The Use of Geographic Information Systems (GIS) in IR

Dan Jardine, Research AnalystBinghamton University (SUNY)

AIRPO

Alex Bay, New York

June 13th, 2003

What Is GIS ?

• Geographic Information Systems• Making Maps!! • Adds Spatial or Visual Component to Data • Effective Method of Portraying Data

– Visual Communication Tool– “Have you ever really seen your data?”

• Uncovers Spatial Patterns/Relationships • Key Requirement: A Locational Identifier in Data

(e.g. Address, ZIP Code, etc.)

Areas in IR Where GIS Can Be Applied

• Enrollment Management• Marketing/Public Relations• Student Affairs• Alumni Donations• Facilities Planning/Management

Examples of IR-Related Data That Can Be Mapped

• Student Data Files• Survey Data (e.g. CIRP)• Admissions Data – (Inquiries, Applications,

Admits & Enrollees)• High School Data (e.g. EPS)• Alumni Data• Facilities Data• Demographic Data (e.g. U.S. Census Data)

IR Questions GIS Can Help to Address

• Where do our (best) students come from?• Where can we find more students like them?• Where should we focus our recruiting resources?• Do attitudes/expectations differ by region?• Where is the most/least utilized space on campus?• Where should we focus our Alumni donations

campaign?

• Great Planning Tool!!

100 Miles

200 Miles

300 Miles

BU

NJ

RI

MA

CT

MD DE

VA

NY

VT

NH

OH

PABridgeport

Newark

WorcesterBoston

Providence

Washington

Baltimore

Philadelphia

Akron

Cleveland

Pittsburgh

SyracuseRochester

Buffalo

Selected Cities Within a 300-Mile Radius of Binghamton University

Legend

NJ-10 Bergen Co.

PA-12 Allegheny Co.

PA-4 Montgomery Co.

PA-10 Southern PA (East)

OH-6 Northeast Ohio

MD-2 Montgomery MetroCT-5 Hartford&Tolland Co.NJ-6 Somerset & Mercer Co.

0 50

miles100

New York

Maryland

New Jersey

Massachusetts

Ohio

Virginia

Pennsylvania

Connecticut Rhode Island

Delaware

Locations of Targeted High Schools(Based on # of Students w/1200+ SAT, Considering Out-of-State Colleges, etc.)

(Note: High School Locatios are Based on the "Centroid" of the ZIP Code in which the School Resides

NAME INQUIRE99EK APPLY99EK ADMIT99EK ENROLL99EK APP_Rate ACCEPT_Rate ENROLL_Rate Total_Stud_F99Clinton 83 35 18 5 42 51 28 20Franklin 34 13 6 0 38 46 0 3Essex 29 17 8 1 59 47 13 5Jefferson 83 31 14 4 37 45 29 22Lew is 15 6 3 1 40 50 33 2Hamilton 9 2 1 1 22 50 100 3Herkimer 39 11 9 3 28 82 33 11Washington 36 14 9 5 39 64 56 16Warren 49 17 8 2 35 47 25 11Osw ego 136 51 26 8 38 51 31 41Oneida 231 94 55 10 41 59 18 57Cayuga 64 26 18 5 41 69 28 29Saratoga 231 120 50 17 52 42 34 60Orleans 28 8 2 1 29 25 50 9Niagara 119 39 14 3 33 36 21 24Monroe 732 336 152 33 46 45 22 166Wayne 64 29 13 2 45 45 15 7Fulton 25 11 6 0 44 55 0 6Onondaga 716 347 169 35 48 49 21 226Madison 105 43 22 7 41 51 32 32Genesee 36 9 3 1 25 33 33 6Erie 716 337 127 22 47 38 17 133Montgomery 34 13 6 1 38 46 17 6Ontario 71 28 15 1 39 54 7 19Seneca 39 19 9 3 49 47 33 13Livingston 56 23 12 5 41 52 42 11Rensselaer 111 55 33 9 50 60 27 36Schenectady 182 101 37 9 55 37 24 51Otsego 89 42 22 7 47 52 32 60Wyoming 28 13 6 2 46 46 33 10Schoharie 55 19 8 2 35 42 25 17Albany 368 211 88 20 57 42 23 133Cortland 81 27 15 5 33 56 33 41Yates 11 2 0 0 18 0 0 3Chenango 131 43 18 4 33 42 22 171Tompkins 198 94 35 12 47 37 34 132Steuben 134 34 21 6 25 62 29 40Chautauqua 69 32 11 2 46 34 18 17Schuyler 25 7 3 0 28 43 0 7Cattaraugus 51 29 14 5 57 48 36 15Allegany 39 5 3 2 13 60 67 11Delaw are 101 47 22 11 47 47 50 63Columbia 51 21 16 6 41 76 38 17

Fall 1999 Semester

by "Permanent" County

Number of Students

SchuylerTompkins

Sullivan

MontgomerySchenectady

Fulton Saratoga

Broome

AlbanyRensselaer

Ulster

PutnamWestchester

Nassau

QueensKings

Bronx

New York(Manhattan)

Suffolk

Richmond(Staten Island)

Rockland

Yates

Ontario

Wayne

CayugaGenesee

OrleansNiagara

Livingston

WarrenWashington

Erie

St. Lawrence

132132132132132132132132132

666666666

666666666

515151515151515151

606060606060606060

333333333

777777777

404040404040404040

131313131313131313

414141414141414141363636363636363636

133133133133133133133133133171717171717171717

747474747474747474 153153153153153153153153153

527527527527527527527527527676767676767676767

1,3301,3301,3301,3301,3301,3301,3301,3301,330711711711711711711711711711

456456456456456456456456456

332332332332332332332332332

7647647647647647647647647641,2761,2761,2761,2761,2761,2761,2761,2761,276

359359359359359359359359359203203203203203203203203203

2,2092,2092,2092,2092,2092,2092,2092,2092,209

171171171171171171171171171

207207207207207207207207207

191919191919191919

777777777666666666

999999999166166166166166166166166166

111111111111111111101010101010101010

242424242424242424 161616161616161616

121212121212121212 171717171717171717

111111111111111111

979797979797979797

636363636363636363

606060606060606060

111111111111111111

222222222222222222

414141414141414141

575757575757575757

323232323232323232226226226226226226226226226292929292929292929

133133133133133133133133133

171717171717171717 151515151515151515 111111111111111111878787878787878787

222222222

333333333

555555555

131313131313131313 333333333

202020202020202020

320320320320320320320320320

ClintonFranklin

EssexJefferson

LewisHamilton

HerkimerOswegoOneida

MonroeOnondagaMadison

SenecaOtsego

WyomingSchoharieCortland

ChenangoSteubenChautauquaCattaraugusAllegany Delaware ColumbiaGreeneTiogaChemung

Dutchess

OrangeNumber of Students

(Fall 1999)

500 to 2,470 (6)250 to 500 (4)100 to 250 (9)

50 to 100 (9)25 to 50 (6)

0 to 25 (28)

Number of Studentsby ZIP Code

Fall 1999 Semester

0 50

miles

100

Number of Students(Fall 1999)

500 to 2,470 (6)250 to 500 (4)100 to 250 (9)

50 to 100 (9)25 to 50 (6)

0 to 25 (28)

Freshmen, 1998

Average SAT Scores by County

1,2001,225

1,1481,258 1,226

1,340

1,210

1,1841,189

1,230

1,330

1,265

1,280

1,253

1,226

1,201

1,087

1,1541,234

SenecaSenecaSenecaSenecaSenecaSenecaSenecaSenecaSeneca

OnondagaOnondagaOnondagaOnondagaOnondagaOnondagaOnondagaOnondagaOnondaga

RocklandRocklandRocklandRocklandRocklandRocklandRocklandRocklandRockland

OntarioOntarioOntarioOntarioOntarioOntarioOntarioOntarioOntario

BroomeBroomeBroomeBroomeBroomeBroomeBroomeBroomeBroome

MonroeMonroeMonroeMonroeMonroeMonroeMonroeMonroeMonroe

ErieErieErieErieErieErieErieErieErie

ChautauquaChautauquaChautauquaChautauquaChautauquaChautauquaChautauquaChautauquaChautauqua SteubenSteubenSteubenSteubenSteubenSteubenSteubenSteubenSteuben

OneidaOneidaOneidaOneidaOneidaOneidaOneidaOneidaOneida

UlsterUlsterUlsterUlsterUlsterUlsterUlsterUlsterUlsterSullivanSullivanSullivanSullivanSullivanSullivanSullivanSullivanSullivan

SchenectadySchenectadySchenectadySchenectadySchenectadySchenectadySchenectadySchenectadySchenectady

AlbanyAlbanyAlbanyAlbanyAlbanyAlbanyAlbanyAlbanyAlbanyRensselaerRensselaerRensselaerRensselaerRensselaerRensselaerRensselaerRensselaerRensselaer

SaratogaSaratogaSaratogaSaratogaSaratogaSaratogaSaratogaSaratogaSaratogaWashingtonWashingtonWashingtonWashingtonWashingtonWashingtonWashingtonWashingtonWashington

1,110

1,172

0

1,1701,217

0

0

0 1,0951,181

1,2581,2301,190 1,222 1,130 1,0801,2491,180

1,323

1,1341,197

1,16501,2451,064

1,2600

1,237 01,228

1,1771,1401,217

1,2331,251

1,211 1,223

1,204

Average SAT Score1,300 to 1,350 (3)1,250 to 1,300 (9)1,200 to 1,250 (22)1,150 to 1,200 (12)1,000 to 1,150 (9)

0 to 0 (7)

By ZIP Code, 1998

Percent of CIRP Respondents

Indicating BU as "First Choice College"

0 50

miles

100Percent BU First Choice75 to 100 (231)50 to 75 (145)33 to 50 (38)

1 to 33 (11)0 (1173)

Number of Persons Aged 15-19By ZIP Code

New York State

0 50

miles100

Number of 15-19 Yr Olds1,000 to 9,140 (377)

500 to 1,000 (189)250 to 500 (238)100 to 250 (306)

0 to 100 (488)

by ZIP CodeFall 1999 Semester

With Population of 15-19 Year Olds Overlay

Number of Students

0 50

miles100

Number of StudentsBy ZIP Code

26 to 551 (87)11 to 25 (204)6 to 10 (128)3 to 5 (212)1 to 2 (327)0 (640)

By ZIP Code, 1999

New York State

Median Household Income

0 50

miles100Median Income

45,000 to 120,000 (268)35,000 to 45,000 (282)30,000 to 35,000 (289)25,000 to 30,000 (389)5,000 to 25,000 (349)

Getting Started With GIS

• New York State has Contract with ESRI, makers of ARCView software

• MapInfo can be purchased from SPSS for around $250

• Both come loaded with base maps – U.S., Counties, ZIP Codes

• Many Websites offer FREE base maps and data – U.S. Census Bureau

• Forthcoming New Directions Volume on GIS in IR this Fall – Many Examples!

• http://buoir.binghamton.edu