THE TOURISM INDUSTRY AS A FACTOR OF DEVELOPMENT OF THE NATIONAL ECONOMY: INTERNATIONAL EXPERIENCE AND PRACTICE IN UKRAINE

Scientific supervisor A.O. Zadoya, Doctor of Economics, Full Professor

Hanna Shevchenko IE-10-01

ALFRED NOBEL UNIVERSITY,

DNIPROPETROVSK

DNIPROPETROVSK2015

SECTION 1. The tourism industry: international experience and its impact on the economy of Ukraine

SECTION 2. The tourism industry as a factor of national economic development: international experience and practice in Ukraine with Krylo LLC taken as an example

SECTION 3. Alternative enterprise development as a means of solving its financial problems and ways to improve the enterprise

CONTENTS

to analyze tourism business and how it affects the world economy and national economy of Ukraine

The purpose of the research

The object of the research

The subject of the research

the tourism industry in Ukraine, its development prospects and the possibility of improvement in the market of the tourism industry

improving Krylo (Wing) LLC through the introduction of the recommended changes

1) Mass media actively cover international tourism advertising and almost no advertising of domestic tourism.

2) There is lack of funds for the reconstruction of historical sites and monuments of architectural heritage.

3) The sector of the tourism industry is underdeveloped.

4) Travel services are mundane.

5) There is lack of attention to youth movements in free time.

6) Route hiking and mountain refuge systems as well as green parks and reserves are massively destructed.

Were identified the main problems that hold back development of tourism in Ukraine and hamper the development of the tourism industry:

Domestic tourism

tourism within Ukraine by

people who are residents of

Ukraine

tourism within Ukraine by people who do not reside

permanently in Ukraine

tourism by people who permanently reside in Ukraine

to another country.

Inbound tourism

Outbound Tourism

Number of vouchers sold during the last 10 years

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

The number of vouchers sold by years

1078 1123 1108 72 65 88 83 70 48 43

3758

-17501.5

-8639

-20000

-15000

-10000

-5000

0

5000

2012 2013 2014

Net income (loss) in 2012-2014

Such an alternative direction as green tourism is very popular in Europe and around the world but it has not been considered in Ukraine that is why this is the relevance and novelty of the degree research

which considers the effect of green tourism in Ukraine and makes suggestions on how it can be

used in practice for the development of the national economy as a whole.

Alternative directions of development of the tourism

industry

1) to develop their own marketing strategy;2) to develop and use their own site promotion (with distribution of leaflets at the first stage);3) to occupy a new niche in the travel market and offer exclusive services;4) sign contracts with foreign tour operators to attract foreign currency.

- The company has faced financial difficulties, almost on the verge of bankruptcy since costs exceed revenues.- The company should expand its activities in order to improve their performance and reach a new level of development.

The company Krylo LLC, its strengths and weaknesses, financial condition and prospects were analyzed and the following conclusions were made:

The suggestions are as follows:

CONCLUSION

Expansion of the company can have not only a positive impact on the financial condition of the company but also have a significant effect on the development of many regions and the country as a whole.