THE STATE OF THE INTERNATIONAL TRAVELER

THE STATE OF THE INTERNATIONAL TRAVELER2017

THE STATE OF THE INTERNATIONAL TRAVELER

• Canada• Mexico• Brazil• China• Japan• India• Australia

• Germany• France• United Kingdom• Argentina• South Korea• Netherlands• Italy

14 U.S. feeder markets

THE STATE OF THE INTERNATIONAL TRAVELER

Over 65 American destinations tracked by:• Familiarity• Appeal• Likelihood of Visitation• Promotional Buzz• Bragging Rights

Expected Economic Growth, 2017

(Forecast % change in Real GDP)*

Exchange Rate vs. USD (% change from last year)

India 7.6% -2.5%China 6.4% -4.8%

Argentina 2.9% -18.5%South Korea 2.6% -2.6%

Australia 2.6% 2.0%Mexico 2.3% -9.1%

Canada 2.1% -0.4%Netherlands 2.0% -3.8%

Germany 1.7% -3.8%France 1.3% -3.8%

United Kingdom 1.2% -13.6%Japan 1.0% 0.0%

Italy 0.9% -3.8%Brazil 0.2% 21.6%

* Organization for Economic Co-Operation and DevelopmentSource: U.S. Department of Commerce, ITA, National Travel and Tourism Office

Expected Economic Growth

COUNTRY OF RESIDENCE

NUMBER OF ARRIVALS % CHANGE

Mexico 19,150 4%Canada 19,048 - 8%

United Kingdom 4,901 0%Japan 3,721 - 1%China 3,006 16%

Germany 2,204 - 3%South Korea 1,941 10%

Figure 1.1: International Traveler Forecasted Volume in 2016 (In thousands by market)

Brazil 1,842 - 17%France 1,735 -1%

Australia 1,479 2%India 1,250 11%Italy 1,019 - 2%

Argentina 903 14%Netherlands 733 1%

Source: U.S. Department of Commerce, ITA, National Travel and Tourism Office

OVERALL 76,783 - 0.9%

Estimated International Visitor Volume

Travel Expectations

Travel Expectations (Overall - All Countries) 2016 2017 %

CHNG

I expect to take more trips (domestically) 50.4% 49.5% -2.0%

I expect to spend more (domestically) 44.2% 42.0% -5.0%

I expect to take more trips (foreign destinations) 44.4% 45.0% 1.3%

I expect to spend more (foreign destinations) 43.0% 42.8% -0.6%

International Travel Budget Priority

International Travel is a "High" or "Extremely high" Budget Priority (By market)

22.7%28.0%28.0%29.1%

33.3%33.9%34.5%36.5%40.0%41.5%44.5%46.2%49.1%

57.0%

0% 20% 40% 60% 80% 100%

NetherlandsArgentina

CanadaItaly

United KingdomFranceJapan

AustraliaMexico

BrazilSouth Korea

ChinaGermany

India

Days Available for International Travel

Days Available for International Travel Annually (By market)

Netherlands 23.3Australia 21.7Argentina 20.6United Kingdom 20.2Brazil 19.2Germany 19.1Canada 17.6India 16.3Mexico 15.8Italy 15.5China 14.7France 13.4South Korea 12.5Japan 7.9

USA

Global Destination Hotlist

2017

United States 34.3%

Spain 17.8%

France 18.1%

Italy 16.3%

United Kingdom 13.8%

Japan 12.0%

Canada 8.8%

Australia 8.7%

Germany 9.0%

Thailand 6.6%

Most Desired International Destinations (Unaided)(Overall - All Countries)

Who Wants to Visit the United States

12.1%13.1%

18.8%26.6%

31.3%32.1%32.5%

37.2%37.9%

43.2%45.3%47.6%47.9%

56.0%

0% 20% 40% 60% 80% 100%

GermanyNetherlands

FranceItaly

United KingdomArgentina

South KoreaChina

AustraliaJapanIndia

CanadaMexico

Brazil

Most Desired International Destinations: United States(Open-Ended: % writing in the United States)

"Certain" or "Very Likely" to Visit the US for Leisure 63.7%

Average Length of Stay for Ideal US Trip 9.9

Average Number of Cities Visited on Ideal US Trip 4.4

26.6%

31.9%

35.9%

43.6%

68.2%

0% 20% 40% 60% 80% 100%

Los Angeles

San Francisco

Hawaii

Washington D.C.

New York

Top U.S. destinations they want to visit:

Country Profile: CHINA

U.S. Travel Sentiment:

22.8%

25.2%

25.3%

37.2%

39.6%

0% 20% 40% 60% 80% 100%

Austrailia

South Korea

Thailand

United States

Japan

Top global destinations they want to visit:

United States

Most Desired U.S. Vacation Experiences:

Visit famous landmarks

(77.7%)

Relaxation(74.4%)

Visit Nat’lParks

(67.0%)

Sightseeing In cities(65.8%)

"Certain" or "Very Likely" to Visit the US for Leisure 71.7%

Average Length of Stay for Ideal US Trip 15.9

Average Number of Cities Visited on Ideal US Trip 5.9

21.2%

27.6%

28.4%

43.1%

64.3%

0% 20% 40% 60% 80% 100%

California

Niagara Falls

Las Vegas

Washington D.C.

New York

Top U.S. destinations they want to visit:

Country Profile: INDIA

U.S. Travel Sentiment:

15.2%

25.7%

26.3%

28.4%

45.3%

0% 20% 40% 60% 80% 100%

France

Singapore

Austrailia

UnitedKingdom

United States

Top global destinations they want to visit:

United States

Most Desired U.S. Vacation Experiences:

Sightseeingin cities(80.1%)

Visit famous landmarks

(79.9%)

Relaxation(77.3%)

Visit beaches& resorts(76.8%)

Post-Election Opinion of the United States

Post-Election Opinion of the U.S.

Better, 16.3%

Neutral, 38.6%

Worse, 42.9%

Question: Did the results of the recent U.S. Presidential election change your overall opinion of the United States of America? If so, how? (Please select the answer that best fills in the blank below) As a result of the election, my overall opinion of the United States is _____________________.

Question: Did the results of the recent U.S. Presidential election change your overall opinion of the United States of America? If so, how? (Please select the answer that best fills in the blank below) As a result of the election, my overall opinion of the United States is _____________________.

(1.2%, 2.4%)

(2.0%, 2.5%)

(2.2%, 2.8%)

(3.1%, 3.6%)

(3.6%,3.3%)

(2.3%,4.8%)

5.0%

5.7%

5.6%

5.1%

6.3%

5.1%

22.4%

(1.4%, 3.2%)

4.8%

4.7%

5.4%

8.9%

7.8%

9.9%

21.7%

0% 20% 40% 60%

Netherlands

Mexico

South Korea

Argentina

Germany

France

Japan

Brazil

United Kingdom

Canada

Italy

Australia

China

India

Better Opinion of The U.S. after Election(% responding "Better" or "Much Better")

Much better

Better

(2.0%, 2.1%)

5.2%

4.9%

9.3%

8.2%

11.0%

15.3%

19.6%

14.7%

18.8%

18.7%

19.8%

22.6%

16.2%

6.0%

10.8%

8.3%

12.7%

16.3%

14.2%

9.9%

15.3%

11.8%

16.0%

15.9%

13.7%

20.1%

0% 20% 40% 60%

India

China

Italy

Brazil

Argentina

South Korea

France

Australia

Japan

United Kingdom

Germany

Mexico

Canada

Netherlands

Worse Opinion of The U.S. after Election(% responding "Worse" or "Much Worse")

Much worse

Worse

Post-Election Opinion of United States

Warning: The next slides contains word clouds composed of travelers’ opinions about Donald Trump.

These word clouds contain words that some may find offensive.

Content Warning

World Perceptions of Donald Trump

World

Question: What one word best describes Donald Trump?

Japan

World Perceptions of Donald Trump (continued)


China


Australia


India


France Germany



Brazil


United Kingdom


Canada


Mexico

QUESTIONS

David ReichbachDirector of Analytics & Data [email protected]

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THE STATE OF THE INTERNATIONAL TRAVELER