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The Voice of Business Technology

The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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Page 1: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

The Voice of Business Technology

Page 2: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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The Voice of Business Technology

Technology no longer just supports the

business, it’s at the very center of business

innovation and strategy. This focus on

creating business advantage unites the

spectrum of decision makers and key

influencers across disciplines. Their

common goal: understand and utilize

technology to drive revenue and invigorate

the customer and employee experience.

As the largest enterprise media brand

covering the entire breadth of technology,

Computerworld is the voice of business

technology, ensuring the entire ecosystem of

tech influencers and stakeholders can create

and execute on business-changing

strategies.

Page 3: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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The Voices That Matter

“Bill leads our business intelligence team”

“Sara is in charge of Salesforce.com”

“Hilary leads our

mobile apps team”

“Eric heads our compliance efforts”

“Renaldo is in charge of consumer security”

“Tiffany runs point on our payments strategy”

PERSONAL GOALRedesign business processes for

better efficiency

BUSINESS PRIORITIESAcquire and retain customers

CHALLENGESI don’t always have time to be

strategic and proactive

IT PRIORITIESImprove use of data and analytics

to improve business decisions and

outcomes

PERSONAL GOALMore easily identify

competitive opportunities

BUSINESS

PRIORITIESGrow overall company revenue

CHALLENGESI need a solid plan for

implementing cloud/

”as-a-service” offerings

IT PRIORITIESImprove IT/budget

performance

Page 4: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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Reaching the Technology Stakeholders with Computerworld

Computerworld

Page 5: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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Reach Even MORE with the IDG Enterprise Network of Sites

& IDG EnterpriseComputerworld

Page 6: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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50 Years of Quality

Page 7: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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Delivering Business Technology

*Source: Omniture data, 6-month average, July – Sept 2013 (includes mobile page views)

Page 8: The Voice of Business Technologymarketing.computerworld.com/pdf/CW_Final_Samp_Deck.pdfImprove use of data and analytics to improve business decisions and outcomes PERSONAL GOAL More

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• For more information on advertising on Computerworld.com, contact

Brian Glynn at 508.935.4586.

• For more information about event sponsorship opportunities, contact

Adam Dennison at 508.935.4087.