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DOMINATE WEB MEDIA
The UPSYD Awareness Journey
AWARENESSProblem/Solution
Recognition
INTEREST Information Search
CONSIDERATION Evaluation & Comparison
PURCHASEDecide with
Emotion Justify Using Logic
ADVOCACYLoyal Brand Ambassador
Customer Buying Cycle
Audiences
General Health & Fitness
Low-Carb Diets(Atkins)
Ketogenic Diets(Intermittent Fasting)
Unaware
Problem or Desire Aware
Solution Aware
Your Solution Aware
The Most Aware(Need a Deal)
General Health & Fitness
Facebook Audience
UPSYD1. Unaware: No knowledge of anything except, perhaps, his
own identity or opinion. 2. Problem or Desire Aware: Your prospect senses she has
a problem, but doesn’t know there’s a solution. 3. Solution Aware: Your prospect knows the result he wants,
but not that your product provides it. 4. Your Solution Aware: Your prospect knows what you sell,
but isn’t sure it’s right for her.5. Deal (The Most Aware): Your prospect knows your
product, and only needs to know “the deal.” *Breakthrough Advertising – Gene Schwartz
1.
2.
3.
4.
5.
Unaware of Problem
Problem/Desire Aware
Solution Aware
Your Solution Aware
Needs Right “Deal” (The Most Aware)
*This Ad Resonates with U’s and P’s and
Makes them “Solution Aware” and “Your
Solution Aware” all in ONE AdU
P
S
Y
D
1.
Unaware of Problem
Problem/Desire Aware
Solution Aware
Your Solution Aware
Needs Right “Deal”
2. 3. 4. 5.
U P DYSNew Lead
orCustomer
From Awareness to Intent