The Supermeat & Fish Awards 2017, incorporating the Christmas Products awards, will take place at the Hilton London Bankside. Lunchtime on the 8th September.

The Supermeat & Fish Awards 2017

The Supermeat & Fish Awards

• The Supermeat & Fish Awards were launched in 1999. The event is recognised by consumers and industry. Its rigorous judging process makes it the market-leading event

• The purpose of the Award is to recognise and celebrate innovation and quality in the meat, fish, seafood and poultry sectors of the supermarket retail industry

• Supermeat & Fish is a recognised consumer-facing brand that drives in-store sales across aisles and counters, delivering measurable promotion via national press, outdoor and broadcast channels. The awards create a halo effect for the participating retailers across their whole offer, not just their meat and fish categories

• Entrants receive a detailed feedback report on their performance both in-store and in product categories, benchmarked against direct competitors. The feedback is collated from the comments and scores of the judging panels comprising butchers, fishmongers, industry body representatives, nutritionists, food technologists and chefs

The Supermeat & Fish Awards

• The coveted overall Supermeat & Fish Retailer of the Year Award creates a demonstrable difference to the bottom line

• The judging is an independent assessment, at the store interface, of customer service and skills development within the counter teams; the in-depth feedback report is a valuable tool that aids counter training and development

• In the interim results for the half-year to 31st July 2016 Morrisons’ chairman Andrew Higginson said the awards success was testament to the supermarket’s commitment to its customers.

“Prices are lower, customers are being served better and quality is improving, as demonstrated by Morrisons winning a number of recent prestigious awards, such as Meat and Fish Retailer of the Year.”

Retailer use of the Supermeat & Fish branding

Award endorsement used extensively across National Press and TV as well as impactful instore promotion.

Product promotion capitalising on the Supermeat & Fish brand identity

• Product award categories including Christmas products

• Retail award categories

• Supply chain award categories (New)

Supermeat & Fish Awards 2017

Supermeat & Fish headline sponsor

• Company representative onstage to assist presentation of all 28 product awards

• Company logo on display during the event

• Table for 10 at the event

• Pre & post event editorial coverage

• Company logo on all print and selected digital event promotional material

• Networking opportunities at the event

• Full page advert in post event editorial coverage

• Sponsorship cost £10,750

Supermeat & Fish product categories

01 - Best Beef Product

02 - Best Frozen Fish Product

03 – Best Fresh Fish Product

04 - Best Lamb Product

05 - Best Pie

06 - Best Pork Product

07 - Best Poultry Product

08 - Best Ready Meal

09 - Best Ready to Eat Product

10 - Best Sausage

11 - Best Seafood Product

12 - Best Product New to Market

12 – Best Smoked Product

13 – Best Bacon

14 - Best Gluten Free Product (excluding sausages) – New

Judges’ Choice Awards

• Best Overall Product

Supermeat & Fish Christmas categories

15 - Best Christmas Beef Product

16 - Best Christmas Charcuterie

17 - Best Ready Cooked Christmas Ham

18 - Best Christmas Fish Product

19 - Best Christmas Game Product

20 – Best Christmas Turkey

21 - Best Christmas Party/Buffet Product

22 - Best Christmas Pate/Terrine

23 - Best Christmas Pork

24 - Best Christmas Seafood Product

25 - Best Christmas Smoked Salmon Product

26 - Best Christmas Stuffing

The overall Supermeat & Fish Retailer of the Year will be awarded based on the top 12 scores achieved from everyday products and top 5 scores from Christmas products

Supermeat & Fish category sponsor

• Company representative onstage to present your category award

• Company logo on display during the event

• 5 seats at the event

• Pre & post event editorial coverage

• Company logo on all print and selected digital event promotional material

• Networking opportunities at the event

• Full page advert in post event editorial coverage

• Sponsorship cost £5,270

Supermeat & Fish retail categories

The Supermeat & Fish retail categories will focus on the counters; the butchers, fishmongers and teams who create the excitement that engages consumers and drives purchase; all those people at the forefront of your customer service

• The UK’s Best Supermarket Butchery Counter 2017

• The UK’s Best Supermarket Fish Counter 2017

Supermeat & Fish supply chain awards

• Supermarket Meat Processor of the Year

• Supermarket Fish Processor of the Year

• Supermarket Supply Chain Partnership of the Year

Supermeat & Fish Drinks Reception

Drinks reception sponsorship package:

• Associate sponsor branding on all promotional material

• Logo and associate sponsor listing on the award website

• Corporate logo featured at the event on stage during the welcome speech by Rod Addy, MTJ editor

• 5 tickets for the event

• Pull up banner for branding the Drinks Reception (provided by the sponsor)

• Editorial mention in post event coverage

Drinks reception sponsorship £3,670