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A DEMONSTRATION OF VISUAL CONTENT IN ACTION
THE VISUAL VOYAGE
Cloud computing company that sells hyperconverged infrastructure software, cloud services and software-defined storage.
6,500+ EMPLOYEES
US$1.236 BILLION REVENUE (2019)
80+ GLOBAL OFFICES
WE’VE WORKED WITH NUTANIX FOR 5 YEARS ON A HUGE R ANGE OF EXCITING VISUAL CAMPAIGNS.
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PURCHASE ADVOCATE
CUSTOMERS JOURNEY
BUYERS JOURNEY
RENEWEVALUATE
EXPANDEXPLORE
INCREASING NUTANIX’S VISUAL APPEAL THROUGHOUT THE SALES CYCLE
Infographics
Infobytes
Videos
Social
Vendor spotlight
White papers
eBooks
Explainer animations
Articles
Executive briefs
Case studies
Business value
Case studies
Maturity models
Interactive tools
Landing pages
Social
Events
Video case studies
Vertical specific content
Webcasts
Videos
ROI tools
Dynamic whitepapers
Benchmarking
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EXPLORE
Your explore content should appeal to the broadest section of your target audience. For many people this will be the first time they come across
your product or service, so you need to make the right first impression.
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EXPLORE
INFOGRAPHICS
Infographics are a powerful way to combine the written word with visual content to explain big ideas in a clear and concise way.
We developed this particular set of infographics for Nutanix to use in their entirety online and in presentations as well as to divide into bitesize chunks for smaller social media posts.
They demonstrate the key features and benefits of Nutanix solutions in an eye-catching way.
WHICH, IN TURN, HURTS BUSINESSES
experience unplanned data center outagesSource: IDC Oracle’s Autonomous Database:
AI-Based Automation for Database Management and Operations
of IT budget is spent on generic maintenance tasks vs. innovationSource: ComputerWorld
COMPLEX
LEGACY, SILOED INFRASTRUCTURE IS HURTING DATABASES
database management costs spent on labor
Source: Healthcare IT Outcomes
91%VULNERABLE COSTLY
SLOW
75%
INABILITY TO MONETIZE DATA
DATA SECURITY RISK INCREASES
POOR QUALITY INSIGHTS
HARD TO RETAINCOMPETITIVE EDGE
1/3of CIO’s complained that databases are too slowSource: CIO Research Report: Biggest Challenges
of Current Data Warehousing Solution
COMPLEXITY HURTS DATABASESLET’S SIMPLIFY IT
ELIMINATE END-USER COMPUTING
CHALLENGES:
YOUR END-USER COMPUTING MADE EASY WITH NUTANIX
POOR PLANNING
UNPREDICTABLE AVAILABILITY
COMPLEXITY
10,000+multiple customers with tens
of thousand of users deployed
EXCELLENT END-USER EXPERIENCE
AT SCALE
Customers like a US Government Agency, Global 500 FinServ firm and many others
rely on Nutanix for large scale VDI
ALWAYS ON AVAILABILITY
AND SECURITY
56%decrease in login time
by 15K daily users
Large Telco running Citrix on Nutanix
67%30% 50%Technology-related
factors make up 30% of what drives
an engaged employeeSource: Forrester’s Employee Index report
Expect to replace physical, corporate-owned laptops every three years or sooner.
Source: Forrester Analytics Global Business Technographics
Infrastructure Survey
New users will be onboarded and supported via
DaaS running on multiple clouds
POOR USER EXPERIENCE
DRIVING FACTORS FOR EUC’SEVOLUTION AND ADOPTION
EVOLVE YOUR INFRASTRUCTURE
FOR END-USER COMPUTING
THE FUNDAMENTAL BARRIER: INFLEXIBLE ARCHITECTURE
& LEGACY TECHNOLOGY
ADOPTION OF PRIVATE CLOUD IS GROWING
SILOED COMPLEX EXPENSIVE
THE SOLUTION FOR YOUR CLOUD.YOUR CHOICE OF HYPERVISOR AND HARDWARE, NO VENDOR LOCK-IN.
EASYEnable one-click
deployment, update and management.
INTELLIGENTBuilt-in AI and
adaptive ML deliver smart automation.
ONE PLATFORM, ANY APP
RESILIENTKeep your business
running and data safe, with built-in security and data protection.
of workloads are moving to
the private cloud
Source: Surviving and Thriving in a Multicloud World. An IDC InfoBrief, sponsored by Nutanix - April 2019
50%
SOFTWARE-BASED INFRASTRUCTURE IS THE FOUNDATION THAT ENABLES
PRIVATE CLOUD
of respondents described their cloud
strategy approach as hybrid
Source: 2019 Forrester Adoption Profile: Public Cloud
75%
of global infrastructure decision makers have implemented or are expanding internal
private cloud
Source: Forrester Private Cloud Solutions Forecast 2018 to 2023
59%
YOUR CLOUDYOUR CHOICE
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EXPLORE
VIDEOS
Aimed at C-Levels, this is an emotive overarching mood film for CXO Focus, which sets the scene and demonstrates the power of technology as a business enabler - encouraging C-Levels to embrace digital disruption to make improvements (to their company, their careers and to ultimately have a positive impact).
This film is shown on the homepage of CXO and also features at Nutanix events.
C L I C K T O V I E W O N L I N E
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EXPLORE
SOCIAL
These LinkedIn posts were part of both an organic and a targeted paid campaign, the aim of which was to encourage sign ups for the Masterclass events. Masterclass is a series of events aimed at C-Levels to help them understand the opportunities surrounding digital disruption. Around 20 events have been hosted around the world in 2019/20 so far. As part of the response to Coronavirus we are currently working with Nutanix to host these classes online.
DIGITALDISRUPTION
IS HERE
ARE YOUREADY?
C X O F O C U SM A S T E R C L A S S
HONG KONGMASTERCL ASS
Gain the knowledge and resources you need
to become a leader in the digital disruption era.
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
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EVALUATE
The evaluate stage of the cycle is when you should establish trust with your potential customer and start to build credibility within your
brand. This is typically where your target is carrying out their own research – either through their peers or through the internet.
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EVALUATE
E-BOOKS
E-Books are a great way of expanding on core information within a document.
This interactive PDF covers the most pertinent information on the core Nutanix offering, but also links out to case studies, videos and other resources to offer readers the opportunity to delve deeper into a subject.
DELIVER HYBRID CLOUD YOUR WAYOne Platform. Any App. Any Location
NUTANIX SOLUTIONS
NUTANIX SOLUTIONS 2
It’s a business imperative, but
no easy task. Start by asking
yourself, “What does success
look like?”
• Cost savings?
• Headcount-to-productivity
ratio?
• Speed of development?
• Deeper customer insights?
• Higher NPS?
• Better end-user experience?
Once you have a direction, let’s
plot a course. For starters, we
understand that flexibility and
choice of technology is critical
for allowing you to tailor your
cloud approach to exactly what
your business needs. Additionally,
you’ll want to pair the speed
and agility of public cloud with
the performance and security of
private cloud without relying on
specialized tooling or dealing with
vendor lock-in.
LET’S ENSURE YOUR DIGITAL TRANSFORMATION SUCCESS
51% of organizations have stalled or
abandoned transformation initiatives.*
*The Challenge of Change: IT in Transition.
An Insight-commissioned survey by IDG 2018
START WITH TECHNOLOGY THAT REMOVES LIMITATIONS
85%of enterprises choose
hybrid cloud as the ideal operating model*
*Source: The Nutanix Enterprise
Cloud Index 2019
To cloud or not to cloud? This will
no longer be a binary decision.
The better question to ask is,
which cloud for which app?
Your ability to build without
technology restrictions, hyper-
specialized skill requirements, or
costly vendor lock-in starts today.
Enabling hybrid cloud with
Nutanix gives you the flexibility
to pick the right resources for
the right workload and adjust
seamlessly as your business
grows. Considering that 73%*
of surveyed IT professionals
are moving applications away
from public cloud and back on-
prem, the need for application,
workload, and license portability
between environments can’t be
understated. Increasingly, IT teams
will start to cherry pick between
multiple cloud environments and
on-prem resources on a 1-to-1
basis for each application. This
will require a unified management
plane that keeps our applications
and workloads from getting lost
in the clouds.
3NUTANIX SOLUTIONS 9
TRANSFORM ANALYTICS INTO BUSINESS INSIGHTSYour business is likely collecting a sea of data. This data
is only useful if it’s providing the insights you need to
make critical decisions.
Start small and easily scale your big data analytics
projects while maintaining performance, security,
and availability. Nutanix Objects is certified to run
Splunk SmartStore. Enable 1-click object storage of
unstructured data at any scale.
NUTANIX SOLUTIONS
3x Ingest TBs of data daily with up to 3x
better performance on search with DSF
8xFocus on finding insights; deploy 8x
faster from pilot to production
MinutesIntegrate new storage services in
minutes vs days or weeks
18NUTANIX SOLUTIONS
A FLEXIBLE CLOUD INFRASTRUCTURE
The next big step in IT is being able to move our workloads seamlessly from on premises infrastructure to the public cloud, and then back in-house if our requirements change. That flexibility is built into the Nutanix solution.”
Brian Oamek, Senior EnterpriseIT Architect for Trek Bikes
WATCH
WATCH THE CASE STUDY
20NUTANIX SOLUTIONS
WE ARE OBSESSED WITH DELIGHTING OUR CUSTOMERSCustomer success comes first with Nutanix. Software,
delivery, and support services are all designed with
customer success as the end goal. See what we mean:
97%Customer Satisfaction
+90average Net Promoter Score for 5 years
15,000+Proven and Trusted by over 15,000 customers
PulseProactive support with Pulse
WATCH: BEST DAY OF YOUR LIFE
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EVALUATE
EXPLAINER ANIMATIONS
Eyes on the prize! Explainer animations are a helpful tool to make a complex proposition easy to understand. These short videos tell your brand’s story in a memorable way. We are living in an increasingly connected world and explainer videos are a tool that can be easily implanted to ensure your marketing materials can be shared across social media and between viewers. Video and animation are 96% more likely to get shared in comparison to static images.
C L I C K T O V I E W O N L I N E
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EVALUATE
ARTICLES
Everyone is walking around with amazing multi-media devices in their pockets. Why wouldn’t you want to use this as an opportunity to add moving images to your long copy articles? It vastly increases engagement and looks fantastic.
nutanix.com Other important link Contact us
THE ROLE OF CLOUD
A key weapon for CIOs and organizations looking to be increasingly
innovative is the adoption of cloud computing. I recently told a gathering
of CIO and CTO peers at the London Nutanix .Next event how we as CIOs
have the ability to build different clouds for different workloads, giving us the
opportunity to use the appropriate cloud for the appropriate task.
The research by Nutanix reveals that CIOs across the world and in particular
Europe are adopting hybrid cloud computing solutions. Hybrid cloud
computing has provided increased security, scalability and adaptability and
therefore created opportunities for innovation.
THREATS AND OPPORTUNITIES
But there remain challenges to the CIO mandate. In my career we have
been through numerous rounds of debate that the CIO role will be replaced,
that technology is just an organic part of the organization and the need for
specialist technologists questioned. But the Nutanix research shows the
scale of the challenge CIOs and organizations face to ensure technology is
enabling the organization. And speaking as one CIO to another, one of major
challenges is the behavior of cloud technology service providers.
Too many cloud service providers continue the tradition of the on-premise
providers, building proprietary technology. You talk to any major Software-
as-a-Service (SaaS) vendor and they’ll tell their customer relationship
management (CRM) is a platform and the next thing you know you are
consuming elements of technology that are best of breed, but you are also
consuming elements that are not best of breed.
As CIOs we want to consume optimal technology across our portfolio. Sadly
software portability between clouds is near impossible. Moving applications
from one cloud provider to another is a drain on resources, in particular it
drains our teams and our budgets. CIOs cannot afford negative resource
impacts, because all of us have these gargantuan projects, which I call Project
Rome, because Rome wasn’t built in a day. So CIOs and organizations need
partners that provide flexibility and freedom.
The challenge now is for cloud and technology providers to be offering
organizations complete freedom and to be confident in their services.
Because as CIOs we are transforming not just IT, but also the way that
organizations work, so the company is leaner and more efficient and that is
the CIO mandate.
Cloud technology providers are guilty of proprietary
methods that prevent CIOs achieving their mandate,
says Nutanix CIO Wendy Pfeiffer.
Everyone knows more about technology than I do at Nutanix, but as CIO of
Nutanix, my role is to make this organization more productive and that is the
mandate all CIOs must achieve.
The CIO role must be at the helm of organizations as they react and adapt
to the next wave of technologies and changes in customer behavior. The
Nutanix Enterprise Cloud Index 2018 survey reveals how CIOs are using
hybrid cloud solutions to ensure organizations are agile and adaptive and I
know from my experience as a Nutanix customer in previous roles and now as
the CIO that this is essential.
What strikes me in the findings of the 2018 Enterprise Cloud Index is how
the CIO is increasingly taking on new customer focused responsibilities.
The Nutanix research demonstrates how CIOs are enabling organizations to
reduce the cost of IT and at the same time create increased agility that will
enable the organization to be more innovative.
Global research by the likes of analyst houses Forrester and Gartner reveals
that boards and CEOs demand increased innovation, and the Nutanix
research shows CIOs are putting in place the technological building blocks
that the organization can utilize to innovate with.
If companies are to thrive we need to operate technologies that transform
our businesses.
“CIOs cannot afford negative resource impacts, because all of us have
these gargantuan projects, which I call Project Rome, because Rome
wasn’t built in a day.”
SPONSORED BY NUTANIX
Hybrid approaches strengthen the CIO mandate
Share this article:
Words: Wendy Pfeiffer
Hybrid cloud computing has provided increased security, scalability and adaptability and therefore created opportunities for innovation.
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Stay connected
HYBRID APPROACHES STRENGTHEN THE CIO MANDATE
WENDY PFEIFFER
AGILE LEADERSHIP ENABLES ORGANIZATIONS TO MEET NEW DEMANDS
APRIL 2019
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PURCHASE
At the purchase stage of the sales cycle your content should educate viewers on the benefits of your product or service
and provide clear calls to action for purchase.
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PURCHASE
LANDING PAGES
A landing page is where your customer ‘lands’ after they follow one of your ads or search for your company online. Your landing page should be designed with specific goals in mind, everything about it should work hard to turn each visitor into a customer.
These landing pages formed part of a lead generation campaign for Nutanix Xi Frame. The pages featured our explainer animations, a quick overview of the key features and benefits of the products and a clear call to action. Traffic was generated through a series of nurture emails and social media activity.
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EXPAND
The goal isn’t merely to get a customer to purchase your product - you want them to become regular users or to upgrade their use of your service. Many tech products are sold on a subscription basis, making it easy for customers to cancel and switch to a competitor if they’re unhappy or not seeing the full benefits of what you offer.
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EXPAND
DYNAMIC WHITEPAPERS
There’s no denying the important role whitepapers play in B2B business development.
They are incredibly influential with 76% of tech buyers using them as part of their decision-making process. But, by their very nature, they can be a daunting read so, where possible, we aim to make them interactive to navigate readers through the document in a more active, engaging and rewarding manner.
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RENEW
After a period of successfully using your product, the likelihood is your customer will have to renew to keep using it. Before this happens, it’s
important to maintain close communication with them to ensure you are aware of any possible objections that could cause them not to renew. Keep
them in the loop with any developments, show them success stories and make sure they’re familiar with any benefits of being a loyal, long-term customer.
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RENEW
VERTICAL SPECIFIC CONTENT
Good content gives people what they want, when they want it. Although many technologies run similar products or services across a number of verticals – it’s a far more compelling proposition to package them up into vertical specific bundles to give the reader the assurance that you really are a specialist in their area.
Giving different sectors their own image styles and colour palette is a simple way of differentiating them whilst remaining on brand.
1
ENERGY & UTILITIES
One OS, One Click™
EDUCATION
One OS, One Click™
2
FINANCIAL SERVICES
One OS, One Click™
CONSUMER PACKAGED GOODS
One OS, One Click™
HEALTHCARE
One OS, One Click™
RETAIL
One OS, One Click™
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ADVOCATE
A loyal customer is great – a customer that shouts about your product or service from the rooftop and becomes an advocate is even better. Peer to
peer recommendation is an essential part of the buying process so the way you continue to communicate with your clients is essential to encourage this.
However, a very good tip here is to avoid irritations. A lot of companies become complacent when dealing with customers and producing unnecessary or
ill-conceived communications is a sure-fire way to get their backs up.
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ADVOCATE
EVENTS
With a carefully considered event strategy, you can accelerate your sales pipeline and drive increased revenue.
When executed properly, hosting events allows you to interact with groups of already interested consumers and foster even stronger leads and relationships. CXO Focus Masterclass is an exclusive invitation-only class on thought leadership topics.
It has currently been hosted in over 20 cities around the world. When circumstances changed, we helped Nutanix to pivot Masterclass to an online event so attendees can access it from the comfort of their home.
TOPIC
DIGITAL DISRUPTION Led by Dr Art Langer of Columbia University Center for Technology Management and his team of mentor CIOs
DISCOVER MORE
“Dr Langer was funny, engaging and the content remained relevant and very informative. Not many conferences would have a session like this that focuses
more on business / career development and not on their product.”
Courtney Spence
FIND AN EVENT
Masterclass is an exclusive, invitation-only class on thought
leadership topics.
Learn from Dr Art Langer or Mike Robbins, two renowned speakers
with classes on Digital Disruption or Authentic Leadership.
DISCOVER MORE
TOPIC
AUTHENTIC LEADERSHIP Mark Robbins discusses the Keys to creating a championship leadership team
C X O F O C U SM A S T E R C L A S SMenu
A TRULY GLOBAL EVENTWe’ve already taken Masterclass to over 10 cities around the world,
explore where your closest event is taking place.
C X O F O C U SM A S T E R C L A S S
DISRUPTIONDISRUPTION
The single largest challenge facing enterprises and technology providers today is digital disruption
DISRUPTION
Global CIOs see their jobs changing because
of digitalisation2
global executives say they are struggling to keep up with the pace of change3
95% 57%
DA RY L P LU M M E R , M A N AG I N G V I C E P R E S I D E N T
O F R E S E A R C H A N D C H I E F GA RT N E R FE L LOW
C X O F O C U SM A S T E R C L A S S
of companies are highly susceptible
to disruption1
48%
DIGITAL
IS HERE
of companies have digital transformation initiatives4
On
ly 22%
2019
BY 2020
BY 2021
80% 60%
of IT executive leadership will be compensated based on business KPIs and metrics that
measure IT’s effectiveness in driving business performance and growth,
not IT operational measures5
of CIOs will initiate a digital trust framework that goes
beyond preventing cyberattacks and enables organizations to
resiliently rebound from adverse situations, events, and effects.5
of CIOs will aggressively apply data and AI to IT operations, tools
and processes5
of CIOs will expand agile/DevOps practices into the wider business to achieve the velocity
necessary for innovation, execution and change5
of CIOs will deliver “agile connectivity” via APIs and architectures
that interconnect digital solutions from
cloud vendors, system developers, start-ups
and others5
70% 70% 65%
BY 2022
How can we anticipate the unexpected
threats brought on by technological
advances that could devastate our business?
ONE DAYMASTERCLASS ON
DIGITAL TRANSFORMATION
of enterprises will task CIOs to transform and modernize governance policies to seize the opportunities and confront new risks posed by AI, ML, and data privacy and ethics.5
65%
of successful digital strategies will be built by a transformed IT organization, with modernized and rationalized infrastructure, applications, and data architectures.5
75%
of CIOs who do not shift their organizations to empowered IT product teams to enable digital innovation, disruption, and scale will fail in their roles.5
75%
THE BIG QUESTION
700professionals
have gone through
certificate programs
34Presidents and Prime Ministers
attended Columbia
84Nobel Prize winners are
Columbia alumni, faculty or former
faculty
1,100+professionals
have earned the MS in Technology
Management degree
Led by Dr Art Langer of Columbia University Center for Technology
Management and his team of mentor CIOs, Masterclass is a highly
interactive, engaging and exclusive, invitation-only session.
REGISTER YOUR INTERESTIN THIS GLOBAL EVENT
GET INVOLVED
Attendees receive a certificate of completion from Center
for Technology Management and benefit from post-class
access to papers, research and assistance
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
C X O F O C U SM A S T E R C L A S S
Infographic sources:1: Accenture study 2018 2: Gartner CIO Agenda Survey 2018 3: Dell Technologies survey 2018 4: Source unknown: Art Langer’s slide 5: IDC FutureScape for Worldwide Digital Transformation
HONG KONGMASTERCL ASS
Gain the knowledge and resources you need
to become a leader in the digital disruption era.
C X O F O C U SM A S T E R C L A S S
T I M E TO R E AC H 5 0 M I L L I O N U S E R S
C X O F O C U SM A S T E R C L A S S
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SPEAK TO US ABOUT CREATING VISUAL CONTENT
TO ENGAGE WITH YOUR AUDIENCES
Dave Corlett [email protected]
+44 (0)737 737 6479
