The Space Bewteen

brennanmcguigan

selected work

the space between

brennan mcguigan [email protected] // 206.769.4635

http://www.bmcguigan.com

© 2010

the space between 8” x 12”

paper stockcover // arrestox metal vellum // 190gsm

text // mohawk super f ine // 100lb. text

end sheet // canford mocha // 402250074

fonts usedhelvetica neue LT Std

bodoni

bindery5851 Ocean View Drive

Oakland, CA 94618-1534

(510) 595-3311

printerplot net

98 Battery Street

San Francisco, CA 94111

(415) 762-0200

softwareadobe cs3

the space between

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Brennan McGu igan

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brennanmcguigan

selected work

The Space Bet ween

catego r y photog raphy i l l us t ra t i on

execution »

structure»

concept »

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catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan

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Brennan McGu igan



our interaction with color

seeing again


execution »

To fully understand all of the possible ways that dif ferent colors interact with

each other I first needed to create a way to see color in a three dimensional

space. Using clear plast ic cubes colored with the pr imar y colors I was

able to not only have light pass through each color but also have light pass

through two cubes/colors at the same time, thus showing how dif ferent

colors interact with one another.

The second phase of the project involved revisiting Josef Albers,

“Interaction of Color”. This seminal book on color theory, although good, lacks

a proper display of color interaction and only has a handful of color plates

(samples) to look at. I took my original color cubes and translated them into

a two dimensional space showing basic color theory. Then when the three

cubes were not suf f icient to show proper color interaction I created a set

of 27 separate cubes each with their own smaller cubes inside. Using this

larger cube I was able to show how multiple layers of color interact.

concept »

My project “Our Interaction with Color”, is a modern day take on the original

Josef Albers “Interaction of Color”. By dimentionalizing the f lat plates I am

able to bring a deeper understanding of color theory to the viewer. The aim

of this project is to develop through experience an eye for color, specifically

seeing color action as well as color relationships.

structure»

30 pp

7"

6.5"

2"

2"

4"

4"

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poster size: 17" x 22"

B rennan McGu igan


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poster size: 17" x 22"

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p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02


catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan

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execution »

By studying population densit ies across the globe I was able to at tain a

base line data set for researching my thesis, Living Urbanism. Through my

research I found that although cities are growing physically in size, they are

growing in density at an even faster rate. This increase in density within the

city creates a unique set of problems that can only be understood when

you are able to examine massive amounts of data. Urban Density takes this

data and displays it in easier to understand information graphics and visual

patterns. The text it self is also presented in an ever increasing density as

the book progresses, further emphasizing the increase in density.

urban densitymass living

concept »

Urban density is a term used in urban planning and urban design to refer to

the number of people inhabiting a given urbanized area. It is considered an

impor tant factor in understanding how cities function. This book complies

populat ion data f rom some of the most populated ci t ies on the p lanet

gathered for my thesis research.

structure»

96 pp

9"

6.5"

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p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t03


catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan

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p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t

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execution »

This project began with a s imple task; a sel f por t ra i t. When I began to

document my self around my apartment I became increasingly more aware

of what it was like to be watched in voyeuristic fashion. The study of being

watched then expanded to include the streets around me and ult imately

societ y as a whole. I began to contrast the ways in which government

(legal and illegal) watches their citizens and how the people being watched

reacted to the surveillance. A set of dossiers were created to house all of my

research and interviews along with a reference guide, surveillance packet,

forged passports and audio recordings.

we arewatching you

paranoia

concept »

We Are Watching You, is a project that explores the dif ferent ef fects that

surveillance has on society. By using government spy vernacular, the reader

is taken into the world of not only watching but also being watched. As a

participant, you are then asked about the legitimacy of voyeurism vs. security

and how this impacts life in a society with no privacy.

60 pp

9"

7"

4"

6"

3.5"

5"

17"

11"

structure»

Brennan McGu igan

p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t

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absolute freshvodkaair freshener

execution »

This product brochure showcases the absurdi t y of vodka scented a i r

fresheners. By placing the low end air freshener next to high end furniture a

visual commentary is made. The contrast is that someone who buys a for ty

thousand dollar B&B Italia couch will never think of using a vodka scented air

freshener, but since the product is presented in such a clean way it seems

almost natural plugged in next to it.

concept »

Absolute Vodka is the worlds leader in f lavored vodka. To take this a step

further Absolute introduces Absolute Fresh, a new line of home air-fresheners

scented with the same scents as their fine spirits.

structure»

12 pp

8"

8"


















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execution »

This book is a photographic journey across the Golden Gate Bridge through

the lens of experiencing gnosis. Since it was my first time walking across

the bridge I documented everything I saw, the emotions I felt and the many

different people I met along the way. In the book the reader is confronted with

not only the physical structure of the bridge but also many of the emotional

responses associated with the journey.

gnosisjourney

concept »

"Gnosis is a transcendental as well as mature understanding. It indicates

direct spir i tua l exper ient ia l knowledge and intu i t ive knowledge, myst ic

rather than that from rational or reasoned thinking." This book examines the

psychology of Gnosis as a personal experience walking across the Golden

Gate Bridge.

structure»

30 pp

14"

9.5"





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p ro jec t cockney'd c r ime: a f i lm fes t iva l c lass i n tegra ted communicat ions i ns t r uc to r hunte r w immer06


catego r y pub l ica t ion, packag ing, pos te r photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan

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execution »

Basing the majority of my deliverables of f of the movies themselves, I was

able to create a set of limited edition items that would be given away at the

movie festival. The festival set includes: a festival summery book, sound

track with book, dvd box with four movies and movie guide, two tickets, a

festival schedule, a bottle of scotch, a cockney slang dictionary, three sets

of matches and the festival poster. All of these are contained in an aluminum

shotgun case (in reference to Ritchie's most famous movie) with a place for

each item carved out of the foam inserts.

the guy ritchiefilm festival

gang stars

concept »

Celebrating Guy Ritchie's f ilms, Cokney'd Crime explores the genre of the

English gangster movie and cockney rhyming slang. By studying the different

elements of Guy Ritchie's British gangster movies I was able to find that the

common theme was not the characters themselves, but rather the culture

that each of them comes from. This cockney subculture of England's lower

class has its own unique style, colors and textures.

The Space Bet ween


structure»

40"

30"

7.25"

11.25"

x4

5"

18"

30 pp

9"

6" 750 ml

18 pp

7.25"

5" 5"

5"x2

6 pp

5"

5" x3






















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catego r y pub l ica t ion, packag ing, in te rac t ive photog raphy f l i ck r i l l us t ra t i on brennan mcgu igan

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execution »

Atar i founded in 1972, was once a very well known video game/console

manufacturer. With sales taking a huge drop in the early 90's, Atari needed

a way to connect with the audience it once had and attract new ones. Enter

the Atari Entertainment Center. The development of this central gaming and

social iz ing environment focuses on the interaction of people over stand

alone gaming. Visitors can interact via smar t phone, data chip kiosks and

even play the original Atari games. When a more personal touch is needed,

visitors can dine in several family restaurants or adults can stay late and

socialize at one of the many bars throughout the center. The entire project is

contained in a branding refresh book that will be distributed to current and

future investors.

the next level

atari

The Space Bet ween


concept »

The new Atari philosophy brings the gamer out of the basement and into an

environment where social connection is emphasized over individual play. As

soon as you arrive we alleviate all of the misconceptions about what gaming

used to stand for and develop a new way to socialize and connect with those

around you.

structure»

60 pp

7"

9"






















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execution »

This is where PG&E (who a l ready suppl ies power to most of nor thern

California) has the opportunity and infrastructure to supply electrical power

to vehicles that need a daily charge. This folding map and guide book explain

the basic steps to charge your plug-in hybrid electric vehicle in designated

PG&E sites around the San Francisco Bay area.

e-parkingprogram

pg&e

concept »

As a p rov ider of e lect r ic i t y and natu ra l gas to approx imate l y 40% of

Californians and one in twenty Americans, PG&E is ideally situated to supply

the infrastructure needed for a PHEV society. Enter in the PG&E PHEV Power

Program. One of the key reasons why plug-in hybrid vehicles are not gaining

public interest is that their ef fective range is l imited to shor t tr ips which

makes daily commutes to and from work not possible for most people. Until

battery technology improves, the public needs a way to charge their PEHV at

charging stations around city centers.

22"

13.5"

structure»

25 pp

6.75"

5.5"





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catego r y t ypography exp lo ra t ion i l l us t ra t i on brennan mcgu igan

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avant garde gothic

type study

concept »

Typography 2 is a class that explores typographic form through the throrough

examination of one typeface. My typeface was Avant Garde Gothic. ITC

Avant Garde Gothic is a font family based on the logo font used in the Avant

Garde Magazine. Herb Lubalin devised the logo concept and its companion

headline typeface, then he and Tom Carnase, a par tner in Lubalin's design

firm, worked together to transform the idea into a full-fledged typeface.

The Space Bet ween


execution »

The in i ta i l pages are copies of t ype specimine sheets f rom Wol fgang

Weingart and Emil Ruder. Then in the more experimental section, the copies

are changed to show how scale and compostion can affect the overall feeling

of the type based on how it is set. There are a series of 16 exploration pages

with four sets of experimental type labels between each section.

structure»

20 pp

11"

8.5"










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catego r y packag ing photog raphy f l i ck r, w ik iped ia i l l us t ra t i on brennan mcgu igan

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execution »

Epson's core product in the US is paper, but the current packaging fails

to represent what people actually use the paper for: to communicate. To

emphasize the link that Epson has with communication I gathered images from

past and present history that represent all the forms of human communication.

I then printed them on strips of paper and physically weaved them together to

create a quilt like pattern. Once this quilt was made, I then created a die-line

for the 8.5" x 11" paper box and turned the quilt into the box.

epson: tellyour story

the history of communication

concept »

Epson has been helping people communicate for more than 100 years, but

its current line of packaging fails to represent this. Enter "Tell Your Story", a

new corporate vision from Epson. By literally showing the many ways humans

have communicated throughout histor y, then weaving them together to

create a physical bond/link between each one, the consumer is immediately

presented with Epson's core philosophy.

The Space Bet ween


structure»

11"

8.5"

17"

19.5"

1.25"

19.5"

x20


















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catego r y product , pub l ica t ion, adve r t i s ing photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan

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Brennan McGu igan



mfathesis

definition


concept »

the·sis [thee-sis]

–noun, plural-ses [-seez]

1. a proposit ion stated or put forward for considerat ion, esp. one to be

discussed and proved or to be maintained against objections:

He vigorously defended his thesis on the causes of war.

2. a subject for a composition or essay.

3. a disser tat ion on a par t icular subject in which one has done or iginal

research, as one presented by a candidate for a diploma or degree.





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livingurbanism

city & commuity

concept »

Like many students I began my thesis process with a completely dif ferent

topic, namely Coastal Urbanism. Since I am or iginally from Hawaii I felt a

deep connection to beach culture and therefore wanted to study its usage

and zoning in an urban environment. The more I began to study this topic,

the more I began to realize that what I really wanted to study was not just the

usage of coastal land but all urban land in general. I took a step back and

drew connections between the land and the people the live on it.

I found that this connection extended way past parks, schools

and business districts; it inter twined with everything that defines urban life

in general. This is where I began the bulk of my thesis research. I f irst had

to find out what it really meant to be living in an urban environment and what

made it so dif ferent from everything else. Then once I found this out I began

to look at the people that live in this environment and examine what it takes

for a population to successfully grow in it. By studying the impact that the

built environment had on the population living and interacting with it, I was

able to gain a deeper understanding of what exactly makes a l ivable city.

This is where my thesis Living Urbanism exists.

execution »

By researching in the f ields of urban planning, zoning, the new urbanist

movements, gentrif ication, developer practices and neighborhood boards I

was able to gather data from multiple fields. When all the data was compiled

I then took to the streets to document the research I had found in real time. I

compiled this data into a unifying kit of parts that included a set of books, a

Lego community planning kit, an advertising campaign, iphone altered reality

application and an identity system. With this kit people from both sides of the

urban planning movement can come together with the same data and speak

the same language, eliminating some of the misunderstandings that come

with discussing such a complex subject.

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PROSPERITY COMMUNITY

GROWTH

TRANSPORTATION

Brennan McGu igan


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PROSPERITY COMMUNITY

GROWTH

TRANSPORTATION

ZONINGMONEY

CITIES

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25% OF THE CITYIS TRANSPORTATION

INFRASTRUCTURE

Brennan McGu igan


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25% OF THE CITYIS TRANSPORTATION

INFRASTRUCTURE

SPUR San Francisco Pl anning + Urban Research Association

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mom & dad

grandpa & grandma

roland young

mary scott

jennifer sterling

penny lorber

michael geary

gracy leal

The Space Bet ween

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thank you everyone

mahalo

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Documents

The Space Bewteen