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THE START OF SOMETHING GREAT:How you can achieve long term wins
from community fundraisingRowan FosterHead of FundraisingEndeavour Foundation
Community, Events & Corporates Track
Sponsored by
Community, Events & Corporates Track
Community, Events & Corporates Track
Community, Events & Corporates Track
Community, Events & Corporates Track
Community, Events & Corporates Track
THE START OF SOMETHING GREAT:How you can achieve long term wins
from community fundraisingRowan FosterHead of FundraisingEndeavour Foundation
Community, Events & Corporates Track
Sponsored by
Community, Events & Corporates Track
It started with a credit card
Community, Events & Corporates Track
Adam
Sharky
Community, Events & Corporates Track
The bigger picture
Community, Events & Corporates Track
Your environment
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Your problem
Community, Events & Corporates Track
Community, Events & Corporates Track
Your purpose
Community, Events & Corporates Track
Your purpose
Raise funds
Market engagement,
ongoing community
presence
Feed the pipeline for Major Gifts and Gift in
Will
Community, Events & Corporates Track
How might we craft a journey of long term support and success, enhancing Lifetime Value (LTV) and Return on
Investment (ROI)?
Community, Events & Corporates Track
How do you get there?
Community, Events & Corporates Track
Three pillars of success…from my experience
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1. Culture of philanthropy
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Don’t run your own race!
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It’s better together!
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Building philanthropy
Articulate role in mission
• Invite to kick off, info, idea meetings
• Attend meetings
• Talk impact
Seek leadership
• CEO / Board
• Participation
• Referrals
• Thank you / personal meet & greets
Opportunities to engage
• Staff champions
• Thanking
• Host tours
Communicate
• Share wins
• Create staff & volunteer heroes
• Show impact
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2. People & Relationships
Supporters aren’t yours
You are one of theirorganisations
How long they support youdepends on howyou treat them
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Identification
Spot the early adopter!
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Meet Christine
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Be curious & ask questions
What motivates you?
Why do you care so much?
How supportive are you of <charity name>?
Do you support other organisations / causes?
Are there ways we can involve you further?
Community, Events & Corporates Track
Qualifying further
Linkage
InterestAbility
Heather Jimmy & Avril
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Cultivation
• Welcome & onboard right
• Communication is everything
• Respond quickly
• Show you care
• Connect & seek referrals
• Create advocates & ambassadors
Role of Advocates & Ambassadors
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Stephen
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Stewardship
• Thank & communicate impact
• Recognise & celebrate
• Create a self-sustaining community
• Don’t just ask
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Community, Events & Corporates Track
Share your problems…with those you trust
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Getting it wrong
You can’t always ask!
First time fundraiser raised $1500
Received no comms for six months
Only post engagement via Bday SMS
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3. Metrics
Not just how much did we raise??Rather how do we demonstrate broader outcomes & impact?
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Lead vs Lag Metrics
Lag Measures
• # Participants
• $ raised
• Average $ raised per participant
• Return on Investment
• Participant retention
Lead Measures
• # Activities with HV Supporters
• # Referral Opportunities
• GIW or MG prospects identified
• # communication pieces
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If you get it correct…
✓ “It was authentic”
✓ “Brought me closer to cause”
✓ “I was given an opportunity to understand the organisation and how it worked beyond the event”
✓ “I was asked to do more than just be a participant”
✓ “I felt a sense of ownership”
Claire says:
Community, Events & Corporate Track
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