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The Strategic

Importance of IT

ENTR3160, Week 1

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SHORT STRATEGICMANAGEMENT REVIEW

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Developing a Strateg

!" Develop mi##ion#tatement

$"%erformenvironmentalanal#i#

&" Set #trategic goal#

'" Develop tacticalgoal# ( plan#

)" Develop control

frame*or+

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Mi##ion Statement

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ter,# Competitive -orce#

5

Rivalry among

Existing CompetitorsSupplier Power Buyer Power

Barriers to Entry

Threat of Substitute

Products and Services

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SWOT Anal#i#

Strength#

Wea+ne##

Opport.nitie#

Threat#

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%orter,# Val.e Chain

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Strategic Goal#

Speci/c

Mea#.ra0le

Attaina0le

Relevant

Time10o.n2

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%orter,# Generic Strategie#

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9

3roa2Mar+et

#

-oc.#e2

Mar+et#

Co#t

4ea2er#hip

Di5erentiati

on Strateg

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-.nctional Strategie#

-inance

Operation#

R(D HR

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A CONTRO4 -RAMEWOR6

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12

The 3alance2 Scorecar2

Mi##ion7vi#ion7

#trategico08ective#

Internal%roce##e#

-inancial

C.#tomer#

4earning (Gro*th

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A CO9%4E O- MORECONCE%TS

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Di#tinctive Competence

Technolog

4ogi#tic#

Organi:ational practice#

3ran2 name

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Scope

Mar+et Niche

Geographic

Region# Re#o.rce

Deploment

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WHAT IT HAS TO DO WITHTHE WHO4E IDEA;

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IT ( Strateg

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Organizational Strategy

OperationalStrategy

T Strategy

!"rrent#r$%ite$t"re

!"rrentTe$%nology

O&er'

T (ro)e$t'

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WHAT IS IN-ORMATIONTECHNO4OG

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Information Technolog

=""tool# thatcapt.re7 #tore7proce##7

e>change7 an2.#einformation"?

19

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WH< IS IT IM%ORTANT;

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The Importance of IT

Gain# inpro2.ctivit

Tran#action co#t#

Spee2@ Deci#ion Ma+ing

-oreca#ting

planning Colla0oration

21

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HOW TO S9CESS-944