-
THE VOICE OF THE CUSTOMERA project in the second year of
Industrial Engineering & Management
School of Business Management,Education and Technology
www.fontys.nl/bent
-
The Voice of the Customer
Fontys School of Business Management, Education and
TechnologyBachelor study of Industrial Engineering &
Management
Are you eager to discover whether your customers are satisfied?
Or are you looking for new customers? Our students can help you
achieve these objectives.
Benefits for your company
Taking part in this project would re-sult in the following
benefits for your company:- Market information gathered in a
systematic way- Quantitative analysis of that
market information- Suggestions for improvement and
follow-up- Final report and presentation
which can be used as your plan of approach for improvements
- Stronger awareness of the customers desire in your company
- Meaningful contribution to the development of future business
engineers.
The project The Voice of the Customer is part of the second year
curriculum of Indus-trial Engineering & Management. The project
comprises a business to busi-ness market research, followed up by
recommendations for improving
an internal company process. In this way, the project aims to
turn market information into a valuable asset for the companies
involved. The market research will be executed by a team of second
year students.
-
Coaching
The students will receive weekly sup-port from their teachers to
ensure the validity and reliability of their central research
question, the set-up of their questionnaire and a statistically
cor-rect outcome with conclusions and recommendations. The idea is
that between February and July 2016 the students (in teams of six
members) will spend 800 to 1000 hours on their research for this
project. Your compa-ny will be invoiced 750,- excluding VAT for
taking part in this research. This price includes the final report
and presentation. Both will be assessed by a jury which will
include staff from your company.
Expectations from companies taking part
We would expect a commitment of about 15 to 20 hours during
which you would:- Organise an introduction session (2
hours);- Give interviews to students so that they can
familiarize themselves with the company, its products, its
servi-ces, its markets, marketing strategy and marketing activities
(3 hours);
- Be present at the final presentation by the students at Fontys
(45 minu-tes);
- Be available for questions at times agreed upon with the
students;
- Allow access to relevant files and other relevant
information;
- Facilitate the research as much as possible;
- Check the questionnaire, the answer categories and the cover
let-ter for approval (1 hour).
- Come to an agreement about a process to be improved or a new
pro-cess to be introduced;
- Assess the final report.
-
How to contact us
Mr Peter CustersProject manager The Voice of the Customer (Dutch
student groups)[email protected] 74719
Mr Alain DeleuProject manager The Voice of the Customer
(international student groups)[email protected] 75007
School of Business Management,Education and Technology
www.fontys.nl/bent
* Companies that participated in The Voice of the Customer
2015
