Phone Verified LeadsThe Top Criteria for

Email Marketing

Using phone verified leads is a great way for your business to make connections and increase sales. Sure, you could just dig out the contact list that has been in your archives the past few years. However, you risk lower efficiency, wasted time and frustrated salespeople—not to mention the fact you will probably have to make calls all over again in a few weeks.

Phone Verified Leads

Why? Simply put, the lists many companies buy contain data that is erroneous by as much as 40 percent. Even a list your company put together is likely to be outdated and not as effective as it should be. With this in mind, here are the top reasons to get phone verified leads.

Inaccurate data is trashed, never to be seen again Inaccurate data is trashed, never to be seen again.

Salespeople no longer will waste precious time dialing number after number that has been disconnected or transferred to another entity. Perhaps even better, salespeople will no longer spend twenty minutes on the phone closing a deal with someone—only to find out that person is not the right official for the task or lacks the authority.

Data is updated based on new information

Data is updated based on new information. People have new or expanded contact information, new job titles, job descriptions and the like.

Your business gets better profits and an increased return on investments

Your business gets better profits and an increased return on investments. Yes, it must invest up front in obtaining phone verified leads. However, as with so many investments, it reaps benefits many times the original investment. Your business will see better productivity and employee morale. You can choose to verify the data internally. That is, to have employees, perhaps the salespeople, check on each contact entry. Another option is to outsource the work. This second option may be a smart move if your salespeople’s time is better spent sparking quality business leads.

If your sales force also commands a high salary, outsourcing may be wiser because the job can be done for less money.

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