The TeamA collaborative venture between Atom Factory and @radical.media, the f@ctory will bring together decades of zeitgeist-defining experience from two of the biggest global names in talent, creativity, distribution, innovation and entertainment production...

Atom Factory

Curators of Pop CultureArtist Management - Representing the biggest pop star to the biggest YouTube star. Lady Gaga, John Legend, Lindsey Stirling, K'naan, FareohProducer Management - Managing the careers of Grammy nominated producers and leading industry hit makers. Da Internz, Danny Garibay, Victoria MonetInvestment Fund -  Working with the most dynamic young founders and entrepreneurs around the world.  Finger on the pulse of what is happening in technology. Spotify, Fab, Warby Parker, Songza, Uber,  Dropbox, Summly, Lyft, Ubeam...Creators - Launching new businesses, brands and communities from the ground up. Pop Water, Backplane - Google Venture Backed Company, A / Idea

Record Label - Joint venture between Capitol Records and Atom Factory to sign and develop new artists. The Ceremonies, Basic Vacation

[Pop Water, Backplane, A / Idea ]

@radical.media

Global StorytellersStorytellers - Creating, producing and distributing stories across every conceivable platform, from digital programming (THNKR, WIRED, Vogue, UNSTAGED) to film (Blue Valentine).

Innovators - Redefining storytelling in the age of technology through groundbreaking experiences. Arcade Fire - Into the Wilderness, Beck’s Hello Again, Johnny Cash Project

Connectors - Engaging in deep, longstanding relationships with the biggest talent, brands and creators in the world. Amex Unstaged, Sundance Channel’s Iconoclast, VEVO’S Rising IconsAward Winners - Honored with an Academy Award, numerous Emmys, a Golden Globe, Grammys, Webbys, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme D’Or’s at the Cannes Lions International Advertising Festival, and just about every other accolade associated with the advertising and marketing industries.

The f@ctory is a next generation media & entertainment company creating and delivering smart pop culture to a community of 85 million millennials right where they live: at the intersection of music and technology, travel and food, wellness and fashion, commerce and cause, digital and analogue.

The AudienceThe Millennial Generation is the largest demographic on the planet.

As children of the digital era, this has manifested in scattered cultural consumption and social networking habits. Right now, there’s no single ‘home base’ for their kaleidoscopic interests.

This is the opportunity for the f@ctory. Top 5 words that Millennials use to sum up their generation: creative, self-expressive, smart, innovative and resourceful.

Millennials are 2.5x more likely to be an early adopter.

Affiliation with a cause is more important to the Millennial generation than to any previous generation.

Millennials are obsessed with travel culture and are constantly searching for truly authentic experiences - over 40%+ say travel is the main reason for saving money.

Millennials, more than any other generation would rather get a job at Instagram over JP Morgan.

Millennial influencers view YouTube as the hottest website over Twitter, Facebook and Instagram.

Millennial influencers chose Wired, the New Yorker and Rolling Stone among top 5 magazines.

The Platform

The f@ctory network will be anchored by a YouTube Channel, broadcasting a rich program of original content, developed with and featuring our talent and talent relationships.

Live events will bring together a collective of our most compelling talent, contributors and creators, with both physical and digital activations.

Franchises

The f@ctory’s signature studio show gives audiences their weekly dose of cutting edge pop culture content. Featuring breaking tech, new global fashion, rising musical icons, quirky and addictive video horoscopes, and food and wellness trends, we’ll all be obsessed with what’s coming next.Correspondents contribute from around the globe, viewers participate and interact, celebrities and artists drop in, and we cross-collaborate with the YouTube community.

In each episode our hosts delivers cutting-edge content to the f@ctory universe through an assortment of bite-sized segments:

TECH: From apps to gadgets, the latest and greatest in all things tech.

WRAP UP: A sneak peek at what’s up this week on the f@ctory.

INTERVIEW: Straight from the make-up chair, the f@ctory talent reveals their hidden secrets, life lessons and anecdotes.

WELLNESS: The latest and strangest health and wellness trends.

HOROSCOPE: Your weekly video horoscope.

A groundbreaking travel series sharing private moments with touring music artists as they visit their favorite spots - or discover new ones - around the world.Closer than the front row, more intimate than backstage, NOMAD is part travel guide and part vlog - true connoisseurs explore the best in global culture with our community.

Is talent born or created? The youngest, most gifted musical prodigies in the world blow us away as they tell their stories and perform in our livestreams.From the youngest DJ, up-and-coming MC, or violinist with 2 million subscribers, GIFTD profiles and gives a live stage to the next generation of global musical talent.

Enter the world of Grammy-nominated producers Da Internz as they create their next mammoth hit and make their way to the top of the charts.These two rising stars will grant us access to their lives and lifestyles, from the studio to the boardroom, as we chronicle their rise within the music business.

Young CEOs are this generationʼs rockstars. What drives, inspires andconsumes these entrepreneurial superstars?

We explore their companies and their philosophies, and see howthey're using their hard-earned expertise to address the issues they'repassionate about, from STEM to clean water, urban renewal to globalpoverty.

Two creative greats from two different fields are brought together to collaborate on a one-of-a-kind product, from art to fashion to gadgets, that our community can buy.Watch the creative process unfold as egos and perspectives clash on the path to making something unexpected and beautiful available for purchase.

A frank and witty series on love, relationships and sex, hosted by one of the globe’s most original and insightful voices on relationships and sexuality.

In each episode, the f@ctory’s very own Dr. Ruth tackles a new topic - from the pleasures of foreplay and fantasy, to the challenges of fighting and forgiveness - and engages hot young people who are seeking to find the perfect balance between a happy relationship and the thrilling uncertainty of sexual attraction.

A Punk’d meets Unplugged live music event– musicians pop up in unexpected places to play their hits, surprising audiences in an intimate, authentic open mic session.

A future thinking symposium showcasing inspirational thought leaders across a variety of fields. We'll illuminate their wildly inventive thinking through speeches, and potentially installations and exhibitions. A TED for Millennials.

The Execution

Revenue StreamsBrand partnerships.Licensing existing content - and/or the IP that underlies it - to other platforms.Advertising sales from the YouTube channel and other digital destinations.Creative services associated with brand integrations.Merchandising of exclusive products.Community subscription fees.

MarketingCross-Promotional Collaborations: Partnerships with established YouTube talent.External Network Partnerships: Working with a premier network to drive large reach.Internal Audience Development Team: Hyper-targeting, analyzing, responding to trends.

Social Media: Building an enormous presence and unique voice for the f@ctory.Leveraging Existing Fan bases: Promoting content to engaged communities of millions.Brand Partnerships & Integrations: Co-creating awareness, views, and audience incentives.

Media Partnerships: Creating innovative traffic-drivers through key relationships.PR: Seeding content on relevant blogs, websites and traditional media channels.Offline: OOH, billboards, broadcast media and promotions.

Experiential: Real-world, digitally-augmented experiences in a range of locations.Digital Marketing & Extensions: Hyper-targeted OLA, SEO, Social Media campaigns.

Atom Factory Aggregate Global Youtube Views2,863,736,354Atom Factory Aggregate Global Facebook Views62,497,288Atom Factory Aggregate Global Twitter Views41,123,121

Social Reach

Existing Partnerships

Competitive Landscape*

Future Offerings

Future Revenue OpportunitiesA digital Bazaar and e-commerce platform will offer the community a range products curated by the f@ctory.

A suite of apps will complement and enrich our content, plugging insider knowledge and brilliant utility into our community’s cultural experiences.

Our creative consultancy group will offer tailored strategic and creative concepts, leveraging our talent, reach, production and distribution offerings.

An MCN that will leverage our expertise in marketing, production and branding in the digital content space.