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The Village at Market Creek is primed to grow into one of San Diego’s most lively, multi-cultural arts destinations. Our community is proud of itsunique cultural heritage and artistic traditions, and plans to highlight them through The Village development. Continuing the art and design work that residents and community artists have created over the last decade, we aim to innovate as we envision what public art in The Village can be now and in the future. With this Plan as a guide, our goal is to incorporate the arts intoall future development within The Village to help build our community’s economic strength and enhance its beauty and vitality.
Citation preview
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the village at market creek
executive summaryoctober 2012
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introduction
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The Village at Market Creek is primed to grow into one of San Diego’s
most lively, multi-cultural arts destinations. Our community is proud of its
unique cultural heritage and artistic traditions, and plans to highlight them
through The Village development. Continuing the art and design work that
residents and community artists have created over the last decade, we aim
to innovate as we envision what public art in The Village can be now and in
the future. With this Plan as a guide, our goal is to incorporate the arts into
all future development within The Village to help build our community’s
economic strength and enhance its beauty and vitality.
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introduction
Community Workshop in the Center for Community & Cultural Arts
h i s t o r y o f a r t s a n d c u lt u r e
From the beginning, arts and culture have played
a key role in the development of The Village
at Market Creek, bringing together community
members as well as artists to shape both its
look and character. The rich history of arts
and culture in The Village can be experienced
in many different ways.
African Batik Tile Walkway
“Coyote Tracks” Sculpture Writerz Blok Graffiti Art Park
Market Creek Plaza Amphitheater
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Community Workshop in the Center for Community & Cultural Arts
P l a n n i n g B a c k g r o u n d a n d P r o c e s s
The National Endowment for the Arts awarded the City of San Diego Commission for Arts and
Culture and the Jacobs Center for Neighborhood Innovation (JCNI) an “Our Town” grant in 2011
to engage local residents, cultural leaders, artists, and regional arts leaders to collaborate in the
development of an art and design plan for The Village at Market Creek.
The Plan is based on concepts outlined and affirmed by community stakeholders along each step
of the process. Six community workshops were conducted to gather input on specific Plan elements.
In addition, regular meetings with a Guide Team, arts stakeholders, and the JCNI Development Team
helped to shape content and refine concepts and recommendations.
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Residents have led the vision and planning of the community
throughout The Village at Market Creek development process.
Likewise, the Art + Design Plan is based on a vision for the future
shaped by the values and ideas of community participants. Through
the visioning process, residents identified the overarching themes
that artists should integrate into future public art projects. They
also identified a range of potential art forms, including many that
reach outside of conventional media to reflect the uniqueness
of The Village community.
community vision
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c o m m o n t h e m e s
Community members identified several fundamental values
that should be expressed by art in The Village. These
values were synthesized into common themes that will
guide the creation of all public art, ensuring a sense of unity
and beauty throughout The Village at Market Creek.
culturalcelebrating a unique cultural community
naturalchollas creek as a symbol of natural history and a sustainable, caring revitalization process for the neighborhood
traditional + contemporarymulti-generational experiences and expressions of beauty
inspirational an engaging arts district that inspires us every day to be creative and innovative
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a r t f o r m s
Through a brainstorming process, community members and the project
team answered the question, “What is art in The Village?” Branching
outside of traditional media, the answers incorporate unconventional
expressions of art such as sports, food, and storytelling. The diagram
below is not intended to limit potential public art concepts, but rather
should be used as a starting point to inspire a broad view of the
potential for the arts to reflect and enhance this community.
aRchiTecTuRe
food
peRfoRmance
enviRonmenTal aRT
gRaffiTi
mulTi-sensoRy aRT
sculpTuRe
cloThing
sToRyTelling
cRafTs
spoRTs
TaTToos
phoTogRaphy
painTing
art using recycled materials
jewelry
landscapearchitecture
water elements
murals
music
dance/movement
culturalperformance
sound/audio
mosaics
temporary artinstallations
writing
digiTal aRT
community vision
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Crafts
Multi-sensory Art
Sports
Clothing
Graffiti
Sculpture
Architecture
Food
Photography
Digital Art
Painting
Storytelling
Environmental Art
Murals Performance
Tattoos
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V
V
T
Village Transit Hub
Festival Park & World Courtyard
Market Creek Amphitheater
Market Creek Plaza
Horton Elementary School
Valencia Park/Malcolm X Library
BRYCO Business Park
Market Street O�ce/ Light Industrial Project
Naranja Commercial
Tubman-Chavez Multicultural Center
Northwest Village Commercial
Northwest Village Creek Enhancement Project
River Parkway
Market StreetHillside Commercial
Northwest Village
Creek Terrace Townhomes
Guymon Apartments
Southwest Village
Writerz Blok
West Village
Chollas Creek Enhancement Project
Chollas Creek Encanto Tributary Enhancement Project
Elementary Institute of Science
Market & 47th Southeast Corner
0 200 400 feet100
N
V
BUS STOPTROLLEY STOP
CONSTRUCTION FENCEEXISTING
ART OPPORTUNITY SITES
BLANK WALL/FENCE
VACANT LOT
T
CREEKWALKING TRAIL
OPEN SPACEHOUSING
COMMERCIAL
GATEWAYBRIDGE
MEDIAN
WALKING TRAIL
FUTURETRANSIT STATION
LANDSCAPED SIDEWALK
locations for art
8 9
V
V
T
Village Transit Hub
Festival Park & World Courtyard
Market Creek Amphitheater
Market Creek Plaza
Horton Elementary School
Valencia Park/Malcolm X Library
BRYCO Business Park
Market Street O�ce/ Light Industrial Project
Naranja Commercial
Tubman-Chavez Multicultural Center
Northwest Village Commercial
Northwest Village Creek Enhancement Project
River Parkway
Market StreetHillside Commercial
Northwest Village
Creek Terrace Townhomes
Guymon Apartments
Southwest Village
Writerz Blok
West Village
Chollas Creek Enhancement Project
Chollas Creek Encanto Tributary Enhancement Project
Elementary Institute of Science
Market & 47th Southeast Corner
0 200 400 feet100
N
V
BUS STOPTROLLEY STOP
CONSTRUCTION FENCEEXISTING
ART OPPORTUNITY SITES
BLANK WALL/FENCE
VACANT LOT
T
CREEKWALKING TRAIL
OPEN SPACEHOUSING
COMMERCIAL
GATEWAYBRIDGE
MEDIAN
WALKING TRAIL
FUTURETRANSIT STATION
LANDSCAPED SIDEWALK
V
V
T
Village Transit Hub
Festival Park & World Courtyard
Market Creek Amphitheater
Market Creek Plaza
Horton Elementary School
Valencia Park/Malcolm X Library
BRYCO Business Park
Market Street O�ce/ Light Industrial Project
Naranja Commercial
Tubman-Chavez Multicultural Center
Northwest Village Commercial
Northwest Village Creek Enhancement Project
River Parkway
Market StreetHillside Commercial
Northwest Village
Creek Terrace Townhomes
Guymon Apartments
Southwest Village
Writerz Blok
West Village
Chollas Creek Enhancement Project
Chollas Creek Encanto Tributary Enhancement Project
Elementary Institute of Science
Market & 47th Southeast Corner
0 200 400 feet100
N
V
BUS STOPTROLLEY STOP
CONSTRUCTION FENCEEXISTING
ART OPPORTUNITY SITES
BLANK WALL/FENCE
VACANT LOT
T
CREEKWALKING TRAIL
OPEN SPACEHOUSING
COMMERCIAL
GATEWAYBRIDGE
MEDIAN
WALKING TRAIL
FUTURETRANSIT STATION
LANDSCAPED SIDEWALK
The Village at Market Creek Master Plan
creates a framework of development sites
connected through a system of walking trails
and pathways. They are organized around
Chollas Creek as the unifying element in
the neighborhood. Within this framework,
several distinct types of opportunity
sites for visual and performing arts were
identified during the Art + Design Planning
process. These categories include new
developments, parks and trails, pedestrian
paths, gateways, and temporary sites.
Building on the community vision, each of
these locations is explored based on their
assets and opportunities for improvement.
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New Developments
New developments can integrate art into their design, including patterns and motifs on facades, pathways, and parking lots; functional items such as lighting and shade structures with sculptural forms; and spaces for outdoor galleries and storefront art studios.
The following section provides examples of art forms that could be installed in each type of location to achieve the community’s goals and enhance the built environment.
Parks and Trails
Parks and trails can integrate art into their design, including multi-sensory art to create a storytelling experience; art using recycled materials; art that reflects the natural context of Chollas Creek’s habitats and ecology; interactive art games for children; functional items such as benches, lighting, and shade structures with sculptural forms; and performance art and art-making.
locations for art
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Temporary Sites
Temporary art forms can include a range of interventions, including art woven into fences, digital art in vacant storefronts, graffiti art, video projections, temporary performance spaces, art fairs, and art studios in vacant buildings. Temporary sites create the greatest flexibility for creativity at low cost and high levels of innovative public engagement.
Pedestrian Paths
Pedestrian paths can integrate art into their design, including kinetic art (art that moves), video projections, graffiti art, streetscape and landscape design, crosswalks with paintings or mosaics, colorful bus shelters, and audio art for storytelling.
Gateways
Gateways can integrate art into their design that can serve multiple functions, such as digital boards providing information as well as artwork; light sculptures and colorful lighting in bus transit stops that are both functional and inspirational; and sculptural wayfinding signage providing information while reflecting cultural forms.
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identifiableEnhance the uniqueness of The Village by providing iconic and recognizable forms.
contextualRespond to the cultural, environmental, and physical characteristics of The Village community.
design guidelines
The Village at Market Creek is envisioned as a bustling residential,
commercial, and cultural district built upon the extraordinary multi-cultural
strength and entrepreneurial spirit of the surrounding neighborhoods.
The design of the built environment should contribute to this vision
through identifiable buildings and open spaces that respect the cultural
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multi-functionalCreate design elements that accommodate more than one purpose.
sensorialDesign elements that cater to multiple senses.
sustainableAddress the environmental, social, and economic needs of the community.
and physical context and help to ensure the sustainability of the community
into the future. With the framework of the design guidelines, The Village
can become a complex environment of sights, scents, sounds, and
textures that surround and support the unique public art works integrated
throughout the district.
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a . c o l o r
The Village at Market Creek is expressive and colorful, and the
built environment should reflect this vibrancy. However, every
building does not need to have the same level of color variation.
Some buildings can be more subtle in order to allow prominent
community buildings and key architectural features to stand out.
B . s h a P e
Similar to color, distinctive shapes have helped to create
The Village’s unique identity. In future development, the
variety of identifiable shapes should be carefully considered
in the design of each building to determine how they work
together to form a whole community.
c . m at e r i a l / t e x t u r e
Building materials and textures bring both a visual and tactile
dimension to the built environment. Landscape and planting
palettes are also critical—they should be carefully integrated
into the design of new developments.
design guidelines
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d . n at u r e / e n v i r o n m e n t
Respect for the natural environment is central to many of the
beliefs and values of the community; therefore, the guidelines for
environmental sustainability should be incorporated into all future
development in The Village. In addition, all new developments
are required to meet the Leadership in Energy and Environmental
Design for Neighborhood Development (LEED-ND) criteria.
e . c u lt u r e
The neighborhoods of southeastern San Diego are among
the most culturally-diverse communities in the nation. From its
beginning, The Village has embraced this cultural diversity and
integrated it into the form of the community. This celebration
of cultural forms should be continued in the design of all new
developments in The Village.
f. P u B l i c a r t
The arts are vital to the unique character of The Village. The
built environment should support this creativity by physically
integrating art into buildings and open spaces, as well as spaces
for arts events and programming.
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implementation
The Art + Design Plan is a road map for the integration of unique
artistic expressions and cultural features into the built environment
of The Village at Market Creek. The arts are a key component of any
vibrant and economically sustainable community, and the Plan outlines
the implementation steps and partnerships necessary to realize the
community’s vision. Overall, the implementation strategy recognizes the
involvement of community members, local artists, and arts and culture
organizations in the development of The Village, and outlines the process
to build upon this foundation to create a truly forward-thinking and
inclusive community.
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r e c o m m e n d at i o n s o v e r v i e w
creating a community of support Establ ish partnerships, provide outreach, and publ ic ize the arts in The Vi l lage to create a broad base of interest and support .
supporting artists Engage in pract ices that y ield the best qual i ty results f rom local , regional , nat ional , and internat ional art ists .
funding the Public art ProgramCreate a funding program that includes publ ic and pr ivate donors as wel l as future developers in The Vi l lage.
managing the ProgramEnsure that the program involves art ists in the ear ly stages of design and provides for the administrat ion, community part ic ipat ion, and maintenance of publ ic artworks.
managing the artworksEstabl ish appropriate administrat ion and evaluat ion processes for publ ic art in The Vi l lage.
creating Partnerships with city agenciesCollaborate with City of San Diego agencies and comply with relevant plans in the development of publ ic art , bui ldings, and open spaces.
celebrating the vi l lage at market creekShape The Vi l lage identity through artworks and development that ref lect the local community and bui ld on exist ing programs.
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8 0 0 h E A r S T A v E N u E | B E r k E l E y, C A 9 4 7 1 0
5 1 0 - 8 4 5 - 7 5 4 9 | w w w. M i G C o M . C o M
For more information go to www.thevillageatmarketcreek.com
or email [email protected]