Case Studies

84 SCORE

3557+ REVIEWS ANALYZED

+10% REVIEW TREND

24899+SENTIMENTS EXTRACTED

Falkensteiner Hotels and Residences

FOUNDED:�1957

RANGE:�29 hotels in 5 European countries

EMPLOYEES:� 1400+

CASE STUDYThe Falkensteiner Hotels & Residences

1

the standard for reputation

the standard for reputation

JOB DESCRIPTION DESIGNER DATE

Trust You ID— final logo LB 6/4/2012

84

CUSTOMER

Falkensteiner is a family-run group with a firm focus on tradition, hospitality, and personal service. All hotels have at least a 4-star rating, with the personal touch ranking as one of the group’s distinguishing features – and not just in terms of individual service, but also in relation to the hotels’ architectural style and the atmosphere. Guests can expect complete and ultra-modern range of facilities upon arrival at Falkensteiner properties.

SOLUTION

The growth in influence of the review sites over the last few years has created a need to more efficiently manage what is being said. While a hotel can’t control what reviewer say, they can work to influence their reputation by understanding what is being said. Falkensteiner Hotels recognized this and was searching for a tool to help them maximize their efforts. They also wanted to harness the power of reviews from other sites to create a sphere of influence in their own marketing efforts.

RESULTS & BENEFITS

Falkensteiner Hotels integrated the TrustYou products directly onto their website. They now display the TrustScore widget next to each of their hotels.

The addition of consumer opinion on their website shows each customer that they don’t need to shop elsewhere to know what other customers are saying about their hotels. It shows they are proud of guests’ opinions.

the standard for reputation

the standard for reputation

JOB DESCRIPTION DESIGNER DATE

Trust You ID— final logo LB 6/4/2012

Case Studies

Falkensteiner Hotels and Residences

FOUNDED:�1957

RANGE:�29 hotels in 5 European countries

RANGE:�1400+

CASE STUDYThe Falkensteiner Hotels & Residences

2

MATTHIAS WIESER Senior Online Marketing Manager Falkensteiner Hotels and Residences

“It is a story of trust and image. We can capture consumer confidence right from our landing page. Unlike other providers, TrustYou’s software delivers reviews from many different sources — which also brings with it far more trust, neutrality and credibility, than if that opinion-based content came from only a single source.”