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The SportBusinessSummit
SummitProgramme
Date 5-6 October 2016
—Venue
Stamford Bridge, Chelsea FCLondon
Sport has a unique way of uniting, inspiring and motivating people all over the world which is reflected at the Leaders Sport Business Summit in the range of attendees, speakers and subjects covered. Taking centre stage, however, is our group of specially chosen Keynote Speakers. This year in London we’re proud to bring you nine Keynotes, each invited to challenge the industry to think differently and discuss the most important trends shaping sports worldwide. This is your unique opportunity to learn from some of the most influential and senior minds in the world of sport business.
The Leader
Sessions #LEADERS16
The Sport Business Summit5 - 6 October 2016
leadersinsport.com
The Leader
Making Olympic Gold: Bringing the World Closer to the Greatest Sporting Event on the PlanetNo other event captures such a broad global audience as the Olympics. It remains the gold standard for sports properties and these exclusive Olympic sessions will review the Summer Games, broader goals for broadcast and media businesses, and look ahead to the future.
Confirmed Speaker
JB Perrette, President, Discovery Networks International
A New Chapter for CONCACAF: Positive Leadership and Strong GovernanceElected in Spring 2016 on a reform manifesto, President Victor Montagliani has set about transforming CONCACAF through better governance, investment in football and positive leadership. In this exclusive keynote interview he will reveal his vision for the confederation, plans for major international and club tournaments, and the governance of world football.
Confirmed Speaker
President Victor Montagliani, President, CONCACAF and Vice President, FIFA
Brothers Talk Business: Pushing Boundaries in the North American Sports MarketThe North American market is often the home to innovations in sport, from delivering a compelling experience, to engaging with consumers and brands and using technologies to create new access points. In this session we talk with two brothers leading the growth and evolution of major sports and entertainment properties across NHL, NBA and MLS about invigorating their brands and organisations, growing revenues and what the future holds.
Confirmed Speakers
Scott O’Neil, CEO, Philadelphia 76ers and New Jersey DevilsMatt O’Neil, VP Brand and Media, Dallas Cowboys
Globalisation of Sports Ownership: Motives, Plans and GrowthClub owners face the ultimate challenge. Win games, build a business and balance the books. But add to the mix the fervent supporter scrutiny, intense competition and just how hard it is to make an operating profit. We speak with a new breed of young, international owners running some of the world’s best known sports teams about their hopes, concerns and plans, and on the business principles that underpin running a successful team.
Confirmed Speakers
Jason Levien, Co-Owner, Swansea City FC & Managing General Partner, D.C. United Aurelio De Laurentiis, Owner, Napoli SSCKarren Brady, Vice Chairman, West Ham United
The European Game: Big Challenges and Bigger Opportunities for Club FootballWith 55 member associations, the world’s most watched leagues and the most prestigious clubs, Europe is home to a complex mix of powerful forces. This panel will address some of the big issues facing the European game and highlight the key areas of debate that will shape season schedules, competition formats, relationships between clubs and governing bodies, and, of course, the distribution of revenues.
Confirmed Speaker
Lars-Christer Olsson, Chairman, European Professional Football Leagues
Evolving the Atlanta Falcons and Building Atlanta UnitedOpening next year in downtown Atlanta will be one world sport’s best new stadiums. With an iconic design and cutting-edge technology the Mercedes Benz Stadium will be home to the NFL’s Atlanta Falcons and MLS’s newest team, Atlanta United. Sharing the stage in this exclusive talk will be the two men responsible for leading the teams into a new era. They’ll discuss commercial innovations across the businesses and share the story of building a new sports brand and new fan base in the city.
Confirmed Speakers
Stephen Cannon, CEO, AMB GroupDarren Eales, President, Atlanta United
Doing Well By Doing Good: How the Cleveland Cavaliers’ 2016 NBA Finals Win Is About More Than BasketballOn the 22nd of June 2016, one million people filled the streets of Cleveland around the Quicken Loans Arena. This was not just a celebration for a winning basketball team, or an outpouring of emotion for home town hero LeBron James. This was a celebration for a resurgent city. In this specially prepared talk for the Leaders conference, Cavs President Len Komoroski shares the story of a sports team that offered more than just entertainment, and how a philosophy of doing well by doing good reaped rewards on and off court.
Confirmed Speaker
Len Komoroski, President, Cleveland Cavaliers
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Sport ignites passion like nothing else, but the way consumers are viewing and interacting with sports content is in a state of continual change offering both opportunities and difficulties for the world’s top marketers. So how does a brand operate in this environment to truly engage consumers at their points of passion? And how do they work with rights-holders to achieve maximum impact from their sponsorship activations? The Brand stream brings together top marketers to explore how the industry is changing and what this means for sport sponsorship.
Brand
Sessions #LEADERS16
The Sport Business Summit5 - 6 October 2016
Emotions, Brands and Connections: Where Entertainment and Celebrity Meet Marketing and Creativity
Rory Sutherland is one of the advertising industry’s leading lights and in this exclusive Leaders Keynote he’ll explore what’s cutting edge and what’s just fluff in the current creative landscape, bridging the worlds of sport, consumer behaviour, marketing and neuroscience. Prepare for a masterclass in marketing.
Confirmed Speaker
Rory Sutherland, Executive Creative Director, OgilvyOne
Olympic Marketing: Myths, Magic and the Future
Big bucks, high stakes, intense competition. The Olympics is just as challenging off the field as it is on it. In this session, Olympic sponsors discuss how to maximize the opportunities to reach and engage fans, create value and link Olympic partnerships to real business results. With Rio this year and the next 3 Games in Asia, the timing is perfect to explore the myths, magic and future of Olympic marketing.
Confirmed Speaker
Thierry Borra, Director Olympic Games Management, Coca-Cola Hayle Chun, Olympic Games Management, Samsung
Sponsorship Blueprints: How Does Sport Fit Into a Cutting Edge Marketing Mix?
All brands share a desire to be noticed, to be distinctive in crowded and competitive product categories, to touch and improve people’s lives, and reach them every day. Sport can help to deliver this, but getting it right is not simple. Here we explore how sport fits into the marketing mix and the blueprints for successful partnership; from scale and footprint, to authenticity of a relationship and delivering RoI.
Confirmed Speakers
Bernadette Andrietti, VP Sales and Marketing, EMEA, Intel Adolfo Bara, Managing Director of Sales and Marketing, LaLiga Jim Stoeppler, AVP Brand Marketing, Enterprise Rent-A-Car
One For The Road: Inside Uber’s Experiential Marketing Engine
With partnerships spanning music and sports, and a commitment to creating experiences for fans, Uber have ambitious marketing plans to support their international growth. So how do they view sport, what innovations have they brought to experiential marketing and how does it all fit with the Uber brand? In this one-on-one with Uber’s marketing strategist, find out how one of the world’s most iconic business disruptors can bring that spirit to sport
Confirmed Speaker
Marshall Osborne, Business Development and Marketing, Uber
A Heady Mix: Bringing Sports and Music Closer Together
Music and sports - two pillars of modern culture and undeniably powerful consumer passion points. Innovative rights-holders and brands are increasingly combining the two to amplify their partnerships and this session looks at current examples where music and sport cross and measuring that impact.
Confirmed Speakers
Miles Lewis, SVP Shazam for Brands International, ShazamThibault Kuhlmann, Managing Director, Universal Music & BrandsGuy-Laurent Epstein, Marketing Director, UEFA
Brand
Rob DeMartini, CEO, New Balance addresses the audience at the Leaders
Sport Business Summit 2015
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This Digital stream brings together the world’s tech experts to discuss innovative ways to engage fans and drive revenue, covering the at-game and in-home experiences, multiple devices and future media trends.
Digital
Sessions #LEADERS16
The Sport Business Summit5 - 6 October 2016
In Touch with Reality: An Exclusive Look at the Latest Augmented Reality Technology Set To Revolutionise Sports
Augmented reality technology is set to free game day from the television and mobile screen. Whole rooms and furniture will be transformed with 3D holograms to create incredible, immersive experiences for fans. This live demonstration using the Microsoft HoloLens headset will showcase some of possibilities and stretch your imagination. Not to be missed by anyone with an eye on the future.
Confirmed Speaker
Kelly Malone, VP Product Management, Taqtile
UNINTERRUPTED: Athletes are the New Media Businesses
The media landscape has changed, again. Athletes no longer only communicate with their fans direct through social channels, they now own the media businesses and decide the narrative themselves. At the forefront is UNINTERRUPTED, a new media business created by Maverick Carter and LeBron James through which stars such as Ronda Rousey, Rob Gronkowski, Serena Williams, Draymond Green and LeBron himself create the content and share their story. In an exclusive for Leaders, Maverick will be flying in to talk about UNINTERRUPTED and how the media business is changing.
Confirmed Speaker
Maverick Carter, CEO, LRMR Management SpringHill Entertainment and UNINTERRUPTED
From Blog to Brand: Experimentation with Sports Content and Distribution at Bleacher Report
From its humble beginnings as a fan blog to becoming the 2nd biggest digital sport site on the planet, Bleacher Report has come a long way in a short time. Experimentation with sports content creation and distribution is at the heart of what they do and in this talk the Bleacher Report President will outline what he thinks makes them successful. From personalised experiences, creating real time moments and socialising them, and finding the story angles that fans are really interested in, this will be a lesson in building a loyal audience following.
Confirmed Speaker
Rory Brown, President, Bleacher Report
Digital
The Greatest Stories Ever Told: New Formats, New Technologies and World-Class Content
Quality content is essential for sports, broadcasters and brands. But the way content is consumed is changing as fans migrate to new platforms and new technologies. This panel session brings together compelling storytellers to share ideas on the new gold standard in sports content, highlight world-class examples, and talk about how passionate fans enrich the story.
Confirmed Speaker
Brandon Gayle, Head of Global Sports Partnerships, Instagram
A Full Court Press with the NBA: Cutting Edge Marketing In Sport
Until July 2014, the NBA hadn’t had a Chief Marketing Officer for 20 years. In that time the league experienced massive domestic and international growth and now boasts millions of fans and lucrative TV contracts across the world. There remains massive scope for growth however, both in the US and in new markets. So how does NBA CMO, Pam El, plan to tackle this challenge? In this 1-on-1 interview she’ll discuss the league’s latest campaign ‘This Is Why We Play’, changes to the marketing spend, and different ways to engage avid and casual fans. She’ll also explain the NBA’s approach to story-telling, working with brand partners to tell those stories and the latest efforts to increase overall consumption of NBA content globally. .
Confirmed Speaker
Pamela El, EVP and Chief Marketing Officer, NBA
Independent Creators: The YouTube Stars of Our Age
With millions of views eclipsing mainstream television, YouTube is home to a new breed of TV star. These are independent content creators capturing the time and attention of younger millennial audiences, and big brand advertising budgets too. So what goes into creating compelling, authentic video content and what cuts through to really connect with people? Find out from the YouTube stars themselves.
Confirmed Speakers
Spencer Owen, YouTuber (Spencer FC)Laura Woods, Presenter, Soccer AMSean Garnier, YouTuber
Dan Reed, Facebook & Ben Schwerin, Snapchat share their insight at the Leaders Sport
Business Summit 2015
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The Leaders Sport Business Summit has always been the home of new ideas in sport and this year we’re showcasing the next generation of great and disruptive innovations from the world’s technology start up community. In partnership with Sky Sports, Chelsea FC and Deltatre, the Leaders Sports Tech Start Up Competition brings 5 specially chosen startups with products and services to improve fan experience to pitch their business to a panel of sports execs and investors. There can only be one winner but there can be many opinions. Come take a look at what might be coming over the horizon in the next few years.
Leaders Sports Tech Startup Competition
In Partnership with
6 October 2016, Chelsea FC
Over recent years eSports has gone from a blip on the radar on the mainstream sports industry, to the hottest, fastest growing prospect around. Following record breaking audiences for eSports speakers from Major League Gaming, Twitch, ESL and Fnatic at Leaders in 2014 and 2015, this year’s event will host a dedicated eSports stream to share the latest developments from the industry’s most influential people. Alongside the stream will be a new forum for 100 specially-invited leaders of the eSports industry, across teams, leagues, games publishers, broadcasters and other major industry players, to meet their counterparts across the world of professional sport.
eSports
Sessions #LEADERS16
The Sport Business Summit5 - 6 October 2016
leadersinsport.com
The Art of Competition: EA Harnessing Community Power to Drive Engagement
Electronic Arts is the latest games publisher to refocus its attention on the eSports industry, with its creation of a new Competitive Gaming Division. The new division has 3 aims: to create highly-engaging competitive experiences with their games; to connect and grow their community of players across all levels of expertise; and to develop live events and broadcasting that will bring the spectacle of live competition to millions of people around the world. Peter Moore is the man charged with making this vision a reality. Hear how his first 6 months in the role have gone and his plans for the future of the division to secure EA’s position in this lucrative market place.
Confirmed Speaker
Peter Moore, Executive Vice President and Chief Competition Officer, Electronic Arts
The eLeague: How Turner and WME | IMG are Bringing eSports to the Masses
In what represents a major milestone, two of sports biggest players have formed a new eSports league for Valve’s “Counter-Strike: Global Offensive”. Named the ELeague, it will be the first on a fully distributed national television channel. But is eSports, having grown organically online, ready to go mainstream? Can Turner and WME | IMG succeed where others haven’t? They certainly think so. This is a prime opportunity to grow the eSports community and bring it to the 90million homes Turner is in. Hear the plans to leverage the infrastructure and expertise at Turner to up the experience for both players and fans alike, win the audience, and provide a cutting-edge live experience on both linear and digital TBS platforms..
Confirmed Speakers
Tobias Sherman, Head of WME/IMG’s eSports Division Robert Occhialini, VP of eSports Content & Product Technologies, Turner Sports
In The Crystal Ball: eSports in 2020
The major games titles have huge followings and eSports tournaments are viewed online and live by millions of passionate fans. The expectations for eSports are high in the coming years. Standing in the way of this great opportunity however are some significant challenges and a rapidly changing landscape. This panel is tasked with evaluating what can happen in the business of eSports in the next four years and the next steps to growing competitive gaming.
Confirmed Speakers
Jason Yeh, Head of EU Esports, Riot GamesRobert Occhialini, VP Content and Product Technologies at Turner SportsNathan Lindberg, Director eSports Sales, Twitch
Taking Ownership: Building a Winning Team and a Winning Business in eSports
2015 heralded the arrival of big business, and some established figures from the traditional pro-sports and tech industries into eSports, anticipating significant growth over the coming years. Many teams now have access to significant outside investment and can build an all-star roster with an impressive back-office infrastructure of trainers, therapists and nutritionists. They’re also faced with the same real-world commercial realities as any other sports team, however, and sophisticated businesses are being built. This panel of team owners discuss what opportunities attracted them to the eSports market, the need to deliver results on the screen and on the balance sheet, and the most promising prospects for growth.
Confirmed Speakers
Marty Strenczewilk, Owner, Team Splyce Michael O’Dell, Managing Director, Team Dignitas Sam Matthews, Founder, Fnatic Tim Reichert, Head of eSports, FC Schalke 04
The Making of eSports: Blizzard Entertainment On What 20 Years in The Industry Teaches About Its Future
With more than two decades and four successful game franchises in esports, developer Blizzard Entertainment is one of its founding fathers, an established name in an industry that’s only recently reached broad, public consciousness, but that is sprinting toward maturity. Esports’ origins and evolution are vastly different than those of traditional sports – from its digital-age birth to its fragmented landscape – yet at its core, esports is still about audience-drawing competition at an incredibly high skill level. What do these community-driven beginnings mean for esports’ future? Do traditional sports models and structures apply here, or will esports be completely disruptive? Drawing on a diverse career in technology, online media and gaming, Gio Hunt is one of Blizzard’s senior leaders responsible for crafting the company’s esports strategy. Join a discussion on the lessons Blizzard has learned growing alongside the industry it helped begin, and their impact on esports’ future.
Confirmed Speaker
Gio Hunt, EVP Corporate Operations, Blizzard Entertainment
eSports Secure your pass
