO-lAy
Omd
TPn
millsport, Goodby, silverstein & Partners, Ketchum
Diamond trading company
say everything without saying a worddEBEErs GrOuP mArKETinG
JWT
mindshare
rmG Connect
AutomotiVe, relAteD ProDucts & serVices
esPN
is it monday yet?EsPn
Wieden + Kennedy
uPs
whiteboarduPs
The martin Agency
iq interactive
crocs
take a closer lookCrOCs
TimeZoneOne
Zimmerman
Domino’s
the anything goes dealdOminO’s PiZZA
JWT
JWT/mindshare
momentum Worldwide
Jack in the Box
sirloin vs. angusJACK in THE BOx
secret Weapon marketing
Horizon media, inc.
mcDonald’s of Western Washington
piping coldmCdOnAld’s usA, llC nOrTHWEsT rEGiOn
ddB, seatle
Omd, seattle
state farm
now what?sTATE fArm insurAnCE
ddB Tribal ddB East
Omd
Dove
pro-ageunilEvEr
Ogilvy & mather Edelman GmbH
mindshare
Kellogg’s special K
drop a jeans size challengeKEllOGG COmPAny
JWT Cheetham Bell JWT
mindshare
K Agency
New orleans recovery school District
why you teachnEW OrlEAns rECOvEry sCHOOl disTriCT
Peter A. mayer Advertising inc.
university of minnesota
driven to discoverunivErsiTy Of minnEsOTA univErsiTy rElATiOns
OlsOn
DeliVery systems & ProDucts
fAshioN / style
fAst fooD / cAsuAl DiNiNg / restAurANts
gloBAl
Vaseline
keeping skin amazingunilEvEr
Bartle Bogle Hegarty
mindshare
Colangelo, m Booth
goVerNmeNt / iNstitutioNAl / recruitmeNt
eNtertAiNmeNt / sPortiNg eVeNts
fiNANciAl serVices: cArDs
American express
the members projectAmEriCAn ExPrEss
digitas
mindshare
Ogilvy & mather, Endeavor
fiNANciAl serVices: ProDucts / serVices
silVer BroNze golD
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� / �008 Effie Award Winners
Keep A child Alive
kca’s media ambush of the iphone launchKEEP A CHild AlivE
Anomaly Communications
Wal-mart
psp 2007: personal sustainability projectWAl-mArT sTOrEs, inC.
saatchi & saatchi s
oakwood healthcare system
a marketing emergencyOAKWOOd
JWT Team detroit
mindshare Team detroit
hsBc
there’s no small changeHsBC
JWT rmG Connect
Groupm
uniworld Group, Kang & lee
ge
ecomagination round 2GE
BBdO new york Amv BBdO
Omd
stinson Partners, syrup
Juvéderm
parenthesesAllErGAn, inC.
Grey
mediaCom
G�, Pacific Communications
the Beef checkoff
hispanic beef retail toolkitTHE BEEf CHECKOff
HEilBrice marketing Communications
toyota motor sales
tundrazoTOyOTA mOTOr sAlEs
Conill Advertising
insinkerator
grind more. hear less.insinKErATOr
Cramer-Krasselt
Ancestry.com
your family history awaits.AnCEsTry.COm
mullen Advertising
Coltrin
hallmark
amplified experiences: cards with soundHAllmArK CArds, inC.
leo Burnett
starcom Worldwide
Kicking Cow Promotions, inc., fleish-man-Hillard, Hallmark design studio
Nike Bauer
crazy loveniKE BAuEr HOCKEy
OlsOn
iBm corporation
stories of innovationiBm COrPOrATiOn
Ogilvy & mather
mindshare
the North face
marathons are...cuteTHE nOrTH fACE
ddB, seattle
Omd, seattle
fluid inc.
hisPANic
leisure ProDucts
Polaris
duelPOlAris indusTriEs
mcKinney
meDiA iDeA
householD suPPlies & serVices
Kleenex
let it outKimBErly-ClArK
JWT
mindshare
Gmr, Ketchum
iNterNet ProDucts & serVices
greeN
heAlthcAre otc
crest
protect the areas dentists check mostPrOCTEr & GAmBlE
saatch & saatchi
smG united
devries Public relations, deskey, medicus ny
heAlthcAre rX heAlthcAre ProDucts & serVices
themacare
men with crampsPrOCTEr & GAmBlE
Publicis usA Bridge Worldwide
smG/mediavest
devries Public relations, Kirt Gunn & Associates
householD furNishiNgs & APPliANces
Discovery channel
planet earthdisCOvEry COmmuniCATiOns
PHd
Crew Creative
meDiA comPANies
silVer BroNze golD BroNze
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� / �008 Effie Award Winners
msnbc.com
a fuller spectrum of newsmsnBC.COm
ss+K
BEAm, media Kitchen, fuel industries
the North face
marathons are...cuteTHE nOrTH fACE
ddB, seattle
Omd, seattle
fluid inc.
Keep A child Alive
kca’s media ambush of the iphone launchKEEP A CHild AlivE
Anomaly Communications
AutomotiVe, relAteD ProDucts & serVices
Nintendo
wii would like to playninTEndO Of AmEriCA
leo Burnett usA Golin Harris
starcom Worldwide
inspired By... the Bible experience
the bible has a voice [listen]insPirEd By mEdiA GrOuP
Zondervan marketing Group
deodandum
BTB Communications, lambert Edwards & Assoc., Hanon mcKendry
Autism speaks
‘odds’ campaignAuTism sPEAKs
BBdO new york The Advertisng Council
gerber graduates
wobbly worldGErBEr
draftfcb
mindshare
Zipatoni
hellmann’s
it’s time for realunilEvEr
Ogilvy & mather
mindshare
Ogilvy Pr, ryan idirect, Embassy row
Jennie-o turkey store
look at turkey nowJEnniE-O TurKEy sTOrE
BBdO minneapolis
PHd
Doritos
snack strong productionsfriTO-lAy
Goodby, silverstein & Partners The marketing Arm
Omd
Ketchum, TPn
ocean spray
straight from the bogOCEAn sPrAy CrAnBErriEs, inC.
Arnold
Zenith
Weber shandwick, Connelly & Partners
united states Postal inspection service
2 smrt 4u internet safety campaignuniTEd sTATEs POsTAl insPECTiOn sErviCE
Campbell-Ewald
NoN-Profit / Pro-BoNo / PuBlic serVice
PAcKAgeD fooD
reNAissANce
Perrier
iernEsTlE WATErs nOrTH AmEriCA
Ogilvy & mather
Zenith Optimedia
Ogilvy Action
smAll BuDgets
NeW ProDuct or serVice
Valspar
missing chip campaignvAlsPAr
Euro rsCG Chicago
mPG/media Contacts
leo J. shapiro, iconnicholson, Peppercom
rage Against the haze [sc Dhec]rage against the haze: the movementsC dEPArTmEnT Of EnvirOnmEnTAl HEAlTH & COnTrOl
Brains on fire
truth
infect truthAmEriCAn lEGACy fOundATiOn
Arnold Crispin Porter + Bogusky
media Head
GTm
Wii
wii launchninTEndO Of AmEriCA
starcom Worldwide leo Burnett
7-eleven
d’oh thank heaven: simpsons kwik-e-mart7-ElEvEn
Tracylocke
freshWorks: integer, PHd, TPn
retAil
golD BroNze silVer BroNze
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7 / �008 Effie Award Winners
olive garden
hospitalianoOlivE GArdEn
Grey new york
mediaCom, Groupm
AutomotiVe, relAteD ProDucts & serVices
stride
good for you bad for usCAdBury AdAms
JWT
mediaedge:CiA
Gold n fish
Jack link’s Beef Jerky
messin with sasquatchJACK linK’s BEEf JErKy
Carmichael lynch
xylem CCi
energizer
energizer bunnyEnErGiZEr HOldinGs, inC.
TBWA\Chiat\day Blick and staff
PHd
sustAiNeD success
sNAcKs / Desserts / coNfectioNs
orbit
no matter whatWm. WriGlEy Jr. COmPAny
Energy BBdO
mindshare
the milk Processor education Program
the milk mustache campaignmilK PrOCEssOr EduCATiOn PrOGrAm
lowe Worldwide
Alltel Wireless
chad & the sales guysAllTEl WirElEss
Campbell-Ewald
The martin Agency
telecom serVices
frontier Airlines
denver’s favorite animalfrOnTiEr AirlinEs
Grey Worldwide
trANsPortAtioN
BmW of North America
relearn to driveBmW Of nOrTH AmEriCA
Gsd&m’s idea City
Juxt interactive
trAVel / tourism / DestiNAtioN
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