The Summit 2013 Review by The Peak

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    THE PEAKTHE SUMMIT REVIEW 2013

    THE IRON MAN COMETH

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    Only fourentitieshave everaunched

    a rocketnto space:the UnitedStates,Russia,ChinaandElon Musk

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    PHOTO: MARK HOLLAND!

    PHOTO: MARK HOLLAND

    PHOTO: MARIE LECOQ

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    Arriving in a Tesla, theelectric car he master-minded, Elon Musk very

    much lives up to his play-boy status. He is a real lifeTony Stark. No wonder themovie makers based theirIron Man on him Worth anestimated $ 8.8 billion last

    year, he starts companies

    with his wealth. Elon is aself-confessed workaholicwith a degree in Econom-ics and one in Physics. Hedoesnt quite stay up allnight tinkering with hisIron Man suit but he is a

    noted inventor online.PayPal and SpaceX werehis creations. He fundsand develops space explo-ration techniques and re-

    vived the electric car withTesla. He is a philanthro-

    pist and recently joinedBill Gates and Warren Buf-fet. He even helped pre-serve Nikola Teslas lab inNew York for obviousreasons! It was a honourto have Elon atThe Summit. Hopefullyhell be back and inventingin Dublin soon.BY: Eimear Phelan

    ELON AND IRON MAN

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    JAMBOX designer YvesBhar and co-founderof Mailbox App GentryUnderwood talked thismorning about design-ers central position intodays market when

    building products tocome up with creativeideas that will appeal tocustomers.

    Were all married toa 30-year-old platformand it is impossible for

    most of us to switch awayfrom the old-fashionedemails, according toGentry Underwood.

    Designers have a biggerpresence now than they

    had 15 years ago whereevery designing stepswere separated.Designers will chal-

    lenge every facets of theold-fashioned procductand rethink them tomake it an enjoyable ex-

    perience for consumers,said Yves Bhar, founderand principal designerof Fuseproject, an indus-trial design and branddevelopment firm.

    Designers need to thinkabout a product as awhole: were not design-ers of things or experi-

    ences, were designers ofideas, said Bhar.

    Reporter:Marie Lecoq

    A DESIGN FOR LIFE

    PHOTO: MARIE LECOQ

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    Te Peak has searched and scoured

    every corner of the RDS to bringyou the top 4 fashion start-ups.

    Now I couldnt talk any more

    about design without mentioningthe Summits pop-up shop Te

    Fox & Te Catwhich brough youthe best of Irish design.

    Te Summit is a meeting of someof the best tech minds in the

    world and by god do some of them

    have style.If you have even seen Clueless you

    are going to be very excited aboutour next start up, Style Grid.

    Style Grid is an app that allows you to

    take pictures of your wardrobe andkeep a digital copy of you closetno matter where you go. You

    can mix and match clothes andcreate outfits for yourself with

    even having to look in your

    wardrobe.Another very new start up

    takes the idea even further.

    Style Eyes lets you photographclothes you see on someone orin a shop/magazine and

    find the item.

    If you truly intofashion its not just

    clothes that areimportant, style

    is a lifestyle.

    Funked UpFixiessay no!

    Why ride aboring old bike

    when you canride a custom

    made bikethat is just as

    unique as you.

    All the bikesare customdesigned in

    Ireland.

    Now thats style.

    AFASHION

    TODISRUPTBy Eimear Phelan

    PHOTO: KEVIN ABOSCH

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    7/14Allied Irish Banks, p.l.c. is regulated by the Central Bank of Ireland.

    Proud sponsor of the Web Summit.

    We know that Ireland has some of the best ideas inthe world. And to prove it, were sharing our standwith our customers at the biggest tech conferencein Europe: the Web Summit.

    #backedbyAIB

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    FEEDING THE TEN THOUSANDBY SUE WRIGHT

    What the

    press said:

    Agreat

    opportunity to

    speak to worldleaders in theirfields

    Itsnot just a

    tech summitany more, its an

    everythingSummit!

    Ifyoure a

    startup, youneed to be

    here

    Anamazingtechnical

    event....peoplebrainstormingand creating newprojects for the

    future

    Trulydemonstratesthe vitality ofthe Irish tech

    scene

    PressAssociation

    SiliconRepublic

    Nest Media,Greece

    Italianechnical

    News

    ConnectIreland

    By Theresa Newman

    PHOTO: MARK HOLLAND

    Is a genuine miracle - he eeding o he 10,000 in a Dublin park. The Food Summi

    was o grea naural home grown produce wha he Summi is o innovaive

    echnology. This was no he usual mass caering. This was a smorgasbord o high

    qualiy are ha caered or even he mos ussy o eaers. I highly recommend hecold roas bee and selecion o cheeses. Is worh noing ha fify people were

    seting up a 7am his morning or your culinary pleasure. They approached his

    mammoh ask wih grea Irish hospialiy. Ill be back nex year!

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    BUILD, DEPLOY

    ANDSCALEyourapplicationswithourPlatformas a Service

    visit ey.io/trialdws for 500 free hours!

    RUBY PHP NODE.JS JAVA

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    WIN THIS!!TWEET @THEPEAKHQ

    WITH YOUR FUNNIEST

    JOKE TO WIN THIS MAS-

    SIVE BAG OF SWAG.#JOKEFORJUNK

    PHOTO: MARK HOLLAND

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    LET IT TRAIN

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    THERESANEWMAN

    AOIFEMULLEN

    TRICIAPURCELL

    MIC WRIGHT

    THE PEAK

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    MARKHOLLAND

    LAURA

    GAYNOR

    MARIELECOQ

    EIMEARPHELAN

    MARY McDONNELL

    NOT PICTURED:Orla Fitzmaurice

    Vincent DignanBarry NyhanMelissa Curley

    TEAM 2013

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