The Weather Channel Gets Social Integrating Social in Our Marketing Plans Our Social Media BHAG Personally interact with everyone who is discussing weather, everywhere, every time. Guiding Principles Recognize Inform Connect Entertain Case Study: Challenge: Capitalize on abundance of weather-caught-on-camera content Case Study: Irene Challenge: Cover developing severe weather story across multiple platforms Case Study: Coast Guard Alaska Challenge: Launch a new show, when few know you have any shows Case Study: Twitter Integration Challenge: Integrate real-time social weather conversation across platforms Twitter Integration: Tweet Flow Twitter Integration: weather.com Twitter Integration: TWC Mobile Twitter Integration: On-Air Insert Video Here Whats Next? Social weather phase 2: Create personal connections Most Popular facebook.com/TheWeatherChannel