The Wellness Movement & Juice Plus+ Why Juice Plus+ is the right choice for your ‘health’ and your ‘wealth’

The Wellness MovementThe Wellness Movement&&

Juice Plus+Juice Plus+

Why Why Juice Plus+ Juice Plus+ is the right choice for is the right choice for your ‘health’ and your ‘wealth’your ‘health’ and your ‘wealth’

Health & WealthHealth & Wealth

““All too often we lose our All too often we lose our healthhealth

chasing chasing wealthwealth, only to lose our , only to lose our

wealthwealth trying to regain our trying to regain our healthhealth.”.”

““Chasing Wealth” is the Old NormalChasing Wealth” is the Old Normal

The New Normal

Direct Sales/Home-Based Businesses

May 15, 2009May 15, 2009

Direct sales (like Avon, Mary Kay) offer recession-proof jobsDirect sales (like Avon, Mary Kay) offer recession-proof jobs

While he searched for another job, Lapp began working alongside

his wife in a business based in their Temecula home, selling

nutritional supplements made by a direct-sales company.

"It's paying our mortgage, our car payments …

putting food on the table," says Lapp, 55.

"It was our 'Plan B' that turned into our 'Plan A’.“

0

10

20

30

40

50

60

70

80

90

100

1% 10%

50%

90% 99%

Innovation Maturity

.1%

99.9%

Growth

Model for predicting Growth: the S-CurveModel for predicting Growth: the S-Curve

InflectionInflectionPointPoint

SaturationSaturation

Most productsMost products& businesses fail:& businesses fail:96% in the first 10 years96% in the first 10 years

Ideal time to get involvedIdeal time to get involved

Gro

wth

Per

cent

of

Hou

seho

lds

50%

10%

20091990 2001

Innovation Growth Maturity100

90

80

70

60

50

40

30

20

10

01994

90%

.1% 2%

The S-Curve in Mobile PhonesThe S-Curve in Mobile Phones

Source: Forrester, Census Bureau

1981

InflectionInflectionPointPoint

SaturationSaturation

Product Transition Product Transition Period of Discontinuity Period of DiscontinuityWhere S-Curves CollideWhere S-Curves Collide

Foster Richard; Innovation 1988

DiscontinuityDiscontinuity

1990’s1990’s ChaosChaosConfusionConfusionTurmoilTurmoilFearFear

Old Product Old Product Line: Line: Hardware &Hardware &SoftwareSoftware

New Product New Product Line:Line:ServicesServices

Gro

wth

Time

The GrowthThe Growth

of the of the

WellnessWellness

MovementMovement

Born out of the failure of the Illness Care IndustryBorn out of the failure of the Illness Care Industry

Healthcare Discontinuity Healthcare Discontinuity Wellness Movement Wellness Movement Peter Drucker: Application of S-Curve To Healthcare Peter Drucker: Application of S-Curve To Healthcare

TodayToday

IllnessIllness XX

Gro

wth

Time

0%

20%

40%

60%

80%

100%

Canc

ers

62%

Men

tal D

isor

ders

54%

Dia

bete

s

53%

Hea

rt D

isea

se

41%

Hyp

erte

nsio

n

39%

Pulm

onar

y

31%

Stro

ke

29%

The Milken Institute

By 2030

U.S. Health Picture - Chronic Disease Projected To Grow

““This generation of children has a shorter life expectancy than their parents.” This generation of children has a shorter life expectancy than their parents.” ~ ~ Dr. David Katz, Yale UniversityDr. David Katz, Yale University

(market value of all final goods and services produced in a year)

$2.5 trillion$2.5 trillion==

$7,000$7,000per personper person

per yearper year

Half is Half is avoidableavoidable

Blame the Baby Boomers!Blame the Baby Boomers!



ChaosChaosConfusionConfusionTurmoilTurmoilFearFear

TodayToday

IllnessIllness XX

WellnessWellness

Gro

wth

Time


IllnessIllness

WellnessWellnessDestined to be a Destined to be a $1 trillion+ industry$1 trillion+ industry

SaveSave$100$100

TrillionTrillionover over

40 40 YearsYears

Source:Source:The Milken The Milken

InstituteInstituteTodayToday

XX

Gro

wth

Time

The Future - The Future - For You, For Your FamilyFor You, For Your Family

AmountAmount %% TrendTrend

Average Household IncomeAverage Household Income $50,000$50,000 100%100%

Average Healthcare CostsAverage Healthcare Costs < $15,000 >< $15,000 > < 30% >< 30% >

Average Household TaxesAverage Household Taxes < $11,000 >< $11,000 > < 21% >< 21% >

Balance After Tax & Balance After Tax & HealthcareHealthcare

$24,000$24,000 49%49%

““Healthcare costs now cause a bankruptcyHealthcare costs now cause a bankruptcyin America every thirty seconds”in America every thirty seconds”

President Barack Obama (February 2009)President Barack Obama (February 2009)

How to Survive & Thrive with the “New Normal”How to Survive & Thrive with the “New Normal”

Capitalize on the Capitalize on the

Growth StageGrowth Stage

in thein the

Wellness MovementWellness Movement

NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+Founded in 1970, Financially SoundFounded in 1970, Financially Sound

Privately held, debt freePrivately held, debt free

Multiple success stories over 40 years Multiple success stories over 40 years over $8 billion in salesover $8 billion in sales

Proven in all cyclesProven in all cycles

Business Start-Up Failure Rates (Pre-Recession)Business Start-Up Failure Rates (Pre-Recession)

1 year – 50%1 year – 50%5 years – 80%5 years – 80%10 years – 96%10 years – 96%

Product Transition Product Transition Period of Discontinuity Period of Discontinuity

Time


1993-19951993-1995

ChaosChaosConfusionConfusionTurmoilTurmoilFearFear

SmokeSmoke DetectorsDetectors

19701970


Air & WaterAir & Water FiltrationFiltration

19801980

Gro

wth

NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+Founded in 1970, Financially SoundFounded in 1970, Financially Sound

Privately held, debt freePrivately held, debt free

Multiple success stories over 40 years Multiple success stories over 40 years over $8 billion in salesover $8 billion in sales

Proven in all cyclesProven in all cyclesLeadership: Visionary + IntegrityLeadership: Visionary + Integrity

Business Start-Up Failure Rates (Pre-Recession)Business Start-Up Failure Rates (Pre-Recession)

1 year – 50%1 year – 50%5 years – 80%5 years – 80%10 years – 96%10 years – 96%

NSA Mission Statement (1970 NSA Mission Statement (1970 Future) Future)

““To build a stable and lasting To build a stable and lasting

company that will help as many company that will help as many

people as possible to realize people as possible to realize

their dreams. “their dreams. “

Jay MartinJay MartinPresident & FounderPresident & Founder

NSA: the Company behind NSA: the Company behind Juice Plus+Juice Plus+

International (22 markets)International (22 markets)

Long-term core relationships in placeLong-term core relationships in place

Sales & support systems in placeSales & support systems in place

Investing in the FutureInvesting in the Future

Most successful product line: Most successful product line: Juice Plus+Juice Plus+ $4 billion sold in 18 years$4 billion sold in 18 years

Primary Clinical Research on Primary Clinical Research on Juice Plus+Juice Plus+

Since March 1993Since March 1993

Vine-ripenedVine-ripened

Fruits, VegetablesFruits, Vegetables

Grains & Berries Grains & Berries

In Capsules andIn Capsules and

Soft ChewablesSoft Chewables

For those who can’t, don’t or won’t eat 9-13 servings a dayFor those who can’t, don’t or won’t eat 9-13 servings a day

Most thoroughly researched brand name nutritional product in historyMost thoroughly researched brand name nutritional product in history

#1 selling nutritional product in a capsule in the world#1 selling nutritional product in a capsule in the world

Juice Plus+ Juice Plus+ Primary Clinical Research Primary Clinical Research

increases Anti-oxidants in the bloodincreases Anti-oxidants in the blood reduces Oxidation (free radical damage)reduces Oxidation (free radical damage) supports the Immune Systemsupports the Immune System protects/repairs DNAprotects/repairs DNA improves Cardiovascular Wellnessimproves Cardiovascular Wellness reduces Systemic Inflammationreduces Systemic Inflammation improves Gum Healthimproves Gum Health improves Skin Healthimproves Skin Health reduces symptoms of the Common Coldreduces symptoms of the Common Cold improves Athletic Recovery/Performanceimproves Athletic Recovery/Performance

Entrance Barrier to CompetitionEntrance Barrier to Competition

18 Published Studies18 Published StudiesProve Everyone Needs ItProve Everyone Needs It

Brigham Young UniversityBrigham Young University

Charité University, Berlin, GermanyCharité University, Berlin, Germany

Georgetown UniversityGeorgetown University

King’s College, London, EnglandKing’s College, London, England

Medical University of Graz, AustriaMedical University of Graz, Austria

Medical University of Vienna, AustriaMedical University of Vienna, Austria

Tokyo Women’s Medical University, Japan Tokyo Women’s Medical University, Japan

University of ArizonaUniversity of Arizona

University of Birmingham, EnglandUniversity of Birmingham, England

University of California, Los AngelesUniversity of California, Los Angeles

University of FloridaUniversity of Florida

University of Maryland School of MedicineUniversity of Maryland School of Medicine

University of Milan, ItalyUniversity of Milan, Italy

University of Mississippi Medical CenterUniversity of Mississippi Medical Center

University of North Carolina-GreensboroUniversity of North Carolina-Greensboro

University of South CarolinaUniversity of South Carolina

University of Sydney, AustraliaUniversity of Sydney, Australia

University of Texas Health Science CenterUniversity of Texas Health Science Center

University of Texas/MD AndersonUniversity of Texas/MD Anderson

University of Würzburg, GermanyUniversity of Würzburg, Germany

Vanderbilt University School of MedicineVanderbilt University School of Medicine

Wake Forest University Wake Forest University

(funded by the NCI-National Institutes of Health)(funded by the NCI-National Institutes of Health)

Yale University-Griffin Hospital Prevention Research CenterYale University-Griffin Hospital Prevention Research Center

Juice Plus+ Juice Plus+ Research AffiliationsResearch Affiliations““The most thoroughly studied and published brand name nutrition in history”The most thoroughly studied and published brand name nutrition in history”

Doctors Recommend Doctors Recommend Juice Plus+Juice Plus+

MDs MDs

DOs DOs

DCs DCs

Dentists Dentists

PhDs PhDs

Tens of thousands of health-care professionals around the Tens of thousands of health-care professionals around the world embrace world embrace Juice Plus+ Juice Plus+ and share it with their patients, and share it with their patients, friends and familiesfriends and families

Bear Grylls Bear Grylls

Has usedHas usedJuice Plus+ Juice Plus+ sincesincehe was a teenagerhe was a teenager

World-wide World-wide spokesperson for spokesperson for Juice Plus+Juice Plus+

Juice Plus+ Juice Plus+ is Foundationalis Foundational

Fruits and vegetables have been around since the Fruits and vegetables have been around since the dawn of time and will be part of a good diet from dawn of time and will be part of a good diet from now until eternity.now until eternity.

Juice Plus+ Juice Plus+ is like exercise, a good diet and sleep: is like exercise, a good diet and sleep: part of every day life … part of every day life …

… … and will always be so.and will always be so.

www.juiceplusvirtualfranchise.comwww.juiceplusvirtualfranchise.com

• Customer Driven (1 million repeat customers in the USA)Customer Driven (1 million repeat customers in the USA)

90% of all Juice Plus+ ships to Customers (not JP+ Reps.)90% of all Juice Plus+ ships to Customers (not JP+ Reps.)

• Product DrivenProduct Driven

Narrow Product FocusNarrow Product Focus

The The Juice Plus+ Juice Plus+ Virtual FranchiseVirtual Franchise

The Business Behind The Business Behind Juice Plus+Juice Plus+

• A Brand Name ProductA Brand Name Product

• A Tried and Proven SystemA Tried and Proven System

• A Powerful Business ModelA Powerful Business Model

• EmbraceEmbrace the the Juice Plus+ Juice Plus+ Health HabitHealth Habit

• ShareShare Juice Plus+ Juice Plus+ with Friends & Familywith Friends & Family

• InspireInspire others to do the Sameothers to do the Same


NSA/Juice Plus+ Corporate:NSA/Juice Plus+ Corporate: Product Manufacture & DistributionProduct Manufacture & Distribution Marketing Support & TrainingMarketing Support & Training Process the OrderProcess the Order Collect the PaymentsCollect the Payments Ship the ProductShip the Product AccountingAccounting Send You a CheckSend You a Check Manage Your DataManage Your Data


Part Time Plan “B” ModelPart Time Plan “B” Model

The perfect ‘The perfect ‘flex-time’ flex-time’ business for busy peoplebusiness for busy people

Powerful Business ModelPowerful Business Model

Low InvestmentLow Investment

Low Fixed & Ongoing CostLow Fixed & Ongoing Cost

Quick Learning Curve & ProfitsQuick Learning Curve & Profits

Time FlexibilityTime Flexibility

Relationship Income ModelRelationship Income Model

Global MarketplaceGlobal Marketplace

Positioned ahead of the Wellness MovementPositioned ahead of the Wellness Movement

The S Curve in The S Curve in Juice Plus+ Juice Plus+

10% 90%

Time

Gro

wth

1993 2011

Innovation Growth Maturity

Can’t measure thisCan’t measure thispart of the timelinepart of the timeline

1 Million 1 Million CustomersCustomersin the USAin the USA

Juice Plus+ will track Juice Plus+ will track the Growth of thethe Growth of theWellness MovementWellness Movement

WellnessWellnessDestined to be a Destined to be a $1 trillion+ industry$1 trillion+ industry

Ideal time to get involvedIdeal time to get involved


Traditional BusinessTraditional Business

• Corporate Benefits Corporate Benefits

• Marketing SupportMarketing Support

FranchiseFranchise

• Brand Name ProductBrand Name Product

• Tried and Proven Tried and Proven SystemSystem

Direct SalesDirect Sales

Person to PersonPerson to Person by by MarketingMarketing Word of Mouth Word of Mouth

Network MarketingNetwork Marketing

• Home Based BusinessHome Based Business

• Residual IncomeResidual Income

3 Club 3 Club

$500$500

$1,250$1,250

$3,300$3,300

$10,000$10,000

Make a Car Make a Car PaymentPayment

Make a House Make a House PaymentPayment

Pay for Your Pay for Your Child’s EducationChild’s Education

START A NEW START A NEW CAREER!CAREER!

YouYou

12 Club12 Club

39 Club39 Club

Monthly Average from around 40 Monthly Average from around 40 Juice Plus+ Juice Plus+ customerscustomers

What can you make?What can you make?Based on actual averagesBased on actual averages

A True Story of Residual Income

From Feb. 2010 – Jan. 2011 … $100 From Feb. 2010 – Jan. 2011 … $100 $3,000 (plus $8,300 in bonuses) $3,000 (plus $8,300 in bonuses)

Nicole Fletcher

Muleshoe, TX

I

N

C

O

M

E

/

C

O

S

T

S T I M E

Plan A $10,000/month ++Plan A $10,000/month ++ RESIDUAL IncomeRESIDUAL Income BenefitsBenefits

• Life/Health InsuranceLife/Health Insurance• Prescription DrugPrescription Drug• DentalDental• College TuitionCollege Tuition• Expense Allowance (BIB) *Expense Allowance (BIB) *• Holiday BonusHoliday Bonus

$6,000/mo.$6,000/mo.

$3,300/mo.$3,300/mo.

Plan B $1,250/mo.Plan B $1,250/mo.

$500/mo. $500/mo.

Virtual Franchise Virtual Franchise Income/Income/BenefitsBenefits//CostsCosts

CostsCosts

19951995

Nicole 1 year Us 5 years

**

Juice Plus+ Juice Plus+ Residual IncomeResidual Income

Our sole source of income since 1991Our sole source of income since 1991

IncomeIncome $$$$ DoubledDoubled

1997-20011997-2001

Juice Plus+ Juice Plus+ Home in Eagle, ColoradoHome in Eagle, Colorado

Juice Plus+ Juice Plus+ ‘Home’ in Belize‘Home’ in Belize

Juice Plus+ Juice Plus+ Healthy, HappyHealthy, Happy FamilyFamily

Your Story is Yet to be ToldYour Story is Yet to be Told

The Timing is Right

The Product is Right

The Business Model is Right

Your Best is Yet to ComeYour Best is Yet to Come

Documents

The Wellness Movement & Juice Plus+ Why Juice Plus+ is the right choice for your ‘health’ and your ‘wealth’