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Wolfgang Gentzsch & Burak Yenier The UberCloud Inc, June 2015
The UberCloud
We enable companies to build, deploy, and consume compute and data intensive applications as services,
better, faster, and cheaper
The founders
Burak Yenier, CEO, Operations & Technology
CashEdge VP Operations, acq. by Fiserv 2012
Enterprise data center management
International payment systems
Wolfgang Gentzsch, President, Business & Community
Founder Gridware (GridEngine), acq. by SUN in 2000
Co-Chairman of the annual ISC Cloud & Big Data conferences
Director of German D-Grid Project & Intl. Open Grid Standards Forum
Managing Director North Carolina Supercomputing Center
Member of President Bush’s Council of Advisors for Science &Technology
The problem
The solution
Engineers & scientists major computing tools:
, servers, and clouds
Let’s analyze the benefits & challenges for 20 million engineers & scientists
workstations
The problem
Enterprises need technical computing to innovate and compete.
With our 172 industry end-user cloud experiments we discovered engineers’ computing pain points:
Months long procurement cycles for h/w and s/w
high Total Cost of Ownership (TCO)
complex technical software and infrastructure
bursty usage
rapid tech refresh cycles
And we found the solution . . .
UberCloud SaaS Factory
Development Services (Docker)
------------------ Deployment &
Management Services ------------------ Marketplace
The solution: SaaS factory
Software SaaS
+ Commercial ISVs + Open Source SW + In-house Custom
+ Public Cloud + Private Cloud + On-Premise
-$$ +$
Turning high-TCO, complex software into user-friendly pay-per-use on-demand services:
Providers Consumers
+$
UberCloud SaaS Factory
IaaS and SaaS services
IaaS: UberCloud has 50 participating resource providers. We match customer requirements to the best-match provider
SaaS: UberCloud provides full SaaS services, including hardware capacity bundled with app software
Technology: UberCloud application containers are portable, they can be run on any resource provider
Business: We charge a transaction fee for every IaaS and SaaS service sold.
Support services
We don’t build our own knowhow about individual s/w and h/w in house, but we partner with support service providers.
We have pre-packaged ready-to-go support service offers on the UberCloud Marketplace
Customers can buy h/w, s/w and support services in one transaction
We charge a transaction fee for support services sold.
This includes all kinds of trainings.
The UberCloud
Experiments
Fast backward 2012: Free voluntary UberCloud Experiments
HPC as a Service, on demand, in a team experiment
to explore the end-to-end process
using cloud computing resources
as a service, on demand, at your fingertips
and learning how to resolve the roadblocks.
TODAY: 172 experiments, 2500 companies, 72 countries, 50 case studies
Example: Team 142: Virtual testing of a severe service control valve
MEET THE TEAM - End User - Mark A. Lobo, P.E. - Principal, Lobo Engineering 30 years experience in industrial product engineering with special focus on control valve design and application. - Software & Resource Provider – Autodesk®
Simulation CFD 360 (SimCFD) - HPC/CAE Application Expert – Software, resources, and
support provided jointly by Jon den Hartog, P.E., Autodesk Sr. Product Line Manager & Heath Houghton, Autodesk Simulation CFD Product Manager.
Severe service control valve
5/30/2015 12
Autodesk Simulation CFD 360
UberCloud Team 142
Choked flow control https://www.youtube.com/watch?v=vkPIbMKrH3k
Local vs. cloud solution
Local solves
HP Z800 Dual 2.4GHz Quad Core E5620, 24GB RAM
1 scenario - 1 hour with dedicated workstation
Whole parameter study = 800 hours
Cloud solves
a pool of Amazon EC2 M2.4x large instances, each with 8 physical cores and 64.8 GB RAM
Whole parameter study less than 24 hours
The Technology
Builder
Launcher
Controller ISV Data Tools
Stackable units with tools (ex: encryption), ISV application codes (ex: OpenFOAM). Just add your own codes and data.
Run anywhere with UberCloud Run Time. Scale up or down the compute power as needed.
Collect granular usage data, logs. Monitor, alert, report.
On-Premise Private Cloud
Public Cloud
Run Time Run Time Run Time
Containers: Build once, run anywhere
Builder
Launcher
Controller ISV Data Tools
Stackable units with tools (ex: encryption), ISV application codes (ex: OpenFOAM). Just add your own codes and data.
Run anywhere with UberCloud Run Time. Scale up or down the compute power as needed.
Collect granular usage data, logs. Monitor, alert, report.
On-Premise Private Cloud
Public Cloud
Run Time Run Time Run Time
Containers: Build once, run anywhere
Builder
Launcher
Controller ISV Data Tools
Stackable units with tools (ex: encryption), ISV application codes (ex: OpenFOAM). Just add your own codes and data.
Run anywhere with UberCloud Run Time. Scale up or down the compute power as needed.
Collect granular usage data, logs. Monitor, alert, report.
On-Premise Private Cloud
Public Cloud
Run Time Run Time Run Time
Containers: Build once, run anywhere
Builder
Launcher
Controller ISV Data Tools
Stackable units with tools (ex: encryption), ISV application codes (ex: OpenFOAM). Just add your own codes and data.
Run anywhere with UberCloud Run Time. Scale up or down the compute power as needed.
Collect granular usage data, logs. Monitor, alert, report.
On-Premise Private Cloud
Public Cloud
Run Time Run Time Run Time
Containers: Build once, run anywhere
Example: ANSYS container demo
ANSYS multi-physics (5 s/w) running inside Docker container
Pre- and post-processing in the cloud works the same way
that it would work on the engineer’s desktop
User experience in the cloud matches that on the desktop
GPU support for high-resolution remote visualization
Automated monitoring keeps you connected, under control
DEMO (6minutes long): http://goo.gl/pDXiTq
UberCloud containers: Reducing / removing cloud challenges
The Potential Market for UberCloud
The market for computing services
Today: 20+million engineers, scientists and their service providers in a very fragmented market: CAE, Biotech, Pharma, Oil & Gas, Finance, Chemistry,
Environment, Big Data Analytics, Government, Research
But, all have one thing in common: they need computing
Tomorrow: plus 30+ million ‘makers’ (3D printing), plus big data analytics, plus digital natives, plus . . .
The long tail of US manufacturing companies
250,000 companies have less than 500 employees = 98%
*) http://www.mckinsey.com/insights/manufacturing/the_future_of_manufacturing
US manufacturing = 16% of worldwide
manufacturing market *)
Marketgrowth towards long tail
Small & medium companies
The Missing Middle
Expert consultants
Maker movement
Amateurs
Students
Key HPC cloud market drivers
Enterprise use of cloud drives R&D use of Cloud
Engineers’ growing awareness about benefits
Engineers’ experience with consumer cloud = “work imitates life” *)
The large guys**) expect suppliers to do better, faster, cheaper
*) CDW 2013 State of the Cloud Report **) The “Boeings”
27
MOOC
Key HPC cloud market drivers
ISVs are moving to the cloud
Big Data analytics needs massive computing
Massive Online Open Courses are sitting in the cloud
Our digital natives ‘live’ in the cloud
30 mio ‘makers’
The UberCloud Marketplace
Problem today: crowded and ineffective cloud ‘market’
Supply
Cloud providers ISVs Consultants Trainers
Demand
Engineers Scientists Data analysts Experts
.
.
.
.
.
Complexity
Data Transfer
Security Licensing
Uncertain Cost
Roadblocks
Solution: The UberCloud marketplace
Supply
Cloud providers ISVs Consultants Trainers …
Demand
Engineers Scientists Data analysts Experts
UberCloud Marketplace
The UberCloud marketplace
Directory
Example: OpenFOAM store
Sponsors
, partners , customers
The UberCloud
We enable companies to build, deploy, and consume compute and data intensive applications as services,
better, faster, and cheaper
http://www.TheUberCloud.com
