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The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

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Page 1: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

The Stranger in the Stacks:Xers & Millennials

Prof. Tracy L. McGaugh

South Texas College of Law

April 13, 2005

Page 2: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Roadmap

What is a Generation?Characteristics of Xers & Millennials

Page 3: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

What is a Generation?

“A co-hort group whose length approximates the span of a phase of life and whose boundaries are fixed by peer personality.” Phase of life: dependence, activity, leadership,

stewardship Peer personality: persona determined by

common age, common beliefs and behavior, and perceived generational membership – most impacted by events that take place during dependence and activity phases

Page 4: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Generational Cycle

Idealist Generation Indulged youth following secular crisis,

inspires spiritual awakening, fragments into narcissistic adults, cultivates principle as midlifers

Reactive GenerationUnderprotected and criticized youths during

spiritual awakening, alienated adults, pragmatic midlife leaders

Page 5: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Generational Cycle

Civic Generation Increasingly protected youth, comes of age

overcoming secular crisis, unites into a heroic and achieving cadre

of adults, builds institutions as midlifersAdaptive Generation

Overprotected and suffocated youths, matures into risk-averse conformist adults, produces midlife arbitrator-leaders

Page 6: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Generations

Birthyears

Age on 12/31/04

Silent (adaptive) 1925-1942 62 to 79

Boom (idealist) 1943-1960 44 to 61

X (reactive) 1961-1981 23 to 43

Millennial (civic) 1982 – 2003 1 to 22

Page 7: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Who are the Xers?

It’s no wonder Xers are angst-ridden and rudderless. They feel America’s greatness has passed. They got to the cocktail party twenty minutes too late, and all that’s left are those little wieners and a half-empty bottle of Zima.”

- Dennis Miller

Page 8: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Myth # 1: Xers Have Short Attention Spans

“Think of music videos, VCRs, satellite dishes, the Internet, and MTV, CNN, CNBC, MSNBC. Vivid images of constant change: revolution, war, terrorism, diplomacy, politics from Carter to Reagan to Clinton and beyond, from Heath and Wilson to Thatcher to Major to Blair and beyond, famine, fire, earthquakes, floods, violent crime, sicko crime, kangaroo courts, urban riots, oil spills, nuclear accidents, New Coke, Coca-Cola Classic, Tab, Caffeine-Free Diet Coke, Pepsi One, the fall of the Berlin Wall, the freedom of Nelson Mandela, Michael Jackson, Tonya Harding, O.J. Simpson, the making and unmaking of heroes, the making and remaking of meaning.”

Reality #1: Xers Need Stimulation

Page 9: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Myth #2:Xers are Lazy & Not Very Bright

“I do have a test today. . . . It’s on European socialism. I mean, really, what’s the point? I’m not European. I don’t plan on being European. So who gives a crap if they’re socialists? They could be fascist anarchists. It still wouldn’t change the fact that I don’t have a car.”

-Ferris Bueller in Ferris Bueller’s Day Off.

Reality #2: Xers Want Information “Just in Time”

Page 10: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

“just in case” v. “just in time”

“Just in case” learning focuses on acquiring a body of knowledge, presuming that it will have to be called upon at some point in the future.

“Just in time” learning focuses on developing the skills to acquire information rather than acquiring the information itself.

Page 11: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Myth #3: Xers Don’t Respect Authority

“Boomers are finally growing up, and we don’t hold it against them that they forced so many of us to beat them to it.”

Reality #3: Xers Don’t Relate to a Hierarchy

Page 12: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Myth #4: Xers Won’t Pay Dues

“It’s not that I’m angry at you for selling out to the system. It’s that there won’t be a system for me to sell out to, if I want to.”

Reality #4: Xers Want Balance

Page 13: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Who are the Millennials?

“Today’s students average about 14 IQ points higher than their grandparents did and about 7 points higher than their parents did. . . . The number of students with IQs above 145 is now about 18 times greater than it was two generations ago.”

“The danger of the Millennial viewpoint is that they do not seem to face the fact that there are very real differences in people and that underneath it all we really aren’t carbon copies of each other.”

Page 14: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Traits of Millennials

SpecialShelteredConfidentTeam-orientedAchievingPressuredConventional

Page 15: The Stranger in the Stacks: Xers & Millennials Prof. Tracy L. McGaugh South Texas College of Law April 13, 2005

Questions or Comments?

[email protected]

713.646.1860