The Visionary LeaderThe Visionary Leader

The Leadership Excellence SeriesThe Leadership Excellence Series

311

VisionVision

A mental picture of what the organization aspires to become.

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MissionMission

How the organization will achieve its vision.

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Toastmasters International empowers people

to achieve their full potential and realize their

dreams. Through our member clubs, people

throughout the world can improve their

communication and leadership skills and find

the courage to change.

Toastmasters InternationalToastmasters International

Vision StatementVision Statement

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CharacteristicsCharacteristics

Clear

Challenging

General

People-oriented

Inspiring

Easily communicated

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Crafting a Vision StatementCrafting a Vision Statement

What does our organization do well?

What is the most important thing we want to do?

What makes our organiza-tion unique or special?

What do we expect from our organization?

What makes us feel good about our organization?

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Communicate Your VisionCommunicate Your Vision

Talk about it.

Explain how it will benefit others.

Be enthusiastic.

Show that you mean it.

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